Popular Photography - February 2015 USA

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RAW POWER 7R, f/10, 1/160, ISO 100, Lens used: 85mm F1.4 ZA The future of digital imaging. And the next generation of DSLR. Meet the Sony 7 Series—the world’s smallest, full-frame mirrorless interchangeable-lens cameras.* Its breakthrough Exmor®— sensor/BIONZ® X-processor design means stunning resolution, remarkable low-light sensitivity and clearer HD/4K video than traditional DSLR. The future of digital imaging is here. sony.com/sonyalpha #sonyalpha * a7, a7R, and a7S models © <strong>2015</strong> Sony Electronics Inc. Sony, Exmor, BIONZ and the Sony logo are registered trademarks of Sony Corporation. All rights reserved. Reproduction in whole or in part without written permission is prohibited. All other trademarks are trademarks of their respective owners.
7 7R 7S New for <strong>2015</strong>: 7II MEET OUR EVER-EXPANDING LINEUP OF FULL-FRAME, E-MOUNT LENSES.
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58 POPULAR PHOTOGRAPHY FEBRUARY 201
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Popular Photography - February 2015 USA

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