Salon Operating System©
Salon Operating System©
Salon Operating System©
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<strong>Salon</strong> <strong>Operating</strong> <strong>System©</strong><br />
Read Me First
Welcome<br />
<strong>Salon</strong> <strong>Operating</strong> System’s manuals can be used by salon and spa owners and their<br />
management teams, salon professionals and beauty school educators and their graduates.<br />
These manuals are most beneficial to individuals wanting to operate as peak performers and<br />
who recognize the client as the foundation of a successful business. These systems can be<br />
used as is or as a template to incorporate into your own structure.<br />
<strong>Salon</strong> <strong>Operating</strong> System was designed to create a positive client experience. When the client<br />
has a positive experience they will be back and when it happens with every service each time<br />
they visit the salon, they tell their friends. This is the organic process of growth and profits.<br />
What you will find in your <strong>Salon</strong> <strong>Operating</strong> System manual is ready to use templates, systems,<br />
tools and exercises. What you won’t find is get rich quick schemes, mass marketing strategies<br />
or facts and figures about what this industry is and what it isn’t. This system was designed by<br />
working salon professionals to use repeatedly and bring results; it isn’t the only system<br />
available, its just one that works.<br />
As with all things in life, it works if you work it, so use each system in its entirety, monitor its<br />
success and be diligent in its practice and you will see results.<br />
In our reference guide you will find the books, authors and resources that inspired us to create<br />
these automated business tools. They provide some great reading and practical solutions to all<br />
areas of business.
Acknowledgement<br />
<strong>Salon</strong> <strong>Operating</strong> System is the result of 27 years experience as a stylist in the salon industry and<br />
fourteen years as a salon owner. Applied research provided me with breakthrough solutions to<br />
the challenges I have faced in the salon as well as those of my colleagues.<br />
Through my growth process from technician to salon owner I attended seminars and<br />
incorporated valuable knowledge from some of the leaders in this industry. Through Wayne<br />
Grund’s “5 keys to success training”, I learned about the characteristics of peak performing<br />
stylists through providing superior levels of customer service.<br />
With a growing need to know the business end of being a salon owner I soon recognized the<br />
lack of information available to our industry and began my journey with reading numerous books<br />
on business, service and marketing. Strategies Publishing Group created a training program<br />
entitled “Fast Forward” which helped me build a “team” environment, consistent salon service<br />
and my first training manual. My biggest inspiration came from the book entitled “The E myth” by<br />
Michael Gerber. I learned how to replicate the level of service I was personally incorporating<br />
with my clients to include those of my staff. This resulted in the birth of my “Standard of<br />
Service©” and with it the ability to become an absent business owner.<br />
My desire to take my company to a new level resulted in meeting my mentor, friend and coach,<br />
Miranda Webb of Leading Edge Business Training. I learned how to grow a company, build<br />
profits and create long term sustainability. The experience of my leadership training resulted in a<br />
profound personal journey for which I will always be grateful to Miranda.<br />
The systems and strategies I have built over the last decade are the result of my passion and<br />
love of the salon industry. I feel so very blessed to be a person who knows they are exactly<br />
where they want to be and I am grateful every day for the opportunity to touch people’s lives.<br />
The development and production of this system is credited to every employee, situation and<br />
growth experience of my last 10 years as a salon owner and to every client who has shared their<br />
life experience and business knowledge. You have been great support.
Testimonials<br />
“Although I had experience in supervision and management, none of it was in the salon industry.<br />
<strong>Salon</strong> <strong>Operating</strong> <strong>System©</strong> provided me with the tools I needed as a team leader to effectively<br />
coach and support staff in reaching their individual goals as well as those of the salon”<br />
Myrna Frizell<br />
Since working with Changes <strong>Salon</strong> Group's manuals, policies, procedures, and system©, I went<br />
from what I thought was a successful stylist, to a leader in the salon atmosphere. In the last year<br />
I have become the image director of Changes <strong>Salon</strong> Group and completed three collections.<br />
Following all of the steps within the <strong>Salon</strong> operating system© has given me the confidence I<br />
needed. I whole heartedly owe my success to the tools that I have been taught through the<br />
<strong>Salon</strong> <strong>Operating</strong> <strong>System©</strong>.”<br />
Jolan Magnan<br />
What you will find in your system:<br />
The Leadership Training Manual, the Business Structure Manual, the Policy and Procedure<br />
Manual, the Workbook, the Sample Page Booklet and the Performance Measurement Manual.<br />
Getting started:<br />
The manuals are laid out in the order of implementation. It is suggested that the first seven<br />
exercises in the Leadership Training Manual be completed by the company owner or CEO to<br />
establish the direction and intention of the company prior to taking the team through the training<br />
process. The next step is to orientate and certify managers, team leaders and supervisors to<br />
prepare them for training the team and for an opportunity to review the material from a<br />
leadership standpoint. Technician training can now begin. The implementation guide for training<br />
can be found on page one of the Business Structure Manual.<br />
What to remember:<br />
The Standard of service is the foundation of this system. All policies, procedures and systems<br />
originate from here and the success of <strong>Salon</strong> <strong>Operating</strong> System depends on the monitoring and<br />
measurement of technicians’ implementing the system. The Sample Page Booklet contains the<br />
template pages from the Business Structure Manuals which can be modified to your salon’s<br />
structure. Should the Business Structure Manual be modified, modifications to the Policy and<br />
Procedure Manual will be required. This system is only a template of the topics required when<br />
compiling a manual which is used by employees as an answer guide for employment with a<br />
company. This system can be used as is or as a guide to implement your own structure. Also<br />
remember that the Workbook contains the calculations and template answer guide required for<br />
training.
Forward<br />
I have been told numerous times throughout my life to “lighten up that’s just the way things are,<br />
you’re expecting too much from people, salons are different than other businesses, you have to<br />
be in your business every day if you want to be successful, and nobody works like you”. Any of<br />
these sound familiar? Being the persistent person I am, I set out to prove every one of these<br />
quotes wrong. I was soon experiencing the challenges from where these quotes were derived,<br />
such as; staff walkouts, training technicians and watching them walk out the door with the<br />
clients, staff coming and going as they choose, being held hostage to high commission rates,<br />
low retail sales, staff room drama and lack of employee generated sales. My experiences were<br />
defeating my business and my faith in the salon industry.<br />
I realized I had three choices at this time, one being to accept my circumstances; two, leave the<br />
headaches and become an employee again or three to change the circumstances.<br />
I challenge you as you incorporate this system to be consistent, remain focused and have faith<br />
in systems, policies and procedures. Allow yourself to believe in people who want to do their<br />
best and to be part of a great team in a thriving salon. I can tell you from experience that this<br />
was my reality. The salon became a positive place for employees and clients to come, a place<br />
where the team was consistently striving to reach new levels of customer service. Because of<br />
the comfortable work environment it became easy for technicians to focus on their careers. This<br />
led the salon to new levels of confidence in the competitive arena. Soon after incorporating this<br />
system I was able to enjoy quality living while being certain that even when I wasn’t there my<br />
business ran like I was.<br />
So to all those people who told me it would never happen, I say thank you.<br />
To you I say, enjoy!<br />
Sincerely,<br />
Cheryl Roose
Reference Guide<br />
The E Myth<br />
Michael Gerber, author<br />
Skill Certification Guide<br />
Strategies, business tools<br />
Leading Edge Training<br />
Miranda Webb, business coach<br />
The 5 Keys to Success<br />
Wayne Grund<br />
Dealing Effectively with<br />
Unacceptable Employee Behavior<br />
Skill Path Seminars,<br />
key note presentations<br />
Precision Cutting Course<br />
Suki’s, academy<br />
The Power of Intention<br />
Dr. Wayne Dyer, author<br />
The Seven Habits of Highly<br />
Effective People<br />
Speed Wealth<br />
The Law of Attraction<br />
Steven Covey<br />
Harv Eker, author<br />
Michael J. Loseir<br />
Thank you for your interest in <strong>Salon</strong> <strong>Operating</strong> System. For more business tools, resources and ideas be sure to visit<br />
us on line at www.sossalonoperatingsystem.com. We can be reached by phone at (780) 437-3441 or by email at<br />
Cheryl@sossalonoperatingsystem.com
Business Structure Manual<br />
(Leaders)<br />
Information compiled by Cheryl Roose, Coaching and Consulting
Table of Contents<br />
Training<br />
Implementation Guide 2-3<br />
Vision and Mission 4<br />
Standard of Service 5-6<br />
<strong>Salon</strong> Marketing 7-8<br />
<strong>Salon</strong> Pricing 9<br />
<strong>Salon</strong> Functions 10-11<br />
Employee relations 12-13<br />
<strong>Salon</strong> policies 14-30<br />
Qualification Process 31-32<br />
Team Incentive Program 33-34<br />
Pay Structure 35-36<br />
Performance Monitoring 37-38<br />
Statement of Intention 39<br />
Reference Guide 40<br />
Copyright © 2005 at SOS <strong>Salon</strong> <strong>Operating</strong> System<br />
All right reserved; No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any<br />
means, electronic, mechanical, photocopying, recording or otherwise, without permission from the author.<br />
Note: This publication contains the opinions, systems and ideas of the author. It is intended to provide helpful<br />
tools and informative material on the subject matter covered. It is sold with the understanding of the author is not<br />
engaged in professional services in this book. Should you require additional assistance, a competent<br />
professional should be consulted.<br />
The author disclaims responsibility for any risk, loss, liability personal or otherwise which is incurred directly or<br />
indirectly of the use and application of any content s of this book.
SALON OPERATING SYSTEM©<br />
Implementation Guide<br />
The goal is to produce fully qualified technicians within a specified time frame who service<br />
clients with confidence.<br />
Schedule for Training<br />
Servicing clients is at the discretion of the manager. However, we do suggest technicians<br />
begin attracting clients on their own into the salon immediately for discounted services through<br />
the training process listed below. Apprentice positions or new hires can assist the role for<br />
which they were hired. Provide all employees with the following for review:<br />
• Job Description (Performance Measurement Manual pages 1-15)<br />
• Business Structure Manual applicable to position<br />
• Employee Salary Contract (Performance Measurement Manual pages 16)<br />
• Success or Probation Success Report (Performance Measurement Manual page 18-24)<br />
New hires must also be aware that failure to adhere to the implementation schedule may<br />
reflect dismissal.<br />
Day 1 - An introduction and orientation to the company vision, points of difference, standard<br />
of service and salon marketing (Pages 3-7 of the Business Structure Manual). Team<br />
leaders or managers to prepare salary contracts (page 16 of the Performance<br />
Measurement Manual) based on the Pay Structure (page 35 of the Business Structure<br />
Manual).<br />
Day 2 - An overview of the job descriptions (pages 1-15 of the Performance Measurement<br />
Manual). Completion of employment (salary) contracts.<br />
Day 3 - An orientation to the salon pricing, salon functions and employee relations(pages 8-12<br />
of the Business Structure Manual ) with a review of the systems used for salon and<br />
technical cleaning. Team leaders or managers to prepare probation success reports<br />
with goal expectations for the following day. (Pages 18-24 of the Performance<br />
Measurement Manual)<br />
Day 4 - Orientation to the policies, qualification process, team incentive program, pay<br />
structure and the employee monitoring systems. (Pages 13-38 of the Business<br />
Structure Manual) Provide employees with a probation success report. All employees<br />
will experience the “Standard of Service” with services provided by the senior<br />
operators in each department.<br />
Day 5 - Role play of the Business Structure Manuals scripts. A review of the first week of<br />
orientation. Employees to prepare for the policy certification of the Business Structure<br />
Manual. Technicians will need to recruit a minimum of six models for the next week to<br />
certify the services of each procedure.<br />
2
SALON OPERATING SYSTEM©<br />
Implementation Guide Continued…<br />
Week 2– Accountability for the salon cleaning duties begins as well as policy certification<br />
(Pages 2-13 of the Policy and Procedure Manual). Employees to have 90% correct<br />
answers to complete this level of certification. Correct the certification together.<br />
Procedure (technical) skill certification also begins this week. Use the Policy and<br />
Procedure Manual (pages 14-27) for this portion of the certification. See each<br />
individual certification for the guide as to how to complete the practical presentation.<br />
Week 3- Complete the procedure certification by the end of this week with the exception of the<br />
last service in each area.<br />
Week 4 – Team leaders or managers to receive the final services to complete the procedure<br />
certification. 30 day performance appraisal this week as well as the graduation of the<br />
skill certification!! Technicians begin servicing clients at a junior price level.<br />
_____________________________________________________________________________<br />
! Whether implementing the <strong>Salon</strong> <strong>Operating</strong> System in a new or existing business it is<br />
suggested that all employees be placed in a probation status for three months.<br />
! Team leaders and managers begin performance measurement immediately when<br />
implementing the <strong>Salon</strong> <strong>Operating</strong> System. The success reports are tools used to<br />
monitor performance in the probation period (page 18 of the Performance Measurement<br />
Manual for technicians, page 19- 24 for remaining staff). Conduct performance<br />
appraisals every 30, 60 and 90 days.<br />
! When probation is complete (three months) and employees have attained permanent<br />
status, use the success reports monthly as the tool to graduate them into the<br />
Qualification Process until an A status is reached.<br />
! Provide all service centers with a posted “Standard of Service” as a reference guide.<br />
! Front desk now incorporates the front desk checkout systems with all technicians.<br />
! Follow up with performance appraisals every 6 months. (Pages 25-30 of the<br />
Performance Measurement Manual.)<br />
3
SALON OPERATING SYSTEM©<br />
The <strong>Salon</strong> Vision and Mission<br />
The exercise to create your vision, mission and service commitment can be found in the<br />
Leadership Training Manual.<br />
Our Vision<br />
Goal: The goal is to clarify the client’s experience in the salon visit.<br />
Example: “Our <strong>Salon</strong> is a warm, inviting and relaxed atmosphere where attentive service and<br />
the Client Education Process are the hallmarks of the salon experience. Our <strong>Salon</strong>’s aura is<br />
one of focused care, confidence and trust.”<br />
Our Mission<br />
Goal: Give your team the clarity of the salon’s client experience.<br />
Example: “To ensure that our clients experience the value we place in their patronage.”<br />
The Service Commitment<br />
Goal: To make a commitment to the service expectation clients receive.<br />
Example: “Our service commitment is to ensure our clients are receiving the highest level of<br />
focused care and attention while performing superior services by confident skilled technicians<br />
in a relaxed, warm and inviting environment.”<br />
Standard of Service<br />
Goal: Create consistency and quality with each technician and every service. The Standard of<br />
Service is the incorporation of the points of difference (page 4- 5); the salon marketing<br />
strategies. (Page 6 and 7) and the salon policies (pages 13-29).<br />
4
SALON OPERATING SYSTEM©<br />
The Standard of Service<br />
Welcome greeting<br />
Face shape and face map consultations<br />
Service related massage<br />
Current product analysis<br />
Product and technique education<br />
Home maintenance tips<br />
Tool sanitation in clients view<br />
Industry trend updates<br />
Referral coupons<br />
Beverage of choice<br />
Easy pre booking options<br />
Confirmation calls<br />
5
SALON OPERATING SYSTEM©<br />
Points of Difference<br />
Goal: The points of difference listed below characterize your salon’s brand, how you are<br />
recognized in your industry.<br />
The following are examples which may be used as templates to modify for your salon’s<br />
requirements. See the sample page booklet for your working template.<br />
Hair Services<br />
Consultation analysis<br />
60-second scalp massage<br />
Tool sanitization<br />
Product and technique education<br />
Nail Services<br />
Consultation analysis<br />
One-minute manicure<br />
Ring cleaning<br />
Hand and tool sanitization<br />
Product and technique education<br />
Massage Services<br />
Consultation analysis<br />
Meet client in room with water after service<br />
Warming blanket<br />
Foot spray<br />
Stretches shown in room<br />
Esthetic Services<br />
Consultation analysis<br />
Hand and tool sanitization<br />
Lined Pedi baths<br />
Numbing spray<br />
Glass of water in facials<br />
Product and technique education<br />
<strong>Salon</strong> Rapport<br />
Clients greeted with a handshake<br />
Walk in welcome<br />
10 second greeting<br />
Service info sheet<br />
Current client focus<br />
Confirmation calls<br />
Checkout packages<br />
Comment cards<br />
Call backs<br />
6
SALON OPERATING SYSTEM©<br />
<strong>Salon</strong> Marketing Strategies<br />
Goal: Build profitability and sustainability with the salon brand by attracting new clients<br />
consistently and retaining the existing clientele.<br />
Use the following as is or as examples to incorporate into your salon structure. You can identify the<br />
ideal client by the exercise provided in the Leadership Manual.<br />
Successful marketing happens when you know the ideal clients you want to attract, implement the<br />
salon brand (the Standard of Service) and market your brand intentionally. Listed below are<br />
strategies that will bring in new clients to the salon consistently, create multi service clients and<br />
build referrals from the existing clients.<br />
Referral Program (referrals)<br />
Step 9 in the standard of service<br />
Clients are given a referral/cross promote card. For each new referral received the referring client is<br />
mailed a $20 gift certificate; sample and thank you card. The referral program is tracked by means<br />
of the referral/cross promote coupon. (See sample page booklet)<br />
Cross Promote Cards (cross promote)<br />
Step 9 in the Standard of Service<br />
These cards consist of discounts for services in all areas of the salon. These cards also contain the<br />
referral program incentive. They are to be expired and voided for the services the client has already<br />
received. (See sample page booklet)<br />
My Own Networking (attract new clients)<br />
Each technician’s business card has a $10 value and can be given to new clients or left at<br />
businesses they visit. Business cards may be used in the salon to up sell to an existing client or<br />
entice new services. These cards must be voided, validated and expired. These are discounts<br />
exclusive to each technician and cannot be used in conjunction with other salon promotions. (see<br />
sample page booklet)<br />
Valued Client Marketing (existing retention and up sell)<br />
This is how we market to our existing clientele. By means of e-mails, e-zines and mail outs, added<br />
value is passed on to existing clients in the form of retail products.<br />
Pre Booking Appointments (retention)<br />
Step 11 in the Standard of Service<br />
All clients are encouraged to pre-book their next appointment prior to leaving the salon. Pre booked<br />
clients receive confirmation calls one week prior to their appointment.<br />
Follow Up Marketing (retention)<br />
New clients are given a call back 1 week after their visit.<br />
Point of difference<br />
7
SALON OPERATING SYSTEM©<br />
<strong>Salon</strong> Marketing Strategies continued…<br />
Welcome Package (front desk system)<br />
Point of difference<br />
Welcome letters (see sample page booklet) are given to the new salon clients along with an<br />
information brochure; cross promote coupons, home care tips and a product sample relating to<br />
their service. Repeat clients are given service related packages at every visit with samples; home<br />
care tips and cross promote coupons.<br />
Monthly Specials, Coupons, Flyers and Portable Sign (attract new clients)<br />
These are limited offers of one per client per visit. Expiry date is non negotiable. They are not<br />
service or product transferable. No other incentives can be used in conjunction with these offers.<br />
These are the salon’s marketing tools to attract new clients and models to all technicians for<br />
collection preparation or skill certification. These services are discounted for the intent of purpose.<br />
Inform models that the service guarantee is non applicable in this one time offer and services<br />
rendered are determined by specific training requirements.<br />
Neighborhood Welcome (attract new clients)<br />
The salon welcomes new clients to the area with a welcome package introducing them to the salon<br />
and a coupon valued at $30. This coupon is to be used in one visit even if the service rendered is of<br />
a lesser value. (See sample page booklet)<br />
Gift Certificates and Gift Solutions<br />
Gift solutions are certificates purchased in the form of a service Gift certificates are sold by a<br />
dollar amount or by gift solution services. Both certificates do not expire and are transferable and<br />
applicable to service or product.<br />
Scripts and Policies<br />
(retention, referral, conversion, retail)<br />
The scripts in this manual assist in the conversations used for client building, retention, retail and<br />
referrals. Policies indicate the level of salon performance and service standard.<br />
