March 2016
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<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
1<br />
VOLUME 27, NUMBER 3 | Serving Southwest Riverside County Since 1989 | <strong>March</strong> <strong>2016</strong><br />
Murrieta Named 2nd<br />
Safest City in America<br />
HR<br />
in this<br />
ISSUE<br />
COMMUNITY<br />
page<br />
4<br />
Doug McAllister New<br />
Executive Director<br />
OF EDC<br />
COMMUNITY<br />
Is Your Business a<br />
Fixer Upper?<br />
by Ted Saul, Sr. Staff Writer<br />
A popular HGTV television program is called “Fixer Upper”<br />
where a talented couple, Chip and Joanna Gaines, find an old<br />
house for their clients and turn it into a masterpiece.<br />
It is fascinating to watch the process of gutting and rebuilding the structure.<br />
But even more interesting is the ability of the hosts to see a worn out piece of<br />
property and envision one far more valuable.<br />
continued on page 26<br />
TECH<br />
by Sergeant Jay Froboese<br />
Congratulations Murrieta!<br />
Through excellent cooperation and partnership,<br />
the citizens of Murrieta, and the officers of<br />
the Murrieta Police Department have obtained<br />
the status of the 2nd safest city in all of America<br />
with populations of at least 100,000 residents.<br />
An article and video was recently published<br />
in the Wall Street Journal discussing violent crime<br />
and naming the five safest cities in America. The<br />
article and video can be viewed at this link:<br />
http://247wallst.com/special-report/2015/12/09/<br />
the-safest-cities-in-america-2/<br />
The article stated Murrieta and its residents<br />
tended to be economically prosperous with a<br />
median income that exceeded the national average<br />
of $53,657. Other common attributes of<br />
the safest cities was a high percentage of high<br />
school and college graduates in the cities. Safe<br />
continued on page 24<br />
Community<br />
page 11<br />
PreparING your<br />
Property for Water<br />
Damage<br />
HEALTH<br />
page 16<br />
The Best Exercise is<br />
Also the Simplest<br />
What’s Your Next Step with Email?<br />
by Stefani Laszko<br />
Are you outgrowing your free email account or is it time to stop pouring<br />
money into an old Exchange server?<br />
As I’m sure you will guess, yes we recommend that you choose to use a<br />
hosted Exchange provider but there’s a lot more to discuss once that decision<br />
is made. You first need to figure out what your needs are and then you’ll need<br />
to research which company is right for you.<br />
Before making any decisions consider the following topics:<br />
Business model – How large of a role does email play in your business?<br />
What will it financially cost you each day that you do not<br />
have access to your email? How many of your employees<br />
use email on mobile devices?<br />
Uptime – No service provider can tell you<br />
that they are up 100% of the time but how many<br />
outages have they had in the last year? How long<br />
do the outages last on average? Be careful of<br />
over-inflated promises.<br />
SLA (Service Level Agreement) – What does<br />
their SLA promise? Be sure the response time guaranteed<br />
and the resolution path is acceptable to you.<br />
Afterhours support – Are you like most businesses<br />
that work nights and weekends?<br />
continued on page 23<br />
Got Economic Development?<br />
by Keith Larson<br />
I’ve been looking at what<br />
government and “NGO” services<br />
are available to help the<br />
local entrepreneur turn her<br />
basket weaving business into a<br />
regional powerhouse.<br />
Is Your Desk Job/Commute<br />
Killing You?<br />
by Dr. Derek Albrecht<br />
Did you know that you can<br />
increase your risk of dying by<br />
40%, double your cardiovascular<br />
disease, decrease your pancreatic<br />
function, ramp up your colon<br />
cancer by 35%, increase the risk<br />
And...<br />
continued on page 26<br />
continued on page 18<br />
Technology Money/ Marketing Real Estate Healthy Living Entertainment Community<br />
thevalleybusinessjournal<br />
www.thevalleybusinessjournal.com • (951) 461-0400 • Facebook: thevalleybusinessjournal
www.TheValleyBusinessJournal.com<br />
THE VALLEY BUSINESS JOURNAL<br />
2 <strong>March</strong> <strong>2016</strong>
<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
3<br />
Southwest Healthcare System Awarded ‘2015 Platinum Large Business of the Year’ by the TVCC<br />
Community<br />
Southwest Healthcare System was awarded the ‘2015 Platinum<br />
Large Business of the Year’ during the 50th Annual Temecula<br />
Valley Chamber of Commerce Awards Gala held at the<br />
Pechanga Ballroom on Saturday evening, February 20th. This<br />
award recognizes the hospital system for its outstanding commitment<br />
to business, economic viability, strong ethics, legislative<br />
and civic duties, community volunteerism and contribution to<br />
the area’s quality of life. Southwest Healthcare System operates<br />
both Inland Valley Medical Center in Wildomar and Rancho<br />
Springs Medical Center in Murrieta.<br />
Accepting the award on behalf of the hospitals was CEO,<br />
Brad Neet, “This award is a reflection of the hard work and<br />
dedication of more than 1,500 men and women at Southwest<br />
Healthcare. It is an honor and a privilege to provide quality<br />
healthcare and to give back to our communities in a meaningful<br />
way. We make it a commitment every day to live out our vision<br />
of building relationships that touch the heart.”<br />
Inland Valley Medical Center features the areas only hospital<br />
designated a Level II Trauma Center by the county’s Emergency<br />
Services Agency, an all-new total joint center, Advanced Primary<br />
Stroke Center, and the region’s Bariatric Weight-loss Surgery<br />
Center of Excellence.<br />
Rancho Springs Medical Center features the region’s largest<br />
birthing center and the only NICU and OB Hospitalists program<br />
in the area, Advanced Primary Stroke Center and the first emergency<br />
department in SW Riverside County to offer pediatric<br />
emergency care with board certified Rady Children Physicians<br />
for children 14 and younger.<br />
Southwest Leadership Team (Left to right): Wes Taylor, Jon Zilkow, Della Stange,<br />
Tracy Younger, Anthony Rodebush, Brad Neet, Jared Giles, Kristen Johnson,<br />
Heather Adams, and Pam Divan.
THE VALLEY BUSINESS JOURNAL<br />
4 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
Community<br />
EDC Announces Doug McAllister as New Executive Director<br />
The Economic Development Corporation<br />
is pleased to introduce you to<br />
Douglas McAllister, the EDC’s new<br />
Executive Director. As President and<br />
CEO of the McAllister Strategic Group,<br />
Inc., a consulting firm focusing on the<br />
business and government relations<br />
dynamic in the context of strategic planning,<br />
Doug brings a successful skill set<br />
to the EDC that is uniquely designed to<br />
help this important organization provide<br />
a robust array of quantifiably valuable<br />
services to its members.<br />
No stranger to leadership in our<br />
region, Doug’s years of public service<br />
as an elected official focused on regional<br />
cooperation will serve the EDC well as<br />
it seeks to serve as a coalescing agent for<br />
our region, moving us forward together<br />
to our best days yet.<br />
Transparency Certificate of Excellence Awarded to EVMW D<br />
Elsinore Valley Municipal Water<br />
District (EVMWD) received the District<br />
Transparency Certificate of Excellence<br />
from the Special District Leadership<br />
Foundation (SDLF) in recognition of its<br />
outstanding efforts to promote transparency<br />
and good governance for the second<br />
time. EVMWD earned the biannual honor<br />
for 2014-15 and has been recognized<br />
again for <strong>2016</strong>-2017.<br />
“This award shows our continued<br />
commitment to open and fair business<br />
practices,” said Phil Williams, president<br />
of the EVMWD Board of Directors.<br />
“EVMWD strives to keep our customers<br />
informed and takes great pride in being<br />
open and accessible.”<br />
In order to receive the award, a<br />
special district must demonstrate the<br />
completion of eight essential governance<br />
transparency requirements, including<br />
conducting ethics training for all board<br />
members, properly conducting open<br />
and public meetings, and filing financial<br />
transactions and compensation reports to<br />
the State Controller in a timely manner.<br />
The Elsinore Valley Municipal Water<br />
District also fulfilled fifteen website requirements,<br />
including providing readily<br />
available information to the public, such<br />
as board agendas, past minutes, current<br />
district budget, salaries, benefits, and the<br />
most recent financial audit.<br />
Additionally, the district must<br />
demonstrated outreach to its constituents<br />
that engage the public in its<br />
governance, through regular district<br />
newsletters, the “Splash Into Spring”<br />
community open house event and an<br />
annual informational public budget<br />
hearing.<br />
SDLF is an independent, non-profit<br />
organization formed to promote<br />
good governance and best practices<br />
among California’s special districts<br />
through certification, accreditation,<br />
and other recognition programs.<br />
EVMWD provides service to<br />
more than 133,000 water, wastewater<br />
and agricultural customers in a<br />
96-square mile service area in Western<br />
Riverside County. The District is a<br />
sub-agency of the Western Municipal<br />
Water District and a member agency<br />
of the Metropolitan Water District of<br />
Southern California. Visit the EVM-<br />
WD website at www.evmwd.com for<br />
additional information.<br />
connect: www.evmwd.com
<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
5<br />
In this issue<br />
<strong>March</strong> ‘16<br />
Is Your Business a Fixer Upper? 1<br />
Murrieta Named 2nd Safest City 1<br />
What’s Your Next Step with Email? 1<br />
Got Economic Development? 1<br />
Is Your Desk Job/Commute Killing You? 1<br />
Community 3-9<br />
Temecula Valley Entrepreneurs Exchange <strong>March</strong> Events 10<br />
Murrieta School of Business 10<br />
Why is it Important to Prepare your Property for Water Damage 11<br />
Michelle’s Place Announces Two New Executive Board Member 13<br />
EXECUTIVE PROFILE | Dr. Derek Albrecht 13<br />
Endless Opportunities 14<br />
APU Murrieta Campus Expands Degree Offerings: Criminal Justice 15<br />
‘Teachers are Heroes’ Award 15<br />
The Best Exercise is Also the Simplest 16<br />
Rancho Springs Medical Center Introduces OB Hospitalist Program 17<br />
Did you know that Medicare Helps Pay for Prescription Medications? 19<br />
Mortgage Foreclosure Defense! 21<br />
Don’t Let Spring Weather Melt Away Your Safe Driving Habit 22<br />
What is Print ready Art? 23<br />
Book Review: “How to Make Your Money Last:<br />
The Indispensable retirement Guide” 21<br />
5 Smart Tips for Parents of Teen Drivers 25<br />
The Look of Success! 27<br />
Arts, Dining & Entertainment 28-31
THE VALLEY BUSINESS JOURNAL<br />
6 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
Community<br />
Nancy Hughes Group Honored at Rancon Real Estate Awards<br />
The Nancy Hughes Group was<br />
delighted to accept awards on February<br />
18th at the Rancon Real Estate 2015<br />
Awards Banquet - and were recognized<br />
as members of the Platinum Club - the<br />
top two agents out of the amazing Rancon<br />
team of over 130 agents - as well<br />
as the President’s Club - the top 12!<br />
“We greatly value the business and<br />
personal relationships we have made<br />
over the years. It has been our sincere<br />
pleasure serving you and want to<br />
thank you all, our great friends and<br />
clients for your confidence in us, and<br />
for all of the referrals that made it<br />
happen,” said Nancy Hughes.<br />
Dan Stephenson, founder and Chairman of the Board of Rancon Real<br />
Estate Group with Nancy Hughes<br />
The Importance of a Great Auctioneer for Charity Fundraisers<br />
Benefit or Charity auctions is one<br />
of today’s most popular fundraising<br />
methods for school, non-profit and<br />
501c3 organizations. But planning<br />
and presenting an auction that is both<br />
profitable and memorable doesn’t<br />
happen by accident. Just ask anyone<br />
who’s done it. It takes hard work,<br />
great timing, cooperation, extensive<br />
planning, organizational excellence<br />
and a little luck.<br />
Strategic Fundraising Solutions<br />
Benefit Auction Specialist Darren<br />
Diess has spent years honing this specialty<br />
market segment to help guide<br />
your committee through the gauntlet<br />
of auction planning to help ensure a<br />
successful fundraiser. Darren brings<br />
his passion for fresh and creative approaches<br />
to revenue enhancement and<br />
has built a reputation for exceptional<br />
results year after year.<br />
Specializing in 501c# organizations,<br />
Darren has obtained his<br />
designation as Benefit Auction Specialist<br />
from the National Auctioneers<br />
Association, a designation achieved<br />
by just 3% of auctioneers nationwide.<br />
By offering a variety of proven fundraising<br />
strategies, SFS will not only<br />
maximizes your fundraising efforts,<br />
but also helps build upon prior success<br />
for years to come. Our hands-on<br />
approach and experience in business,<br />
entertainment, training and education<br />
has shaped the way we partner with<br />
our clients, inspire audiences, and<br />
achieve record-breaking results.<br />
Don’t let the size of your event<br />
discourage you from contacting Darren.<br />
While some clients have auction<br />
goals in excess of $1,000,000, many<br />
have goals of less than $150,000.<br />
Darren works with organizations<br />
