Digital Transformation | EN
Operationalization in Practice
Operationalization in Practice
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<strong>Digital</strong> Innovation<br />
Model Element<br />
Roles of the DTC<br />
Influenced by It<br />
Description<br />
Example<br />
<strong>Digital</strong> Domain Business Manager A summary of the technologies,<br />
use case scenarios,<br />
goals, objects and IT mega<br />
trends of a digital domain<br />
that has already been<br />
defined and established.<br />
Smart car, smart home,<br />
intelligent enterprise,<br />
smart cities, smartphones,<br />
big data, clouds<br />
IT Mega Trend Business Manager An emerging trend. A trend<br />
involves technologies and<br />
allows use case scenarios<br />
to be realized. A trend is<br />
not bound to a specific<br />
technology. For example the<br />
trend toward “connected<br />
everything” can be realized<br />
using LTE for Smartphones,<br />
while a combination of NFC<br />
and LTE can be used for<br />
smart cars.<br />
Connected everything,<br />
big data, cell phones,<br />
personalized products and<br />
services,<br />
Car2Car communication<br />
Use Case Scenario<br />
Business Manager,<br />
UX Expert,<br />
Business Architect,<br />
Application Architect,<br />
Enterprise Architect<br />
A concrete use case scenario<br />
that should be implemented<br />
to achieve a goal using<br />
technology.<br />
Autonomous driving,<br />
predictive maintenance,<br />
traffic optimization during<br />
peak hours, real-time supply<br />
Technology<br />
UX Expert,<br />
Business Architect,<br />
Application Architect,<br />
Enterprise Architect<br />
One or more technologies<br />
used by a use case scenario.<br />
Sensors, Hadoop, clouds,<br />
OAuth, RFID, NFC, social<br />
media/profiles, augmented<br />
reality, artificial intelligence,<br />
real-time big data<br />
processing<br />
Goal All roles A goal that an organization<br />
pursues. It can be a customer<br />
benefit or a manufacturer<br />
objective. Even goals that<br />
benefit the public are<br />
plausible, such as rendering<br />
collected data anonymous<br />
and making it available to<br />
the public at no charge.<br />
Developing new products,<br />
enhancing user-friendliness,<br />
offering additional mediums/additional<br />
channels,<br />
reducing costs<br />
Object (Can<br />
Include User or<br />
Product)<br />
All roles<br />
An object, product or person<br />
affected by the use case<br />
scenario.<br />
Vehicle, insurance,<br />
wearable, smartphone, user<br />
Table 1: Terms Used in the <strong>Digital</strong> Innovation Model and their Meaning<br />
28 | The Method: <strong>Digital</strong> <strong>Transformation</strong> Cycle
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