The Standard of Service (retention, referral, retail)<br />
<strong>Salon</strong> <strong>Operating</strong> System is the originator of this process and it is the hallmark of the client’s visit.<br />
The S.O.S. is a 12-step system used to ensure client retention, referrals and retail.<br />
<strong>Salon</strong> Collections (salon branding)<br />
Collections are in-salon designs created to enter competitions and to market on the website,<br />
postcards and brochures. It is the branding of the salon.<br />
8
SALON OPERATING SYSTEM©<br />
<strong>Salon</strong> Pricing<br />
Goal: Clarify how the salon prices its services to the employee.<br />
The following are examples which may be used as templates to modify for your salon’s<br />
requirements. See the sample page booklet for your working template.<br />
Staff Discounts<br />
Staff discounts are applicable only during unscheduled work hours. Services are discounted by 40%<br />
and product by 20%.<br />
Family and Friends<br />
These discounts are at the discretion of the technician with the only restriction being that the salon<br />
is always to make its 55% commission and with Saturday and evenings being non applicable to<br />
discounted services.<br />
Running Late<br />
The salon’s client policy is a 10% discount to clients waiting more than 20 minutes. If clients are<br />
more than 20 minutes late, their appointment is rescheduled.<br />
Staff Purchases of Gift Solutions<br />
Gift solutions are certificates purchased in the form of a service. Staff members receive a 20%<br />
discount on the purchases of gift solutions with services they do not render and a 45% discount on<br />
services they render.<br />
9
SALON OPERATING SYSTEM©<br />
<strong>Salon</strong> Functions<br />
Goal: To create a reference guide for new hires.<br />
The following are examples which will need to be modified for your salon’s requirements. See the<br />
sample page booklet for your working template.<br />
Telephone Features<br />
The answering machine will automatically pick up every call after 3 rings.<br />
Hold: To place a client on hold, press hold button, receiver may be hung up.<br />
Retrieving messages: Pick up receiver and dial ***-****<br />
° Upon hearing our message, press *<br />
° Enter security code # ****<br />
° Follow the stated instructions<br />
Opening and Closing<br />
Opening: Enter security code<br />
Closing:<br />
° Check washrooms for towels, toilet<br />
tissue and tidiness<br />
° Blow out candles<br />
° Brew coffee ° Turn off coffee machine<br />
° Get fragrances prepared ° Turn door sign<br />
° Check phone messages ° Shut down computer<br />
° Turn on lights and stereo ° Put cash away<br />
° Start laundry ° Line up styling chairs, dryer chairs and<br />
hoods<br />
° Tidy reception area ° Lock door<br />
° Turn door sign ° Set security code<br />
10
SALON OPERATING SYSTEM©<br />
<strong>Salon</strong> Functions continued…<br />
How to make coffee: The machine is turned on by the switch at the back, and is ready to brew<br />
coffee when green light comes on. Brew the tea first and then the coffee. The instructions to<br />
make both are on the plastic jug under the counter of the coffee bar. Soak the container that<br />
holds the coffee filter with hot soapy water and bleach.<br />
How to turn on the stereo: Turn on power buttons; press “random”, “repeat” and the CD button<br />
on tuner.<br />
How to turn on computer: Turn on the big red button under the counter by the motherboard below<br />
the keyboard.<br />
How to set the security code: Stand at the panel and watch keypad until only the green light is<br />
on, key in code and leave. To deactivate upon arrival, key in your code, if you happen to make<br />
an error, wait 8 seconds and re-key your code.<br />
Sanitation Practices<br />
Impeccable cleaning is standard. Failure to follow through will result in termination.<br />
There are 6 stages of cleaning in the salon. Templates of the following graphs can be found in the<br />
Tracking Guide.<br />
° Visit cleaning<br />
° Daily technical area cleaning<br />
° Daily salon cleaning<br />
° Weekly salon cleaning<br />
° Weekly technical cleaning<br />
° White glove cleaning (monthly cleaning as instructed by the team leader)<br />
<strong>Salon</strong> cleaning is listed on a dry erase board in the staff room. Weekly salon cleaning is to be done<br />
on Saturdays or Tuesdays. Cleaning monitored by team leader.<br />
11
SALON OPERATING SYSTEM©<br />
Employee Relations<br />
Goal:<br />
To create a reference guide for new hires.<br />
The following are examples which will need to be modified for your salon’s requirements. See the<br />
sample page booklet for your working template.<br />
Parking<br />
Staff parking is located on the NW corner of the parking lot beside the garbage dumpster.<br />
Tips<br />
Front desk staffs are instructed to put tips into envelopes with the staff members’ names on them<br />
and are located at the reception desk.<br />
Staff Purchases<br />
Team members are required to use the products retailed by the salon. Purchases are done by<br />
ordering in advance rather than removing stock from shelves. Products are paid for the day they<br />
are taken. GST applies to product purchases.<br />
Staff Meetings<br />
Staff meetings are held weekly, all staff are expected to attend.<br />
Technical Tools<br />
Technicians are required to provide the tools necessary for their trade. Respect for one another and<br />
each other’s tools is apparent when permission is asked for before using them.<br />
Personal Calls, Cell Phones<br />
The reception phone is for business use only. Callers asking for staff by name will be asked if this is<br />
for an appointment. If so, proceed to help the client. Personal callers will be informed that all calls<br />
are returned at the end or beginning of next shift. Messages are placed in the pigeon holder.<br />
Inform friends and family of company policy. Cell phones to be turned off during shifts.<br />
12
SALON OPERATING SYSTEM©<br />
Employee Relations Continued…<br />
Work Areas<br />
Work areas to be kept free of clutter and personal memorabilia.<br />
Paychecks<br />
Payday is the 30 th of every month with an advance on the 15 th . Paychecks are found in manager’s<br />
office in envelopes with the staff members names on them.<br />
Shifts<br />
Employees are required to arrive prior to shift for setup and stay after shift for cleanup without pay.<br />
Shifts are negotiated in salaries and probation contracts. These are paid hours so shifts are done in<br />
full with no overtime. Shifts are not to be adjusted without management approval in writing. Late<br />
arrivals will be deducted pay; 5 or more lates will result in probation.<br />
Down time<br />
When not servicing clients employees are expected to complete all technician and salon cleaning<br />
weekly and monthly duties. If complete, assist team members. Inquire with the front desk staff and<br />
managers if they require assistance.<br />
Uniforms<br />
Company uniforms are to be worn at all times. The company provides 2 tops per year. Black<br />
bottoms to be worn by all staff. Estheticians are to wear lab tops.<br />
13
SALON OPERATING SYSTEM©<br />
Policies<br />
The policies and scripts are the extended version of the S.O.S. They are not intended to be<br />
modified. If you do modify, you must make the necessary changes to the policy and procedure<br />
manual and the answer guide in the workbook to complete the certification process.<br />
To effectively incorporate the steps in the Standard of Service have technicians and front desk staff<br />
make reference to them during the clients visit. Place your Standard of Service (page 4) within<br />
client’s view at all service centers.<br />
Dress Policy<br />
Goal: Make the right first impression and attract the client we are choosing to be in business with.<br />
# Midriffs, underarms, cleavage and backs to be covered at all times.<br />
# No jean apparel… No corduroy pants… No sleeveless or backless shirts.<br />
# No running shoes or thong sandals.<br />
# Footwear is to be clean and polished.<br />
# Keep clothing clean and pressed.<br />
# Nails and toenails to be manicured and polished.<br />
# Hair to be styled at all times.<br />
# Full makeup to be worn.<br />
Teamwork Policy<br />
Goal: Create a salon atmosphere of trust and respect to sustain a long-term team.<br />
Teamwork is about speaking about each other both technically and personally with respect. Should<br />
clients have a grievance with another team member it is imperative to remain united in our talents<br />
and regard for each other.<br />
The following is an example of a script employees can use should a client be speaking ill of a team<br />
member about the service they received or the employees personal character.<br />
Example:<br />
$ Our team focuses on the client receiving a positive salon experience. I am pleased to have<br />
that opportunity today.<br />
$ Our Skill Certification Process requires that we serve clients at the highest level but we do<br />
differ in creativity. I am pleased to be of service today.<br />
14
SALON OPERATING SYSTEM©<br />
Teamwork Policy continued…<br />
Triangling<br />
Goal: build trust, respect and security within the team.<br />
Definition: The technique given to team members to avoid unfair gossip.<br />
Technique: Implemented by speaking directly to the person you have issues with rather than<br />
another team member.<br />
Application: Keep conversations with co-workers amongst the people in the room.<br />
Conflict Resolution with a Team Member<br />
Being a team member is respecting coworkers with mature communication, support and assistance.<br />
Majority of conflict is the result of a lack of communication. Conflicts left unresolved can cause<br />
tension for all the team ultimately having a direct effect on the clients. Should conflict arise, preserve<br />
respect of both parties involved with the following scripts. If a resolution is not reached, schedule a<br />
meeting with the manager)<br />
Example of Conflict Resolution with a Team Member:<br />
$ Describe specifically what you have observed (The action not the person).<br />
$ Describe the reason why a resolution is needed using “I” messages.<br />
$ State the impact of the behavior or action (Describe how this makes you feel).<br />
$ Ask the other person to respond (Be willing to listen with no interruption).<br />
$ After clarification on the problem, move to the solution.<br />
15
SALON OPERATING SYSTEM©<br />
Attitude Policy<br />
Goal: The desired result is to develop the skill, incorporate professional behaviors and develop a<br />
healthy personality.<br />
Remember it’s not always what you say but how you say it.15% of clientele is built on technical skill;<br />
85% on personality.<br />
Facial Expression Body Language Voice and Verbalization<br />
Don’t:<br />
Look tired or bored<br />
Don’t:<br />
Cross arms when speaking to<br />
clients<br />
Don’t<br />
Complain about the salon or<br />
coworkers<br />
Look angry or annoyed Slouch or drag feet Sigh, moan and groan<br />
Roll your eyes<br />
Place hands on hips in<br />
confrontation<br />
Sit on reception desk<br />
Chew gum<br />
Use slang such as yup, uh huh,<br />
what<br />
Do: Do: Do:<br />
Look cheerful and<br />
approachable<br />
Walk with energy and<br />
enthusiasm<br />
Speak clearly and directly<br />
With an “inside voice”<br />
Make eye contact when speaking<br />
with clients<br />
Smile and say hello to all<br />
salon clients<br />
Use good manners. Please, thank<br />
you and you’re welcome<br />
16
SALON OPERATING SYSTEM©<br />
Policies, Technicians<br />
Greeting Policy<br />
Step 1 in the Standard of Service<br />
Goal: Acknowledge clients and make them feel welcome while introducing oneself and establishing<br />
the first touch with confidence<br />
% Greet all clients walking in within the first 10 seconds of entry.<br />
% If the front is unattended and you are servicing a client, simply excuse yourself from the<br />
client you are with to say welcome to the walk- in and let them know that someone will be<br />
right with them. Then find someone to attend the reception.<br />
% Offer all salon clients a beverage, magazine or assistance if front is unattended.<br />
% Technicians greet the client by making eye contact, offering a smile, handshake and stating<br />
the service you intend to perform for the client.<br />
The following is an example of the welcome greeting application.<br />
Action:<br />
≈“Hello, I’m (name) your (job title), I will be doing your (service) today. Come this way” insert<br />
HANDSHAKE!! ≈<br />
Front Desk Policy<br />
Goal: The front desk is the sales center of the salon and efficient client relations is the goal.<br />
! The front desk is for the client and receptionist.<br />
! Do not gather out front or sit on reception desk.<br />
! Conversations at the front are to be work related.<br />
! Position oneself facing the door to greet clients with a smile.<br />
! Our priority is the client currently in the salon. When you are at the front desk with a client<br />
and the phone should ring, do not answer it. Let the answering service get it until you are<br />
finished with the paying client.<br />
17
SALON OPERATING SYSTEM©<br />
Service Policy<br />
Steps 2,8, 9 and 11 in the Standard of Service<br />
Goal: To incorporate the standard of service with clear, concise communication.<br />
Do not under estimate the power of engaging your clients in your observations; it may be the first<br />
time they are receiving a formal analysis. This tool makes a powerful statement as to the credibility<br />
you hold as the service provider. This step also dictates effective communication and secures client<br />
satisfaction while decreasing error. Most displeased services can be linked back to improper<br />
communication in the consultation. Your job as the professional is to provide the client with their<br />
expectations as well as your professional opinion. Make the plan, communicate the plan and<br />
engage the client’s agreement.<br />
Tip: When performing the consultation, make reference to the client’s positive attributes and make<br />
recommendations to maximize them.<br />
Action:<br />
The active listening method is used for effective communication with the new client.<br />
≈ Clarify the appointment by saying “Today you are scheduled in for (service)”.<br />
≈ Begin the consultation with asking for their concerns or ideas.<br />
≈ Repeat back their concerns with “What I’m hearing is….…let me tell you what I see”.<br />
≈ Implement the following consultation characteristics.<br />
Consult Analysis<br />
The following are examples of characteristics to perform consultations.<br />
Female (hair) Texture Face shape Body proportioning<br />
Esthetics Face mapping Service benefits Skin pigmentation<br />
Male (hair) Face shape Neck width Body proportioning<br />
Massage Level of pain When the pain began Stretches<br />
% Educate clients receiving new or corrective services by outlining all the post service<br />
conditions, home and salon maintenances required, prior to the service.<br />
% Communicate the plan in full detail and engage the client in agreement. Inform them of the<br />
service steps and any machinery being used to comfort the new client.<br />
% At this point, offer the client the option to change if applicable. Lead them into the change<br />
room, give them the gown, and show them how it fastens, where to hang their clothes and<br />
where to meet you when ready.<br />
18
SALON OPERATING SYSTEM©<br />
Service Script for Repeat Clients<br />
These clients are the foundation of the business, and must be treated with the same attentiveness<br />
each and every visit.<br />
≈ Last time I saw you we (service). How did that work?<br />
≈<br />
≈<br />
≈<br />
≈<br />
Did you have any problems or challenges?<br />
Do a consult analysis based on trends or your observations.<br />
Make the plan, communicate the plan and engage the client’s agreement.<br />
At this point, offer the client the option to change if applicable. Lead them into the change<br />
room, give them the gown, and show them how it fastens, where to hang their clothes and<br />
where to meet you when ready.<br />
Cross Promote, Add on Service:<br />
% Every issue can be solved either with a product or service.<br />
% Make a plan for their next visit to address issues and industry trend.<br />
% Address areas of concern by consulting the appropriate technician or product.<br />
% Talk about the salon specials.<br />
Closing the Visit Script:<br />
≈<br />
The salon’s service commitment is focused client care, lets reserve the time most preferable<br />
to you for your next visit.<br />
19
SALON OPERATING SYSTEM©<br />
Telephone Policy<br />
Appointment Scheduling<br />
Step 12 in the Standard of Service<br />
Goal: Represent the salon with efficiency in a polite and appropriate manner.<br />
The following is applicable with the absence of a front desk person.<br />
! Smile, this changes the way the words are spoken and the {in salon clients} see your<br />
telephone rapport.<br />
! All appointments to be scheduled with the urgency of today to keep book clear for future<br />
appointments.<br />
! Telephone etiquette: Use proper English. Use "Yes" vs. "O.K., Yup or uh huh." Use proper<br />
manners such as please, thank you and you’re welcome. “Just a moment please versus<br />
hang on”<br />
The following steps are used when scheduling appointments, with proper communication avoiding<br />
errors.<br />
≈<br />
≈<br />
≈<br />
≈<br />
≈<br />
≈<br />
≈<br />
≈<br />
Greet clients by saying; thank you for calling (salon name) this is (your name), how may I<br />
help you?" and incorporate the following steps<br />
Ask which stylist provides their service/they would prefer<br />
Clarify the service requested (ask for specifics, color may mean foils or root touch ups)<br />
Inquire if they need any other services than the one scheduled<br />
Ask for day and evening phone number<br />
Repeat back to client the day, date, time, technician, and service<br />
At this point incorporate the monthly sales script. Forward the monthly sales information via<br />
email if applicable<br />
End every call with “We look forward to seeing you then"<br />
20
SALON OPERATING SYSTEM©<br />
Telephone Policy continued…<br />
The following is applicable with the absence of a front desk person.<br />
Inquiry<br />
Busy technician<br />
Solution<br />
! Clients who cannot be scheduled at the time or with the<br />
technician they request should be offered another time, stylist<br />
or day immediately.<br />
Rescheduling !<br />
appointments<br />
When the technician is away from the salon or sick, reschedule<br />
clients by saying; (technician) is unavailable today can I offer<br />
you another technician or shall we reschedule your<br />
appointment for another day?<br />
Running late ! If clients are more than 20 minutes late, their appointment is<br />
rescheduled by saying; due to our policy of performing each<br />
service to its full extent, you have the option of rescheduling<br />
your appointment with (technician’s name) or I can offer you the<br />
next available technician.<br />
High booking !<br />
times<br />
For clients needing Saturday or evenings, schedule them by<br />
saying; evenings and Saturdays are highly requested times, let<br />
us reserve your preferred time.<br />
Return calls ! Greet clients with an introduction to you and the salon before<br />
saying; thank you for calling (salon name) and thank you for<br />
leaving a message, how may I help you?<br />
Price checks<br />
! Describe the highlights of each service prior to pricing by<br />
saying; our haircuts include a face shaping, 60 second scalp<br />
massage, and product education. When can I schedule your<br />
appointment for you?<br />
Tiered price !<br />
levels<br />
Should your salon have a tiered price system let clients know<br />
that pricing reflects your company policy by saying; Technician<br />
prices vary according to the level of certification and time<br />
employed with the company.<br />
Model Inquiries<br />
! Inform clients of the intent of purpose when models are<br />
advertised for by saying; discounted services are for collection<br />
preparation (or skill certification). These are one time offers<br />
which are void of our service guarantee and applicable to the<br />
techniques required for training.<br />
21
SALON OPERATING SYSTEM©<br />
Selling Policy<br />
Steps 4, 5 & 6 in the standard of service<br />
Goal: Empower clients to make well-educated buying decisions.<br />
Use the Client Education Process. Every challenge a client has can be solved with either a product<br />
or a service.<br />
• Describe what it is.<br />
• Describe what it does and what it will do for them.<br />
• Describe how it’s used.<br />
• Describe when it’s used.<br />
• Describe the benefits and results as you are finishing the service.<br />
• (Stylists) have the clients apply the product to their hair to observe and correct the<br />
application.<br />
• Place the product in the clients view.<br />
22
SALON OPERATING SYSTEM©<br />
Client Complaint and Refund Policy<br />
Goal: Rectify the situation with correcting the service or product. Complaints are to be handled<br />
within 24 hours.<br />
Product Return policy:<br />
Listed below are examples of salon returns and service guarantees.<br />
The salon will exchange products if less than ¼ used and returned within 2 weeks of purchase.<br />
Products must be exchanged for another product or in store credit.<br />
Service Guarantee:<br />
Complaints must be made within 2 weeks of the service for corrections to apply<br />
Technician Complaint Script<br />
The goal is to honor the integrity and respect of both the client and the technician by focusing on the<br />
solution. Do not place blame, but take responsibility if applicable. Keep the language neutral using<br />
words like situation instead of problem, regret instead of sorry, miscommunication instead of, you<br />
said.<br />
% Address client concerns with getting specific on what is working and what is not working.<br />
Begin the conversation with the following:<br />
≈<br />
Help me to understand how I can assist you, tell me what you like about this, what you<br />
don’t like about it and what you would like to see.<br />
% Validate with repeating back to the client your understanding of the service request.<br />
% Confirm the solution and complete the service. If a solution is agreed upon, continue with no<br />
charge to the client. If at this point there is no agreement, pass this on to management by<br />
saying,<br />
≈<br />
I’m only authorized to offer a service solution, so at this time I will pass this on to the<br />
salon coordinator. You will be contacted within 48 hours.<br />
% Inform the salon coordinator or manager immediately; we must keep our word!<br />
<strong>Salon</strong> Complaint Policy<br />
Goal: Ensure the proper attention to all employee concerns.<br />
Any complaints or ideas you have should be put in writing and presented to your team leader.<br />
Follow the conflict resolution process for complaints and schedule a meeting.<br />
23
SALON OPERATING SYSTEM©<br />
Policies Leaders<br />
Telephone<br />
The following scripts are used when a contact is required for the following:<br />
Script for Non Return Clients<br />
$ Ask for a moment of their time and begin by saying, we are surveying clients to gain<br />
valuable insight into our service standards and would greatly appreciate your input as we<br />
noticed that you have not returned to the salon, could we ask you a few questions?<br />
$ Would you have recommended Changes to your friends? If no, ask why not.<br />
$ Did the salon meet your expectations? If not, ask why not.<br />
$ Can I ask the reason for not returning?<br />
$ What suggestions would you make that would have guaranteed your return?<br />
Script for Client performance appraisal recruiting<br />
$ Ask for a moment of their time and begin by saying, we are surveying clients for the<br />