from nearly every non-profit sector<br />
with cutting-edge consulting, tools to<br />
empower people to raise more money<br />
and the skills to generate generosity<br />
and excitement among supporters.<br />
You’ve seen Darren at work<br />
on behalf of local charities as well,<br />
including the Temecula Valley Boys<br />
and Girls Club and others. If your<br />
organization is considering an auction<br />
as part of your fundraising<br />
strategy, contact Darren Diess at<br />
http://temeculavalleyauctioneer.com/.<br />
connect: temeculavalleyauctioneer.com/
<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
7<br />
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For questions, comments, or story ideas, please<br />
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call (951) 461-0400.<br />
EDITOR/PUBLISHER/CEO<br />
Linda Wunderlich<br />
Email: publishertvbj@verizon.net<br />
ADVERTISING SALES INFORMATION<br />
(951) 461-0400<br />
Fax (951) 461-0073<br />
CREATIVE DIRECTOR<br />
Helen M. Ryan<br />
www.HelenMRyan.com<br />
VP OF DISTRIBUTION<br />
Dane Wunderlich<br />
STAFF WRITERS/<br />
CONTRIBUTING WRITERS<br />
Gene Wunderlich<br />
Arthur A. Visintin<br />
Ted Saul<br />
Helen M. Ryan<br />
Stefani Laszko<br />
Michael Walther<br />
Nicole Albrecht<br />
David Sayen<br />
Julie Ngo<br />
Tracey Papke<br />
Barbara Rubin<br />
Craig Davis<br />
Vickie Becker<br />
Tom Plant<br />
Esther Phahla<br />
Dr. Dennis Petersen<br />
Steve Amante<br />
CONTRIBUTING PHOTOGRAPHERS<br />
Cy Rathbun<br />
Todd Montgomery<br />
Kip A. Cothran<br />
Andy Abeles<br />
Criteria for Submitting Articles:<br />
1. Since the publication of articles is an<br />
added public relations feature for our<br />
advertisers, their articles will be given first<br />
priority. Other articles will be published<br />
on a space available basis.<br />
2. Articles should be submitted as a Word<br />
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3. Articles must be business-oriented and<br />
pertain to the author’s area of expertise.<br />
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5. Send completed articles by e-mail to:<br />
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6. Article and advertising deadlines are the<br />
15th of each month for the next issue.<br />
The Valley Business Journal is a California<br />
Corporation. All rights reserved. Reproduction in<br />
any form, in whole or in part, without the written<br />
permission of the Publisher is prohibited. The<br />
publication is published monthly. The opinions and<br />
views expressed in these pages are those of the<br />
writer or person interviewed and not necessarily<br />
those of The Valley Business Journal. The Valley<br />
Business Journal hereby expressly limits its liability<br />
resulting from any and all misprints, errors and/or<br />
inaccuracies any advertisement or editorial may<br />
contain, to the credit of the specific advertising<br />
payment and/or the running of a corrected<br />
advertisement or editorial correction notice.<br />
Murrieta Chamber of<br />
Commerce Announces<br />
‘40 Under Forty’ Winners<br />
And the winners are:<br />
Adam Ruiz, Alexandra Garrison,<br />
Anthony Rodebush, Bonnie Woodrome,<br />
Brittany-Rose Tribulski, Candice Reel,<br />
Daniel Estrada, David Mendenhall,<br />
Dr. Katie Dugan, Emily Pulido, Greg<br />
Ashcraft, Heather Penko, Jennifer<br />
D. Sinclair, Jennifer Rasmussen,<br />
Jennifer Sevilla, Jeremy Goldman,<br />
Jesse Green, Julie Atallah, Justin<br />
Lawler, Kasey Rawitzer, Laura Van Dam,<br />
Lauren Ritchie, Lisa Wayman, Luke<br />
Pytlik, Marcel Atallah, Marcella Torres,<br />
Mario Herrera, Melissa Houtz, Michael<br />
Klein, Nicole Albrecht, Nicole Dailey,<br />
Nicole Farnum, Oscar Babb, Rachel<br />
McGuire, Raj Narayanan, Rebaux Steyn,<br />
Ryan Clauson, Samantha Brodine, Tara<br />
Wunderlich and Tracy Bouvet.<br />
2015 EDC Annual Signature Awards Presentation (ASAP)<br />
The Economic Development<br />
Corporation of Southwest California<br />
is hosting its Fourth Annual Signature<br />
Awards Presentation (ASAP), as a<br />
tribute to outstanding companies in<br />
our region. The event will be held at<br />
Temecula Creek Inn of Temecula, CA<br />
on <strong>March</strong> 9th starting at 7:00 AM.<br />
This event comes just in time for<br />
the announcement of the organization’s<br />
new Executive Director, Doug<br />
McAllister.<br />
The ASAP Awards event is one of<br />
the Valley’s prestigious event sponsored<br />
by Abbott Vascular, California<br />
State University San Marcos, EDA<br />
County of Riverside, and Pechanga<br />
Resort & Casino.<br />
Over 40 local companies have<br />
been nominated by their peers, and will<br />
be competing for six award categories.<br />
These categories include: Signature<br />
Business, Emerging Business, Economic<br />
Partner, Most Notable Investment<br />
& Development, Outstanding<br />
Business, and Innovative Business of<br />
Southwest California.<br />
The event will showcase Southwest<br />
California’s very own Wes<br />
Schaeffer as a guest speaker. Mr.<br />
Schaeffer is a business sales consultant,<br />
and founder of The Sales Whisperer®,<br />
an inbound marketing, sales<br />
training and consulting firm.<br />
ASAP Award Tickets can be purchased<br />
online at www.edcswca.com .<br />
Tickets include breakfast, and the opportunity<br />
to support your local favorites.<br />
For additional information: Call Brenda<br />
Rubio - Executive Assistant for the EDC<br />
of Southwest, CA. at brubio@edcswca.<br />
com or 951-694-9800<br />
ABOUT THE EDC: The EDC is an<br />
umbrella organization that pulls together<br />
and coordinates the region’s many and<br />
diverse interests, organizations, and<br />
constituents to ensure integral participation<br />
of the private sector in economic<br />
development.<br />
Founded in 1991, the EDC is a private/public<br />
partnership that promotes<br />
Southwest California regional economic<br />
development through business retention<br />
and development, job opportunities, and<br />
related economic growth. The EDC is<br />
dedicated to expanding the competitive<br />
position of the regional businesses in a<br />
global economy.<br />
2015 EDC ASAP AWARD NOMINEES<br />
Emerging Business - Backyard<br />
Bottleshop & Taproom, Carter Estates,<br />
Continental East Development, E.A.T<br />
Marketplace & Eatery, King Law Firm,<br />
My Choice In Home Care, Newman Tax<br />
Resolution, Inc., Paradise Buick GMC,<br />
Santa Rosa Academy, Walz Group, West<br />
Coast Wine Compliance, BBQ Grill<br />
Outlet<br />
Innovative Business – Free Flow Engine,<br />
Hawk Analytics, King Law Firm,<br />
New Life Culinary, Temecula Valley<br />
Hospital, TORQ F1T, RTN Development<br />
Notable Investment & Development-<br />
HelioPower, Inc., Rancon Real<br />
Estate Corporation, Rich Development<br />
Co., RTN Development, Sunpro Solar,<br />
Paradise Buick GMC, The Truax<br />
Group<br />
Outstanding Business - Small Category:<br />
Law Office of Robin Johnson,<br />
NZN Lab, RTN Development, TORQ<br />
F1T<br />
Outstanding Business - Medium<br />
Category: ADTI Media, Alliance<br />
Outdoor Lighting, Inc., American<br />
Medical Response (AMR), King Law<br />
Firm, Lake Elsinore Outlets, Rightway<br />
Portable Toilets, Sunpro Solar, The<br />
Jet Center, West Coast Chauffeur &<br />
Transport<br />
Outstanding Business - Large<br />
Category: Infineon, Paradise Chevrolet<br />
Cadillac, Pechanga Resort &<br />
Casino<br />
Economic Partner - JDS Video &<br />
Media Productions, Inc., Temecula<br />
Valley Chamber of Commerce, The<br />
Branding Hive, The Valley Business<br />
Journal<br />
Signature Business - Abbott Vascular,<br />
HelioPower, Inc., King Law Firm, Millipore<br />
Sigma, Paradise Chevrolet Cadillac,<br />
Residence Inn By Marriott Temecula<br />
Murrieta, Temecula Valley Hospital
THE VALLEY BUSINESS JOURNAL<br />
8 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
Invest an Hour of Your Life to Save the Rest<br />
American Heart Association urges<br />
women to schedule a Well-Woman Visit.<br />
The American Heart Association is<br />
calling on all women to invest an hour of<br />
their life to save the rest by scheduling a<br />
Well-Woman Visit with their health care<br />
provider.<br />
A Well-Woman Visit is a prevention<br />
check-up to review a woman’s overall<br />
health so her doctor can measure blood<br />
pressure, check cholesterol and look for<br />
signs of heart disease, stroke and other<br />
illnesses. It can be scheduled with a primary<br />
care physician, nurse-practitioner or<br />
an Obstetrician Gynecologist (OB-GYN).<br />
A Well-Woman Visit requires no<br />
additional cost for most women because<br />
of the Affordable Care Act. Check your<br />
insurance plan for preventive services coverage<br />
before scheduling a visit. “Getting<br />
to heart disease before it gets to you is one<br />
of the best weapons to fight the nation’s<br />
leading health threats,” said Nicole Or,<br />
executive director of the American Heart<br />
Association in the Inland Empire. “An<br />
annual preventive checkup is a must for<br />
all women. It helps catch health problems<br />
early and minimize damage to the body.”<br />
Cardiovascular disease is America’s<br />
leading killer, but it poses an even greater<br />
threat to women, killing more women than<br />
men every year. Heart disease, stroke and<br />
other cardiovascular diseases cause 1 in 3<br />
deaths among women each year – more<br />
than all cancers combined.<br />
An estimated 44 million women in the<br />
U.S. are affected by cardiovascular diseases.<br />
Ninety percent of women have one or<br />
more risk factors for heart disease or stroke.<br />
The good news is 80 percent of cardiac<br />
events may be prevented with education<br />
and lifestyle changes. In addition to<br />
scheduling a Well-Woman Visit, the AHA<br />
also recommends Life’s Simple 7 as an<br />
approach to improving one’s heart and<br />
brain health.<br />
1. Get active: Aim for at least 30 minutes<br />
of moderate physical activity each day,<br />
five times a week.<br />
2. Eat better: A heart-healthy diet is low<br />
in saturated and trans fat, cholesterol,<br />
sodium and added sugars, and high in<br />
whole grain fiber, lean protein and a<br />
variety fruits and vegetables.<br />
3. Maintain a healthy weight: Bringing<br />
your body mass index (BMI) below 25<br />
benefits your heart.<br />
4. Stop smoking: Breaking the nicotine<br />
addiction is very important if you want<br />
to live a long and healthy life.<br />
5. Manage blood pressure: Keep blood<br />
pressure levels to less than 120/80. Uncontrolled<br />
high blood pressure can hurt<br />
or kill you.<br />
6. Control cholesterol: A cholesterol reading<br />
of 200 mg/dL or higher requires action.<br />
High cholesterol can cause blocked<br />
arteries, which may lead to a heart attack.<br />
7. Reduce blood sugar: Blood sugar levels<br />
above 100 indicate that you may have<br />
diabetes or pre-diabetes, which increases<br />
heart attack risk.<br />
It is equally important to learn the<br />
warning signs of a heart attack. Chest pain<br />
and radiating discomfort in the left arm are<br />
common symptoms for both men and women.<br />
Women, however, may experience other<br />
warning signs, including shortness of breath,<br />
back or jaw pain and nausea. Call 9-1-1<br />
immediately at the first sign of symptoms.<br />
Learn more at www.goredforwomen.<br />
org. To get involved locally, visit www.<br />
iegoredluncheon.org.<br />
Looking Up, or Look Out??<br />
Linguistic master Yogi Berra once<br />
opined, “It’s hard to make predictions,<br />
especially about the future.” That’s<br />
proving to be especially true these<br />
days. In my last newsletter, the Fed<br />
had just raised their interest rate for the<br />
first time in seven years in what was<br />
widely expected to be the first of many<br />
such increases because ‘things were<br />
looking up.’<br />
A scant 30 days later smart money<br />
says the Fed is done for awhile, maybe<br />
quite awhile, as current headlines<br />
trumpet “Big Firms Hit Brake as Profit<br />
Slumps,” “China Bleeds More Cash,”<br />
and “How to Survive the New Economic<br />
Normal.”<br />
The stock market responded handing<br />
the DOW its worst 10 day start to<br />
a year since 1897 in what one senior<br />
trader called “gut wrenching drama.”<br />
Citing fears of further collapse in oil<br />
prices and ongoing weakness in the<br />
Chinese economy, some analysts are<br />
warning of the ‘biggest stock market<br />
crash in a generation.’ Look out!<br />
But before the Bears run amok – the<br />
January unemployment rate dropped<br />
under 5% for the first time in years and<br />
forecaster expect that to drop to the<br />
4.7% rate by year-end. That’s good.<br />
Last year’s forecasters of GDP reaching<br />
the 3% milestone were disappointed<br />
when it averaged just 2.1% and have<br />
tempered their <strong>2016</strong> forecast to 2.5%.<br />
Not great, but better. Housing prices are<br />
expected to rise 4.5% - 5.5% in <strong>2016</strong>,<br />
slightly slower than 2015’s pace, while<br />
new home construction is expected to<br />
reach 1.27 million, its highest rate since<br />
the 2007 route. Things are looking up!<br />
And Alt-A loans, euphemistically<br />
referred to as ‘liar loans’ a decade ago,<br />
are staging a comeback.<br />
That means anxious buyers are out<br />
there but just not that many (yet).<br />
Things are looking up - maybe.<br />
These mortgages, typically extended<br />
to people that can’t fully document<br />
their income, can be a real boon to many<br />
otherwise well-qualified but self-employed<br />
buyers. However, together with<br />
sub-prime loans, they helped fuel the<br />
avalanche of defaults leading up to<br />
the economic crash and thus fell out<br />
