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THE STATUS OF WOMEN IN THE U.S MEDIA 2015

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<strong>WOMEN</strong>’S <strong>MEDIA</strong> CENTER<br />

Women’s use of social media exceeded men’s, watchers say<br />

While women and men were almost neck-and-neck in their use of social media networking<br />

sites—76 percent of females and 72 percent of men do so—women had<br />

55 percent more Facebook posts than men and 8 percent more Facebook friends<br />

than men.<br />

In addition to Facebook, women were<br />

more active on Twitter, Instagram and<br />

Pinterest. Overall, men were more active<br />

on the business networking site LinkedIn<br />

and on Google and YouTube.<br />

Those were among details in an October<br />

2014 social media behavior infographic<br />

by Quicksprout—other social media<br />

monitors also marked the gender differences<br />

in this sphere—which helps businesses<br />

grow their traffic and, presumably,<br />

stoke their bottom line:<br />

The Status of Women in the U.S. Media <strong>2015</strong> TOC womensmediacenter.com 91<br />

Source: Quicksprout

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