intent of conducting performance appraisals and would greatly appreciate your input.<br />
$ What we are asking is that you fill out a survey following your upcoming service. In<br />
gratitude we will send you a gift certificate for a complimentary facial.<br />
$ Remind them that this is to remain anonymous.<br />
$ Thank them for their time.<br />
24
SALON OPERATING SYSTEM©<br />
Greeting Policy<br />
Policies Front Desk<br />
Goal: Acknowledge clients and make them feel welcome while introducing oneself and establishing<br />
the first touch with confidence<br />
Opening the Visit:<br />
! Greet all clients walking in within the first 10 seconds of entry.<br />
! If you are with a client, simply excuse yourself from the client you are with to say welcome to<br />
the walk- in and let them know that you will be right with them.<br />
! Offer all salon clients a beverage, magazine or assistance if front is unattended.<br />
The following is an example of the welcome greeting application.<br />
Action:<br />
≈Stand and greet incoming clients with “Welcome to (salon name), How may I help you?” ≈<br />
Closing the Visit:<br />
Goal: Close the salon visit with efficiency and accuracy. Have their information ready when they<br />
come to the front and follow the steps listed below.<br />
% Confirm their address and telephone numbers and email address by asking if they have<br />
been receiving the salon incentives via email and mail.<br />
% Repeat back to them the services they are being charged for and the product they are<br />
purchasing. Complete the sale.<br />
% Give them their checkout envelope.<br />
% Ask if they are interested in hearing about the monthly specials. Some clients may be in a<br />
hurry and want a speedy check out. Be sure to let them know they can find the information at<br />
a more convenient time on your website etc.<br />
% Have client complete a comment card if applicable. Choose clients who have not<br />
participated in the past. This will keep the perspective fresh and makes clients aware that<br />
the salon monitors employee performance.<br />
% Record their information on the new client tracking system if applicable (See template in the<br />
Tracking System).<br />
25
SALON OPERATING SYSTEM©<br />
Front Desk Policy<br />
Goal: The front desk is the sales center of the salon and efficient client relations is the goal.<br />
! The front desk is for the client and receptionist.<br />
! Do not gather out front or sit on reception desk.<br />
! Conversations at the front are to be work related.<br />
! Our priority is the client currently in the salon. When you are at the front desk with a client<br />
and the phone should ring, do not answer it. Let the answering service get it until you are<br />
finished with the paying client.<br />
! Position oneself facing the door to greet clients with a smile.<br />
26
SALON OPERATING SYSTEM©<br />
Telephone Policy<br />
Goal: Represent the salon with a polite and appropriate manner and to sell the hours for sale with<br />
efficiency, increasing salon productivity while creating availability for future callers.<br />
Call<br />
Script<br />
New client !<br />
call back<br />
Begin your call with; hello (client) this is (your name) calling<br />
from (salon name) with a courtesy follow up call from your salon<br />
visit on (date). I have a couple of questions; can I have a<br />
moment of your time? If they don’t, thank them for their time. If<br />
they do, follow with these questions:<br />
& Do you have any questions or concerns with the service<br />
you received?<br />
& Would you like to add anything as to how we could improve<br />
on customer service?<br />
Thank them for their time. Document this on the new client<br />
tracking system.<br />
Concerns with !<br />
new clients<br />
If they have any concerns, ask them if they would like you to<br />
pass it on to their technician. If there is a complaint, follow the<br />
client complaint and refund policy on page 29.<br />
Referrals<br />
! Prepare thank you notes and send to clients according to the<br />
salon’s referral system.<br />
Confirmation !<br />
calls<br />
This is an example of a confirmation call; hello (client), this is<br />
(your name) from (salon name) I'm calling to confirm your<br />
appointment with (technician), for (day), (date), (time), and<br />
(service). End call with saying; thank you and we look forward<br />
to seeing you then.<br />
Service !<br />
complaints<br />
Thank the client for bringing this issue to your attention and<br />
schedule a consultation with the technician who performed the<br />
service. If this is not an option follow the company policy for<br />
refunds or store credit.<br />
27
SALON OPERATING SYSTEM©<br />
Telephone Policy continued…<br />
Inquiry<br />
Busy technician<br />
Solution<br />
! Clients who cannot be scheduled at the time or with the<br />
technician they request should be offered another time, stylist<br />
or day immediately.<br />
Rescheduling !<br />
appointments<br />
When the technician is away from the salon or sick, reschedule<br />
clients by saying; (technician) is unavailable today can I offer<br />
you another technician or shall we reschedule your<br />
appointment for another day?<br />
Running late ! If clients are more than 20 minutes late, their appointment is<br />
rescheduled by saying; due to our policy of performing each<br />
service to its full extent, you have the option of rescheduling<br />
your appointment with (technician’s name) or I can offer you the<br />
next available technician.<br />
High booking !<br />
times<br />
For clients needing Saturday or evenings, schedule them by<br />
saying; evenings and Saturdays are highly requested times, let<br />
us reserve your preferred time.<br />
Return calls ! Greet clients with an introduction to you and the salon before<br />
saying; thank you for calling (salon name) and thank you for<br />
leaving a message, how may I help you?<br />
Price checks<br />
! Describe the highlights of each service prior to pricing by<br />
saying; our haircuts include a face shaping, 60 second scalp<br />
massage, and product education. When can I schedule your<br />
appointment for you?<br />
Tiered price !<br />
levels<br />
Should your salon have a tiered price system let clients know<br />
that pricing reflects your company policy by saying; Technician<br />
prices vary according to the level of certification and time<br />
employed with the company.<br />
Model Inquiries<br />
! Inform clients of the intent of purpose when models are<br />
advertised for by saying Discounted services are for collection<br />
preparation (or skill certification). These are one time offers<br />
which are void of our service guarantee and applicable to the<br />
techniques required for training.<br />
28
SALON OPERATING SYSTEM©<br />
Selling Policy<br />
Goal: Create opportunities to increase salon sales.<br />
Sales Strategies Telephone:<br />
There are two types of strategies used in this position. The first one happens when the client<br />
contacts the salon by phone or email and the second happens in the salon. Listed below are<br />
strategies to increase salon sales, productivity and time.<br />
Telephone Strategies:<br />
• Ask all callers if they are requiring any other service than the one they have<br />
scheduled. It is a good idea to mention a new service to compliment the one<br />
scheduled or one appropriate for the season.<br />
• Book appointments with the urgency of the day keeping the rest of the week open to new<br />
callers.<br />
• Inform the incoming calls that day of any specials created to fill up appointment book.<br />
• Advertise special offers by means of the telephone answering service and signage<br />
strategies in order to fill up your appointment book. (A step in the Standard of Service)<br />
Sales Strategies Front Desk:<br />
• Inform clients of the contents of their welcome packages as well as the check out<br />
packages. This may be the first time they are hearing of the salons incentives.<br />
• Make clients aware at check out of the salon’s monthly specials.<br />
• Create monthly specials for services and products according to the salon budget. These<br />
are specials specifically for those clients visiting the salon and should be advertised<br />
accordingly.<br />
• Encourage clients to schedule their next appointment prior to leaving the salon. This<br />
enables the prediction of future revenue as well as plan the appointment scheduler.<br />
• Learn to see the appointment book as an opportunity for sales. Review the schedule daily<br />
to see where there are hours for sale and create add on incentives for scheduled clients or<br />
specials to bring in new clients. These again are specifically for the salon client base.<br />
• Contact clients by email or telephone to inform them of the specials reminding them that<br />
these are exclusive to the salons client base not the general public.<br />
29
SALON OPERATING SYSTEM©<br />
Client Complaint and Refund Policy<br />
Goal: Inform the front desk staff of what the company policies are, what they are qualified to handle<br />
and when to involve management. Listed below are examples of a salon product return and service<br />
guarantee.<br />
Example of Product Return Policy:<br />
$ The salon will exchange products if less than ¼ used and returned within 2 weeks of<br />
purchase.<br />
$ Products must be exchanged for another product or in store credit.<br />
Example of Service Guarantee:<br />
$ Complaints must be made within 2 weeks of the service for corrections to apply.<br />
$ In the first step technicians correct the service.<br />
$ If correction is not the solution, the salon coordinator will offer a complimentary service<br />
valued at 30% of the initial service cost.<br />
$ The final step the salon coordinator may choose is a service refund if circumstances<br />
dictate this as a positive solution for both parties.<br />
$ Refunds are given in the same form as payment.<br />
Example of Service Complaint Procedure:<br />
When the solution is to have the technician correct the service, the goal is to honor the integrity and<br />
respect of both the client and the technician by focusing on the solution. Do not place blame. Keep<br />
the language neutral using words like situation instead of problem, regret instead of sorry,<br />
miscommunication instead of, you said. The following is an example of the procedure for addressing<br />
client service corrections.<br />
Address client concerns with getting specific on what is working and what is not working. Begin the<br />
conversation with the following;<br />
$ Help me to understand how I can assist you; tell me what you like about this, what you<br />
don’t like about it and what you would like to see.<br />
$ Validate with repeating back to the client your understanding of the service request.<br />
$ Confirm the solution and schedule the service with no charge to the client.<br />
$ If at this point there is no agreement, the next step is to offer a complimentary service. If<br />
this is not an option the final step is to give the client a full refund.<br />
30
SALON OPERATING SYSTEM©<br />
Qualification Process<br />
Note: The following is based on salary or hourly employees. The qualification process may also be<br />
used for commission paid employees. This is the process used to set parameters needed to secure<br />
employment and employment advancement opportunities.<br />
Goal: Define the qualities of peak performers and encourage superior service. (See SOS workbook<br />
for percentile calculations.)<br />
Skill Certification Education<br />
Skill certification education begins immediately upon employment. This education involves<br />
technical skills, product knowledge and the incorporation of the S.O.S. This prepares technicians<br />
for the qualification process.<br />
Qualification Process<br />
This is the process that qualifies technicians for the team incentive program. Apprentices and new<br />
hires are to reach a “B” status within the first year of employment and level “A” status six months<br />
thereafter. Technicians whose starting pay recognizes previous years of experience are required to<br />
reach level “B” after six months of employment and level “A” six months thereafter. The goal of<br />
employees is to achieve an “A” status. Status is to be reached for three consecutive months in order<br />
to advance.<br />
Qualification Process for Probation Employees<br />
Must have completed the written certification with a score of 90%<br />
Must have completed skill certification with their own models and a score of 100%<br />
Must be getting referrals from salon clientele<br />
Must be converting clients into new services<br />
Must be pre scheduling clients<br />
Must be gaining productivity by 10% a month<br />
Must be retaining 40% of new clients monthly<br />
Must be retailing to a minimum of 10% of clients<br />
31
SALON OPERATING SYSTEM©<br />
Qualification Process continued…<br />
Employee status “C”<br />
Standard of Service to be at 85%.<br />
New client retention is at 50%.<br />
Existing client retention is at 70%.<br />
To be recruiting 6 new clients by “My Own Networking” and referrals monthly.<br />
Making $30/ hr in salon.<br />
Minimum of 20% of clients buying retail consistently.<br />
Employee status “B”<br />
Standard of Service to be at 100%.<br />
New client retention is at 65%.<br />
Existing client retention is at 80%.<br />
To be recruiting 3 new clients by “My Own Networking” and referrals monthly.<br />
Making $50/hr in salon.<br />
Minimum of 30% of clients buying retail consistently.<br />
Employee status “A”<br />
Standard of Service is at 100%.<br />
New client retention is at 80%.<br />
Existing client retention is at 90%.<br />
Making $60/hr in salon.<br />
Minimum of 40% of clients buying retail consistently.<br />
Calculations for the above can be found in the workbook. Templates for monitoring can be found in<br />
the Performance Measurement Manual<br />
.<br />
32
SALON OPERATING SYSTEM©<br />
Team Incentive Program<br />
The following are examples which can be modified for your salon’s requirements. See the sample<br />
page booklet for your working template.<br />
Incentives are in place to honor and reward team members for milestone accomplishments while<br />
inspiring and promoting in career growth and development. The education monies can be used at<br />
any point during the employment; the yearly retreat money stays in trust to the retreat date. These<br />
incentives have no cash value and cannot be redeemed should a team member leave the salon.<br />
CBF: Career Building Fund. This can be used for individual collections or education.<br />
YRR: Yearly Rejuvenation Retreat. This retreat consists of a hotel for 2 nights, spa services valued<br />
at $175 and a meal fund of $90. The goal of the retreat is for team relaxation, rejuvenation and<br />
inspiration.<br />
Team Incentive Chart<br />
The following applicable to A status employees<br />
All goals met within the month<br />
.<br />
The following applicable to A and B status employees<br />
4 or more goals met within the month<br />
.<br />
$50 for CBF<br />
$35 for YRR<br />
The following applicable to A,B and C status employees<br />
3 or more goals met within the month 1 item from milestone catalog<br />
The following applicable to front desk staff and assistant status employees<br />
All employees reaching 4 or more goals within the month.<br />
80% of employees reached A status while previous A status sustained within the<br />
month.<br />
$25 CBF<br />
$35YRR<br />
The following applicable to front desk staff<br />
1 goal met within the month 1 item from milestone catalog<br />
The following applicable to front desk staff and assistant status employees:<br />
Client survey at 100% in the month<br />
5% of initiated sales for the month. $25CBF<br />
$35YRR<br />
33
SALON OPERATING SYSTEM©<br />
Team Incentive Program continued…<br />
Milestone Catalog<br />
The following are the milestones listed in the team incentive chart from the previous page.<br />
Movie Ticket Starbucks Certificate Booster Juice Certificate<br />
Yoga Class Lunch Certificate HMV Certificate<br />
Chapters Certificate Pier One Certificate Manager’s Grab Bag<br />
Incentive Disqualifiers:<br />
• Cleaning not completed<br />
• Lack of follow through within a time frame of tasks assigned<br />
• Team conflicts not addressed within month’s time frame<br />
Team Bonuses<br />
Team bonuses are applicable when the salon has reached its retail goals. The salon reaches its<br />
goals when the team as a whole has reached theirs. When this happens, bonus money is available<br />
as described:<br />
Bonus money is 20% of the salon’s retail profits (after the cost of purchasing the product). Each<br />
team member receives the percentage of bonus money that reflects the percentage of retail sales<br />
incurred by that team member.<br />
For example:<br />
$ If the employee sold 20% of the salons total retail sales, they are entitled to 20% of the<br />
bonus money.<br />
34
SALON OPERATING SYSTEM©<br />
Pay Structure<br />
The following are examples which may be used as templates to modify for your salon’s<br />
requirements. See the sample page booklet for your working template.<br />
Goal: Communicate consistent boundaries and guidelines set forth by labour relation laws.<br />
This pay structure is based on salary or hourly employees and follows the regulations set by the<br />
labor standard board in Alberta, Canada. Consult your province or state’s labor board and modify<br />
this structure to their requirements. This guide may also be used for the commission paid employee.<br />
The salary is governed by the following guidelines:<br />
! Starting salary is determined by the number of years in the trade as a qualified technician<br />
(see chart below). Apprentice positions receive the base salary.<br />
! Base salary employees receive salary increases based on the probation goals.<br />
! Starting salaries that are determined by the years of experience are reviewed after the<br />
probation period. Salary increases are dictated by the probation goal.<br />
! Commission employees who want to convert to a salary can do so by calculating the<br />
average of the last six months pay. This figure dictates the starting salary.<br />
! Pay increases are based on a 45% commission and put into a salary.<br />
! Salaries are put into a weekly time schedule.<br />
! Salaries are reviewed every six months with increases as applicable.<br />
! Commissions must be sustained for four consecutive months for salary increases.<br />
! Leadership, mentorship and management determine isolated salary increases.<br />
0-2 years = $9.00/h<br />
(base salary)<br />
3-5 years = $10.00/hr 6-8 years = $11.00/hr<br />
9-11 years = $12.00/hr 12-14 years = $13.00/hr 15-17 years = $14.00/hr<br />
18+ years = $15.00/hr Mentors & Team Leaders = $2.00/hr Management = $2.00/hr<br />
35
SALON OPERATING SYSTEM©<br />
Pay Structure continued…<br />
Holidays<br />
(Applicable after the first year of employment; probation period N/A)<br />
# Time off is not an option within the probation period.<br />
# From November 1 st to December 24 th , this is prime salon business time and holidays will not<br />
be granted in this time frame.<br />
# Vacation days will be booked on a seniority level in the salon.<br />
# You are entitled to 2 weeks paid holidays after the first year of employment; 3 weeks for<br />
years 5 through 9; 6 weeks in year 10 and beyond.<br />
# After the first year of employment, pay will be issued for the days the salon chooses to close.<br />
# Holidays are taken in time off versus holiday pay. All above is applicable within each year -<br />
no banked time.<br />
# All requested time off to be done in writing and given to management for approval.<br />
Paid Time and Absences<br />
# You are entitled to a 30-minute lunch break in an 8-hour shift.<br />
# Telephone calls to the salon coordinator at 10:00 a.m. are required for all absences.<br />
# Approved time, sick days and days off within the first year of employment will be deducted<br />
pay. Pre approved time not to exceed one workweek in year one.<br />
# You are entitled to 3 sick days per year with pay after the first year of employment and 3 sick<br />
days within the first year of employment without pay. Sick time over 3 consecutive days will<br />
require a doctor’s note.<br />
# 3 paid scheduled workdays bereavement for FAMILY funerals. Optional 3-day bereavement<br />
without pay for non-family members.<br />
36
SALON OPERATING SYSTEM©<br />
Performance Monitoring<br />
The following are examples which may be used as templates to modify for your salon’s<br />
requirements. See the sample page booklet for your working template.<br />
Goal: Outline how the salon measures employee accountability.<br />
Probation<br />
Probation period is three months. At this time employees are offered a permanent employee<br />
contract if applicable.<br />
Probation Goals Technicians<br />
Initially, the first goal is meeting the starting salary in a 45% commission with a retail goal of 20% of<br />
clients purchasing product.<br />
<strong>Salon</strong> Retail and Service Goals Technicians<br />
These are goals to assist technicians in reaching new levels of pay. Retail goal increases reflect the<br />
ABC status requirements. Service goal increases are set at 10% increments unless surpassed by<br />
commission rate increases. Goals are then put into a daily target.<br />
Success Reports Technicians<br />
These are monthly reports used to monitor the ABC status and SOS. <strong>Salon</strong> goals and status<br />
advancement are recorded and accounted for by this system. Technicians are held responsible for<br />
follow through with goals and objectives within a determined time frame.<br />
Probation Goals Front Desk<br />
These are as outlined when employment commences.<br />
<strong>Salon</strong> Retail and Service Goals Front Desk<br />
These consist of initiating sales each month. Goals are put into a daily target.<br />
Success Reports Front Desk<br />
These are monthly reports used to monitor the goals and objectives within a determined time frame.<br />
37
SALON OPERATING SYSTEM©<br />
Performance Monitoring Continued…<br />
Performance Appraisals<br />
Performance appraisals are done every 30 days within the probation period and every 6 months<br />
thereafter to measure the application of the Business Structure Manual.<br />
Permanent Employee Probation<br />
Permanent employee probation is for salaried contract employees. Performance improvement must<br />
be reached within a 30-day time period to graduate out of probation. Failure to meet performance<br />
improvement standards may result in a permanent employee’s termination if the required<br />
improvements are not made.<br />
Probation<br />
Probation is for employees working within a probation contract. Employees are given a 30-day<br />
period to correct the issue.<br />
Listed below are the factors, which constitute employee probations:<br />
# Failure to comply with company policies<br />
# Failure to meet service and retail goals<br />
# 3 absences (not illness) within 30 days<br />
# 3 late arrivals within 30 days<br />
# 3 sick days in probation period<br />
# 3 sick periods (of more than 3 days in length) in 90 days<br />
# Failure to meet performance appraisal requirements<br />
# Failure to implement job criteria according to job description<br />
# Actions or behaviors needing correction<br />
Maximum Allowance<br />
Permanent employees are allowed a maximum of 2 probation periods per year; otherwise<br />
employees risk termination from their position. Probation periods are erased after one year.<br />
Employee Termination<br />
Termination follows 2 probations. The first action for a termination will be a written notice. The<br />
second action will be termination. All terminations meet the criteria of the Alberta Labor Board.<br />
38
SALON OPERATING SYSTEM©<br />