of favor. Investors looking for higher<br />
rates of return than current interest rates<br />
are lobbying for these new low-doc<br />
mortgages promising to do a better job<br />
qualifying and policing than before.<br />
Look out - maybe.<br />
January was one heckuva month.<br />
I, for one, was right on the money<br />
when I forecast that January housing<br />
numbers would suck. They did. I’d like<br />
to claim that I’m just that prescient but<br />
you all now that’s not true. It was a pretty<br />
safe call because every January for<br />
the last 5 years has sucked, often being<br />
the lowest sales month of the year.<br />
With December pending sales way<br />
down, it was a sure bet that January<br />
closings would follow suit. That’s too<br />
bad because January’s pending sales<br />
aren’t all that hot either, up only 5%<br />
from December, so February numbers<br />
won’t be anything to brag about even<br />
with an extra day in the calendar. We’ll<br />
have to bide our time until <strong>March</strong> to see<br />
how demand is going to trend this year.<br />
Both sales and median prices were<br />
down in January – sales off 25% from<br />
December and prices down 1%. Even<br />
with that drop, they were good enough<br />
to keep us ahead of 2015, with sales up<br />
10% from last January and prices holding<br />
a 7% edge. Analysts believe prices<br />
will continue to increase this year but at<br />
a slower pace than last year which we’re<br />
seeing borne out in our local market,<br />
With sales down and people starting<br />
to list their homes after the holidays,<br />
inventory ticked up 6%, but still 17%<br />
below where we were last January.<br />
Inventory is holding in that 3 month<br />
range for most cities – new normal. On<br />
average, cities managed to absorb nearly<br />
85% of new listings to the market in<br />
January and homes sold a little faster<br />
bringing days-on-market back down to<br />
an average of 55 days.<br />
That means anxious buyers are<br />
out there but just not that many (yet).<br />
Things are looking up - maybe.<br />
Gene Wunderlich is Vice-President<br />
of Government Affairs for the Southwest<br />
Riverside County Association of<br />
Realtors and Legislative Director for<br />
The Southwest California Legislative<br />
Council. A local advocate on housing<br />
and business issues, you can contact<br />
Gene at GAD@srcar.org or follow him<br />
on Twitter @SWCalAdvocacy.<br />
connect: GAD@srcar.org
<strong>March</strong> <strong>2016</strong><br />
WPC Welcomes Dr. Mary O’Dwyer as <strong>March</strong>’s Speaker<br />
Women’s Peer Connection is excited<br />
to welcome Dr. Mary O’Dwyer, Ph.<br />
D. as our featured speaker on Thursday,<br />
<strong>March</strong> 10th. Dr. Mary O’Dwyer<br />
is a certified fitness and health coach<br />
in Temecula as well as a Certified<br />
Transformational Breath® facilitator .<br />
She founded Dr. Mary O’s Health and<br />
Fitness in 2012.<br />
It is her mission to guide you in<br />
attaining optimal health for your body,<br />
mind, heart and soul. She lives in Murrieta,<br />
Ca with her husband, 2 sons and<br />
assorted livestock.<br />
Dr. Mary O will speak about reducing<br />
stress in your body, environment<br />
and lifestyle. She will cover some simple<br />
everyday tips and share common<br />
pitfalls to avoid.<br />
<strong>March</strong>’s meeting will take place on<br />
Thursday, <strong>March</strong> 10th at Claim Jumper<br />
Restaurant on the corner of Rancho<br />
California and Ynez. Registration<br />
begins at 11:15am. Members are $20,<br />
guests are $25.<br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
City of Temecula Reports Strong Local Job Growth<br />
With 50,493 jobs and a growing<br />
diverse economic base, Temecula’s job<br />
numbers are creating a positive impact<br />
for Southwest Riverside County. State<br />
of California’s Employment Development<br />
Department has released the first<br />
quarter job numbers for 2015, their<br />
most current data. The City of Temecula<br />
is pleased to announce strong local job<br />
growth with additional 1,618 new jobs<br />
added from first quarter 2014.<br />
Temecula’s current job number<br />
of 50,493 is almost back at its highest<br />
peak ever in the City’s history. In the<br />
first quarter of 2006, Temecula peaked<br />
at 50,864 jobs- just 371 jobs over their<br />
current status. With strong job growth<br />
trends, Temecula is confident that they<br />
will surpass 2006’s record.<br />
Mayor Mike Naggar is excited for<br />
the future, “We are proud of the growth<br />
we have experienced in the job market<br />
and we will continue to work towards<br />
creating more opportunities. We are<br />
9<br />
focused on retaining, attracting and<br />
creating jobs here in Temecula” he said.<br />
We are proud of our businesses<br />
that make the decision to grow in Temecula<br />
and ultimately create jobs in<br />
our community. Millipore Sigma, a life<br />
science company, recently acquired an<br />
additional 38,000 square feet of building<br />
space, totaling 150,000 square feet<br />
dedicated to the development, manufacturing<br />
and distribution of biologics.<br />
Bomatic Inc., a custom injection molding<br />
plastic manufacturer, expanded<br />
and relocated to Temecula utilizing<br />
a 175,000 square foot building. U.S.<br />
Milk Nutrition Inc., a formula and nutritional<br />
drink manufacturer, recently<br />
closed escrow on a 108,927 square foot<br />
building and is expecting to expand<br />
here in Temecula. Glasswerks LA, Inc,<br />
an architectural glass fabrication company<br />
recently expanded to Temecula<br />
and purchased a 262,435 square foot<br />
building within city limits.<br />
We are proud of our businesses that make the decision to grow<br />
in Temecula and ultimately create jobs in our community.<br />
SRPNEF Announces Scholarship Program for<br />
Graduating Seniors<br />
PWR Presents: How to Win at Business without<br />
Losing your Mind<br />
Mary Cravets is a highly sought after<br />
presenter who makes everyone feel like<br />
she is speaking directly to them with<br />
her engaging, down-to-earth style. She<br />
delivers practical topics that provide participants<br />
with simple, actionable ideas,<br />
plus the clarity and motivation to put<br />
them into action right away.<br />
Mary is a Productivity Expert, Business<br />
Strategist and Speaker who works<br />
with ambitious entrepreneurs who are<br />
too busy to grow, and help them double<br />
their incomes and get their lives back.<br />
Her entrepreneurial journey includes<br />
successful careers in Real Estate, Direct<br />
Sales, Business to Business Networking<br />
Events and now Business Coaching.<br />
Recently a health crisis forced Mary<br />
to completely start over and revamp her<br />
business, and from the systems she created<br />
to weather the storm, she tripled her<br />
income while cutting her work hours in<br />
half. She teaches audiences and clients<br />
the same systems she credits for her<br />
current success.<br />
This meeting will be held on Thursday,<br />
<strong>March</strong> 3rd from 11:15 a.m. – 1:00 p.m.<br />
RSVP is a must. The cost to attend<br />
the luncheon meeting is $20.00 for members<br />
and $25.00 for guests.<br />
Registration begins at 11:15 a.m. at<br />
The Grill Room, 41687 Temeku Drive in<br />
Temecula (located at the Temeku Hills<br />
Golf Club). For more information visit<br />
our website www.pwronline.org. Or,<br />
for more information, please contact:<br />
Annette LaRocque at 951-300-6676.<br />
We are excited to announce the<br />
establishment of an environmental<br />
sciences scholarship program for<br />
graduating seniors. Founded in 2003,<br />
the Foundation has grown from funding<br />
a program for 3rd graders to our<br />
current nature education programs for<br />
elementary, middle and high school<br />
students. The scholarship program is<br />
a logical extension of our programs<br />
and the objective to inspire environmental<br />
stewardship in our young<br />
citizens.<br />
Funded by private donations,<br />
this inaugural program will offer at<br />
least three $1,000 scholarships to<br />
graduating seniors in Murrieta. The<br />
only criteria is that the student plans<br />
to pursue a field of study and career<br />
in the environmental sciences. While<br />
not a requirement, preference will be<br />
given to a student who has participated<br />
in one of the Foundation’s Habitat<br />
Studies and Restoration Programs at<br />
Vista Murrieta, Murrieta Mesa and<br />
Murrieta Valley High schools.<br />
Scholarships will be awarded at<br />
a public presentation on April 25th<br />
and administered by Murrieta Dollars<br />
for Scholars, a chapter of Scholarship<br />
America, and a nationally recognized<br />
non-profit dedicated to mobilizing<br />
support for students getting into and<br />
graduating from college.
THE VALLEY BUSINESS JOURNAL<br />
10 www.TheValleyBusinessJournal.com<br />
Learn • Grow<br />
<strong>March</strong> <strong>2016</strong><br />
Temecula Valley Entrepreneurs Exchange<br />
Events – <strong>March</strong><br />
The City of Temecula’s Temecula Valley Entrepreneurs Exchange<br />
(TVE2) is pleased to announce the following events<br />
scheduled for <strong>March</strong>. Additional event information and<br />
registration details can be found at the TVE2 website events<br />
calendar - http://tve2.org/news-and-events/calendar/.<br />
<strong>March</strong> 9th: TVE2 Pitch Practice. 11:30a.m.-1:00p.m. Calling all entrepreneurs.<br />
Come and practice your pitch in a fun and friendly environment.<br />
Entrepreneurs that pitch will receive feedback from a panel of experts. If<br />
you would like to pitch please email Cheryl Kitzerow at cheryl.kitzerow@<br />
tve2.org to sign up and receive more info. No cost to attend. Register online<br />
at http://tve2pitchmarch9.eventbrite.com<br />
<strong>March</strong> 10th: TVE2 CEO Storytelling. 5:30p.m.-7:00p.m. Join us as Chris<br />
shares her story of becoming a coach, CEO, speaker, traveler, and author…<br />
not to mention running a young family! Chris is an instigator. Yes, this is<br />
a good thing….especially for those who are choosing to transform their<br />
lives or businesses and want to learn from someone who has done just that.<br />
Register at http://ceoatley.eventbrite.com<br />
<strong>March</strong> 17th: IE SBDC Workshop – QuickBooks for Beginners. 9:00am-<br />
12:00p.m. Learn how to be more efficient and simplify your bookkeeping<br />
using QuickBooks Accounting Software. The QuickBooks for Beginners<br />
seminar will demonstrate functions useful for daily operations in your small<br />
business. Additional topics to be covered include Setting up Your System,<br />
Navigating QuickBooks Software, Organizing the Chart of Accounts, Computerized<br />
Balance & Income Sheets, Accounts Payable/Receivable and Daily<br />
Operations including Payment of Invoices & Creation of Customer Invoices.<br />
Register at http://www.iesmallbusiness.com/about/get-started/<br />
<strong>March</strong> 18th: IESBDC Workshop – Independent Contractor vs. Employee.<br />
9:00am-12:30pm. As an employer you are faced with many challenges<br />
and responsibilities. It is to your advantage to know your obligations and<br />
understand the State payroll reporting requirements. Complying with the<br />
employment tax laws will help you avoid payroll tax problems. Join the CA<br />
State Employment Development Department for an informative seminar<br />
on California employment tax law and learn the factors that make a worker<br />
an employee; the basics of statutory employment; and the unique reporting<br />
requirements for independent contractors. Register at http://www.iesmallbusiness.com/about/get-started/<br />
Murrieta School of Business –<br />
<strong>March</strong> Classes<br />
January 5th: Topic: Photoshop<br />
Presented by: Bryan Caron, Phoenix Moirai<br />
This class will teach the basics of Photoshop, including how and when to use<br />
Photoshop. If you have ever wanted a better understanding of the program,<br />
or are looking to get started but don’t know where to start, this is for you.<br />
Topics include:<br />
• Difference between pixel-based and vector-based design<br />
• Difference between RGB and CMYK (and other color modes)<br />
• Basic knowledge of the interface and where to find things<br />
• How to make selections and the different tools that can be utilized<br />
• How to use masks and the difference between masks and channels<br />
• Layers, including adjustment layers<br />
• Blending modes<br />
January 12th: VOIP VoiceOver Internet Protocol<br />
Presented by: Shane Lesovsky, Temecula Valley Communications<br />
January 19th: Time Management<br />
Presented by: Nicole Albrecht, Financial Accounting Solutions<br />
• 4 attention zones and ways to improve in each zone<br />
• The Truth about Multitasking<br />
• 10 effective practices to help your Corporate ADD<br />
February 2nd: Illustrator<br />
Presented by: Bryan Caron, Phoenix Moirai<br />
This class will teach the basics of Illustrator, including how and when to use<br />
Illustrator. If you have ever wanted a better understanding of the program,<br />
or are looking to get started but don’t know where to start, this is for you.<br />
Topics include:<br />
• Difference between pixel-based and vector-based design<br />
• Difference between RGB and CMYK (and other color modes)<br />
• Basic knowledge of the interface and where to find things<br />
• How to use the pen tool and Bezier curves<br />
• How to make patterns and brushes<br />
• Layers<br />
• Additional items, including the mesh tool, perspective grid tool,<br />
artboard tool and shapebuilder tool, depending on time<br />
All Classes Are from 9:00am-10:30am, FREE for Murrieta Chamber<br />
Members/ $25 non-members. For further information, call (951) 677-<br />
7916.
