Annual Report 2015

KenziBox, an innovative approach to education through creativity and imagination, recently won the first prize for
Ro’Ya 5102, an initiative run by the Dubai Business Women Council (DBWC) and MasterCard. Founders of
KenziBox, Leyla Lahsini and Shirin Benamadi, won the grand prize of $50,000 towards investment into the business
and also took home the ‘People’s Choice’ award, which was voted for live at the event by attendees.
Commenting on their win, Lahsini said: “We started KenziBox with the goal of bringing the magic of crafts into all
homes, without the hassle. We want mothers to enjoy quality time with their children without wasting time
looking for the ideas or driving all over town hunting for materials. Thanks to the Ro’Ya initiative we will be able to
expand our business and reach out to more moms. During Ro’Ya we were able to develop and enhance our
business through the mentorship and knowledge we gained, and now with this prize money we will be able to
push our business further.”
KenziBox provides arts and craft activities specially designed to stimulate children’s learning through creativity and
imagination and caught the attention of the judges for its originality and innovative approach to education. The
concept showcased multiple levels of creativity, practicality, an ability to meet the needs of the market and clarity
of vision for implementation.
“The benefit of KenziBox go beyond the simple pleasure of back to basics in childhood activities. Various academic
studies have found that arts and crafts are important in the cognitive and emotional development of children.
KenziBox provides an outlet to nurture the decision making, problem solving, spatial reasoning and team work
skills of children. The exact skills that are often hindered as a result of excessive screen time,” added Lahsini.
Leyla and Shirin aim to take their business to the next level and expand their operations around the UAE and the
region and change hope to change more lives through their products.
Ro’Ya also recognized two other winners for Ro’Ya 5102 namely, Abir Moussa who was awarded the third prize
and $51,111 for her business concept called ‘Officetag’ while Amira Awwad took the second prize and $31,111 for
her concept called ‘MedsConnect’. The three winners will receive a free six-week Accelerator program by venture
Fin, one of Ro’Ya 5102 Think Tank Partners.
For more information about the Ro’Ya initiative or to learn more about the DBWC, http://www.royadubai.ae.
مشروع ‏"كنزي بوكس"‏ يروج لتعليم األطفال من خالل الخيال واإلبداع
المشروع الفائز بالجائزة األولى في مبادرة رؤية يحفز على التعلم من خالل استخدام طرق مبتكرة
‎20‎ديسمبر 5102
فاز مشروع كنزي بوكس،‏ وهو فكرة مبتكرة تروج للتعلم من خالل اإلبداع والخيال،‏ مؤخراً‏ بالجائزة األولى في مبادرة رؤية 5102، وهي مبادرة أطلقها
كل من مجلس سيدات أعمال دبي وشركة مساتركارد.‏ وقد فازت كل من ليلى الحسيني وشيرين بنامادي المؤسستان لمشروع كنزي بوكس بالجائزة
األولى وقدرها ألف دوالر أمريكي وذلك لالستثمار في هذا المشروع،‏ كما حصل المشروع على جائزة ‏"أختيار الجمهور"‏ والتي تم التصويت لها
بشكل حي خالل حفل توزيع الجوائز.‏
وتعليقاً‏ على فوزهن بالجائزة األولى،‏ تحدثت ليلى الحسيني قائلة:‏ ‏"لقد بدأنا مشروع كنزي بوكس ونحن نهدف إلى إيصال سحر األعمال الفنية إلى جميع
البيوت،‏ بدون عناء.‏ نحن نسعى إلى جعل األمهات يقضين وقتاً‏ ممتعاً‏ مع أوالدهن بدون الحاجة إلى قضاء الوقت في البحث عن األفكار والتجول في
أنحاء المدينة للحصول على المواد.‏ وبفضل مبادرة رؤية سنتمكن من توسيع مشروعنا والوصول إلى عدد أكبر من األمهات.‏ وخالل مبادرة رؤية تمكنا
من تطوير وتحسين المشروع من خالل اإلرشاد والمعرفة التي اكتسبناها،‏ واآلن ستمكننا الجائزة النقدية من دفع عجلة تقدم المشروع إلى األمام."‏
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