Performance Monitoring Continued…<br />
Immediate Termination Policies<br />
Listed below are examples of gross misconduct. These circumstances warrant an immediate<br />
termination in which the employee will leave without delay.<br />
# Theft of money, product or service.<br />
# Emotional or physical abuse in the workplace.<br />
# Repeated use of abusive language.<br />
# Being under the use of illegal drugs, alcohol or misused prescription drugs in the workplace.<br />
# Sexual harassment.<br />
# Failure to implement sanitary and safety rules.<br />
# Dishonesty or falsification of documents.<br />
# Insubordination.<br />
# Unauthorized expenditures.<br />
# Wilful destruction of company property.<br />
_____________________________________________________________________________<br />
Statement of Intention<br />
I state that it is my intention to operate within the guidelines set before me in this manual avoiding<br />
measurements of correction and probations.<br />
Employee Signature _____________________________________<br />
Employer Signature<br />
______________________________________<br />
(One signed copy for employee and one for employer)<br />
Date signed:<br />
______________________________________<br />
_____________________________________________________________________________<br />
39
SALON OPERATING SYSTEM©<br />
Reference Guide<br />
The E Myth<br />
Michael Gerber, author<br />
Skill Certification Guide<br />
Strategies, business tools<br />
Leading Edge Training<br />
Miranda Webb, business coach<br />
The 5 Keys to Success<br />
Wayne Grund<br />
Dealing Effectively with<br />
Unacceptable Employee Behavior<br />
Skill Path Seminars,<br />
key note presentations<br />
Precision Cutting Course<br />
Suki’s, academy<br />
The Power of Intention<br />
Dr. Wayne Dyer, author<br />
The Seven Habits of Highly<br />
Effective People<br />
Speed Wealth<br />
The Law of Attraction<br />
Steven Covey, author<br />
Harv Eker, author<br />
Michael J. Loseir<br />
Thank you for your interest in <strong>Salon</strong> <strong>Operating</strong> System. For more business tools, resources and ideas be sure to visit us<br />
on line at www.sossalonoperatingsystem.com. We can be reached by phone at (780) 437-3441 or by email at<br />
Cheryl@sossalonoperatingsystem.com<br />
40
Policy and Procedure Manual<br />
(Skill Certification Leaders)<br />
Information compiled by Cheryl Roose, Coaching and Consulting
Table of Contents<br />
<strong>Salon</strong> Certification 1-4<br />
Policies, Technicians 5-13<br />
Policies, Leaders 14<br />
Policies, Front Desk 15-22<br />
Procedures, Esthetics 23-30<br />
Procedures, Hair 31-36<br />
______________________________________________________________________________
SALON OPERATING SYSTEM©<br />
<strong>Salon</strong> Certification<br />
The sample page booklet contains the working templates used to modify for your salon<br />
certification process. Just a reminder that any changes made to the Business Structure Manual<br />
will need to be certified accordingly.<br />
<strong>Salon</strong> Marketing<br />
Answer the following questions.<br />
Describe the referral program. ____________________________________________________<br />
Gift Solution certificates are service transferable. □ True □ False<br />
The value of a Gift Certificate can be used to purchase product. □ True □ False<br />
What is used as a MY OWN NETWORKING tool off salon premises? _____________________<br />
What is the system used to secure client retention, referrals and retail?<br />
____________________________________________________________________________<br />
What is an example of salon brand marketing?<br />
_____________________________________________________________________________<br />
Describe the contents of the new client welcome package.<br />
_____________________________________________________________________________<br />
Certification complete________<br />
1
SALON OPERATING SYSTEM©<br />
<strong>Salon</strong> Functions<br />
Computer is certified according to the salon software system.<br />
Answer the following questions.<br />
Telephone features<br />
Calls can be placed on hold. □ True □ False<br />
The telephone has an answering service. □ True □ False<br />
<strong>Salon</strong> Pricing<br />
What discount does staff receive on Gift Certificate purchases?<br />
___________________<br />
What does the salon get paid when servicing friends and family?<br />
_____________________________________________________________________________<br />
Shifts<br />
I am required to arrive early to prepare for my shift □ True □ False<br />
Describe the duties required when the shift is completed.<br />
_____________________________________________________________________________<br />
What are the expectations for completing the shift for which I am scheduled?<br />
_____________________________________________________________________________________<br />
Certification Complete______<br />
2
SALON OPERATING SYSTEM©<br />
Sanitation Standards (Job descriptions)<br />
Sanitation demands a certification all on its own. <strong>Salon</strong> cleanliness is a standard of service.<br />
Answer the following questions.<br />
Define the daily cleaning of your specific area. _______________________________________<br />
_____________________________________________________________________________<br />
List the weekly cleaning specified to your area. _______________________________________<br />
_____________________________________________________________________________<br />
In your area, how do you clean up to prepare for your next client visit? ____________________<br />
_____________________________________________________________________________<br />
Where are salon cleaning duties recorded? □ True □ False<br />
There are weekly <strong>Salon</strong> duties and daily <strong>Salon</strong> duties. □ True □ False<br />
Certification Complete______<br />
3
SALON OPERATING SYSTEM©<br />
Employee Relations<br />
Answer the following questions:<br />
Staff meetings and Education<br />
What day and time do staff meeting take place?______________________________________<br />
Staff purchases<br />
Describe how staff purchases product.______________________________________________<br />
Personal Calls<br />
Where are employee messages placed?____________________________________________<br />
Personal calls can be received at work by a cell phone □ True □ False<br />
Certification Complete______<br />
4
SALON OPERATING SYSTEM©<br />
Policies, Technicians<br />
Dress Policy<br />
Answer true or false.<br />
Wearing colored denim pants is acceptable attire for work. □ True □ False<br />
Sleeveless shirts are acceptable work attire. □ True □ False<br />
How I dress attracts the clientele I choose to be in business with. □ True □ False<br />
Team leaders evaluated by CEO<br />
PRACTICAL PRESENTATION week 1:<br />
PRACTICAL PRESENTATION week 2:<br />
PRACTICAL PRESENTATION week 3:<br />
PRACTICAL PRESENTATION week 4:<br />
_____<br />
_____<br />
_____<br />
_____<br />
Certification Complete________<br />
5
SALON OPERATING SYSTEM©<br />
Teamwork Policy<br />
Answer the following questions.<br />
Write one of the phrases we use in the teamwork script.<br />
____________________________________________________________________________<br />
In the triangling script it says that it’s o.k. to talk about another<br />
team member if they aren’t in the room. □ True □ False<br />
If I’m not getting along with someone at work, it doesn’t need to be<br />
addressed because it doesn’t affect anyone else. □ True □ False<br />
We use “I” messages when resolving conflict. □ True □ False<br />
Unresolved conflicts can cause tension work environment. □ True □ False<br />
Teamwork is about assisting team members. □ True □ False<br />
Team leaders evaluated by CEO<br />
PRACTICAL PRESENTATION 1: Resolving conflict script<br />
PRACTICAL PRESENTATION 2: Resolving conflict script<br />
PRACTICAL PRESENTATION 3: Resolving conflict script<br />
____<br />
____<br />
____<br />
Certification Complete______<br />
6
SALON OPERATING SYSTEM©<br />
Attitude Policy<br />
Answer the following questions.<br />
Describe the body language that would lead a client to believe the technician is tired and not<br />
interested. ___________________________________________________________________<br />
What percent of clientele is built on attitude?_________________________________________<br />
Team leaders evaluated by CEO<br />
PRACTICAL PRESENTATION week 1:<br />
PRACTICAL PRESENTATION week 2:<br />
PRACTICAL PRESENTATION week 3:<br />
PRACTICAL PRESENTATION week 4:<br />
____<br />
____<br />
____<br />
____<br />
Certification completed______<br />
7
SALON OPERATING SYSTEM©<br />
Greeting Policy<br />
Answer the following questions.<br />
How long should a client wait before being greeted? __________________________________<br />
Write out the greeting script applicable to you.<br />
____________________________________________________________________________<br />
When you are servicing a client while the front is unattended and someone walks in, what<br />
greeting do you use?<br />
____________________________________________________________________________<br />
What physical action is in the greeting policy? _______________________________<br />
Certification Complete________<br />
8
SALON OPERATING SYSTEM©<br />
Front Desk Policy<br />
Answer the following questions.<br />
We answer all calls; our main priority is to the telephone clients. □ True □ False<br />
Which staff members should be at the front desk when checking out a client? ______________<br />
It is ok to gather out front and visit with co-workers when there are clients in the salon.<br />
□ True<br />
□ False<br />
Certification Complete________<br />
9
SALON OPERATING SYSTEM©<br />
Service Policy<br />
Answer the following questions.<br />
We practice “active listening” in the consultation script. □ True □ False<br />
During the visit I make reference to our Standard of Service<br />
while following the steps. □ True □ False<br />
List the consult analysis of your service. ____________________________________________<br />
Why must the repeat client be treated with attentiveness in each visit?<br />
____________________________________________________________________________<br />
What is the goal of the Service Policy? _____________________________________________<br />
I ask for problems or challenges with repeat clients. □ True □ False<br />
List the process of having a client change. __________________________________________<br />
PRACTICAL PRESENTATION (perform consultation) 1:<br />
____<br />
Certification completed________<br />
10
SALON OPERATING SYSTEM©<br />
Telephone Policy<br />
Answer the following questions:<br />
When booking appointments list the 5 things you repeat to the client.<br />
1.____________________________<br />
2.____________________________<br />
3.____________________________<br />
4.____________________________<br />
5._____________________________<br />
If a technician is not in on the requested day, what do you say? __________________________<br />
With what words do you end every appointment scheduling? ____________________________<br />
Clients are offered another technician if theirs is busy. □ True □ False<br />
Write out the proper English to the following phrases.<br />
Yup;______ Just hang on; ___________________________ Hey, no problem;____________<br />
Certification Complete________<br />
11
SALON OPERATING SYSTEM©<br />
Selling Policy<br />
Answer the following questions.<br />
Where are these products placed? _______________________________________________<br />
List the Client Education Process.<br />
1._________________________<br />
2._________________________<br />
3._________________________<br />
4._________________________<br />
5._________________________<br />
6._________________________<br />
7._________________________<br />
Certification complete______<br />
12
SALON OPERATING SYSTEM©<br />
Complaint and Refund Policy<br />
Answer the following questions.<br />
What is the salons service guarantee?<br />
_____________________________________________________________________________<br />
What is the product return policy?<br />
_____________________________________________________________________________<br />
If I think I know the client would like her money back I am qualified to offer this.<br />
□ True<br />
□ False<br />
PRACTICAL PRESENTATION: (role play a client complaint)<br />
_____<br />
Certification Complete______<br />
13
SALON OPERATING SYSTEM©<br />
Policies, Leaders<br />
Answer the following questions.<br />
In the script for non return clients we ask the reason for not returning. □ True □ False<br />
In the script for non return clients we ask for suggestions that would □ True □ False<br />
have guaranteed a return.<br />
In the script for performance appraisal recruiting we send a Gift □ True □ False<br />
Certificate to the participant for assisting us.<br />
Certification Complete______<br />
14
SALON OPERATING SYSTEM©<br />
Dress Policy<br />
Answer true or false.<br />
Policies, Front Desk<br />
Wearing colored denim pants is acceptable attire for work. □ True □ False<br />
Sleeveless shirts are acceptable work attire. □ True □ False<br />
How I dress attracts the clientele I choose to be in business with. □ True □ False<br />
Team leaders evaluated by CEO<br />
PRACTICAL PRESENTATION week 1:<br />
PRACTICAL PRESENTATION week 2:<br />
PRACTICAL PRESENTATION week 3:<br />
PRACTICAL PRESENTATION week 4:<br />
_____<br />
_____<br />
_____<br />
_____<br />
Certification Complete________<br />
15
SALON OPERATING SYSTEM©<br />
Teamwork Policy<br />
Answer the following questions.<br />
Write one of the phrases we use in the teamwork script.<br />
____________________________________________________________________________<br />
In the triangling script it says that it’s o.k. to talk about another<br />
team member if they aren’t in the room. □ True □ False<br />
If I’m not getting along with someone at work, it doesn’t need to be<br />
addressed because it doesn’t affect anyone else. □ True □ False<br />
We use “I” messages when resolving conflict. □ True □ False<br />
Unresolved conflicts can cause tension work environment. □ True □ False<br />
Teamwork is about assisting team members. □ True □ False<br />
Team leaders evaluated by CEO<br />
PRACTICAL PRESENTATION 1: Resolving conflict script<br />
PRACTICAL PRESENTATION 2: Resolving conflict script<br />
PRACTICAL PRESENTATION 3: Resolving conflict script<br />
____<br />
____<br />
____<br />
Certification Complete______<br />
16
SALON OPERATING SYSTEM©<br />
Attitude Policy<br />
Answer the following questions.<br />
Describe the body language that would lead a client to believe the technician is tired and not<br />
interested. ___________________________________________________________________<br />
What percent of clientele is built on attitude?_________________________________________<br />
Team leaders evaluated by CEO<br />
PRACTICAL PRESENTATION week 1:<br />
PRACTICAL PRESENTATION week 2:<br />
PRACTICAL PRESENTATION week 3:<br />
PRACTICAL PRESENTATION week 4:<br />
____<br />
____<br />
____<br />
____<br />
Certification completed______<br />
17
SALON OPERATING SYSTEM©<br />
Greeting Policy<br />
Answer the following questions.<br />
How long should a client wait before being greeted? __________________________________<br />
Write out the greeting script applicable to you.<br />
____________________________________________________________________________<br />
When you are servicing a client while the front is unattended and someone walks in, what<br />
greeting do you use?<br />
____________________________________________________________________________<br />
Certification Complete________<br />
18
SALON OPERATING SYSTEM©<br />
Front Desk Policy<br />
Answer the following questions.<br />
We answer all calls; our main priority is to the telephone clients. □ True □ False<br />
Which staff members should be at the front desk when checking out a client? ______________<br />
It is ok to gather out front and visit with co-workers when there are clients in the salon.<br />
□ True<br />
□ False<br />
Certification Complete________<br />
19
SALON OPERATING SYSTEM©<br />
Telephone Policy<br />
Answer the following questions.<br />
When booking appointments list the 5 things you repeat to the client.<br />
1.____________________________<br />
2.____________________________<br />
3.____________________________<br />
4.____________________________<br />
5.____________________________<br />
Write the script used when clients request a high booking time.<br />
_____________________________________________________________________________<br />
If a technician is not in on the requested day, what do you say? __________________________<br />
With what words do you end every appointment scheduling? ____________________________<br />
Clients are offered another technician if theirs is busy. □ True □ False<br />
When doing a new client call back we first ask for a moment of<br />
their time. □ True □ False<br />
Models are required for technician skill certification. □ True □ False<br />
Write the script used when clients will be more than 20 minutes late.<br />
_____________________________________________________________________________<br />
Write the script used to describe tiered price levels.<br />
_____________________________________________________________________________<br />
Team leaders evaluated by CEO<br />
PRACTICAL PRESENTATION: New client call back<br />
PRACTICAL PRESENTATION: Tiered price level<br />
____<br />
____<br />
Certification Complete________<br />
20
SALON OPERATING SYSTEM©<br />
Selling Policy<br />
Answer the following questions.<br />
What are the 2 types of sales strategies used?<br />
1.__________________________________<br />
2.__________________________________<br />
We schedule clients with the urgency of today. □ True □ False<br />
How are specials exclusive to the salon client base advertised?<br />
_____________________________________________________________________________<br />
What is the goal of the front desk selling policy?<br />
_____________________________________________________________________________<br />
Certification complete______<br />
21
SALON OPERATING SYSTEM©<br />
Complaint and Refund Policy<br />
Answer the following questions.<br />
What is the time line in which the service guarantee is honored? _________________<br />
What is the solution the salon coordinator offers when a technical correction is not an option?<br />
_____________________________________________________________________________<br />
What is the opening script used in the service complaint policy?<br />
_____________________________________________________________________________<br />
Products can be returned for store credit if ¾ used. □ True □ False<br />
You are authorized to do monetary refunds. □ True □ False<br />
When do you offer a complimentary service? ________________________________________<br />
What is the final step in the service complaint policy?<br />
_____________________________________________________________________________<br />
Certification Complete______<br />
22
SALON OPERATING SYSTEM©<br />
Procedures, Esthetics<br />
The sample page booklet contains the working templates used to modify for your salon<br />
certification process. Just a reminder that any changes made to the Business Structure Manual<br />
will need to be certified accordingly.<br />
Pedicures<br />
Bring client into room, have them sit on the bed and remove their footwear.<br />
Cleanse your hands in front of client. (Step 7 of the SOS)<br />
Spray feet with disinfectant, remove polish and perform the consult analysis. (Step 3 of the<br />
SOS)<br />
Apply cuticle crème and move them over to the chair to soak. Pedi bath is lined with a plastic<br />
bag.<br />
While client is soaking, have them cleanse their hands with the Isagel, give client some One<br />
Minute Manicure and explain how to use. Have them rinse in a bowl. Proceed with a 90 second<br />
hand massage (Step 3 of the SOS).<br />
Remove feet from soaking and wrap them.<br />
Disinfect tools in front of client (Step 7 of the SOS).<br />
Do cuticle work and shape toe nails.<br />
Exfoliate feet and do 2 minute massage.<br />
Perform mask or paraffin if applicable.<br />
Clean off nail bed and apply polish. Educate client on the home maintenance tips (Step 8 of the<br />
SOS.)<br />
Educate clients on the future service maintenance (Step 8 of the SOS).<br />
Close the visit (Step 11 of the SOS).<br />
Give client slippers to wear and bring them to a dryer chair to dry. Bring them a magazine and<br />
beverage. Let them know where to leave slippers and how long to wait before putting shoes on.<br />
PRACTICAL TEST 1:<br />
PRACTICAL TEST 2:<br />
PRACTICAL TEST 3:<br />
___<br />
___<br />
___<br />
Certification complete______<br />
23
SALON OPERATING SYSTEM©<br />
Waxing<br />
Bring client into the room and have them change if applicable. Explain how robes go on, where<br />
they can put their clothing, where and how they should be on the bed and that you will return<br />
shortly. Announce your arrival by knocking. If client is not changing (brow wax) let them choose<br />
which position to lie on the bed.<br />
Cleanse hands in front of client. (Step 7 of the SOS)<br />
Implement the consult analysis. (Step 2 of the SOS)<br />
Take new wax stick. (Step 7 of the SOS)<br />
Cleanse skin and use numbing spray if applicable.<br />
Position client according to their service (See waxing positions on the following page). Protect<br />
clothing and hair (brow, bikini and underarm wax) with a tissue. Let client know you are<br />
beginning. Apply wax. Ask if temperature is O.K.<br />
Use soothing crème and educate clients on the home maintenance tips found on the following<br />
page (Step 8 of the SOS).<br />
Educate clients on the future service maintenance (Step 8 of the SOS).<br />
Let them know you will meet them out front and where to leave the robe.<br />
Close the visit (Step 11 of the SOS).<br />
PRACTICAL TEST 1: (Brow)<br />
PRACTICAL TEST 2: (Underarm)<br />
PRACTICAL TEST 3: (Legs)<br />
PRACTICAL TEST 4: (Bikini)<br />
PRACTICAL TEST 5: (Face)<br />
PRACTICAL TEST 6: (Chest)<br />
___<br />
___<br />
___<br />
___<br />
___<br />
___<br />
Certification complete______<br />
24
SALON OPERATING SYSTEM©<br />
Waxing Tips<br />
Have client pull their skin tight whenever possible.<br />
Use baby powder after service to absorb moisture.<br />
Trim hair if more than ½ inch long.<br />
Use baby oil to remove excess wax or dripped wax.<br />
Apply soothing crème if bleeding (wear gloves).<br />
Do not wax over cuts or irritations.<br />
Do not wax over thin skin or hyper pigmentation.<br />
Waxing Positions<br />
For underarms, have client turn head and pull breast out of the way.<br />
For bikini, have the client bend the knee placing the heel on opposite knee while pulling the<br />
skin tight towards the knee.<br />
For leg waxing, have clients flex or turn for comfort.<br />
At Home Maintenance<br />
Avoid showering for 12 hours post service.<br />
Seeing red bumps and rash-like irritation is normal. Treat with appropriate crème.<br />
Allergic reactions such as red bumps and itchiness to wax can appear. Simply take an<br />
antihistamine.<br />
25
SALON OPERATING SYSTEM©<br />
Facials<br />
Have client fill out Dermalogica client profile while seated in the reception area, have them use<br />
the washroom when they are done and let them know you will be back to get them.<br />
Lead client to room; show them how to change, where to put their clothes and how to get into<br />
the bed.<br />
Let them know that you will close the door when leaving and knock prior to entering.<br />
Wash your hands and sanitize the tools in front of the client (Step 7 of the SOS).<br />
Start with the consultation (Step 2 of the SOS) and perform the facial according to the steps<br />
outlined in the Dermalogica manual. Be sure to explain each step and the results they may<br />