<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
Why is it Important to Prepare your Property<br />
for Water Damage?<br />
11<br />
Knowing a quality, certified<br />
restoration company is one of the<br />
most important ways to prepare<br />
your property for water, mold, or<br />
fire damage- Emergency property<br />
damage is not a matter of ‘if’ but a<br />
matter of ‘when’. When someone<br />
experiences water damage in their<br />
home or business, they are in a vulnerable<br />
situation as they are trying<br />
to find the right solution to clean up<br />
the mess and pay for the damage. At<br />
this point, it is often too late to do<br />
your research and, unfortunately,<br />
when people are in this vulnerable<br />
position, there are scam artists who<br />
step in to take advantage of the<br />
situation.<br />
Checking the Contractor Credentials<br />
- Hiring a contractor to<br />
clean up after a flood or fire emergency<br />
can be a confusing activity<br />
for many and people assume that<br />
the best course of action is to choose<br />
the cheapest contractor, so they go<br />
with a company that is lacking in<br />
the specialty training that is needed.<br />
When someone experiences water<br />
damage in their home or business,<br />
they are in a vulnerable situation<br />
as they are trying to find the right<br />
solution to clean up the mess and<br />
pay for the damage.<br />
Don’t make your decision based<br />
on price alone. Instead, it is better to<br />
talk with the company to learn about<br />
their certifications and specialty<br />
training, and hire the company that<br />
is best qualified for the cleanup job.<br />
You will be happier with the results,<br />
and it will be easier to avoid longterm<br />
damage to your property.<br />
If you are hiring a contractor<br />
for water damage cleanup in your<br />
home or office, it is best to visit<br />
cslb.ca.gov for information about<br />
the contractor’s license. This website<br />
will give you information about<br />
their state licensing, so that you can<br />
verify the company before you hire<br />
them to help.<br />
It is also a good idea to check<br />
to see if they are an IICRC Certified<br />
Firm through the official website:<br />
iicrc.org. Ensuring their industry-based<br />
certifications will give you<br />
the peace of mind to know that you<br />
are working with a contractor who<br />
is legit and verified<br />
Check to see if their employees<br />
are background checked. This is to<br />
ensure the safety of your property,<br />
your possessions and most importantly,<br />
your loved ones. There are a<br />
few different websites contractors<br />
can use for background checks,<br />
however all should have a solidified<br />
way to verify employee background<br />
checks to the property owner.<br />
Overall, it is important to work<br />
with a restoration company that<br />
has your best interest in mind-not<br />
their own.<br />
Pulido Cleaning and Restoration is a<br />
licensed contractor, and we specialize<br />
in water, fire, and mold damage<br />
restoration. You deserve to work<br />
with a restoration company that you<br />
can trust, and you will see that we<br />
have developed a strong reputation<br />
for the services that are available:<br />
951-296-9090<br />
by<br />
by<br />
Emily Pulido<br />
Steve Fillingim
THE VALLEY BUSINESS JOURNAL<br />
12 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
Tax Advantages to Owning a Business<br />
You’re invited to our meeting on tax advantages for business owners<br />
Speaker: Nicole Albrecht, EA<br />
Topics of Discussion - Business Tax Strategies<br />
• How to Track All Deductions<br />
• Benefits of Incorporating<br />
Date: <strong>March</strong> 18, <strong>2016</strong><br />
Time: 8:00 am - 9:00 am<br />
Location: 41769 Enterprise Circle North, Suite 209 in Temecula<br />
To reserve your seat, there is a $10 charge prior to the meeting.<br />
For more information, please contact our office at (951) 719-1515 or email<br />
Samantha at samantha@taxmanfred.com<br />
Temecula Sunrise Rotary Sponsor Annual<br />
10K Run<br />
Tim Freese, Special Assets Manager<br />
at Alta Pacific Bank, and Temecula<br />
Sunrise Rotarian, presents a donation of<br />
$500 to Frank Appice, Race Chairman<br />
for the 29th annual Run through the<br />
Vineyard.<br />
This race, begun in 1987, was the<br />
first ever run at any Temecula vineyard.<br />
It features a 2K/5K/10K race and will<br />
be held on April 23rd at the Maurice<br />
Car’rie Winery and Vineyard, which<br />
also is a sponsor, as well as Pechanga<br />
Resort and Casino.<br />
The race is a major fundraiser for<br />
the Temecula Sunrise Rotary Club, and<br />
proceeds benefit all the youth and community<br />
projects the club undertakes each<br />
year, including literacy programs at Vail<br />
and Temecula elementary schools, the<br />
Chaparral Interact service club, Temecula<br />
Teacher and Student of the Month<br />
recognitions and much more.<br />
For donation information or to reserve<br />
a booth at the race, please contact<br />
Frank at frankappice@earthlink.net or<br />
(949) 632-5667.<br />
Charity for Charity Announces ‘Stars of the Valley’ Winners<br />
“Got Your Back” award sponsored by Temecula Valley Neurosurgery –<br />
Jennifer Sevilla<br />
“Invest in Others” award sponsored by La Pointe Wealth Management –<br />
Marcella Torres<br />
“Magnetic” award sponsored by Anser Manufacturing –<br />
Tate Donner<br />
“Temecula Has Heart...Because Nice Matters” award sponsored by City of Temecula<br />
–Gillian Larson<br />
“Honorary Service” award sponsored by Refuge Brewery –<br />
Joe Fuori<br />
“Charity Award” sponsored by Charity for Charity –<br />
Rancho Damacitas<br />
“Brightest Star of the Valley” award sponsored by La Masters of Fine Jewelry<br />
– Becky Young<br />
The Jerry D’elisle “Heart of our Mission” award presented to Pat and Frank<br />
Garza<br />
“Glass Half Full” award sponsored by Poggio Leano Wine & Olive Oil Club –<br />
Shelly Moore
<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
13<br />
Michelle’s Place Announces Two New Executive Board Members<br />
Michelle’s Place Breast Cancer<br />
Resource Center announces the appointment<br />
of two new members of its<br />
Executive Board: Leslie Doherty and<br />
Brenda Ruocco.<br />
“Our newest Board members embody<br />
the spirit of community and bring<br />
talent, expertise and energy to the Board<br />
at Michelle’s Place. We are very fortunate<br />
to have them by our side as we continue<br />
our mission to empower individuals and<br />
families impacted by breast cancer,” said<br />
Kim Goodnough, Executive Director.<br />
Leslie Doherty is Owner/President of<br />
Leslie A. Doherty & Company, Certified<br />
Public Accountant, located in Murrieta.<br />
Doherty has over a dozen years of experience<br />
volunteering on committees<br />
and as a board member for several local<br />
non-profit organizations, including Susan<br />
G. Komen for the Cure, Dorland Mountain<br />
Arts Colony, All From the Heart,<br />
Temecula Valley Chamber of Commerce,<br />
and is a founding board member of The<br />
Seth Foundation.<br />
“The impact Michelle’s Place has<br />
been able to make directly with those<br />
that they serve impresses me. My goal<br />
when joining a board of directors is to<br />
serve…I am eager to do what I can to<br />
assist,” said Doherty.<br />
Brenda Ruocco is the Director of<br />
Wholesale for South Coast Winery in<br />
Temecula. Prior to South Coast Winery,<br />
she worked for several investment<br />
banks including, Sallie Mae, American<br />
Security Bank, and Met Life. She holds<br />
a Bachelor’s of Science Degree in Business<br />
Administration from the College<br />
of Charleston, South Carolina, and has<br />
several years of experience in marketing,<br />
sales and event planning.<br />
“Having been a recipient of Michelle’s<br />
Place’s embrace, education,<br />
encouragement and emotional support, I<br />
am honored to serve on the board to help<br />
build brand awareness and fundraise to<br />
ensure that the mission to help support<br />
those living with breast cancer thrive<br />
for many years to come,” said Ruocco.<br />
Brenda is a breast cancer survivor<br />
who has been a valuable resource for<br />
Michelle’s Place building awareness<br />
through community partnerships with<br />
Stater Brothers Charities, Erik Turner, as<br />
well as all South Coast Winery customers<br />
who purchase Rock the Pink wines<br />
and beyond.<br />
Michelle’s Place is a 501c3 non-profit<br />
organization providing services and<br />
resources to individuals and families<br />
impacted by breast cancer. To learn more<br />
about Michelle’s Place visit www.michellesplace.org<br />
or call (951) 699-5455.<br />
Brenda Ruocco<br />
Leslie Doherty<br />
Business Education and<br />
Training Opportunities<br />
Murrieta ‘School of<br />
Business’<br />
www.murrietachamber.<br />
org/<br />
Murrieta Innovation<br />
Center<br />
www.innovatemurrieta.<br />
org/<br />
Temecula Valley Entrepreneurs<br />
Exchange<br />
http://tve2.org/newsand-events/calendar/<br />
EXECUTIVE PROFILE | Dr. Derek Albrecht<br />
Dr. Albrecht has lived and practiced in the<br />
Valley for 24 years, serving the community<br />
with chiropractic care, and most recently<br />
adding as co-owner and regional developer<br />
for OsteoStrong. He lives with his wife<br />
Rachael, nurse manager for Redlands Community<br />
Hospital, and three children; two in<br />
high school and one serving our country in<br />
the US Navy.<br />
Affiliations:<br />
I have been affiliated with numerous networking<br />
groups, the California Chiropractic Association and<br />
American Chiropractic Association. Since opening<br />
OsteoStrong Murrieta, I am active as a regional developer<br />
with OsteoStrong Corporate and a Certified<br />
Peer Educator for American Bone Health.<br />
Business Philosophy:<br />
My business philosophy has always been “people<br />
first.” My priority is maintaining my skills and education<br />
at the highest level in order to offer the care<br />
and compassion our patients have relied on for more<br />
than two decades. We have implemented state of the<br />
art procedures and equipment in order to offer the<br />
highest quality of care. I figure that when someone<br />
feels they are “good enough, they most likely aren’t,”<br />
so my goal is to never stop learning.<br />
Sports:<br />
I have taken an interest in many sports; both seasonal<br />
and year round. As of this year I have been golfing<br />
connect: ghassler@atwork.com<br />
for 40 years, and hope I can and will enjoy it for the<br />
rest of my life. Other sports include surfing, mountain<br />
biking, moto cross, snowboarding and weight<br />
lifting. A recent passion, and one which I plan on<br />
participating in for some time, is Brazilian Jui Jitsu.<br />
Goals:<br />
As co-owner and regional developer for OsteoStrong,<br />
one of my primary goals is to bring the benefits of<br />
OsteoStrong to the masses, locally and internationally.<br />
Nothing is more satisfying helping someone<br />
truly change their life for the better.<br />
Mentors:<br />
While there are many individuals whom I respect and<br />
admire, my father and grandfather are truly the ones<br />
I admire most—their honesty, integrity and work<br />
ethic were greater than anyone else I have come in<br />
contact with.<br />
Favorite Reading:<br />
I actually enjoy reading articles pertaining to my<br />
field; research related as well as health and fitness.<br />
When I am not reading items related to work, I will<br />
read from the only book that gives me strength and<br />
perseverance, the Bible.<br />
Resume:<br />
I completed a bachelor’s degree in Human Biology<br />
followed by my Doctor of Chiropractic degree from<br />
the Los Angeles College of Chiropractic in 1992. After<br />
three years of providing care in Temecula, I moved to<br />
Murrieta, where I have continued to practice. I have<br />
Dr. Derek Albrecht<br />
always had a love for helping those in pain and with<br />
functional and postural issues. For that reason,<br />
I dedicated many extra years learning advanced<br />
treatment protocols and techniques necessary to<br />
correct these issues. Recently I was awarded the<br />
Institute of American Bone Health Peer Educator<br />
Certificate, enabling me to teach trainers, therapists<br />
and the public proper methods for dealing with<br />
osteoporosis in their daily lives.<br />
Birthplace:<br />
Long Beach, CA
THE VALLEY BUSINESS JOURNAL<br />
14 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
Endless Opportunities<br />
EDUCATION<br />
by<br />
by<br />
Suzanne Lingold,<br />
Steve Fillingim<br />
M.Ed.<br />
As of this article, we are well into our<br />
spring term at California State University<br />
San Marcos at Temecula. We are also<br />
entering our seventh year in Temecula<br />
offering degree completion and professional<br />
certificate programs.<br />
We’ve come a long way since<br />
opening in January 2009. While 54 prospective<br />
nursing students awaited, we<br />
celebrated our grand opening at the Paul<br />
Goldring Garrett Institute for Higher<br />
Learning in downtown Temecula. In September<br />
2010 we relocated to the former<br />
Joan Sparkman Elementary School on<br />
Margarita Road and in September 2014<br />
we opened a second facility in Temecula<br />
in partnership with Mt. San Jacinto<br />
College (MSJC) on the 2nd floor of the<br />
former Temecula City Hall building.<br />
Now, 332 graduates later, we are<br />
contemplating where the next seven years<br />
will take us. We continue to see growth<br />
for CSUSM at Temecula, MSJC and<br />
the entire Southwest Riverside County<br />
region. The population projections in the<br />
area over the next several years are explosive<br />
and we see endless possibilities<br />
and opportunities for both students and<br />
educational institutions.<br />
I recently found myself in conversation<br />
with Brenda Anguiano, one of our<br />
soon-to-be graduates in the Bachelor of<br />
Science in Business Administration program.<br />
Brenda is the owner of Charley’s<br />
Grilled Sub at the Temecula Promenade<br />
mall. Her story made an impression.<br />
A first generation immigrant from<br />
Guatemala, Brenda came to California<br />
several years ago because she realized<br />
she would have opportunities here that<br />
she could never have at home. But, she<br />
could not have imagined in her wildest<br />
dreams that she would soon finish a<br />
Bachelor’s degree, or own and operate<br />
a successful business.<br />
Brenda is the first in her family to<br />
attend and graduate from college. So in<br />
May her family will come to the U.S. to<br />
watch with pride as she takes her place<br />
on stage to receive the Bachelor’s degree<br />
from President Karen Haynes.<br />
Emotions ran high as she shared this<br />
story with me. As a single mom who<br />
lives and works in Temecula, CSUSM<br />
at Temecula gave her the opportunity<br />
to earn a degree while running both a<br />
business and a family. It’s a lesson that<br />
is resonating through the generations of<br />
her family as her own children, nieces<br />
and nephews look on.<br />
An interested and committed CSUSM<br />
professor of Brenda’s has inspired her to<br />
consider applying to a PhD program in<br />
strategic management and to open another<br />
franchise…..endless opportunities<br />
and possibilities continue emerging from<br />
CSUSM at Temecula.<br />
Suzanne Lingold, M.Ed. is the Associate<br />
Dean for Extended Learning at<br />
Cal State San Marcos at Temecula. She<br />
may be reached at (951) 676-9254 or<br />
Temecula@csusm.edu.<br />
connect: Temecula@csusm.edu<br />
Brenda Anguiano is completing her Degree in Business Administration at California<br />
State University San Marcos and has been an entrepreneur since childhood. She<br />
currently owns a local restaurant franchise. The knowledge gained at CSUSM at<br />
Temecula as well as her years’ of experience in management have enabled her to<br />
achieve her business goals. She plans to pursuit a Ph.D. in Strategic Management<br />
and become a University Professor and Business Consultant.
