THE STATUS OF WOMEN IN THE U.S MEDIA 2015

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Other/Not disclosed 1% Men 52% Gender Non-tech Women 47% White 63% Ethnicity Non-tech Asian 24% Other/not disclosed 2% Two or more races 2% Black 3% Hispanic 6% Other/Not disclosed 1% Men 77% Gender Leadership Women 22% Other/Not disclosed 1% White 78% Ethnicity Leadership Asian 17% Two races or more1% Black 1% Other/not disclosed 2% Hispanic 2% Graphic produced by the Women’s Media Center Source: YAHOO Men comprised 70 percent of computer, mobile giant Apple’s workforce Apple reported that seven out of 10 members of its global workforce are men. The Cupertino, California-based company’s announcement was based on summer 2014 personnel data. To temper the stark reality that its workforce is 70 percent male—and 55 percent white—Apple posted its figures on its website on a page prominently featuring “Michele E.,” identified as Apple’s global retail training manager, and a turban-clad “Simran S.,” an engineer, and photos of groups of employees that were mainly white and male, marching in a San Francisco gay pride parade and posing with CEO Tim Cook in Apple’s Austin, Texas, offices. On the same online press release, Cook vowed to mix things up much more: “I’m not satisfied with the numbers. … They’re not new to us and we’ve been working hard for quite some time to improve them. … All around the world, our team at Apple is united in the belief that being different makes us better.” Apple reported that females accounted for: 28 percent of its leader ranks. 35 percent of its non-tech employees. 20 percent of its tech employees. Source: Apple Inc. 78 WOMEN’S MEDIA CENTER The Status of Women in the U.S. Media 2015 TOC womensmediacenter.com
WOMEN’S MEDIA CENTER APPLE Women 30% Other 1% Men 70% Gender Overall White 55% Ethnicity Overall Hispanic 11% Asian 15% Two or more races 2% Black 7% Undeclared 9% Women 20% Two or more races 2% Men 80% Gender Tech White 54% Ethnicity Tech Asian 23% Black 6% Hispanic 7% Undeclared 8% Men 65% Gender Non-tech Women 35% White 56% Ethnicity Non-tech Black 9% Asian 9% Hispanic 14% Two or more races 3% Undeclared 9% Men 72% Gender Leadership Women 28% White 64% Ethnicity Leadership Asian 21% Black 3% Undeclared 6% Hispanic 6% Graphic produced by the Women’s Media Center Source: Apple The Status of Women in the U.S. Media 2015 TOC womensmediacenter.com 79
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THE STATUS OF WOMEN IN THE U.S MEDIA 2015

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