experience from this service (Step 5 and 6 of the SOS).<br />
When facial is complete, suggest they get up slowly and on their side. Let them know that when<br />
they are dressed, they can open the door and proceed to the front where you will meet them.<br />
At this point give the client some water while going over the home care tips (Step 8 of the SOS).<br />
Educate clients on the future service maintenance (Step 8 of the SOS).<br />
Continue with closing the visit (Step 11 of the SOS).<br />
PRACTICAL TEST 1:<br />
PRACTICAL TEST 2:<br />
PRACTICAL TEST 3:<br />
___<br />
___<br />
___<br />
Certification Complete______<br />
26
SALON OPERATING SYSTEM©<br />
Full Sets<br />
When client is seated at the table, clean your hands and give them some Isagel to clean their<br />
hands (Step 7 of the SOS).<br />
Ask client if they’ve had a full set in this <strong>Salon</strong> before removing polish if applicable. Explain<br />
general steps to the service.<br />
Sanitize Cuticle pusher in front of client; proceed to push back cuticles. Remove rings for<br />
cleaning (Step 7 of the SOS).<br />
Sanitize file in front of client; continue to shape nails (Step 7 of the SOS). Perform your consult<br />
analysis (Step 2 of the SOS).<br />
Proceed with service steps. Sanitize all files or drill bits. Educate *what the product is and how<br />
many nails you will do with the product at a time before entering the light *show clients how to<br />
place hands to cure product efficiently, how far in to place hands *how long each gel cures for<br />
*what to do if gel gets warm.<br />
When full set is complete, lead them to the washroom apply the One Minute Manicure, have<br />
them rub it for one minute, turn on the taps for them and have them rinse. Hand them a towel<br />
and have them pat dry.<br />
Apply cuticle oil with Q-tip and massage in fingertips. If polishing, clean off nail bed. Have<br />
clients pay at this point, get keys out and put on coats. Make next appointment (Step 11 of the<br />
SOS).<br />
Educate clients on the future service maintenance. (Step 8 of the SOS)<br />
Dry rings and give back to client. Apply polish.<br />
While they are drying, get them a beverage, magazine and let them know how long the drying<br />
will be.<br />
PRACTICAL TEST 1:<br />
PRACTICAL TEST 2:<br />
PRACTICAL TEST 3:<br />
___<br />
___<br />
___<br />
Certification Complete______<br />
27
SALON OPERATING SYSTEM©<br />
Fills<br />
When client is seated at the table, clean your hands and give them some Isagel to clean their<br />
hands (Step 7 of the SOS).<br />
Ask client if they’ve had a fill in this <strong>Salon</strong> before removing polish if applicable. Explain general<br />
steps to the fill. Perform your consult analysis (Step 2 of the SOS).<br />
Sanitize Cuticle pusher and files in front of client; proceed to push back cuticles. Remove rings<br />
for cleaning (Step 7 of the SOS).<br />
Shape the nails and proceed with fill steps. Sanitize all files or drill bits. Educate *what the<br />
product is and how many nails you will do with the product at a time before entering the light<br />
*show clients how to place hands to cure product efficiently, how far in to place hands *how long<br />
each gel cures for *what to do if gel gets warm (Step 5 and 6 of the SOS).<br />
When fill is complete, lead them to the washroom, apply the one minute manicure, have them<br />
rub it for one minute, turn on the taps for them and have them rinse. Hand them a towel and<br />
have them pat dry<br />
Apply cuticle oil with Q-tip and massage in fingertips, if polishing clean off nail bed. Have clients<br />
pay at this point, get keys out and put on coats. Make next appointment (Step 11 of the SOS.)<br />
Educate clients on the future service maintenance (Step 8 of the SOS).<br />
Dry rings and give back to client. Apply polish.<br />
While they are drying, get them a beverage, magazine, let them know how long the drying will<br />
be.<br />
PRACTICAL TEST 1:<br />
PRACTICAL TEST 2:<br />
PRACTICAL TEST 3:<br />
___<br />
___<br />
___<br />
Certification Complete______<br />
28
SALON OPERATING SYSTEM©<br />
Manicures<br />
When client is seated at the table, clean your hands and give them some Isagel to clean their<br />
hands (Step 7 of the SOS).<br />
Ask client if they’ve had a manicure before while removing polish. Explain general steps to the<br />
manicure (Step 5 and 6 of the SOS.)<br />
Have client remove rings and place them in cleaner<br />
Sanitize file in front of client; continue to shape nails. Perform your consult analysis (Step 3 of<br />
the SOS).<br />
Apply cuticle softener. While client is soaking in warm water sanitize your cuticle nippers in front<br />
of client (Step 7 of the SOS). Push back cuticles and nip if necessary.<br />
At this point lead them to the washroom, apply the One Minute Manicure, have them rub it for<br />
one minute, turn on the taps for them and have them rinse. Hand them a towel and have them<br />
pat dry. Paraffin wax treatment may be done at this point if applicable.<br />
Do hand massage back at table (Step 3 of the SOS).<br />
Educate clients on the future service maintenance (Step 8 of the SOS).<br />
Apply cuticle oil with Q-tip and massage in fingertips, if polishing clean off nail bed. Have clients<br />
pay at this point, get keys out and put on coats. Make next appointment (Step 11 of the SOS).<br />
Dry rings and give back to client. Apply polish.<br />
While they are drying, get them a beverage, magazine, let them know how long the drying will<br />
be.<br />
PRACTICAL TEST 1:<br />
PRACTICAL TEST 2:<br />
PRACTICAL TEST 3:<br />
___<br />
___<br />
___<br />
Certification Complete______<br />
29
SALON OPERATING SYSTEM©<br />
Relaxation Massage<br />
Have client fill out release form in massage room if available. If not, they can sit in reception<br />
area.<br />
Lead client to room; have them sit in the chair. Ask if they’ve had this service before and<br />
discuss what to expect from a relaxation massage. Such as, *the client should feel pressure but<br />
not so much that they stop breathing *how breathing is important in massage to help release<br />
toxins trapped in the body (Step 5 and 6 of the SOS).<br />
Tell them to undress to their level of comfort (underwear can be left on), where to put their<br />
clothes, how to lie on the bed and where to have their arms.<br />
Let them know that you will close the door when leaving and knock prior to entering.<br />
Before you touch them announce that you are ready to begin.<br />
When turning clients over let them know you will hold the sheet up for privacy and how they<br />
should proceed.<br />
When massage is complete, suggest they get up slowly and on their side. Offer them a moist<br />
towel to wipe off, show them the combs, brushes and mirror. Let them know that when they are<br />
dressed, they can open the door and you will come back in with water and some home care tips.<br />
Educate clients on the future service maintenance (Step 8 of the SOS).<br />
At this point give client the water while going over the massage care info sheet. Continue with<br />
closing the visit (Step 11 of the SOS).<br />
PRACTICAL TEST 1:<br />
PRACTICAL TEST 2:<br />
PRACTICAL TEST 3:<br />
___<br />
___<br />
___<br />
Certification Complete___<br />
30
SALON OPERATING SYSTEM©<br />
Hair<br />
Procedures, Hair<br />
Greet client with a handshake and introduction. Lead client to chair (Step 1 of the SOS).<br />
Do a consult analysis (Step 2 of the SOS).<br />
Shampooing:<br />
Place a towel around their neck.<br />
Tell the client to lie back as you guide their head into the sink by holding your right hand beneath<br />
the occipital bone.<br />
Wet hair with nozzle pointed towards back of the sink; keep fingers under water to monitor<br />
temperature.<br />
Ask client if temperature is o.k.<br />
Shampoo firmly with both hands making contact; repeat if necessary. Explain the reason for<br />
choice of shampoo and benefits of this shampoo for them (Step 5 and 6 of the SOS).<br />
Rinse thoroughly.<br />
Apply conditioner and explain reasoning for conditioner choice and benefits for client (Step 5<br />
and 6 of the SOS). Perform a 2-handed scalp massage for a minimum of 60 seconds (Step 3 of<br />
the SOS). Do not speak at this time.<br />
Rinse.<br />
Wipe any water from ears and face. Direct clients up as you guide their head up from the sink<br />
holding your right hand beneath the occipital bone.<br />
Tell clients where to be seated.<br />
31
SALON OPERATING SYSTEM©<br />
Finishing:<br />
Make sure that the hair is damp and not wet before applying the product.<br />
Use the Client Education Process while applying product (Step 5 and 6 of the SOS).<br />
Educate clients along the way about styling techniques (Step 5 and 6 of the SOS).<br />
Close the visit (Step 11 of the SOS).<br />
Practical testing for the above can be completed in the color and cut certification<br />
Colors:<br />
If extensive color changes or corrections are being performed, detailed consults are crucial so<br />
that the client receives the expected results. Be disciplined in the following steps.<br />
Describe the time it will take to perform the service.<br />
Give clients an approximate price for the service.<br />
Educate the clients on the condition of the hair after the service and the maintenance to<br />
restructure the hair (Step 5 and 6 of the SOS).<br />
Educate clients on the future service maintenance (Step 8 of the SOS).<br />
Be specific on the tonal value using color descriptions (copper and gold) versus warm.<br />
Provide pictures so the client can see the overall look rather than a color swatch.<br />
Be specific on the makeup and brow changes applicable to compliment the look.<br />
PRACTICAL COLOR 1:<br />
___<br />
PRACTICAL COLOR 2:<br />
PRACTICAL COLOR 3:<br />
___<br />
___<br />
Certification Complete______<br />
32
SALON OPERATING SYSTEM©<br />
Haircut, Straight Line<br />
Have client cape behind the chair.<br />
Have client sit with hands on their lap, butt pushed to the back of the chair and shoulders back.<br />
Clean comb in front of client (Step 7 of the SOS).<br />
Client’s head should be tilted forward for beveled, level with floor for flipped.<br />
For this cut your shoulders and clients shoulders should always be in the same position. Your<br />
body does not travel with this cut.<br />
Each section should be in the same line as the fingers.<br />
Section hair with a middle part to top of skull to behind ears making 2 side sections with back<br />
being one section.<br />
Take a section from occipital bone down and cut a straight line.<br />
Continue to bring down sections till there is no hair left.<br />
Bring sides combed down to extend the line in the back.<br />
PRACTICAL CUT 1:<br />
PRACTICAL CUT 2:<br />
PRACTICAL CUT 3:<br />
___<br />
___<br />
___<br />
Certification Complete______<br />
33
SALON OPERATING SYSTEM©<br />
Haircut, Square<br />
Have client cape behind the chair<br />
Have client sit with hands on their lap, butt pushed to the back of the chair and shoulders back.<br />
Clean comb in front of client (Step 7 of the SOS).<br />
Client’s head should be tilted forward for beveled, level with floor for flipped.<br />
For this cut your shoulders and client’s shoulders should be in the same position for the back.<br />
Your body positions itself to the cutting line at the sides.<br />
Sections and fingers should always be the same line.<br />
Section hair with a middle part to top of skull to behind ears making 2 side sections with back<br />
being one section.<br />
Take a section from occipital bone down and cut a straight line.<br />
Continue to bring down sections till there is no hair left.<br />
Move to the sides and section 2 inches of hair down.<br />
You can use the end of the hairline as a guide or the top of the head for a more graduated look.<br />
Hold the section and your body in a straight line to the side of the head.<br />
Continue to section and cut till you run out of hair, repeat on other side.<br />
PRACTICAL CUT 1:<br />
PRACTICAL CUT 2:<br />
PRACTICAL CUT 3:<br />
___<br />
___<br />
___<br />
Certification Complete______<br />
34
SALON OPERATING SYSTEM©<br />
Haircut, Layered<br />
Have client cape behind the chair.<br />
Have client sit with hands on their lap, butt pushed to the back of the chair and shoulders back.<br />
Clean comb in front of client (Step 7 of the SOS).<br />
Each section should be in the same line as the fingers.<br />
Section hair from between the fontal bones from the front of head to the back top of head.<br />
Cut this section in a straight line or round.<br />
Take the next 2 inches of hair below this section and either bring it to the top to form a straight<br />
line to create roundness or hold it out at a 90 degree angle to diminish roundness.<br />
Continue to follow your round or straight line with the rest of the layers paying special attention<br />
to your body position and fingers aligning with the section.<br />
PRACTICAL CUT 1:<br />
PRACTICAL CUT 2:<br />
PRACTICAL CUT 3:<br />
___<br />
___<br />
___<br />
Certification Complete______<br />
35
SALON OPERATING SYSTEM©<br />
Haircut, Round<br />
Have client cape behind the chair.<br />
Have client sit with hands on their lap, butt pushed to the back of the chair and shoulders back.<br />
Clean comb in front of client (Step 7 of the SOS).<br />
Clients head should be tilted forward for beveled, level with floor for flipped.<br />
For this cut your body should travel with each section to ensure your hands and body are in front<br />
of the section at all times.<br />
Section hair with a middle part to top of skull to behind ears making 2 side sections with back<br />
being one section.<br />
Take a section from occipital bone down, taking 1 inch parts, cut and move to ensure your body<br />
and fingers are right on the section.<br />
Continue to bring down all sections till there is no hair left.<br />
PRACTICAL CUT 1:<br />
PRACTICAL CUT 2:<br />
PRACTICAL CUT 3:<br />
___<br />
___<br />
___<br />
Certification Complete______<br />
_____________________________________________________________________________<br />
36
Performance Measurement Manual<br />
Information compiled by Cheryl Roose, Coaching and Consulting
Table of Contents<br />
Job descriptions 1-15<br />
Salary Contract 16<br />
Weekly Action Plan 17<br />
Success Report 18-24<br />
Performance<br />
Appraisal 25-30<br />
Client Comment<br />
Card 31<br />
Client Performance<br />
Appraisal 32<br />
Hair Targets 33<br />
Esthetic Targets 34<br />
Reception Targets 35<br />
Mystery Shopper<br />
Letters 36-43
SALON OPERATING SYSTEM©<br />
Technician<br />
Job Descriptions<br />
Objective:<br />
To perform technical skills within the skill certification program.<br />
Goal:<br />
To be active in building and retaining the salon clientele while being part of a team.<br />
Personality Traits:<br />
Confident and creative with strong communication skills. Is a good listener. Must be<br />
willing to grow and take direction. Must be motivated toward self-improvement. Strong<br />
work ethics and a passion for the industry.<br />
Duties<br />
Technical Work:<br />
Performing skills congruent with the level of skill certification. Meeting service goals.<br />
Retail:<br />
Retailing for the clients needs. Meeting retail goals. Gaining the appropriate knowledge<br />
in <strong>Salon</strong> retail lines.<br />
Presentation:<br />
Presenting yourself with a clean and tidy image and impeccable personal hygiene.<br />
Sporting an energetic and enthusiastic attitude with co-workers and salon clients.<br />
Clients:<br />
Incorporate the Standard of Service.<br />
<strong>Salon</strong> Marketing:<br />
Incorporating the salon marketing strategies consistently and effectively.<br />
Team Work:<br />
Becoming a valuable and respected employee and teammate. Presenting the salon<br />
image with unity and respect.<br />
Accountability:<br />
The role of the technician is to become a peak performing employee of “A” status.<br />
1
SALON OPERATING SYSTEM©<br />
Technician Checklists<br />
Shift Checklist Arrival Checklist Departure Checklist<br />
Laundry and coffee cups.<br />
Weekly technician<br />
cleaning.<br />
Weekly salon cleaning if<br />
Saturday or Tuesday.<br />
Assist team members.<br />
Arrive 10-15 minutes prior<br />
and set up for the day.<br />
Check your appearance,<br />
attitude and hygiene.<br />
Check to see how you will<br />
fill your appointment book.<br />
Return messages.<br />
Daily technician cleaning.<br />
Daily salon cleaning.<br />
Client Checklist<br />
Greeting.<br />
Consultation analysis applicable to the service for new clients or the repeat clients.<br />
Lead client to a change room if applicable and instruct client with the procedure and<br />
where to meet you when they’re ready.<br />
Service related massage.<br />
Current product analysis.<br />
Explanation of service steps and procedures.<br />
Product recommendation.<br />
Home maintenance tips<br />
Industry trend educating.<br />
Lead the clients to the front while informing of the check out procedure with receptionist.<br />
2
SALON OPERATING SYSTEM©<br />
<strong>Salon</strong> Assistant<br />
Objective:<br />
To graduate the assistant to the role of technician.<br />
Goal:<br />
Develop technical skills and personality traits to assist in building a clientele. To gain<br />
product knowledge to retail for clients needs. To learn salon standards, policies and<br />
procedures.<br />
Personality Traits:<br />
Friendly positive attitude; energetic and ambitious. Takes direction well. Must have a<br />
passion for the industry.<br />
Duties<br />
Assist Stylists/Esthetician:<br />
Preparation for client visits and performing supervised skills.<br />
Clients:<br />
Assist team members with client service.<br />
Assist <strong>Salon</strong> Coordinator:<br />
Assist with the client check in and check out process.<br />
<strong>Salon</strong> Maintenance:<br />
Perform salon daily and weekly cleaning.<br />
Accountability:<br />
This role is defined by the attainment of an apprentice technician status.<br />
3
SALON OPERATING SYSTEM©<br />
Assistant Checklist<br />
Hourly Half Hourly Nightly<br />
Tidy front desk; replenish<br />
fragrance oils<br />
Tidy client washroom; wash<br />
mirror, replenish towels and<br />
toiletries, empty hamper;<br />
light candle if needed.<br />
Wash coffee cups (even<br />
one) and replenish<br />
beverages; wipe<br />
countertops and change<br />
towel under rack if needed.<br />
Pull all retails forward.<br />
Do laundry.<br />
Check that the floors are<br />
swept.<br />
Refill servicing clients<br />
coffees and teas.<br />
Shampoo waiting clients.<br />
Assist the team and the<br />
manager in the daily and<br />
weekly salon cleaning<br />
Tidy staff room table.<br />
Organize waiting area,<br />
magazines and furniture.<br />
Client Checklist<br />
After the manager has greeted and checked the client in, greet client and assist them in<br />
hanging up their coat.<br />
Offer the client the beverage of choice.<br />
Lead client to change room and instruct on how to wear the gown, where to hang their<br />
clothes and where to meet their technician.<br />
After the manager has checked the client out, assist them with their coat.<br />
4
SALON OPERATING SYSTEM©<br />
Research and Development<br />
Objective:<br />
To keep the salon current in industry trend.<br />
Goal:<br />
To keep the salon updated on changes to current products, education and tools as well<br />
as the new products being introduced.<br />
Personality Traits:<br />
Focused; committed to industry growth. Good communication skills.<br />
Duties<br />
Office Projects:<br />
Schedule (or train if training unavailable) education days for new team members with<br />
regard to the products the salon retails. Organize education dates for existing team on<br />
new products and tools with industry trainers or oneself.<br />
Marketing:<br />
Meet with salon reps to inquire about NEW product, tools and technical training<br />
opportunities.<br />
Staff Meetings:<br />
Inform the team of product changes, new products on the market, tools and education<br />
opportunities. Create demonstrations of product and tools.<br />
Meetings:<br />
Set aside time to meet with the COO and technical trainers for the education<br />
opportunities.<br />
Accountability:<br />
This role is responsible for training and updating the salons team in retail product<br />
knowledge, industry growth and changes in both the technical and retail areas.<br />
5
SALON OPERATING SYSTEM©<br />
Technical Trainer<br />
Objective:<br />
To brand the salon image.<br />
Goal:<br />
To produce technicians within the skill certifications technical training and upgrade<br />
existing technicians skills.<br />
Personality Traits:<br />
Patience, focus, eager and passionate; good communication skills.<br />
Duties<br />
Office Projects:<br />
Compile skill certifications for technical services when applicable. Schedule and prepare<br />
education day complete with models and implementation of service requirement data.<br />
Education:<br />
Educate oneself to improve the quality of service techniques. Educate the salon staff.<br />
Give input of learned techniques for salon collections.<br />
Accountability:<br />
This role is responsible for training and updating the salons technical services.<br />
6
SALON OPERATING SYSTEM©<br />
<strong>Salon</strong> Coordinator<br />
Objective:<br />
Build a valuable link between the clients and technicians.<br />
Goal:<br />
Create sales and positive client relations.<br />
Personality Traits:<br />
Honest, Responsible and trustworthy individual with a friendly cheerful disposition. Good<br />
people skills and mature communication skills. This individual is to be task orientated,<br />
organized, neat, tidy and efficient. Must have a clean and professional image.<br />
Duties<br />
Front Desk:<br />
Develop and maintain positive client relations and implement front desk policies and<br />
procedures.<br />
Marketing:<br />
Implement the salon marketing strategies for the front desk and telephone.<br />
Inventory:<br />
Order and track inventory. Display and stock retail area. Implement monthly specials<br />
and promote within the salon.<br />
<strong>Salon</strong> Maintenance:<br />
Maintain the cleanliness of the client waiting area and front desk. Assist in salon cleanup.<br />
Meetings:<br />
Meet with team leader and CEO weekly to report marketing and client concerns. Report<br />
all data pertaining to technicians in staff meetings.<br />
Accountability:<br />
This position is held accountable for balanced cash out reports and inventory control<br />
within a budget. Completed and organized client relation data and technician monitoring<br />
systems are reported to the CEO at every months end. This position is also accountable<br />
for providing a fabulous first and last impression of the salon.<br />
7
SALON OPERATING SYSTEM©<br />
<strong>Salon</strong> Coordinator Checklists<br />
Hourly Checklist<br />
Tidy front desk; replenish fragrance oils.<br />
Organize waiting area, magazines and<br />
furniture.<br />
Tidy client washroom, wash mirror,<br />
replenish towels and toiletries, empty<br />
hamper; light new candle if needed.<br />
Wash coffee cups (even one) and<br />
replenish beverages, wipe countertops and<br />
change towel under rack if needed.<br />
Pull all retails forward.<br />
Do laundry, prepare gowns.<br />
Client Check In List<br />
Stand and greet all clients.<br />
Call client by name and use their name to<br />
offer a beverage.<br />
Use client’s name and let them know<br />
approximately when the technician will be<br />
with them.<br />
Let the technician know their client is here,<br />
and use client’s name.<br />
Check off their name in the appointment<br />
book.<br />
Client Checkout Checklist<br />
Ask if their technician made them aware of the salon specials and the S.O.S.<br />
Confirm their address and telephone numbers and email address.<br />
Take the sale.<br />
Give them their checkout envelope.<br />