<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
15<br />
APU Murrieta Campus Expands Degree<br />
Offerings: Criminal Justice<br />
EDUCATION<br />
by<br />
by<br />
Vickie Becker<br />
Steve Fillingim<br />
More college degree expansion<br />
is taking place at the Azusa Pacific<br />
University Murrieta Campus. Students<br />
will have the opportunity to earn the<br />
Bachelor of Science degree in Criminal<br />
Justice starting in fall of this year,<br />
<strong>2016</strong>!<br />
The APU Criminal Justice degree<br />
program equips students to analyze<br />
methods of reducing crime; advance<br />
police practices; improve prison, jail,<br />
and parole policies; and make society<br />
safer. This degree is an especially good<br />
fit for people who want to help protect<br />
the rights of individuals, aid at-risk<br />
youth, plus make a difference creating<br />
and implementing laws.<br />
Students who successfully earn<br />
the APU BS in Criminal Justice will<br />
be able to utilize the knowledge and<br />
skills they obtain about traditional and<br />
contemporary criminal justice theories,<br />
and ethical and moral reasoning to<br />
participate in police, courts and corrections<br />
places of employment. Various<br />
methods of social science research will<br />
be learned and practiced as students<br />
experience survey research, field<br />
research, experimental research, and<br />
evaluation research. Ultimately, they<br />
will be able to demonstrate awareness<br />
of the linkage between theory and<br />
research. Additionally, students will<br />
learn effective communication skills,<br />
oral and written, plus basic knowledge<br />
of information technology to enhance<br />
effective criminal justice practice.<br />
The Bureau of Labor Statistics<br />
(BLS) projects job growth from now<br />
until 2022 in several occupations<br />
related to criminal justice, such as information<br />
security analysts, paralegals<br />
and legal assistants, private detectives<br />
and investigators, security guards<br />
and gaming surveillance officers, and<br />
criminal justice and law enforcement<br />
teachers. The BLS also projects several<br />
replacement positions available in<br />
law enforcement. This, coupled with<br />
the societal outcry for a fresh look<br />
at all aspects of the criminal justice<br />
system, makes this an exciting time to<br />
study criminal justice, and leaders are<br />
needed in all areas of this vital field.<br />
Please contact me if you are interested<br />
in learning more about the APU<br />
Criminal Justice degree at Murrieta@<br />
apu.edu.<br />
Vickie Becker, EdD, is the Director for<br />
the Azusa Pacific University Murrieta<br />
Regional Campus. For more information<br />
visit us at www.apu.edu/murrieta/<br />
This, coupled with the societal<br />
outcry for a fresh look at all aspects<br />
of the criminal justice system,<br />
makes this an exciting time to<br />
study criminal justice<br />
connect: www.apu.edu/murrieta/murrieta<br />
“I am not a teacher,<br />
but an awakener.”<br />
~Robert Frost<br />
Temecula Teacher Jesus Guzman Surprised With ‘Teachers are Heroes’ Award<br />
Jesus Guzman, 7th grade science teacher at Erle Stanley<br />
Gardner Middle School in Temecula, received a nice surprise<br />
when he was named the December/January Teachers are Heroes<br />
recipient on Tuesday, January 26th.<br />
Azusa Pacific University and KATY 101.3, The Mix, made<br />
a special visit to Gardner Middle School and presented Guzman<br />
with the ‘Teacher Are Heroes’ award as well as prizes from<br />
KATY’s The Mix Prize Closet. The Gardner Middle School<br />
Principal, Kristin Larson, and Guzman’s students were part of<br />
the celebration. The awards presentation concluded with a pizza<br />
party that was provided by The Temecula Pizza Factory.<br />
Mr. Guzman was nominated by Rachel Ganino, a parent of<br />
one of Guzman’s students. Ms. Ganino said about him, “Mr.<br />
Guzman has written songs to help students memorize facts as<br />
well as making fun games to help students prepare for tests. He<br />
also sends parents emails acknowledging their child’s success.”<br />
The Teachers are Heroes program will run through April<br />
<strong>2016</strong>. Teachers may be nominated by students, parents, and<br />
even other school administrators. All selected teachers and their<br />
classes will attend a private celebration at the end of the year at<br />
the Lake Elsinore Storm Stadium.<br />
For more information go to www.1013themix.com, keyword:<br />
Teachers or go to http://www.apu.edu/murrieta/teachers/
THE VALLEY BUSINESS JOURNAL<br />
16 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
The Best Exercise is Also the Simplest!<br />
Healthy<br />
Living<br />
by presented by<br />
Tina Steve M. Amante Gottlieb, D.C.<br />
Many people struggle to find a form<br />
of exercise that they enjoy, that isn’t too<br />
difficult, or that they can fit into their<br />
schedule. But the best exercise is also<br />
something incredibly simple, and you’re<br />
already doing it every day! All you need<br />
is a decent pair of shoes, and you can start<br />
walking your way to improved health<br />
and fitness.<br />
Why is walking so great? Check on<br />
these facts.<br />
It’s easy. You learned to walk when<br />
you were about one year old, and you<br />
don’t need to do anything differently in<br />
order to reap the health benefits of walking.<br />
If you want, you can carry light hand<br />
weights, strap weights to your legs, push<br />
a stroller, or incorporate hills into your<br />
route. But none of these are necessary to<br />
get a good workout from walking.<br />
It’s low impact. How many people<br />
are injured by walking? Almost none,<br />
unless you count slipping and falling on<br />
ice. Walking doesn’t stress your joints the<br />
way higher-impact exercises can. The last<br />
thing you want is to injure yourself and be<br />
forced to rest for weeks or months while<br />
you recuperate. If you choose walking<br />
as your primary exercise, you probably<br />
won’t ever have to interrupt your routine<br />
due to injuries.<br />
It burns calories. The average person<br />
burns around 100 calories per mile<br />
walked, and most of us can walk several<br />
miles per hour. Combined with a healthy,<br />
low-calorie diet, a daily walk can help<br />
you lose weight.<br />
It’s linked to various health benefits.<br />
According to the Stroke Association,<br />
a brisk 30-minute walk every day<br />
can reduce risk of stroke by 27 percent.<br />
Regular walking also reduces the risk of<br />
type 2 diabetes by 60 percent, and lowers<br />
your risk of colon or breast cancer by<br />
20 percent. Walking can even prevent<br />
brain shrinkage and prevent dementia<br />
as you age.<br />
You can do it anywhere. You don’t<br />
need a special gym membership to go for<br />
a walk. You can walk in your neighborhood,<br />
on the streets around your office<br />
building, on the beach, in the park, or<br />
even in a shopping mall.<br />
If you walk outdoors, you will get<br />
your vitamin D. Often we focus on<br />
gym-related exercises, forgetting that we<br />
also need to spend some time outdoors.<br />
Exposure to the sun boosts vitamin D<br />
levels, which are important for immune<br />
function and bone health.<br />
Walking boosts your mood. If you<br />
suffer from mild or moderate depression,<br />
a brisk walk can serve as a quick fix to<br />
boost your mood. The activity releases<br />
endorphins that help to relieve stress and<br />
reduce anxiety. If you’re going through a<br />
rough time in life, or just generally suffer<br />
from low mood on a regular basis, daily<br />
walks should be a part of your feel-good<br />
repertoire.<br />
Steve Amante is the owner of Amante &<br />
Associates Insurance Solutions, Inc. He<br />
can be reached at 951-676-8800 - www.<br />
amanteandassociates.com<br />
The average person burns around 100 calories<br />
per mile walked<br />
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<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
17<br />
Women’s Birthing Center Team Celebrates new service to the community!<br />
Rancho Springs Medical Center Introduces OB<br />
Hospitalist Program<br />
Hospital Serves Expectant Mothers with 24/7 Care by OB/GYN<br />
Specialists in New Emergency Program<br />
Rancho Springs Medical Center<br />
in Murrieta has added a layer of safety<br />
for new moms who deliver at the<br />
hospital. To support this initiative,<br />
Rancho Springs has partnered with<br />
Ob Hospitalist Group (OBHG), the<br />
largest dedicated OB/GYN hospitalist<br />
provider in the country. This new<br />
service enhances patient safety and<br />
care by ensuring that a board certified<br />
physician specializing in obstetrics<br />
and gynecology is in the hospital and<br />
immediately available at all times, 24<br />
hours a day, seven days of the week,<br />
and every day of the year.<br />
“These highly experienced obstetricians<br />
provide care for patients<br />
who come in through our emergency<br />
department (ED) with an obstetric<br />
emergency and for those who have no<br />
physician. They also provide backup<br />
support for on-staff Rancho Springs<br />
Medical Center’s OB/GYNs, should<br />
the need arise,” said Brad Neet, CEO<br />
of Southwest Healthcare System<br />
which operates Rancho Springs Medical<br />
Center.<br />
These dedicated OB/GYN physicians<br />
provide a number of services,<br />
including:<br />
• Providing care in times of emergency<br />
prior to the arrival of a patient’s<br />
own physician<br />
• Supporting the care of high-risk<br />
pregnancy patients<br />
• Delivering babies for patients who<br />
don’t have an obstetrician<br />
Sometimes an obstetrician is already<br />
delivering another baby at the<br />
hospital, or perhaps just tied up in<br />
traffic. Having an OB/GYN hospitalist<br />
program at Rancho Springs means<br />
pregnant women can be confident<br />
an experienced obstetrician will be<br />
delivering her baby, even if her own<br />
physician can’t be present.<br />
In addition to board certification,<br />
our OBHG team members have received<br />
special training in advanced<br />
fetal monitoring, risk management,<br />
operative delivery, coding and compliance<br />
and advanced cardiac life<br />
support.<br />
Through the OB hospitalist program,<br />
additional safety mechanisms<br />
include 24/7 on-site OB/GYN physician<br />
coverage; high quality care<br />
for unassigned or uninsured patients,<br />
rapid response for emergency care and<br />
quicker consults for gynecological<br />
emergencies in the ED or surgery.<br />
About Rancho Springs Medical Center:<br />
The hospital features the region’s<br />
largest birthing center and the only<br />
NICU and OB Hospitalists program in<br />
the area along with the first emergency<br />
department in SW Riverside County to<br />
offer pediatric emergency care with<br />
board certified Rady Children Physicians<br />
for children 14 and younger.