Incorporate the monthly sales script.<br />
Have client complete a comment card.<br />
Record their name if the S.O.S was done.<br />
Record them on new client sheet if applicable.<br />
Nightly Checklist<br />
Wipe reception desk off and clear away clutter.<br />
Pull retail forward.<br />
Straighten magazines and wipe waiting area tables.<br />
Clean client washroom sink, empty hampers; refill towels and feminine products, toilet<br />
and facial tissues and soap dispenser if needed.<br />
8
SALON OPERATING SYSTEM©<br />
Daily Checklist<br />
Call the new clients from one week prior each day.<br />
Highlight the telephone number of name called on the new client sheet<br />
Weekly Checklist<br />
Call all PB’s and appointments over 1 hour. Highlight the PB’s or highlight a circled “C”<br />
for confirmed calls to all new clients from the previous week.<br />
Send out thank yous and referrals (even1), highlight the referrers name on the new client<br />
sheet.<br />
Inventory:<br />
Order and track inventory. Keep shelves clean and products displayed aesthetically.<br />
Implement monthly special strategies and promote within the salon using displays and<br />
posters. Ordering and receiving process: Compare the back bar and retail inventory<br />
numbers to the minimum order list on the computer. Use the order form system to<br />
replenish the required numbers of products to be kept in stock. When the products arrive<br />
check the accompanying invoice for accuracy to the order form. Check off all products<br />
on invoice. Update the inventory in the computer. Price and stock the products received.<br />
Mark off the inventory on the order form and record any back orders to the next order<br />
sheet. Watch for increase in retail prices and adjust in computer. Lower prices may<br />
mean a sale from the supplier; confirm this as well. Be sure to notify the suppliers not to<br />
send the back orders to avoid being over stocked. Watch to keep stock within the salon<br />
budget.<br />
Monthly Checklist<br />
Create a monthly special with product and service based on special priced products.<br />
Implement the advertising in the salon, on the website and on the phone message.<br />
9
SALON OPERATING SYSTEM©<br />
Receptionist<br />
Objective:<br />
To present the salon’s image to the client.<br />
Goal:<br />
Create positive client experiences.<br />
Personality Traits:<br />
Honest, responsible, trustworthy individual with a friendly cheerful disposition. Good<br />
people skills and mature communication skills. This individual is to be task orientated,<br />
organized, neat, tidy and efficient. Must have a clean and professional image.<br />
Duties<br />
Front Desk:<br />
Develop and maintain positive client relations and implement front desk policies and<br />
procedures.<br />
<strong>Salon</strong> Maintenance:<br />
Maintain the cleanliness of the client waiting area and front desk. Assist in salon cleanup.<br />
Accountability:<br />
This position is accountable for providing a fabulous first and last impression of the<br />
salon.<br />
10
SALON OPERATING SYSTEM©<br />
Checklists<br />
Hourly Checklist<br />
Tidy front desk; replenish fragrance oils.<br />
Tidy client washroom, wash mirror,<br />
replenishes towels and toiletries, empty<br />
hamper; light new candle if needed.<br />
Wash coffee cups (even one) and<br />
replenish beverages, wipe countertops and<br />
change towel under rack if needed.<br />
Pull all retails forward.<br />
Do laundry, prepare gowns.<br />
Organize waiting area, magazines and<br />
furniture.<br />
Client Check In List<br />
Stand and greet all clients.<br />
Call client by name and use their name to<br />
offer a beverage.<br />
Use client’s name and let them know<br />
approximately when the technician will be<br />
with them.<br />
Let the technician know their client is here,<br />
and use client’s name.<br />
Check off their name in the appointment<br />
book.<br />
Client Checklist Checkout<br />
Ask if their technician made them aware of the salon specials and the S.O.S.<br />
Confirm their address and telephone numbers and email address.<br />
Take the sale.<br />
Give them their checkout envelope.<br />
Have client complete a comment card.<br />
Incorporate the monthly sales script.<br />
Record their name if the S.O.S was done.<br />
Record them on new client sheet if applicable.<br />
Nightly Checklist<br />
Wipe reception desk off and clear away clutter.<br />
Pull retail forward.<br />
Straighten magazines and wipe waiting area tables.<br />
Clean client washroom sink, empty hampers; refill towels and feminine products, toilet<br />
and facial tissues and soap dispenser if needed.<br />
11
SALON OPERATING SYSTEM©<br />
Image Director<br />
Objective:<br />
To brand the salons image by means of photography.<br />
Goal:<br />
To produce fashion photographs within the ideal client profile in the salon, for the salon<br />
portfolio and salon competitions.<br />
Personality Traits:<br />
Organized, fashion conscious, current in industry trends, able to complete tasks,<br />
focused, must be a level A status.<br />
Duties<br />
Advertising:<br />
Create photographs used marketing projects.<br />
Marketing:<br />
Research seasonal trends and create a collection based on these trends and the ideal<br />
client profile.<br />
Projects:<br />
Organize photographers, models, technicians and salon time during and preceding<br />
photo shoots and viewing sessions. Seek and enter competitions as well as publishing<br />
opportunities with the artwork.<br />
Technical:<br />
Seek out the new techniques from the technical trainers to incorporate to collection.<br />
Meetings:<br />
Meet with COO to update and inform. Track progress at staff meetings.<br />
Accountability:<br />
This position is responsible for producing competition collections for the technicians and<br />
salon.<br />
12
SALON OPERATING SYSTEM©<br />
Collection Budget<br />
Item<br />
$ Amount<br />
6 poster mounted 600.00<br />
6 11x14 framed pictures 900.00<br />
Pictures for competitions 100.00<br />
5 models colors 100.00<br />
Food and drinks for staff 100.00<br />
Food and drinks for models 60.00<br />
Total 1,860.00<br />
Checklist<br />
1. Collect full names addresses and telephone numbers of models and photographers.<br />
2. Confirm with the COO the finances involved and time line.<br />
3. Have all involved parties sign contracts and deliver a job description.<br />
4. Have a schedule and agenda for all shoots and meetings and deliver these to all<br />
parties involved for clear communication.<br />
5. Supply beverages and food if necessary on photo shoot days.<br />
6. Respect photo shoot destinations by cleaning and tidying when project is complete.<br />
13
SALON OPERATING SYSTEM©<br />
Team Leader<br />
Objective:<br />
Lead team members within salon systems, policies and procedures.<br />
Goal:<br />
Have team members trained within the skill certification program while reaching their<br />
goals and employee status.<br />
Personality Traits:<br />
Focused, patient, confident and even-tempered. Must know company policies and<br />
procedures and lead in a positive and encouraging manner. Clear effective<br />
communication skills are required.<br />
Duties<br />
Systems and Policies:<br />
Implement the Business Structure Manual. Certify employees in company policies and<br />
procedures. Conduct performance measurements. Monitor and assist in any changes<br />
that need to be made.<br />
Office Projects:<br />
Calculate and implement daily salon goals. Document and prepare success reports for<br />
technicians. Document and approve holidays, sick days and requested time off as<br />
according to manual. Complete the qualification, ABC status tracking graph for the COO.<br />
Manager Meetings:<br />
Meet with the salon manager and CEO weekly. Report any concerns with employees<br />
that need addressing. Organize meetings with team members to implement changes.<br />
Accountability:<br />
This position is responsible for hiring as well as dismissing employees. This position is<br />
held accountable for the technicians reaching and sustaining their goals and skill<br />
certifications within a specified time line. The systems and policies are to be trained and<br />
implemented by this position as well as performance appraisals and correction<br />
procedures.<br />
14
SALON OPERATING SYSTEM©<br />
Daily Checklist<br />
Hold 15-minute huddle in the mornings to<br />
set agendas for the day or prepare daily<br />
notes for the week to be handed out by the<br />
salon coordinator.<br />
Record goal numbers on goal sheet.<br />
Weekly Checklist<br />
Record topics for discussion and the<br />
minutes of meetings as well as staff<br />
reviews.<br />
Record cleaning and performance<br />
measurement data.<br />
Monthly Checklist<br />
See the SOS workbook for the calculations required below.<br />
This is a step by step guide for the process of the employee tracking and monitoring.<br />
The following is to be completed in the first week of the month.<br />
1. Complete the success report tracking.<br />
2. Complete the qualification status in the ABC employee program.<br />
3. Schedule and conduct meetings to review success reports and qualification status.<br />
4. If specific steps of the Standard of Service need improvement, use the “targets” to<br />
monitor. Make an action plan and set a date for improvement.<br />
5. Enforce probation and any disciplinary measures if applicable.<br />
6. Hold the monthly staff meeting. Give out rewards at the staff meeting if applicable<br />
according to the team incentive program.<br />
7. Conduct performance appraisals every six months.<br />
This system is to set up next month’s data for employee monitoring and tracking.<br />
1. In the first week of the month designate two salon clients for each technician from the<br />
appointment book to complete the client comment cards. Use the script provided in<br />
the Business Structure Manual for requesting client participation.<br />
2. Also in the first week seek out a first time client for each technician to be a mystery<br />
shopper.<br />
3. In the first week of the month do an observation of one client per technician to see<br />
the SOS and reception in action.<br />
4. Interview a minimum of one non returning client from four months prior to obtain<br />
valuable insight for improvement measures.<br />
**Client performance appraisals (page 26) are accompanied with a service gift certificate<br />
(date and expire) and a postage paid envelope addressed to the salon.<br />
** Mystery shopper letters (page 31-37 are accompanied with a service gift certificate<br />
(date and expire) and a postage paid envelope addressed to the salon.<br />
15
SALON OPERATING SYSTEM©<br />
Salary Contract<br />
Name:<br />
Date:<br />
Salary of:<br />
Renewal Date:<br />
_____________________________________<br />
_____________________________________<br />
_____________________________________<br />
_____________________________________<br />
Service Goal to be met for contract renewal: ___________________<br />
Retail Goal to be met for contract renewal: ___________________<br />
Please check off the following:<br />
I have received a copy of the Business Structure Manual applicable to my<br />
position.<br />
I Have received a complete overview of employment structure with (company<br />
name)<br />
I understand and accept employment with this company as presented in the<br />
Business Structure Manual.<br />
!<br />
!<br />
!<br />
Employee: ________________________________<br />
Employer:_________________________________<br />
16
SALON OPERATING SYSTEM©<br />
Weekly Action Plan<br />
Name: _________________________________<br />
Week of: _______________________________<br />
Goal: __________________________________<br />
Action Steps:<br />
Step1: ________________________________________________________________<br />
________________________________________________________________<br />
Step 2: _______________________________________________________________<br />
_______________________________________________________________<br />
Step 3: _______________________________________________________________<br />
_______________________________________________________________<br />
Step 4: _______________________________________________________________<br />
_______________________________________________________________<br />
Complete_________<br />
17
SALON OPERATING SYSTEM©<br />
Probation Success Reports<br />
Use the following when a technician is in the probation period of employment<br />
Technician Success Report for: ____________________<br />
For the month of:<br />
____________________<br />
Salary Goals:<br />
Service/day ______ Goal______<br />
Retail/day ______ Goal______<br />
# of clients seen ______ Goal______<br />
Employee Status Report:<br />
Referrals from salon clients ______ Goal______<br />
Client add on sales ______ Goal______<br />
Pre booking clients ______ Goal______<br />
Increase productivity by<br />
10% monthly ______ Goal______<br />
Minimum of 10% of clients buying retail ______ Goal______<br />
Supply certification models ______ Goal______<br />
Action Steps:<br />
1._____________________________________________________________________<br />
2._____________________________________________________________________<br />
3._____________________________________________________________________<br />
4._____________________________________________________________________<br />
Time Frame: ___________________<br />
Completed: ____________________<br />
18
SALON OPERATING SYSTEM©<br />
Probation Success Reports<br />
Use the following when an A status employee is in the probation period of employment<br />
advancement into the role of image director, technical trainer or research and<br />
development..<br />
Probation Report for:<br />
For the month of:<br />
____________________<br />
____________________<br />
Job Description:<br />
Objective<br />
Goal<br />
Duties<br />
Cleaning<br />
______<br />
______<br />
______<br />
______<br />
Action Steps:<br />
1._____________________________________________________________________<br />
2._____________________________________________________________________<br />
3._____________________________________________________________________<br />
4._____________________________________________________________________<br />
Time Frame: __________________<br />
Completed: ____________________<br />
19
SALON OPERATING SYSTEM©<br />
Success Reports<br />
Use the following when reviewing the month’s performance. These can be used at staff<br />
meetings.<br />
Technician Success Report for: ____________________<br />
For the month of:<br />
____________________<br />
Salary Goals:<br />
Service/day ______ Goal______<br />
Retail/day ______ Goal______<br />
# of clients seen ______ Goal______<br />
Employee Status Report:<br />
Current status ______ Goal______<br />
Standard of service ______ Goal 100%<br />
New client retention ______ Goal______<br />
Existing retention ______ Goal______<br />
Productivity level ______ Goal______<br />
Hourly salon rate ______ Goal______<br />
% of clients buying retail ______ Goal______<br />
Referrals & MON ______ Goal______<br />
Add on sales ______ Goal______<br />
Action Steps:<br />
1._____________________________________________________________________<br />
2._____________________________________________________________________<br />
3._____________________________________________________________________<br />
4._____________________________________________________________________<br />
Time Frame: _________________<br />
Completed: __________________<br />
20
SALON OPERATING SYSTEM©<br />
Success Reports<br />
Use the following when reviewing the month’s performance. These can be used at staff<br />
meetings.<br />
Assistant Success Report for: ____________________<br />
For the month of:<br />
____________________<br />
Training Report:<br />
Visit preparation ______ Goal______<br />
Standard of service ______ Goal______<br />
Client check in ______ Goal______<br />
Client Check out ______ Goal______<br />
Technical assisting ______ Goal______<br />
Action Steps:<br />
1._____________________________________________________________________<br />
2._____________________________________________________________________<br />
3._____________________________________________________________________<br />
4._____________________________________________________________________<br />
Time Frame: _________________<br />
Completed: __________________<br />
21
SALON OPERATING SYSTEM©<br />
Success Reports<br />
<strong>Salon</strong> Coordinator Success Report for: ____________________<br />
For the month of:<br />
____________________<br />
The suggestion to compile client relation data is to perform a visual observation of 3<br />
clients weekly.<br />
Client Relation Goals:<br />
Welcomed greeting ______ Goal______<br />
SOS circles ______ Goal______<br />
Comment card or target ______<br />
Goal______<br />
Thank you and mail outs ______<br />
Goal______<br />
Call backs and PB’s ______ Goal______<br />
Client data entries ______ Goal______<br />
Marketing Report:<br />
Cross promote cards ______ Goal______<br />
Add on sales script ______ Goal 100%<br />
Monthly sales script ______ Goal______<br />
Administration Report:<br />
Inventory orders ______ Goal______<br />
Inventory budget ______ Goal______<br />
<strong>Salon</strong> retention reports ______ Goal______<br />
Action Steps:<br />
1._____________________________________________________________________<br />
2._____________________________________________________________________<br />
3._____________________________________________________________________<br />
4._____________________________________________________________________<br />
Time Frame: _____________<br />
Completed: ______________<br />
22
SALON OPERATING SYSTEM©<br />
Success Reports<br />
Front Desk Success Report for: ____________________<br />
For the month of:<br />
____________________<br />
The suggestion to compile client relation data is to perform a visual observation of 3<br />
clients weekly.<br />
Client Relation Goals:<br />
Welcomed greeting ______ Goal______<br />
SOS circles ______ Goal______<br />
Comment card or target ______<br />
Goal______<br />
Check out package ______ Goal______<br />
Client data entries ______ Goal______<br />
Front Desk Systems:<br />
Appointment scheduling ______<br />
Goal______<br />
Telephone scripts ______ Goal______<br />
Action Steps:<br />
1._____________________________________________________________________<br />
2._____________________________________________________________________<br />
3._____________________________________________________________________<br />
4._____________________________________________________________________<br />
Time Frame: _____________<br />
Completed: ______________<br />
23
SALON OPERATING SYSTEM©<br />
Success Reports<br />
Team Leader, Management Success Report for: ____________________<br />
For the month of:<br />
____________________<br />
Technician Tracking:<br />
Cleaning sheets ______ Goal______<br />
Target sheets ______ Goal______<br />
Mystery shopper ______ Goal______<br />
Comment cards ______ Goal______<br />
Daily reminders ______ Goal______<br />
Employee Relations Report:<br />
Meetings with techs ______ Goal______<br />
Action steps completed ______ Goal 100%<br />
Non return client calls ______ Goal______<br />
New hire training ______ Goal______<br />
Leadership Report:<br />
Tracking sheets ______ Goal______<br />
Retention & productivity ______<br />
Goal______<br />
CEO updates ______ Goal______<br />
Action Steps:<br />
1._____________________________________________________________________<br />
2._____________________________________________________________________<br />
3._____________________________________________________________________<br />
4._____________________________________________________________________<br />
Time Frame: ____________________<br />
Completed: ______________________<br />
24
SALON OPERATING SYSTEM©<br />
Performance Appraisal (Technicians)<br />
For: ___________________________Date: ______________Rate: ____ out of 38<br />
Sales: _____ out of 4<br />
Retail goals<br />
Referrals<br />
Service goals<br />
Retention<br />
Standard of Service: _____ out of 10<br />
Greeting Tool sanitization Industry trend Options<br />
Analysis Consults Current Product Analysis Informing clients of SOS<br />
Massage Home maintenance tips Product Recommendation<br />
Pre booking<br />
Marketing: _____ out of 4<br />
Selling Policy<br />
Distribution of Business Cards<br />
Cross Promote with team<br />
Up Selling to fill Appointment Book<br />
Attendance: ____ out of 4<br />
Arrive Prior to Shift<br />
No Sick Days<br />
Mentally and Emotionally Present<br />
No Late Arrivals<br />
Policies and Procedures: ____ out of 9<br />
Front Desk Dress Client Complaint<br />
Clean Work Area Weekly <strong>Salon</strong> Daily Duties Greeting<br />
Clean Work Area Daily <strong>Salon</strong> Weekly Duties Telephone<br />
Technical Abilities: _____ out of 2<br />
Advancement of Skill Sets or<br />
Advancement of Technical Skill<br />
ABC status<br />
Corporate Culture: _____ out of 3<br />
Teamwork Policy Attitude Policy Staff Meeting Attendance<br />
Growth and Development: _____ out of 2<br />
Service Commitment,Vision<br />
<strong>Salon</strong> Mission<br />
Employee________________________<br />
Employer________________________<br />
25
SALON OPERATING SYSTEM©<br />
Performance Appraisal (Assistants)<br />
For: ___________________________Date: ______________Rate: ____ out of 22<br />
Standard of Service: _____ out of 2<br />
Greeting<br />
Massage<br />
Attendance: ____ out of 4<br />
Arrive Prior to Shift<br />
No Sick Days<br />
Mentally and Emotionally Present<br />
No Late Arrivals<br />
Policies and Procedures: ____ out of 9<br />
Front Desk Dress Telephone<br />
Client Check Out <strong>Salon</strong> Daily Duties Greeting<br />
Visit Preparation <strong>Salon</strong> Weekly Duties Client Check In<br />
Technical Abilities: _____ out of 2<br />
Assisting skills<br />
Advancement of Technical Skill<br />
Corporate Culture: _____ out of 3<br />
Teamwork Policy Attitude Policy Staff Meeting Attendance<br />
Growth and Development: _____ out of 2<br />
Service Commitment, ,Vision<br />
<strong>Salon</strong> Mission<br />
Employee________________________<br />
Employer________________________<br />
26
SALON OPERATING SYSTEM©<br />
Performance Appraisal (<strong>Salon</strong> Coordinator)<br />
For: ___________________________Date: ______________Rate: ____ out of 44<br />
Sales: _____ out of 6<br />
Let Clients know how long<br />
their Technician will be<br />
Offered Clients a Beverage<br />
Checked Clients off in<br />
Appointment Book<br />
Used Client’s Name 3 times in<br />
the Check In<br />
Marketing: _____ out of 10<br />
Explain and Distribute<br />
envelopes to existing Clients<br />
Ask if their Technician made<br />
Reference to the SOS<br />
Record the SOS Clients<br />
Send Thank You Cards<br />
Weekly<br />
Make New Client Call Backs<br />
Organize <strong>Salon</strong> Retention and<br />
Productivity<br />
Attendance: _____ out of 3<br />
Let the Technician know of the<br />
Client’s Arrival<br />
Update Client Files<br />
Hand Out New Client<br />
Packages<br />
Incorporate Monthly Sales<br />
Script<br />
Do the PB’s, Highlight Names<br />
Send Referral Cards<br />
No Sick Days No Late Arrivals Mentally and Emotionally Present<br />
Policies and Procedures: _____ out of 9<br />
Greeting Weekly Cleaning Implementation of<br />
Confirmation Script<br />
Front Desk Client Complaint Client Callback Script<br />
Telephone Daily Cleaning Implementation of Returning<br />
Call Script<br />
Corporate Culture: _____ out of 3<br />
Teamwork Policy Attitude Policy Staff Meeting Attendance<br />
27
SALON OPERATING SYSTEM©<br />
Growth and Development: _____ out of 2 oral presentations<br />
<strong>Salon</strong> Mission<br />