THE VALLEY BUSINESS JOURNAL<br />
18 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
Is Your Desk Job/Commute Killing You?<br />
Continued from page 1<br />
of IBS and Celiac disease, as well as wreck<br />
your spine and bones all with one simple<br />
task? Who thought you could accomplish<br />
so much by doing so little? All you have<br />
to do is sit more than 6 hours a day. Seriously<br />
though, it’s true, and the fact that<br />
Americans sit an average of 9.3 hours per<br />
day explains why, with all the advances<br />
in diagnosis and treatment protocols, we<br />
as a nation continue to suffer from many<br />
preventable conditions. It is stated that<br />
for every two hours sitting, the risk of cardiovascular<br />
disease increases by 15-20%.<br />
Whenever we sit, a message is sent<br />
which tells the body to slow the production<br />
of the fat dissolving hormones by almost<br />
90%. So we have no calorie burn plus no<br />
fat breakdown; that is a true double whammy!<br />
And from a functional standpoint,<br />
20-30 seconds<br />
every half hour will work<br />
wonders in the long term<br />
prolonged sitting is absolutely horrible for<br />
your spine and musculoskeletal system.<br />
Even sitting properly increases pressure<br />
on the spine by over 40%. Sitting with a<br />
slouched posture more than doubles that<br />
pressure, and let’s be honest, most of us<br />
slouch a little. Sitting by nature shortens<br />
specific muscles which aid in pelvic stabilization.<br />
These include, but are not limited<br />
to, the hamstrings, hip flexor muscles, iliotibial<br />
band (a band of fibrous tissue running<br />
down the outside of the thigh, providing<br />
stability to the knee and hip) as well as the<br />
piriformis (muscle extending from pelvis<br />
into gluteal region). The shortening of<br />
these muscle complexes leads to a limitation<br />
in pelvic mobility.<br />
So, that’s the answer to this seemingly<br />
inevitable problem? Quit our desk jobs?<br />
Quit commuting and ride our bikes to<br />
work? Stand all day long? None of these<br />
are very realistic options, but the solution<br />
does not have to be that complicated. The<br />
first and most obvious line of defense<br />
against sitting too long it to not sit too long.<br />
Sorry, I had to. What I mean is, every 30<br />
minutes you are sitting I want you to stand<br />
up, bend side to side 3-4 times then bend<br />
backwards for a count of ten. That simple<br />
20-30 seconds every half hour will work<br />
wonders in the long term. Many employers<br />
are now utilizing “standing desks” to<br />
potentially solve the issue.<br />
The problem with this is that prolonged<br />
stationary standing is not much<br />
better for you in the long run. The truth is,<br />
rotating between sitting and standing every<br />
30-45 minutes is by far the most effective,<br />
and many of the newer standing desks<br />
have the ability to lower themselves into<br />
a seated position. Another highly effective<br />
means of counteracting the negative<br />
effects of prolonged sitting is to participate<br />
in a resistance training program. Aerobic<br />
training alone has no benefit when the<br />
goal is to increase pelvic or spinal stabilization.<br />
So find a training facility or gym<br />
which understands your specific needs<br />
and goals. I generally try not to endorse<br />
a person, product or place, but under the<br />
circumstances if feel compelled.<br />
Remember, your health is your choice;<br />
so don’t just “sit on it”.<br />
Note: OsteoStrong Murrieta is pleased<br />
to announce another new partner in Murrieta.<br />
OptimalBody Personal Fitness is<br />
slated to open this April. They provide<br />
specific equipment and training knowledge<br />
directed at helping those with severe<br />
physical and functional disabilities all the<br />
way to the elite athlete looking to better<br />
their game.<br />
For information about this partner<br />
and others please visit our office and learn<br />
how health and wellness specialists are<br />
working together to provide you with the<br />
best health support.<br />
Healthy<br />
Living<br />
by<br />
by<br />
Dr. Derek Albrecht,<br />
Tina<br />
B.S.,<br />
M.<br />
D.C.<br />
Gottlieb, D.C.<br />
Remember, your health is your choice; so don’t just “sit on it”
<strong>March</strong> <strong>2016</strong><br />
Did you know...<br />
that Medicare Helps Pay for<br />
Prescription Medications?<br />
Healthy<br />
Living<br />
by by<br />
David Steve Sayen Fillingim<br />
Even if you don’t take many prescriptions<br />
now, you should consider<br />
joining a Medicare drug plan. There<br />
are two ways to get Medicare prescription<br />
drug coverage:<br />
1. Medicare standalone drug plans,<br />
also known as Part D plans, add<br />
drug coverage to Original Medicare,<br />
as well as to some Medicare<br />
Cost Plans and Medicare Private<br />
Fee-for-Service plans. You must<br />
have Medicare Part A or Part B to<br />
join a standalone Part D plan.<br />
2. Medicare Advantage plans and<br />
other Medicare health plans often<br />
include prescription drugs. Medicare<br />
Advantage plans are managed<br />
care plans, similar to HMOs or<br />
PPOs. Many, but not all, Medicare<br />
Advantage plans offer prescription<br />
coverage. To join such a plan, you<br />
must have Medicare Part A and<br />
Part B.<br />
You can sign up for either type<br />
of drug plan when you first become<br />
eligible for Medicare or during Medicare’s<br />
open enrollment season, which<br />
runs from Oct. 15 to Dec. 7 each year.<br />
Beware: If your Medicare Advantage<br />
plan includes prescription benefits<br />
and you join a Part D plan, you’ll<br />
be dis-enrolled from your Medicare<br />
Advantage plan and returned to Original<br />
Medicare.<br />
How much does a Medicare drug<br />
plan cost? It varies, depending on<br />
what plan you choose, which drugs it<br />
covers, which pharmacy you use, and<br />
whether you’re eligible for the Extra<br />
Help program (more on that later).<br />
Most standalone, or Part D, plans<br />
charge a monthly premium, which<br />
you must pay in addition to your Part<br />
B premium. If you’re in a Medicare<br />
Advantage plan, the monthly premium<br />
for that plan may include an amount<br />
for drug coverage. Most Medicare<br />
drug plans also have a yearly deductible,<br />
an amount you must pay before<br />
the plan begins paying for its share<br />
of your drugs. Once the deductible is<br />
met, you’ll also pay a co-payment or<br />
co-insurance amount at the pharmacy<br />
counter.<br />
In addition, most Medicare drug<br />
plans have a coverage gap, also known<br />
as the “donut hole.” The gap begins<br />
after you and your drug plan together<br />
have spent a certain amount for your<br />
drugs. For more details on the gap,<br />
see the “Medicare & You” handbook,<br />
THE VALLEY BUSINESS JOURNAL<br />
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mailed to every Medicare beneficiary<br />
annually and also available online,<br />
at https://www.medicare.gov/Pubs/<br />
pdf/10050.pdf.<br />
Once you’re out of the gap, you<br />
get “catastrophic coverage,” which<br />
means you only have to pay a co-payment<br />
or co-insurance amount for your<br />
drugs for the rest of that calendar year.<br />
However, not everyone will enter the<br />
coverage gap because their drug costs<br />
won’t be high enough. The gap is<br />
scheduled to be eliminated by 2020.<br />
Keep in mind that not every<br />
Medicare drug plan covers every<br />
drug. You’ll need to check with the<br />
plan to make sure that the drugs you<br />
need are covered. Also, plans may<br />
have restrictions such as prior authorization,<br />
quantity limits, and step<br />
therapy, which requires that you try a<br />
lower-cost drug before the plan will<br />
cover a high-priced medication.<br />
You or your prescriber has the<br />
right to appeal if you believe that such<br />
a rule should be waived.<br />
I also want to mention the Extra<br />
Help program, which assists low-income<br />
folks in paying for their prescriptions.<br />
If you qualify, Extra Help<br />
can save you thousands of dollars<br />
annually on your drugs.<br />
For more details, see the “Medicare<br />
& You” handbook.<br />
David Sayen is Medicare’s regional<br />
administrator for Arizona, California,<br />
Hawaii, Nevada, and the Pacific<br />
Territories. You can always get answers<br />
to your Medicare questions by<br />
calling 1-800-MEDICARE (1-800-<br />
633-4227).<br />
I also want to mention the Extra<br />
Help program, which assists<br />
low-income folks in paying for<br />
their prescriptions. If you qualify,<br />
Extra Help can save you thousands<br />
of dollars annually on your<br />
drugs.<br />
19
www.TheValleyBusinessJournal.com<br />
THE VALLEY BUSINESS JOURNAL<br />
20 <strong>March</strong> <strong>2016</strong>
<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
21<br />
Mortgage Foreclosure Defense!<br />
An abbreviated primer by Attorney Morton J. Grabel<br />
QUESTION: WHAT IS IT?<br />
QUESTION: CAN IT HELP ME IF<br />
I AM LOSING MY HOME?<br />
“.........THERE ARE MORE SOLU-<br />
TIONS FOR HOMEOWNERS TO-<br />
DAY THAN THERE HAVE EVER<br />
BEEN........”<br />
If you or someone you know is<br />
a home-owner, are behind on mortgage<br />
payments and are on the verge<br />
of foreclosure, there may be options<br />
in defending against a foreclosure by<br />
using the very same law, lenders use,<br />
but to the homeowner’s advantage<br />
including:<br />
• Federal Laws that protect the<br />
homeowner including HAMP,<br />
HARP and HARDIST HIT<br />
FUND<br />
• State Laws including the California<br />
Homeowner Bill of Rights<br />
(“HOBR”) that helps protect<br />
homeowners from foreclosure<br />
and lender abuses.<br />
• *Criteria for (HOBR) : a. owner-occupied<br />
b. residential c. no<br />
more than four units<br />
LEARN LAWFUL OPTIONS<br />
INCLUDING:<br />
• Litigation: including injunctive<br />
relief (to halt the foreclosure), and<br />
(actual economic damages) if the<br />
foreclosure has already occurred<br />
and if there are lender violations<br />
such as breach of contract, fraud,<br />
negligence,* dual tracking [*while<br />
the loan modification is being<br />
considered a non-judicial foreclosure<br />
cannot occur] and statutory<br />
violations<br />
• Litigation: may encourage a loan<br />
modification with a lower interest<br />
rate and/or principal reduction and/<br />
or extend the length of the term of<br />
the loan<br />
• Bankruptcy: may be the right<br />
option [ Chapter 7 or Chapter 13]<br />
if it is needed to eliminate or reorganize<br />
debt<br />
• A refinance: if the mortgage is not<br />
underwater, if one spouse or both<br />
have sufficient credit and income<br />
to qualify for a refinance if there<br />
is equity in the property<br />
• A short sale: may be the right<br />
solution if there is not equity<br />
• A forbearance plan: an agreement<br />
between the lender and the borrower<br />
wherein a certain portion<br />
of the mortgage is deferred for a<br />
period of time<br />
• An exchange: of a deed in lieu of<br />
foreclosure<br />
Please note the information identified<br />
above-and herein does not create<br />
an attorney-client relationship. Moreover,<br />
the information provided above<br />
and herein is general information and<br />
not legal advice nor shall it be relied<br />
upon as a particular answer to your<br />
particular legal needs.<br />
*Disclosure* this office does not<br />
offer a loan modification service; although<br />
a loan modification may result<br />
from litigation.<br />
For more information, call the Law<br />
Offices of Morton J. Grabel, here in<br />
Temecula at (951) 695-7700.<br />
Litigation: may encourage a loan modification with a<br />
lower interest rate and/or principal reduction and/or<br />
extend the length of the term of the loan
THE VALLEY BUSINESS JOURNAL<br />
22 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
Don’t Let Spring Weather Melt Away Your<br />
Safe Driving Habits<br />
MONEY<br />
by by<br />
Julie Steve Ngo Fillingim<br />
The snow and ice may be gone for<br />
much of the country, but it’s important<br />
for drivers to stay “street smart” this<br />
spring. Spring showers may bring dangerous<br />
driving conditions along with<br />
the flowers. In fact, wet roads can be<br />
just as slippery as ice-covered roads.<br />
Compounding matters, rainy<br />
weather can also affect driver visibility.<br />
As drivers hit the road this spring,<br />
here are a few tips to help ensure a safe<br />
journey to your destination: Do not use<br />
cruise control during heavy rains or<br />
hail. Cruise control during low traction<br />
wet conditions could lead to hydroplaning<br />
or loss of vehicle control. Using the<br />
cruise feature also allows you to move<br />
your feet away from the pedals, and<br />
disengaging the cruise control may take<br />
crucial seconds during an emergency<br />
situation.<br />
Replace worn tires. Your tires are<br />
what keep your car on the road. Worn<br />
out treads provide less traction. Also,<br />
make sure tires are inflated properly<br />
according to your vehicle owner’s<br />
manual. Replace worn wiper blades.<br />
Poorly maintained windshield wipers<br />
can hamper visibility in poor weather.<br />
Clean windows.<br />
After a long winter salt and other<br />
road residue can build up on your<br />
windows. Wiper effectiveness and<br />
visibility can be greatly enhanced by<br />
just cleaning the glass and removing<br />
the residue. Cleaning the inside of the<br />
glass can also increase visibility and<br />
help the defroster clear you windows<br />
faster by reducing moisture buildup.<br />
Check all lighting.<br />
Rain itself can also impact visibility<br />
so check all vehicle lighting including<br />
headlights, taillights, back-up<br />
lights, turn signals, parking lights and<br />
brake lights. These lights are important<br />
because they help you and other<br />
motorists to see each other in times of<br />
limited visibility.<br />
Julie Ngo is a State Farm Insurance<br />
Agent located at 28410 Old Town Front<br />
Street in Temecula. She can be reached<br />
at (951) 695-2625.
<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
23<br />
What’s Your Next Step with Email?<br />
Continued from page 1<br />
Do you have employees in different<br />
time zones? Will the provider have representatives<br />
available to help if you’re<br />
having issues? Will it cost you more?<br />
“<br />
Will the provider have<br />
representatives available to<br />
help if you’re having issues?<br />
Customer service – What do current<br />
customers have to say? If you’re<br />
able to speak to a current client ask<br />
how issues in the past have been resolved.<br />
Was it in an appropriate time<br />
frame? How responsive is the customer<br />
service?<br />
Pricing – How much will it cost to<br />
migrate over from your current solution?<br />
What will the pricing structure<br />
look like as you grow?<br />
Bottom line is many companies can<br />
provide you the same email functionality<br />
but some come with more added<br />
value including: migration assistance,<br />
support, reliability, data privacy and<br />
plan flexibility. You can easily guess<br />
the top email providers without me<br />
naming names and let’s just say you get<br />
what you pay for. Frankly sometimes<br />
that is ok but, if you’d like personalized<br />
support from a company that understands<br />
your business you will have to<br />
look for a higher level of service from<br />
a company that will take the time to get<br />
to know you and your business.<br />
Mythos Technology is an IT consulting<br />
and management firm that provides<br />
Managed IT Services including Hosted<br />
Exchange. For more information,<br />
please visit www.mythostech.com or<br />
call (951) 813-2672.<br />
TECHNOLOGY<br />
by<br />
by<br />
Stefani<br />
Steve Fillingim<br />
Laszko<br />
connect: www.mythostech.com<br />
American Cancer Society Relay for Life<br />
The American Cancer Society<br />
announces its <strong>2016</strong> Temecula event<br />
which will be held on May 21st and<br />
22nd at 2:00 p.m. (Saturday) - 8:00 a.m.<br />
(Sunday) at Great Oak High School in<br />
Temecula.<br />
“This is our community’s opportunity<br />
to help save lives from cancer by<br />
taking our message to more people and<br />
raising more dollars to fund the fight,”<br />
said Joanne Pann-Kydd, community<br />
manager. “Together, our efforts can<br />
make a big difference.”<br />
The Relay for Life movement<br />
unites communities across the globe<br />
to celebrate people who have battled<br />
cancer, remember loved ones lost, and<br />
take action to finish the fight once and<br />
for all. Relay for Life events are community<br />
gatherings where teams and<br />
individuals camp out at a school, park,<br />
or fairground and take turns walking or<br />
running around a track or path. Teams<br />
participate in fundraising in the months<br />
leading up to the event.<br />
The Relay for Life movement is<br />
the world’s largest fundraising event to<br />
fight every cancer in every community,<br />
with four million participants in 6,000<br />
events worldwide in 2015.<br />
Visit www.relayforlife.org/<br />
temeculaca to learn more about the<br />
event, or contact Janine Klaisle, event<br />
chair, at 760-333-5133.<br />
About the American Cancer Society<br />
- The American Cancer Society is<br />
a global grassroots force of 2.5 million<br />
volunteers saving lives and fighting<br />
for every birthday threatened by every<br />
cancer in every community. As the<br />
largest voluntary health organization,<br />
the Society’s efforts have contributed<br />
to a 22 percent decline in cancer death<br />
rates in the U.S. since 1991, and a 50<br />
percent drop in smoking rates. Thanks<br />
in part to our progress; 14.5 million<br />
Americans who have had cancer and<br />
countless more who have avoided it<br />
will celebrate more birthdays this year.<br />
We’re determined to finish the fight<br />
against cancer. We’re finding cures<br />
as the nation’s largest private, notfor-profit<br />
investor in cancer research,<br />
ensuring people facing cancer have the<br />
help they need and continuing the fight<br />
for access to quality health care, lifesaving<br />
screenings, clean air, and more.<br />
For more information, to get help, or to<br />
join the fight, call us anytime, day or night,<br />
at 1-800-227-2345 or visit cancer.org.<br />
What is Print Ready Art?<br />
MARKETING<br />
by Tracey Papke<br />
Print ready art. We’ve all heard the<br />
term, but what does that actually mean?<br />
In the printing world, electronic files<br />
(yes, even PDF) are not created equal.<br />
There are certain criteria that the files<br />
must meet in order to print properly.<br />
Proper file submission will not only<br />
produce a quality project, but it will<br />
also save you time and money.<br />
The goal is to “click” and print,<br />
so here are a few tips to help insure<br />
success:<br />
1. Make sure to convert all RGB files<br />
to CMYK. RGB stands for red,<br />
green, blue, and it is the standard<br />
in website design and animation,<br />
however, printers work in 4-color<br />
process or CMYK (cyan, magenta,<br />
yellow and black).<br />
2. Find out what type of files your<br />
printer will accept (for example:<br />
PDF, EPS, PSD, High resolution<br />
JPG, etc.). Be sure to embed the<br />
fonts and links to graphics and<br />
images.<br />
3. Check the resolution of the final<br />
piece. It should be a minimum of<br />
300 dpi. It is best not to pull images<br />
off of a website, because these<br />
images are usually only 72 dpi, and<br />
tend to print poorly.<br />
4. Pull the bleeds (1/8”) and place<br />
crop marks. A bleed is the term that<br />
refers to printing that goes beyond<br />
the edge of the sheet after trimming,<br />
and crop marks are the vertical and<br />
horizontal lines that indicate where<br />
the piece should be trimmed.<br />
Lastly, don’t panic, you don’t have<br />
to have a degree in Graphic Design in<br />
order to submit a file for print. The best<br />
tip for success is to find a reliable local<br />
printer that you can trust, and partner<br />
with them. A professional printer will<br />
do their best to make you look great!<br />
Tracey Papke is the owner of Potamus<br />
Press, a commercial print shop that<br />
specializes in offset and digital printing.<br />
For more information please visit www.<br />
potamuspress.com or call (951)693-<br />
2136
THE VALLEY BUSINESS JOURNAL<br />
24 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
Book Review<br />
“How to Make Your Money Last:<br />
The Indispensable Retirement Guide”<br />
by Jane Bryant Quinn<br />
Your No-Plan plan<br />
stretches for miles.<br />
You’ve no plans for alarm<br />
clocks, suit-and-tie combos, rushhour<br />
commutes, cubicles, or boring<br />
meetings. You’re ready to retire and<br />
leave them all behind – but can you<br />
afford to avoid those things forever?<br />
With “How to Make Your Money<br />
Last” by Jane Bryant Quinn, you’ve<br />
got a working chance of it.<br />
What will you do when you can<br />
finally do what you want?<br />
You’ll particularly want to know<br />
how to “prudently parcel your<br />
money out” so you don’t take too<br />
much or too little of the funds<br />
available to you for the duration<br />
That’s an important question,<br />
says Quinn. The routine you followed<br />
for 20, 30, even 40 years probably<br />
won’t be the same after retirement,<br />
and you may need some direction.<br />
You might be happy about not looking<br />
at a calendar all the time, but you<br />
won’t “want to look at a… calendar<br />
that’s blank.”<br />
The key to making the most of<br />
your retirement is to make the most of<br />
your money. You’ll particularly want<br />
to know how to “prudently parcel<br />
your money out” so you don’t take<br />
too much or too little of the funds<br />
available to you for the duration.<br />
There are also things to consider:<br />
tax issues, investment tools, tricks<br />
for bringing more to your bank<br />
account, and ways to protect your<br />
spouse.<br />
On that latter point, says<br />
Quinn, “talk, talk, talk.” Before<br />
you retire, discuss expectations<br />
and concerns with your spouse,<br />
and bring all money matters to the<br />
table. It’s not easy, she admits, but<br />
it is necessary.<br />
“It’s time for a financial<br />
scan” next, she says. Know how<br />
to “rightsize,” consider housing<br />
needs, look at savings, and figure<br />
out how you’ll budget to trim expenses<br />
and still enjoy retirement.<br />
Know “Seven Special Situations”<br />
that “can’t be shoehorned<br />
neatly into the… process” and<br />
learn when it’s perfectly acceptable to<br />
tell your children “no.”<br />
Educate yourself on the ins and outs<br />
of Social Security, and how waiting to file<br />
may make a huge difference, long-term.<br />
See why Quinn says Social Security<br />
won’t “go bankrupt.” Learn to choose<br />
the best pension benefits and why buying<br />
a pension may be advantageous. Know<br />
how to get the right health insurance<br />
coverage. Learn about home equity loans<br />
and how to leverage your home’s value.<br />
And remember: “There’s no clean way<br />
of knowing whom to trust.”<br />
Oh, so much to remember! So much<br />
to learn, too, but author Jane Bryant<br />
Quinn makes it easier in “How to Make<br />
Your Money Last.”<br />
From the first pages filled with ideas<br />
for filling your time, to the choosing<br />
of a Power of Attorney, Quinn covers<br />
almost every kind of money matter a<br />
retiring Boomer might need to know –<br />
all presented with terms and formulas<br />
that are simplified, even for the most<br />
mathematically-challenged. I appreciated<br />
that Quinn starts most points with needto-know<br />
information, offers other places<br />
to turn for help, and includes things of<br />
which readers should beware.<br />
All that, and an informal tone make<br />
this book a pleasant, helpful read for<br />
current retirees, those about to retire, and<br />
younger readers who may want to retire<br />
someday. And since that’s you, no doubt,<br />
“How to Make Your Money Last” is a<br />
book you should plan to read.<br />
©<strong>2016</strong>, Simon & Schuster $28.00 / $37.00 Canada 366 pages<br />
Murrieta 2nd Safest City<br />
Continued from page 1<br />
cities like Murrieta were noted as highly<br />
desirable places to live because of their<br />
close proximity to urban centers with<br />
their cultural and economic benefits as<br />
well as high paying jobs.<br />
Having lived here in Murrieta for<br />
over 25 years, and working for the PD<br />
for almost 20 of those years, I have some<br />
pretty strong ideas of why we consistently<br />
place so high in the safest city ranking.<br />
The overriding factor in my opinion<br />
is the true partnership the police department<br />
has with our community. Murrieta<br />
citizens are very cognizant of how nice<br />
and safe our city is to live in. As our<br />
partners, they get involved when they<br />
see possible crime or suspicious activity.<br />
Fulfilling our role as partners, our<br />
officers take all their call seriously and<br />
conduct thorough investigations.<br />
Another big factor is many of your<br />
Murrieta officers live right here in the<br />
city limits. Their spouses work here<br />
and children go to school here. We<br />
have a personal stake in keeping crime<br />
low and aggressively look for crime<br />
and suspicious activity and addressing<br />
it whether on or off duty. Many times<br />
our dispatch center phones light up with<br />
one of our off duty officers calling in<br />
on their personal phone as they are observing<br />
a crime occurring or some type<br />
of suspicious activity. Officers are able<br />
to get first hand information from a law<br />
enforcement officer and handle the issue<br />
immediately.<br />
Lastly, since day one our police department<br />
has had the full backing of our<br />
elected officials in the city. Every council<br />
that has been elected fully supports<br />
public safety. They show that support in<br />
many ways including funding the needs<br />
of a local police and fire department.<br />
So Murrieta, enjoy your ranking as<br />
the second safest city in America and<br />
keep those calls coming in as our partners<br />
fighting crime. Just like it says on<br />
the door of every one of our police cars,<br />
we are in “PARTNERS WITH OUR<br />
COMMUNITY.”<br />
The Murrieta Police appreciates<br />
all the support our community gives us<br />
throughout the year. This is an awesome<br />
community. We enjoy living here and<br />
consider it an honor to serve the citizens<br />
of Murrieta in our chosen profession<br />
of Law Enforcement. I welcome your<br />
questions and suggestions for future<br />
articles and can be contacted directly at<br />
the Murrieta Police Department at 951-<br />
461-6302 or jfroboese@murrieta.org.<br />
Temecula Valley Fair Now Accepting<br />
Applications<br />
Temecula Valley Fair is now accepting<br />
volunteer and sponsorship applications.<br />
The Fair will take place <strong>March</strong><br />
18-21 at Galway Downs, 38801 Los<br />
Corralitos Road in Temecula.<br />
More help is needed as the event is<br />
expected to be even bigger than last year.<br />
Over 15,000 fair goers attended the first<br />
annual Temecula Valley Fair in 2015.<br />
The Fair received 74,913 website visits<br />
during the month of the fair, and over<br />
50,000 organic social media impressions.<br />
“We are excited about the popularity<br />
of our event and we want it to continue to<br />
grow, however we can’t do it without the<br />
help of the community,” states Shannon<br />
Karrigan, Temecula Valley Fair CEO.<br />
Temecula Valley Fair invites the<br />
citizens and local organizations to join<br />
the fun. Volunteers are eligible to receive<br />
benefits including shirts, meal/drink<br />
tickets, fair tickets, as well as several<br />
other fun perks! Volunteers are needed<br />
for various positions pre, during and<br />
post the Fair, such as parking, security,<br />
admissions, set up, clean up, and many<br />
more positions. To volunteer, fill out the<br />
form at http://www.temeculavalleyfair.<br />
com/volunteers.html.<br />
Temecula Valley Fair thanks Temecula<br />
Valley Toyota for their presenting<br />
partnership sponsorship and invites other<br />
businesses to participate. Sponsorship<br />
opportunities are available for local<br />
businesses starting at $500. Benefits<br />
include category exclusivity, on-site<br />
signage, four days of targeted sampling<br />
and display, website exposure, social<br />
media blast, Fair Guide ad space, and<br />
press release inclusion. Each sponsorship<br />
package is customized to meet the<br />
businesses specific needs. For more<br />
information, please visit http://www.<br />
temeculavalleyfair.com/sponsors.html.