Service Commitment and Vision<br />
Representation: ____ out of 3<br />
Presenting the <strong>Salon</strong><br />
Professionally with Sales Reps<br />
Communicating <strong>Salon</strong><br />
Vision and Mission<br />
Professional Image<br />
Inventory: ______ out of 8<br />
Purchasing with a Monthly Budget<br />
Creating <strong>Salon</strong> Savings<br />
Posting Monthly Specials<br />
Updating Purchases into Computer<br />
Keeping Display Shelves Stocked<br />
Monitoring Client Special Orders<br />
Pricing Products<br />
Backbar Control<br />
Employee________________________<br />
Employer________________________<br />
28
SALON OPERATING SYSTEM©<br />
Performance Appraisal (Reception)<br />
For: ___________________________Date: ______________Rate: ____ out of 24<br />
Sales: _____ out of 6<br />
Let Clients know how long<br />
their Technician will be<br />
Checked Clients off in<br />
Appointment Book<br />
Offered Clients a<br />
Beverage<br />
Used Client’s Name 3<br />
times in the Check In<br />
Let the Technician know of the<br />
Client’s Arrival<br />
Update Client Files<br />
Marketing: _____ out of 6<br />
Explain and Distribute<br />
Envelopes to Existing Clients<br />
Record the SOS Clients<br />
Ask if their Technician<br />
made Reference to the<br />
SOS<br />
Record New Clients on<br />
Clipboard<br />
Hand Out New Client Packages<br />
Incorporate Monthly sales script<br />
Attendance:<br />
_____ out of<br />
No Sick Days No Late Arrivals Mentally and Emotionally<br />
Present<br />
Policies and Procedures: _____ out of 6<br />
Greeting Weekly Cleaning Implementation of Returning<br />
Call Script<br />
Front Desk Daily Cleaning Telephone<br />
Corporate Culture: _____ out of 3<br />
Teamwork Policy Attitude Policy Staff Meeting Attendance<br />
Employee:___________________________Employer:___________________________<br />
29
SALON OPERATING SYSTEM©<br />
Performance Appraisal (Leaders)<br />
For: ___________________________Date: ______________Rate: ____ out of 22<br />
Sales:<br />
Retail Goals<br />
_____ out of 2 (Employees to be within 20% of goals)<br />
Service Goals<br />
Marketing:<br />
ABC Qualifications<br />
_____out of 3 (Employees to be within 20% of goals)<br />
Cleaning Sheets<br />
Attendance: _____out of 3<br />
No Late Arrivals Sick Days Mentally and Emotionally Present<br />
Policies and Procedures: _____ out of 3<br />
Monthly Success Report<br />
Completion<br />
Implementation of Staff<br />
Correction<br />
Completion of Cleaning<br />
Sheets<br />
Completion of Comment<br />
Sheets<br />
Complete Team Leader<br />
Tracking Sheet<br />
Growth and Development: _____ out of 2 oral presentations<br />
<strong>Salon</strong> Mission<br />
<strong>Salon</strong> Service Commitment<br />
Leadership: ____ out of 8<br />
Correspondence with CEO Lead with Integrity and Respect<br />
Effective and Appropriate<br />
Approachability<br />
Communication with Team<br />
Implementation of Accountability Available to Staff<br />
Strategies with Employees<br />
Employee________________________<br />
Employer________________________<br />
30
SALON OPERATING SYSTEM©<br />
Client Comment Card<br />
Use this tool in the repeat client checkout for the purpose of monthly success reports.<br />
Please check all that apply.<br />
! Did the receptionist stand and say “welcome to Our <strong>Salon</strong>” when you entered the salon?<br />
! Did your technician make reference to your facial features when choosing your style<br />
today? (hair clients only)<br />
! Did your service provider educate you on the benefits your service will provide for you<br />
today?<br />
! Were you asked about the products you are currently using at home?<br />
! Did your technician explain the benefits of the products being used in your service<br />
today?<br />
! Did you see your technician cleaning or taking new tools for your service?<br />
! Were you given tips on how to maintain your service at home?<br />
! Were you informed of new trends, new products or a new service idea today?<br />
! Did your technician recommend a time frame in which you should reschedule your next<br />
appointment to maintain your service?<br />
! Was the salon clean and tidy?<br />
! Did the receptionist give you coupon cards and a sample at checkout?<br />
! Was the telephone reception efficient and courteous?<br />
! You would definitely recommend Our <strong>Salon</strong> to your friends.<br />
Your Name________________________<br />
Technician Name___________________<br />
E-mail Address_____________________<br />
Thank you for your time!!<br />
31
SALON OPERATING SYSTEM©<br />
Client Performance Appraisal<br />
Use this tool with the repeat client to collect data used in the performance appraisal.<br />
Thank you for participating in our business’ effort to consistently ensure our clients receive the<br />
“standard of service” unique to Our <strong>Salon</strong> within each salon visit. This appraisal is our way of<br />
gauging our team member’s performance.<br />
Below you will find information on the mandatory characteristics of the salon service you are to<br />
receive. Please review these prior to your service to accurately perform your appraisal at the<br />
closure of your salon visit. It is imperative to keep this appraisal confidential for the intent of<br />
purpose. When you return home, take a moment to fill out the appraisal and return it in the<br />
envelope provided.<br />
Please check all that apply.<br />
! Did the receptionist stand and say “welcome to Our <strong>Salon</strong>” when you entered the salon?<br />
! Did your stylist make reference to your facial features when choosing your style today?<br />
(hair clients only)<br />
! Did your esthetician educate you on the benefits your service will provide for you today?<br />
(esthetic clients only)<br />
! Were you asked about the products you are currently using at home?<br />
! Did your technician explain the benefits of the products being used in your service<br />
today?<br />
! Did you see your technician cleaning or taking new tools for your service?<br />
! Were you given tips on how to maintain your service at home?<br />
! Were you informed of new trends, new products or a new service idea today?<br />
! Did your technician recommend a time frame in which you should reschedule your next<br />
appointment to maintain your service?<br />
! Was the salon clean and tidy?<br />
! Did the receptionist give you coupon cards and a sample at checkout?<br />
! Was the telephone reception efficient and courteous?<br />
! You would definitely recommend Our <strong>Salon</strong> to your friends.<br />
Your Name________________________<br />
Technician Name___________________<br />
E-mail Address_____________________<br />
Thank you for your time!!<br />
32
SALON OPERATING SYSTEM©<br />
Hair Targets<br />
The following are “target” questions used when individual performance monitoring is required in<br />
a specific area of service.<br />
It is performance appraisal time in the salon, and we would be grateful if you could assist us in<br />
our technicians’ implementation of the “Standard of Service”.<br />
Please check the one that applies.<br />
Did your technician do a face shaping today?<br />
! Yes<br />
! No<br />
Did your technician inform you of new trends or new service options?<br />
! Yes<br />
! No<br />
Did your technician sanitize their implements in front of you today?<br />
! Yes<br />
! No<br />
Did your technician recommend pre-scheduling your next appointment to maintain your service?<br />
! Yes<br />
! No<br />
Did your technician ask what products you are currently using at home?<br />
! Yes<br />
! No<br />
Did your technician make reference to your facial features today?<br />
! Yes<br />
! No<br />
Date:<br />
Technician:<br />
________________________<br />
________________________<br />
33
SALON OPERATING SYSTEM©<br />
Esthetic Targets<br />
The following are “target” questions used when individual performance monitoring is required in<br />
a specific area of service.<br />
It is performance appraisal time in the salon, and we would be grateful if you could assist us in<br />
our technicians’ implementation of the “Standard of Service”.<br />
Please check the one that applies.<br />
Did your esthetician do a face mapping today? (facials only)<br />
! Yes<br />
! No<br />
Did your esthetician wash her hands in front of you today?<br />
! Yes<br />
! No<br />
Did your esthetician recommend pre-scheduling your next appointment to maintain your<br />
service?<br />
! Yes<br />
! No<br />
Did your esthetician educate you on products used in the service?<br />
! Yes<br />
! No<br />
Did your technician ask what products you are currently using at home?<br />
! Yes<br />
! No<br />
Did your technician inform you of new service options?<br />
! Yes<br />
! No<br />
Date:<br />
Technician:<br />
________________________<br />
________________________<br />
34
SALON OPERATING SYSTEM©<br />
Reception Targets<br />
The following are “target” questions used when individual performance monitoring is required in<br />
a specific area of service.<br />
It is performance appraisal time in the salon, and we would be grateful if you could assist us in<br />
our technicians’ implementation of the “Standard of Service”.<br />
Please check the one that applies.<br />
Did the receptionist stand and say, “Welcome to Our <strong>Salon</strong>” upon your arrival?<br />
! Yes<br />
! No<br />
Was your check in and checkout easy and effortless today?<br />
! Yes<br />
! No<br />
Were you given a checkout package today?<br />
! Yes<br />
! No<br />
Was the receptionist efficient in the telephone service?<br />
! Yes<br />
! No<br />
Were you informed of the salon specials?<br />
! Yes<br />
! No<br />
Date: ________________________<br />
35
SALON OPERATING SYSTEM©<br />
Mystery Shopper Letter (Waxing)<br />
This tool is used with clients who have never visited the salon.<br />
_____________________________________________________________________________<br />
Dear Mystery Shopper:<br />
Thank you for participating in our business’ effort to consistently ensure our clients receive the<br />
“standard of service” unique to Our <strong>Salon</strong> within each salon visit. Being a mystery shopper is<br />
our way of gauging our existing and newest team member’s performance.<br />
Below you will find information on the mandatory characteristics of the salon service you are to<br />
receive. Please review these prior to your service to accurately perform your appraisal at the<br />
closure of your salon visit. It is imperative to keep your identity as a mystery shopper confidential<br />
for the intent of purpose. Following your service, use your gift certificate as payment. When you<br />
return home, take a moment to fill out the appraisal and return it in the envelope provided.<br />
Thank you in advance for your cooperation.<br />
Were you educated in the products used on you? □ Yes □ No<br />
Were you given tips for “at home” maintenance? □ Yes □ No<br />
Were you given product recommendations? □ Yes □ No<br />
Was there a clean wax stick for your service? □ Yes □ No<br />
Did the esthetician sanitize her hands prior to your service? □ Yes □ No<br />
Was the esthetic room clean and tidy? □ Yes □ No<br />
Was there a reference made to the standard of service? □ Yes □ No<br />
Were you easily accommodated within the hours of operation? □ Yes □ No<br />
Were you greeted with a handshake? (New clients only) □ Yes □ No<br />
Did the receptionist stand & greet you with a “Welcome to Our <strong>Salon</strong>”? □ Yes □ No<br />
Was the <strong>Salon</strong> atmosphere warm and inviting? □ Yes □ No<br />
Was it recommended to pre schedule your next<br />
appointment to maintain your service? □ Yes □ No<br />
Were you given the waxing home care sheet? □ Yes □ No<br />
With gratitude,<br />
The Management of Our <strong>Salon</strong><br />
The name of your technician was________________________<br />
36
SALON OPERATING SYSTEM©<br />
Mystery Shopper Letter (Facial)<br />
This tool is used with clients who have never visited the salon.<br />
_____________________________________________________________________________<br />
Dear Mystery Shopper:<br />
Thank you for participating in our business’ effort to consistently ensure our clients receive the<br />
“standard of service” unique to Our <strong>Salon</strong> within each salon visit. Being a mystery shopper is<br />
our way of gauging our existing and newest team member’s performance.<br />
Below you will find information on the mandatory characteristics of the salon service you are to<br />
receive. Please review these prior to your service to accurately perform your appraisal at the<br />
closure of your salon visit. It is imperative to keep your identity as a mystery shopper confidential<br />
for the intent of purpose. Following your service, use your gift certificate as payment. When you<br />
return home, take a moment to fill out the appraisal and return it in the envelope provided.<br />
Thank you in advance for your cooperation.<br />
Were you given a face mapping and skin analysis? □ Yes □ No<br />
Were you given “at home” maintenance tips? □ Yes □ No<br />
Was the esthetic room clean and tidy? □ Yes □ No<br />
Did the esthetician wash her hands? □ Yes □ No<br />
Was there a reference made to the standard of service? □ Yes □ No<br />
Were you given a glass of water post facial? □ Yes □ No<br />
Were you easily accommodated within the hours of operation? □ Yes □ No<br />
Were you greeted with a handshake? (New clients only) □ Yes □ No<br />
Did the receptionist stand & greet you with a “Welcome to Our <strong>Salon</strong>”? □ Yes □ No<br />
Was the <strong>Salon</strong> atmosphere warm and inviting? □ Yes □ No<br />
Was it recommended to pre schedule your<br />
next appointment to maintain your service? □ Yes □ No<br />
Were you given a facial home care sheet? □ Yes □ No<br />
With gratitude,<br />
The Management of Our <strong>Salon</strong><br />
The name of your technician was________________________________<br />
37
SALON OPERATING SYSTEM©<br />
Mystery Shopper Letter (Hair)<br />
This tool is used with clients who have never visited the salon.<br />
_____________________________________________________________________________<br />
Dear Mystery Shopper:<br />
Thank you for participating in our business’ effort to consistently ensure our clients receive the<br />
“standard of service” unique to Our <strong>Salon</strong> within each salon visit. Being a mystery shopper is<br />
our way of gauging our existing and newest team member’s performance.<br />
Below you will find information on the mandatory characteristics of the salon service you are to<br />
receive. Please review these prior to your service to accurately perform your appraisal at the<br />
closure of your salon visit. It is imperative to keep your identity as a mystery shopper confidential<br />
for the intent of purpose. Following your service, use your gift certificate as payment. When you<br />
return home, take a moment to fill out the appraisal and return it in the envelope provided.<br />
Thank you in advance for your cooperation.<br />
Were you given “at home” maintenance tips? □ Yes □ No<br />
Did you receive a face shaping & consultation prior to your service? □ Yes □ No<br />
Were you given product recommendations? □ Yes □ No<br />
Did you receive a scalp massage? □ Yes □ No<br />
Were the stylist’s implements cleaned in your view? □ Yes □ No<br />
Was there a reference made to the standard of service? □ Yes □ No<br />
Did your stylist educate you on the trends in the industry? □ Yes □ No<br />
Were you easily accommodated within the hours of operation? □ Yes □ No<br />
Were you greeted with a handshake? (New clients only) □ Yes □ No<br />
Did the receptionist stand & greet you with a “Welcome to Our <strong>Salon</strong>”? □ Yes □ No<br />
Was the <strong>Salon</strong> atmosphere warm and inviting? □ Yes □ No<br />
Was it recommended to pre schedule your next<br />
appointment to maintain your service? □ Yes □ No<br />
Were you given our salon referral coupons? □ Yes □ No<br />
With gratitude,<br />
The Management of Our <strong>Salon</strong><br />
The name of your technician was________________________________<br />
38
SALON OPERATING SYSTEM©<br />
Mystery Shopper Letter (Makeup artist)<br />
This tool is used with clients who have never visited the salon.<br />
___________________________________________________________________________<br />
Dear Mystery Shopper:<br />
Thank you for participating in our business’ effort to consistently ensure our clients receive the<br />
“standard of service” unique to Our <strong>Salon</strong> within each salon visit. Being a mystery shopper is<br />
our way of gauging our existing and newest team member’s performance.<br />
Below you will find information on the mandatory characteristics of the salon service you are to<br />
receive. Please review these prior to your service to accurately perform your appraisal at the<br />
closure of your salon visit. It is imperative to keep your identity as a mystery shopper confidential<br />
for the intent of purpose. Following your service, use your gift certificate as payment. When you<br />
return home, take a moment to fill out the appraisal and return it in the envelope provided.<br />
Thank you in advance for your cooperation.<br />
Were you educated in the products used on you? □ Yes □ No<br />
Were you given “at home” maintenance tips? □ Yes □ No<br />
Did you receive a face shaping analysis in your service? □ Yes □ No<br />
Were you given product recommendations? □ Yes □ No<br />
Were the make-up artist’s implements cleaned in y our view? □ Yes □ No<br />
Did the make-up artist sanitize her hands prior to your service? □ Yes □ No<br />
Was there a reference made to the standard of service? □ Yes □ No<br />
Were you easily accommodated within the hours of operation? □ Yes □ No<br />
Were you greeted with a handshake? (New clients only) □ Yes □ No<br />
Did the receptionist stand & greet you with a “Welcome to Our <strong>Salon</strong>”? □ Yes □ No<br />
Was the <strong>Salon</strong> atmosphere warm and inviting? □ Yes □ No<br />
Was it recommend to pre schedule your next<br />
appointment to maintain your service? □ Yes □ No<br />
Were you given our salon coupons? □ Yes □ No<br />
With gratitude,<br />
The Management of Our <strong>Salon</strong><br />
The name of your technician was________________________________<br />
39
SALON OPERATING SYSTEM©<br />
Mystery Shopper Letter (Massage)<br />
This tool is used with clients who have never visited the salon.<br />
_____________________________________________________________________________<br />
Dear Mystery Shopper:<br />
Thank you for participating in our business’ effort to consistently ensure our clients receive the<br />
“standard of service” unique to Our <strong>Salon</strong> within each salon visit. Being a mystery shopper is<br />
our way of gauging our existing and newest team member’s performance.<br />
Below you will find information on the mandatory characteristics of the salon service you are to<br />
receive. Please review these prior to your service to accurately perform your appraisal at the<br />
closure of your salon visit. It is imperative to keep your identity as a mystery shopper confidential<br />
for the intent of purpose. Following your service, use your gift certificate as payment. When you<br />
return home, take a moment to fill out the appraisal and return it in the envelope provided.<br />
Thank you in advance for your cooperation.<br />
Were you given the option of a comfortable pressure? □ Yes □ No<br />
Were you given tips for “at home” maintenance stretches? □ Yes □ No<br />
Did you receive a consultation prior to your service? □ Yes □ No<br />
Did you receive a foot spray? □ Yes □ No<br />
Were you given a warm moist towel after your massage? □ Yes □ No<br />
Were you given a glass of water post massage? □ Yes □ No<br />
Was there a reference made to the standard of service? □ Yes □ No<br />
Were you easily accommodated within the hours of operation? □ Yes □ No<br />
Were you greeted with a handshake? (New clients only) □ Yes □ No<br />
Did the receptionist stand & greet you with a “Welcome to Our <strong>Salon</strong>”? □ Yes □ No<br />
Was the <strong>Salon</strong> atmosphere warm and inviting? □ Yes □ No<br />
Was it recommended to pre schedule your next<br />
appointment to maintain your service? □ Yes □ No<br />
Were you given the massage home care sheet? □ Yes □ No<br />
With gratitude,<br />
The Management of Our <strong>Salon</strong><br />
The name of your technician was________________________________<br />
40
SALON OPERATING SYSTEM©<br />
Mystery Shopper Letter (Manicures)<br />
This tool is used with clients who have never visited the salon.<br />
Dear Mystery Shopper:<br />
Thank you for participating in our business’ effort to consistently ensure our clients receive the<br />
“standard of service” unique to Our <strong>Salon</strong> within each salon visit. Being a mystery shopper is<br />
our way of gauging our existing and newest team member’s performance.<br />
Below you will find information on the mandatory characteristics of the salon service you are to<br />
receive. Please review these prior to your service to accurately perform your appraisal at the<br />
closure of your salon visit provided. . It is imperative to keep your identity as a mystery shopper<br />
confidential for the intent of purpose. Following your service, use your gift certificate as payment.<br />
When you return home, take a moment to fill out the appraisal and return it in the envelope.<br />
Thank you in advance for your cooperation.<br />
Were you educated in the products used on you? □ Yes □ No<br />
Were you given tips for “at home” maintenance? □ Yes □ No<br />
Were you given product recommendations? □ Yes □ No<br />
Were you given nail color recommendations based on skin tones? □ Yes □ No<br />
Did you receive a hand massage? □ Yes □ No<br />
Did you receive a “one minute manicure” treatment? □ Yes □ No<br />
Were the nail technician’s implements cleaned in your view? □ Yes □ No<br />
Were your rings cleaned during this service? □ Yes □ No<br />
Was there a reference made to the standard of service? □ Yes □ No<br />
Were you easily accommodated within the hours of operation? □ Yes □ No<br />
Were you greeted with a handshake? (New clients only) □ Yes □ No<br />
Did the receptionist stand & greet you with a “Welcome to Our <strong>Salon</strong>”? □ Yes □ No<br />
Was the <strong>Salon</strong> atmosphere warm and inviting? □ Yes □ No<br />
Was it recommended to pre schedule your next<br />
appointment to maintain your service? □ Yes □ No<br />
Were you given our salon coupons? □ Yes □ No<br />
With gratitude,<br />
The Management of Our <strong>Salon</strong><br />
The name of your technician was________________________________<br />
41
SALON OPERATING SYSTEM©<br />
Mystery Shopper Letter (Pedicures)<br />
This tool is used with clients who have never visited the salon.<br />
_____________________________________________________________________________<br />
Dear Mystery Shopper:<br />
Thank you for participating in our business’ effort to consistently ensure our clients receive the<br />
“standard of service” unique to Our <strong>Salon</strong> within each salon visit. Being a mystery shopper is<br />
our way of gauging our existing and newest team member’s performance.<br />
Below you will find information on the mandatory characteristics of the salon service you are to<br />
receive. Please review these prior to your service to accurately perform your appraisal at the<br />
closure of your salon visit. It is imperative to keep your identity as a mystery shopper confidential<br />
for the intent of purpose. Following your service, use your gift certificate as payment. When you<br />
return home, take a moment to fill out the appraisal and return it in the envelope provided.<br />
Thank you in advance for your cooperation.<br />
Were you educated in the products used on you? □ Yes □ No<br />
Were you given “at home” maintenance tips? □ Yes □ No<br />
Were you given product recommendations? □ Yes □ No<br />
Were you given a nail color recommendation based on skin tone? □ Yes □ No<br />
Was the footbath lined with a plastic bag? □ Yes □ No<br />
Were the esthetician’s implements cleaned in your view? □ Yes □ No<br />
Did your esthetician wash her hands? □ Yes □ No<br />
Was the esthetic room clean and tidy? □ Yes □ No<br />
Were you greeted with a handshake? (New clients only) □ Yes □ No<br />
Did the receptionist stand & greet you with a “Welcome to Our <strong>Salon</strong>” ? □ Yes □ No<br />
Was the <strong>Salon</strong> atmosphere warm and inviting? □ Yes □ No<br />
Was it recommend to pre schedule your next<br />
appointment to maintain your service? □ Yes □ No<br />
Were you given our salon coupons? □ Yes □ No<br />
With gratitude,<br />
The Management of Our <strong>Salon</strong><br />
The name of your technician was________________________________<br />
42
SALON OPERATING SYSTEM©<br />
Mystery Shopper Letter (Front Desk)<br />
This tool is used with clients who have never visited the salon.<br />
_____________________________________________________________________________<br />
Dear Mystery Shopper:<br />
Thank you for participating in our business’ effort to consistently ensure our clients receive the<br />
“standard of service” unique to Our <strong>Salon</strong> within each salon visit. Being a mystery shopper is<br />
our way of gauging our existing and newest team member’s performance.<br />
Below you will find information on the mandatory characteristics of the salon service you are to<br />
receive. Please review these prior to your service to accurately perform your appraisal at the<br />
closure of your salon visit. It is imperative to keep your identity as a mystery shopper confidential<br />
for the intent of purpose. Following your service, use your gift certificate as payment. When you<br />
return home, take a moment to fill out the appraisal and return it in the envelope provided.<br />
Thank you in advance for your cooperation.<br />
Did the receptionist stand & greet you with a “Welcome to Our <strong>Salon</strong>”? □ Yes □ No<br />
Were you told how long your technician would be? □ Yes □ No<br />
Was the <strong>Salon</strong> atmosphere warm and inviting? □ Yes □ No<br />
Was it recommend to pre schedule your appointment □ Yes □ No<br />
Were you given an envelope at check out? □ Yes □ No<br />
Was the telephone reception efficient and courteous? □ Yes □ No<br />
Were you told about the salon’s specials? □ Yes □ No<br />
Were you asked if your technician made reference to □ Yes □ No<br />
the Standard of Service?<br />
Did the receptionist call you by name? □ Yes □ No<br />
With gratitude,<br />
The Management of Our <strong>Salon</strong><br />
The name of your technician was________________________________<br />
43
Workbook<br />
______________________________________________________________________<br />
Information compiled by Cheryl Roose, Coaching and Consulting
SALON OPERATING SYSTEM©<br />
Calculation for Salary<br />
Converting a commission pay into a salary<br />
A<br />
B<br />
C<br />
Add together the last 6 months commission pays prior to deductions.<br />
Take off product costs.<br />
This is the figure used to calculate salary pay<br />
DIVIDE C BY 6 FOR THE MONTHLY SALARY<br />
Calculating a Team Bonus<br />
When calculating the money available for team bonus you will need to<br />
determine the salon’s cost of retail goods sold in the month.<br />
A<br />
B<br />
C<br />
Take the after cost total of retail sold in the month<br />
Multiply this figure by .20 for the percentile<br />
Calculate the technicians after cost retail sales<br />
MULTIPLY A BY B FOR THE TEAM BONUS MONEY<br />
DIVIDE C INTO B FOR THE PERCENTILE OF BONUS MONEY REWARDED TO THE TECHNICIAN<br />
2
SALON OPERATING SYSTEM©<br />
Calculations for the ABC Status<br />
You will need the number of clients each technician has seen in the month<br />
to calculate the following.<br />
Standard of Service:<br />
A Calculate the number of comments available to be checked off.<br />
B Calculate the number of comments that are checked off.<br />
DIVIDE B INTO A FOR THE PERCENTAGE.<br />
New Client Retention:<br />
It is suggested you go back to 12 weeks (3 months) prior to the current month for an accurate rate.<br />
A Calculate the total new clients seen in that month.<br />
B Calculate the number of these clients who returned.<br />
DIVIDE B INTO A FOR THE PERCENTAGE OF RETAINED CLIENTS.<br />
Existing Retention:<br />
It is suggested you go back to 24 weeks (6 months) prior to the current month for an accurate rate.<br />
A Calculate the total number of returned clients from the new client list.<br />
B Calculate the number of those clients that are still clients. (have returned more than two times)<br />
DIVIDE B INTO A FOR THE EXISTING RETENTION.<br />
Hourly <strong>Salon</strong> Rate:<br />
A Calculate the number of hours available to work in the month.<br />
B Calculate the hours spent servicing clients for the month.<br />
DIVIDE B INTO A FOR THE HOURLY RATE.<br />
Number of Clients Buying Retail:<br />
A Calculate the number of clients seen in the month.<br />
B Calculate the number of products sold in the month.<br />
DIVIDE B INTO A FOR THE PERCENTAGE OF CLIENTS BUYING RETAIL.<br />
3
SALON OPERATING SYSTEM©<br />
Calculation for Technician Success Report<br />
Setting Service Goals:<br />
A Take the rate of monthly pay for the technician and multiply by 2.<br />
B Calculate the days to be worked in the month.<br />
DIVIDE A INTO B FOR A DAILY SERVICE GOAL.<br />
Setting Daily Retail Goals:<br />
A Take the figure from A above.<br />
B Decide what percentage retail is expected according to the applicable employee status.<br />
C Multiply A by B for the dollar amount.<br />
D Calculate the days to be worked in the month.<br />
DIVIDE C INTO D FOR THE DAILY RETAIL GOAL.<br />
Upsells:<br />
Use the guideline in the ABC status qualification to set the goals applicable to the status to achieve.<br />
Obtain this figure from your computer or the tracking system the salon is using.<br />
You will need the number of clients each technician has seen in the month to calculate the following.<br />
Service Per Day:<br />
A Take the gross service sales for the month.<br />
B Calculate the number of days actually worked.<br />
DIVIDE A INTO B FOR THE SERVICE SOLD PER DAY.<br />
Retail Per Day:<br />
A Take the gross retail sales for the month.<br />
B Calculate the number of days worked.<br />
DIVIDE B INTO A FOR THE RETAIL SOLD PER DAY.<br />
Standard of Service:<br />
A Calculate the number of comments checked off.<br />
B Calculate the number of comments available.<br />
DIVIDE A INTO B FOR THE PERCENTAGE.<br />
4
SALON OPERATING SYSTEM©<br />
New Client Retention:<br />
It is suggested you go back to 12 weeks (3 months) prior to the current month for an accurate rate.<br />
A Calculate the total new clients seen in that month.<br />
B Calculate the number of clients who returned.<br />
DIVIDE B INTO A FOR THE PERCENTAGE OF RETAINED CLIENTS.<br />
Existing client Retention:<br />
It is suggested you go back to 24 weeks (6 months) prior to the current month for an accurate rate.<br />
A Calculate the total number of returned clients from the new client list.<br />
B Calculate the number of those clients that are still clients. (have returned more than two times)<br />
DIVIDE B INTO A FOR THE EXISTING RETENTION<br />
Productivity Level:<br />
A Take the number of total hours the technician is available in the month.<br />
B Calculate the hours spent servicing clients.<br />
DIVIDE B INTO A FOR THE TIME THE TECHNICIAN WAS BUSY IN THE SALON.<br />
Hourly <strong>Salon</strong> Rate:<br />
A Calculate the number of hours available to work in the month<br />
B Calculate the service hours sold for the month.<br />
DIVIDE B INTO A FOR THE HOURLY RATE.<br />
Number of Clients Buying Retail:<br />
A Calculate the number of clients seen in the month.<br />
B Calculate the number of products sold in the month.<br />
DIVIDE B INTO A FOR THE PERCENTAGE OF CLIENTS BUYING RETAIL.<br />
Referrals and My Own Networking:<br />
Obtain this figure from the new client tracking sheet. (found in the SOS Tracking System)<br />
Upsells:<br />
Obtain this figure from your computer or the tracking system the salon is using.<br />
5
SALON OPERATING SYSTEM©<br />
Guide for Technician Performance Appraisals<br />
Begin the process by having a team member perform their portion of the appraisal followed by the salon<br />
coordinator and completed with the team leader. Check off of the points if they are achieved.<br />
Sales:<br />
Team leaders can compile data from the SOS tracking systems applicable graphs and success reports.<br />
Standard of Service:<br />
Team leaders can compile necessary data from the comment cards, mystery shoppers and targets.<br />
Marketing:<br />
Team leaders compile this information by means of the comment cards and the salon’s system for<br />
tracking service information such as the appointment book or computer software.<br />
Attendance:<br />
Team leaders track and provide this information.<br />
Policies and Procedures:<br />
Team leaders use the Business Structure Manual as the guide to each employee’s goals according to<br />
their status in the qualification process. The tracking system also provides additional data required.<br />
Technical Abilities:<br />
The master technicians provide the performance in this area.<br />
Corporate Culture:<br />
Choose a team member to appraise the technician with using a standard of the qualities being present 90<br />
percent of the time.<br />
Growth and Development:<br />
The salons mission and vision is the focus each employee. It is our suggestion that this be an oral<br />
appraisal in which the employee defines the purpose and intention of the salon vision and mission and<br />
their role in carrying this out.<br />
6
SALON OPERATING SYSTEM©<br />
Guide for Front Desk Performance Appraisal<br />
Begin the process by having a team member perform their portion of the appraisal followed by the salon<br />
coordinator and completed with the team leader. Check off of the points if they are achieved.<br />
Sales:<br />
The team leader compiles information by means of the appointment book and success reports.<br />
Marketing:<br />
The information required for the team leader can be found in the appointment book, your salon software or<br />
from the SOS tracking system, new client sheets.<br />
Attendance:<br />
Team leaders track and provide this information.<br />
Policies and Procedures:<br />
Team leaders will find the required information in the SOS tracking systems applicable graphs, success<br />
reports, comment cards, mystery shoppers and targets.<br />
Corporate Culture:<br />
Choose a team member to appraise the staff member with using a standard of the qualities being present<br />
90 percent of the time.<br />
Growth and Development:<br />
The salons mission and vision is the focus each employee. It is our suggestion that this be an oral<br />
appraisal in which the employee defines the purpose and intention of the salon vision and mission and<br />
their role in carrying this out.<br />
Representation:<br />
It is recommended that a visual appraisal be the tool for measurement here.<br />
Inventory:<br />
The team leader can compile the necessary data from the order forms and the computer software if<br />
applicable.<br />
Guide for Team leader Performance Appraisal<br />
The team leader will be appraised by the CEO. Each section is explained on the appraisal document.<br />
7
SALON OPERATING SYSTEM©<br />
Answer Guide, Policy and Procedure Manuals<br />
<strong>Salon</strong> Marketing<br />
Describe the referral program.<br />
Answers<br />
Clients send in a friend and they get sent a $20 gift<br />
certificate<br />
Gift Certificates are transferable.<br />
The value of a gift certificate can be used to<br />
purchase product.<br />
□ True<br />
□ True<br />
What is used as a my own networking<br />
tool off salon premises?<br />
My business card<br />
What is the system used to secure client retention,<br />
referrals and retail?<br />
What is an example of salon brand marketing?<br />
Describe the contents of the new client welcome<br />
package.<br />
The Standard of Service<br />
The Standard of Service<br />
Welcome letters are given to the new salon clients<br />
along with an information brochure; cross promote<br />
coupons, home care tips and a product sample<br />
relating to their service.<br />
8
SALON OPERATING SYSTEM©<br />
<strong>Salon</strong> Functions<br />
Implement your salons modification in the answer portion for the following<br />
Telephone features<br />
Answers<br />
Calls can be placed on hold.<br />
The telephone has an answering service.<br />
<strong>Salon</strong> Pricing<br />
What discount does staff receive on Gift Certificate purchases?<br />
What does the salon get paid when servicing friends and family?<br />
Shifts<br />
I am required to arrive early to prepare for my shift.<br />
Describe the duties required when the shift is completed.<br />
What are the expectations for completing the shift for which I am scheduled?<br />
Sanitation Standards (Job descriptions)<br />
Implement your salons modification in the answer portion for the<br />
following.<br />
Answers<br />
Define the daily cleaning of your specific area.<br />
List the weekly cleaning specified to your area.<br />
In your area, how do you clean up to prepare for your next client visit?<br />
Where are salon cleaning duties recorded?<br />
There are weekly <strong>Salon</strong> duties and daily <strong>Salon</strong> duties.<br />
9
SALON OPERATING SYSTEM©<br />
Employee Relations<br />
Implement your salons modification in the answer portion for the following<br />
Staff meetings and Education<br />
Answers<br />
What day and time do staff meeting take place.<br />
Staff purchases<br />
Describe how staff purchases product.<br />
Personal Calls<br />
Where are employee messages placed.<br />
Personal calls can be received at work by a cell phone.<br />
□ False<br />
10
SALON OPERATING SYSTEM©<br />
Policies Technicians<br />
Dress Policy<br />
Wearing colored denim pants is acceptable attire for<br />
work.<br />
Sleeveless shirts are acceptable work attire.<br />
How I dress attracts the clientele I choose to be in<br />
business with.<br />
Answers<br />
□ False<br />
□ False<br />
□ True<br />
Teamwork<br />
Answers<br />
Write one of the phrases we use in the teamwork script.<br />
Our team focuses on the client receiving a<br />
positive salon experience. I am pleased to<br />
have that opportunity today.<br />
In the triangling script it says that it’s o.k. to talk about<br />
another team member if they aren’t in the room.<br />
We use “I” messages when resolving conflict.<br />
If I’m not getting along with someone at work,<br />
it doesn’t need to be addressed because it doesn’t<br />
affect anyone else.<br />
Unresolved conflicts can cause tension at work.<br />
Teamwork is about assisting team members.<br />
□ False<br />
□ True<br />
□ False<br />
□ True<br />
□ True<br />
11
SALON OPERATING SYSTEM©<br />
Attitude Policy<br />
Describe the body language that would lead a client<br />
to believe the technician is tired and not interested.<br />
Answers<br />
Slouching, dragging the feet, sighing<br />
What percent of clientele is built on personality? 85%<br />
Greeting Policy<br />
Answers<br />
How long should a client wait before being greeted?<br />
Write out the greeting script applicable to you.<br />
When you are servicing a client while the<br />
front is unattended and someone walks in, what<br />
greeting do you use?<br />
What physical action is in the technicians<br />
greeting policy?<br />
10 seconds<br />
Hi, I’m (name) I will be doing your hair today<br />
Excuse yourself from your current client, say<br />
welcome to the walk in client and let them<br />
know that someone will be right with them<br />
Handshake<br />
Front Desk Policy<br />
We answer all calls; our main priority is to the<br />
telephone clients.<br />
Which staff members should be at the front desk<br />
when checking out a client?<br />
It is ok to gather out front and visit with co-workers<br />
when there are clients in the salon.<br />
Answers<br />
□ False<br />
The technician and receptionist<br />
□ False<br />
12
SALON OPERATING SYSTEM©<br />
Service Policy<br />
Answers<br />
We practice “active listening” in the consultation<br />
Script.<br />
During the visit I make reference to our service<br />
standards while following the steps.<br />
List the consult analysis of your service.<br />
Why must the repeat client be treated with<br />
attentiveness in each visit?<br />
What is the goal of the service policy?<br />
□ True<br />
□ True<br />
Face shaping, skull shaping, body<br />
proportioning (view specifics for each<br />
technician in Business Structure Manual)<br />
They are the foundation of our business<br />
To incorporate the Standard of Service and<br />
give clear concise communication<br />
I ask for problems or challenges with repeat clients.<br />
List the process of having a client change.<br />
□ True<br />
Lead client to change room, hand them the<br />
gown, tell them how it goes on, where to<br />
hang their clothing and where you will meet<br />
them when they are ready<br />
Telephone Policy<br />
When booking appointments list the 5 things you<br />
repeat to the client.<br />
If a technician is not in on the requested day, what<br />
Script would you use?<br />
With what words do you end every appointment<br />
scheduling?<br />
Clients are offered another technician if theirs is<br />
Busy.<br />
Answers<br />
Day Date Time Technician Service<br />
(Name) is unavailable that day, may I schedule<br />
you with (Name)?<br />
We look forward to seeing you then.<br />
□ True<br />
Write out the proper English to the following<br />
Yup; Just hang on; Hey, no problem; Yes; Just a moment please; You’re<br />
welcome<br />
13
SALON OPERATING SYSTEM©<br />
Selling Policy<br />
Where are these products placed?<br />
Answers<br />
In the client view<br />
List the Client Education Process.<br />
What it is, What it does, When its used, How<br />
its used, The benefits, Have them apply it to<br />
their hair, Place product in client’s view<br />
Complaint and refund Policy<br />
Answers<br />
What is the salon’s service guarantee?<br />
Complaints must be made within 2 weeks<br />
of the service for corrections to apply<br />
What is the product return policy?.<br />
If I think I know the client would like their money back I am<br />
authorized to offer this.<br />
The salon will exchange products if less<br />
than ¼ used and returned within 2 weeks of<br />
purchase. Products must be exchanged for<br />
another product or in store credit.<br />
□ False<br />
14
SALON OPERATING SYSTEM©<br />
Policies Leaders<br />
Telephone Policy<br />
Answers<br />
In the script for non return clients we ask the<br />
reason for not returning.<br />
In the script for non return clients we ask for<br />
suggestions that would have guaranteed a return.<br />
In the script for performance appraisal recruiting we<br />
send a Gift Certificate to the assisting participant.<br />
□ True<br />
□ True<br />
□ True<br />
15
SALON OPERATING SYSTEM©<br />
Policies Front Desk<br />
Dress Policy<br />
Wearing colored denim pants is acceptable attire for<br />
work.<br />
Sleeveless shirts are acceptable work attire.<br />
How I dress attracts the clientele I choose to be in<br />
business with.<br />
Answers<br />
□ False<br />
□ False<br />
□ True<br />
Teamwork<br />
Answers<br />
Write one of the phrases we use in the teamwork script.<br />
Our team focuses on the client receiving a<br />
positive salon experience. I am pleased to<br />
have that opportunity today.<br />
In the triangling script it says that it’s o.k. to talk about<br />
another team member if they aren’t in the room.<br />
We use “I” messages when resolving conflict.<br />
If I’m not getting along with someone at work,<br />
it doesn’t need to be addressed because it doesn’t<br />
affect anyone else.<br />
Unresolved conflicts can cause tension at work.<br />
Teamwork is about assisting team members.<br />
□ False<br />
□ True<br />
□ False<br />
□ True<br />
□ True<br />
16
SALON OPERATING SYSTEM©<br />
Attitude Policy<br />
Describe the body language that would lead a client<br />
to believe the technician is tired and not interested.<br />
Answers<br />
Slouching, dragging the feet, sighing<br />
What percent of clientele is built on personality? 85%<br />
Greeting Policy<br />
Answers<br />
How long should a client wait before being greeted?<br />
Write out the greeting script applicable to you.<br />
When you are servicing a client while the<br />
front is unattended and someone walks in, what<br />
greeting do you use?<br />
10 seconds<br />
Welcome to our salon<br />
Excuse yourself from your current client, say<br />
welcome to the walk in client and let them<br />
know that you will be right with them<br />
Front Desk Policy<br />
We answer all calls; our main priority is to the<br />
telephone clients.<br />
Which staff members should be at the front desk<br />
when checking out a client?<br />
It is ok to gather out front and visit with co-workers<br />
when there are clients in the salon.<br />
Answers<br />
□ False<br />
The technician and receptionist<br />
□ False<br />
17
SALON OPERATING SYSTEM©<br />
Telephone Policy<br />
When booking appointments list the 5 things you<br />
repeat to the client.<br />
Write the script used when clients request a high<br />
booking time.<br />
If a technician is not in on the requested day, what<br />
script would you use?<br />
With what words do you end every appointment<br />
scheduling?<br />
Clients are offered another technician if theirs is<br />
busy.<br />
When doing a new client call back we first ask for a<br />
moment of their time.<br />
Models are required for technician skill certification.<br />
Write the script used when clients will be more than 20<br />
minutes late.<br />
Answers<br />
Day Date Time Technician Service<br />
Evenings and Saturdays are highly requested<br />
times, let us reserve your preferred time.<br />
(Name) is unavailable that day; may I schedule<br />
you with (name)?”<br />
“We look forward to seeing you then”<br />
□ True<br />
□ True<br />
□ True<br />
Due to our policy of performing each service to<br />
its full extent, you have the option of<br />
rescheduling your appointment with<br />
(technician’s name) or I can offer you the next<br />
available technician.<br />
Write the script used to describe tiered price levels.<br />
Technician prices vary according to the level of<br />
certification and time employed with the<br />
company.<br />
Selling Policy<br />
What are the 2 types of sales strategies used?<br />
Answers<br />
By telephone or email and in the salon<br />
We schedule clients with the urgency of today.<br />
□ True<br />
How are specials exclusive to the salon client base<br />
advertised?<br />
What is the goal of the front desk selling policy?<br />
By email or telephone<br />
Create opportunities to increase salon sales<br />
18
SALON OPERATING SYSTEM©<br />
Complaint and Refund Policy<br />
What is the time line in which the Service<br />
Guarantee Is honored?<br />
What is the opening script used in the service<br />
complaint policy?<br />
Answers<br />
2 weeks<br />
Help me to understand how I can assist you; tell<br />
me what you like about this, what you don’t like<br />
about it and what you would like to see.<br />
Products can be returned if ¾ used.<br />
What is the solution the salon coordinator offers to<br />
clients who have left the salon when technical<br />
correction is not an option?<br />
You are authorized to do monetary refunds.<br />
When do you offer a complimentary service?<br />
What is the final step in the service complaint policy?<br />
□ False<br />
They send them a gift certificate<br />
□ False<br />
If service correction is not an option<br />
It is passed on to management<br />
19