<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
5 Smart Tips for Parents of Teen Drivers<br />
25<br />
You knew this day would come,<br />
but who knew it’d be so soon!? Wasn’t<br />
it yesterday you were putting them in<br />
their car seat, pushing them in a stroller,<br />
and teaching them to ride a bike? Now<br />
they’re ready to drive! When the heck<br />
did that happen!?<br />
Let’s be honest…parenting a teenager<br />
these days is serious business, (what<br />
with the Internet, social media, smart<br />
phones, texting, and all that loud music!)<br />
and getting them ready for the road can<br />
be terrifying. So to help make your teen<br />
smarter behind the wheel plus help stop<br />
your hand from shaking as you hand over<br />
the keys, here are 5 tips for dealing with<br />
a new teen driver:<br />
1. Demonstrate good driving behavior<br />
early - They started copying you when<br />
they were babies (remember when<br />
they repeated that one word you wish<br />
they hadn’t?) so it’s no surprise that<br />
kids mimic your behavior behind the<br />
wheel, too! If you want your new<br />
driver to keep off the phone, stay calm,<br />
and focus on the road, remember to<br />
do that kind of stuff yourself. Think<br />
of yourself as a road role model, and<br />
drive that way.<br />
2. It’s OK to let a Pro teach them -<br />
You’ve been teaching them stuff<br />
their whole lives (how to walk, tie<br />
their shoes, throw a baseball, talk to<br />
girls) so it makes sense that you’d<br />
want to teach them to drive too. But<br />
the reality is this is a tough time in<br />
both your lives. You want them to be<br />
the safest drivers on the planet…and<br />
they just want to grow up and drive<br />
away. That’s why hiring a professional<br />
driving instructor or signing them<br />
up for Driver’s Ed is a good idea. It<br />
may be unnerving, but they’ll get the<br />
right info and training. And this way,<br />
it won’t affect your relationship, or<br />
their maturity. It may even earn them<br />
an Auto insurance discount!<br />
3. Set realistic boundaries - It may not<br />
feel like it sometimes, but kids crave<br />
rules and boundaries (even if they<br />
break them once in a blue moon). So<br />
talk to your kids early on and discuss<br />
their boundaries as new drivers. Maybe<br />
you don’t want them going more<br />
than 20 miles from home, driving with<br />
a bunch of friends in the car, or riding<br />
around after dark…at least for the first<br />
few months. Whatever guidelines you<br />
think are best, lay them down well<br />
in advance and you’ll avoid those<br />
big arguments when your teen starts<br />
driving. It may even help to write up<br />
a contract with them to sign, or give<br />
them rewards or more responsibilities<br />
as they gain experience.<br />
4. Talk to them about the risks of driving…not<br />
just drinking and driving<br />
- You’ve probably been talking to<br />
your kids about drinking and driving<br />
for a while now, because since<br />
forever, that’s been parents’ biggest<br />
concern. But now we’re in a world of<br />
Smartphones, tablets, Smartwatches,<br />
satellite radio, and who knows what<br />
else technology is on the horizon!<br />
That means countless new distractions<br />
for drivers, young and old. So spell<br />
them out for your teen, and help them<br />
understand the dangers of distracted<br />
driving just as much as the dangers<br />
of drinking and driving.<br />
5. Share driving responsibilities - As new<br />
drivers, it’s a good idea to give your<br />
teen excuses to practice their skills.<br />
Send them out to the grocery store,<br />
have them pick up their little brother<br />
from soccer practice, or ask them to<br />
drive Dad to the airport. It may take<br />
a little getting used to for you, but<br />
sharing the household driving responsibilities<br />
takes some of them off your<br />
plate. It’ll also expand their skills and<br />
get them ready for the boring realities<br />
of driving in the real world.<br />
Craig Davis is an agent for Farmers<br />
Insurance and the owner of Craig Davis<br />
Family Insurance located at 27645 Jefferson,<br />
Suite 113, in Temecula. He may<br />
be reached at (951) 699-1776. cdavis@<br />
farmersagent.com
THE VALLEY BUSINESS JOURNAL<br />
26 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
Is Your Business a Fixer Upper?<br />
Continued from page 1<br />
Perhaps your business is in need<br />
of some fixing up to bring out its potential<br />
value. Changes may be required<br />
to a building, a website, the processes<br />
that drive business, or even a product<br />
set. But before starting the demolition<br />
phase, it is necessary evaluate and develop<br />
a plan.<br />
Begin with:<br />
• What do you want the business to<br />
look like? For example, if you are<br />
a computer service, what are your<br />
specialties and why will you be<br />
different from your competition?<br />
How do you want to take advantage<br />
of your strengths?<br />
• What will it take to make the business<br />
look like your vision? In a<br />
house, walls are removed, floors<br />
refurbished and windows replaced.<br />
What will need to be eliminated or<br />
changed in the company?<br />
Step With back these periodically answers, budget and look accordingly.<br />
at progress<br />
Ensure<br />
towards<br />
you have<br />
the<br />
the<br />
goals.<br />
capital to<br />
cover all expenses including lost revenue<br />
in case a complete shutdown is<br />
required. Fund raising is less stressful<br />
before improvements begin and can<br />
prevent stalled projects.<br />
As you begin to implement your<br />
fixer upper plan, carry out tasks in an<br />
organized manner. Keep the project<br />
plan handy and follow it. If changes<br />
to the plan are required, go through a<br />
process to evaluate how the change will<br />
affect budget and planned milestones.<br />
Watching a home being refurbished<br />
may at times look out of control, but<br />
you can bet that there is someone<br />
closely monitoring each sub-project.<br />
Step back periodically and look at<br />
progress towards the goals.<br />
Perhaps a more profitable product<br />
set is desired. So, are production<br />
costs being reduced or more value<br />
added allowing a higher price for the<br />
end product? If a process overhaul<br />
is taking place, will it be easier to do<br />
business with the company?<br />
Finally, enjoy the change. The<br />
show’s final scene is the home owner<br />
reflecting on what they like best about<br />
their fixer upper. Do the same and<br />
include employees celebrating your<br />
new and improved business.<br />
Ted Saul is a Business Analyst that<br />
assists with Business Plans and Project<br />
Management. He holds a master certificate<br />
in project management and has<br />
earned his MBA from Regis University.<br />
Ted can be reached on LinkedIn,<br />
TedS787 on Twitter or emailing Ted@<br />
tsaul.com.<br />
by<br />
by<br />
Ted Saul,<br />
Steve Fillingim<br />
Sr. Staff Writer<br />
connect: Ted@tsaul.com<br />
The most dangerous<br />
poison is the feeling of<br />
achievement. The antidote<br />
is to every evening think<br />
what can be done better<br />
tomorrow.”<br />
Got Economic Development?<br />
Continued from page 1<br />
Here is what I’ve found:<br />
U.S. Economic Development<br />
Administration (EDA) fosters regional<br />
economic development efforts<br />
in communities across the nation.<br />
Through strategic investments that<br />
foster job creation and attract private<br />
investment, EDA supports development<br />
in economically distressed areas<br />
of the United States. They are hosting<br />
a National Conference on April 7-8,<br />
<strong>2016</strong> in Washington, D.C. https://www.<br />
eda.gov/<br />
California Association for Local<br />
Economic Development (CALED) is<br />
California’s premier economic development<br />
association. With more than 800<br />
members, it is one of the largest EDAs<br />
in the country. It teaches economic<br />
developers, local elected officials, and<br />
state representatives the value of economic<br />
development and how it is used<br />
to grow businesses, generate revenue<br />
to support community development<br />
programs, and retain and create quality<br />
jobs. CALED is hosting its 36th Annual<br />
Conference in South San Francisco<br />
April 26-28. http://www.caled.org/<br />
Governor’s Office of Business<br />
and Economic Development (GO-<br />
Biz) is a one-stop shop for the state’s<br />
job creation efforts. It is the lead agency<br />
for developing economic strategy and<br />
marketing of California’s businesses..<br />
The office focuses on attraction,<br />
retention and expansion of business<br />
services by helping with site selection,<br />
permit streamlining, regulatory hurdles,<br />
small-business assistance, international<br />
trade development and assistance with<br />
state governments. https://business.<br />
ca.gov/Programs.aspx<br />
California Community EDA<br />
(CCEDA) serves as a clearinghouse for<br />
information and action that advances the<br />
field of community economic development<br />
through training and continuing education,<br />
technical assistance, and advocacy<br />
on public policy. http://cceda.com/<br />
Riverside County EDA started in 1989<br />
with 20 employees and has grown to<br />
830, with an annual budget of $496<br />
million. EDA strives to create communities<br />
that are attractive, functional<br />
and safe; support a broad spectrum of<br />
business growth with access to a quality<br />
workforce; and provide residents with<br />
recreational and cultural activities.<br />
http://www.rivcoeda.org/<br />
Murrieta Innovation Center<br />
(MIC) supports new and innovative<br />
companies that are focused on Healthcare<br />
Technologies and Medical Devices.<br />
MIC hosts start-up and growing<br />
companies, provides resources through<br />
mentors and partners, and offers the<br />
support all young businesses need to<br />
grow. https://www.innovatemurrieta.<br />
org/<br />
Inland Empire Women’s Business<br />
Center (IEWBC) was formed<br />
to meet the unique needs of women<br />
business owners in the Inland Empire<br />
region. The IEWBC assists existing<br />
and aspiring women business owners<br />
to start and grow successful businesses.<br />
The program also provides targeted<br />
services to Latina business owners<br />
by providing services in English and<br />
Spanish. http://www.iewbc.org/<br />
Temecula Valley Entrepreneur’s<br />
Exchange (TVE2) is a business incubator<br />
and regional resource center that<br />
fosters business growth and economic<br />
vitality for entrepreneurs. TVE²’s<br />
objective is to assist and serve as a<br />
regional hub for technology start-up<br />
companies in Southwest Riverside<br />
County, connecting people and ideas<br />
with knowledge and resources. http://<br />
tve2.org/<br />
Economic Development Corporation<br />
SW California is a private/public<br />
partnership that promotes Southwest<br />
California regional economic development<br />
through business retention and<br />
development, job opportunities, and<br />
related economic growth. The EDC is<br />
dedicated to expanding the competitive<br />
position of the regional businesses in a<br />
global economy. http://edcswca.com/<br />
InSoCal CONNECT acts as a<br />
catalyst linking startups and technology<br />
companies with local government, universities,<br />
professional service providers<br />
and investors.. http://insocalconnect.<br />
greenrope.com/<br />
SCORE offers the nation’s largest<br />
network of free, expert business mentors.<br />
SCORE also conducts workshops<br />
throughout Riverside County and<br />
speakers for business events. https://<br />
inlandempire.score.org/<br />
~Ingvar Kamprad,<br />
IKEA founder
<strong>March</strong> <strong>2016</strong><br />
The Look of Success!<br />
Healthy<br />
Living<br />
by<br />
Tina Monique M. Gottlieb, deGroot D.C.<br />
Isn’t it true that we are sometimes the<br />
last to discover how we really appear?<br />
Now some may think that talking about<br />
dressing well and looking groomed is<br />
superficial, but I would beg to differ.<br />
Regardless of your features, weight, or<br />
stature you can always dress for success.<br />
Your goal is not to impress others<br />
but to affect you. Few people change<br />
their appearance without enhancing<br />
their self-esteem or setting new goals<br />
for themselves. When you take a few<br />
extra moments to get ready and put<br />
some effort into the clothing selection<br />
and hair preparation it automatically<br />
raises your self-esteem. You walk with<br />
more authority and confidence when you<br />
know you look good and it translates into<br />
positive action in every situation you<br />
come across.<br />
Most people simply dress the way<br />
they do out of habit and never think to<br />
make a subtle change in their appearance.<br />
I believe you certainly need to be your<br />
own person, but every now and then grab<br />
THE VALLEY BUSINESS JOURNAL<br />
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a fashion magazine at the grocery store<br />
or even an issue of Time or People.<br />
Look at what people are wearing and<br />
how hairstyles have changed. Even if<br />
you don’t copy looks straight out of a<br />
magazine just having an awareness of<br />
current trends gives you an awareness<br />
of what looks sharp and attractive.<br />
Many people say that they can’t<br />
afford to have nice clothing items or<br />
purchase new ones. However, in many<br />
cases someone with a small clothing<br />
budget can buy a simple and inexpensive<br />
wardrobe that can pass for pure<br />
sophistication. It’s a matter of making<br />
thoughtful selections. Doing some<br />
research with magazines and fashion<br />
blogs can help show you how to pick a<br />
winning wardrobe.<br />
Remember, trying to impress people<br />
will be a waste of time and energy<br />
unless you have first valued yourself.<br />
Make it a daily habit to evaluate what<br />
you look like and ask yourself “Am I<br />
dressed as the person I want to be?”<br />
Also, do something each week to improve<br />
your appearance and you will<br />
build confidence in who you are and<br />
what you reflect.<br />
Monique deGroot is the owner of<br />
Murrieta Day Spa which is located at<br />
41885 Ivy St in Murrieta. For more<br />
information on the holiday packages,<br />
call (951) 677-8111.<br />
27
THE VALLEY BUSINESS JOURNAL<br />
28 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
Restaurant Guide<br />
$195 per month (with 6 month commitment) •$175 per month (with 12 months commitment)<br />
Don’t miss this opportunity. Call (951) 461-0400 to reserve your spot today! Space is limited.<br />
Local Talent Performances<br />
Kenny Rice<br />
See dates & live performances at<br />
www.kenricemusic.com<br />
available for private parties<br />
Every Monday Vail Ranch Steak House 5-9 pm<br />
Every Wednesday Texas Lil’s 7 pm<br />
Friday, <strong>March</strong> 4 Canyon Lake Country Club 7 pm<br />
Friday, <strong>March</strong> 11, 18, 25 Vail Ranch Steak House 5 pm<br />
Saturday, <strong>March</strong> 5 D’Canters 7 pm<br />
Sunday, <strong>March</strong> 13, 20, 27 Ponderosa Steak House 4 pm<br />
Thursday, <strong>March</strong> 17 Menifee Lakes Country Club 5-9 pm<br />
Adler, Blackburn<br />
& Quint<br />
Saturday <strong>March</strong> 5 Leonesse Winery 5:30-8:30<br />
Sunday, <strong>March</strong> 6 Renzoni Winery 1-4 pm<br />
Sunday, <strong>March</strong> 13 Callaway Winery 6-8 pm<br />
Tuesday <strong>March</strong> 15 Nonno’s in Murrieta 6:30– 9:30 pm<br />
(with Tim Moyer)<br />
Sunday, <strong>March</strong> 27 Callaway Winery 6-8 pm<br />
Paula Arlich<br />
Saturday, <strong>March</strong> 19 Anthony’s 6-8:30 pm<br />
Sunday, <strong>March</strong> 20 Vail Ranch Steakhouse 5-9 pm<br />
Tuesday, <strong>March</strong> 22 Anthony’s (duo with Kristina) 6-9 pm<br />
Thursday, <strong>March</strong> 24 Vail Ranch Steakhouse 5-9 pm<br />
Friday, <strong>March</strong> 25 Vail Ranch Steakhouse 5-9 pm<br />
Sunday <strong>March</strong> 27 Vail Ranch Steakhouse 5-9 pm<br />
Thursday, <strong>March</strong> 31 Vail Ranch Steakhouse 5-9 pm
<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
Restaurant Guide<br />
29<br />
Reality Rally Returns 6th Annual Reality Rally – April 7-9<br />
More than 100 reality TV stars from<br />
over 50 television programs headed to<br />
Temecula<br />
Led by reality television show<br />
personality Gillian Larson (“Survivor:<br />
Gabon”), throngs of volunteers are<br />
plotting the sixth edition of Reality<br />
Rally, set for April 7-9 which is part<br />
“Amazing Race” style game, part fun<br />
and conducted completely to benefit<br />
Michelle’s Place, Breast Cancer Resource<br />
Center.<br />
More than 110 reality television<br />
stars from more than 50 television<br />
shows will converge on Temecula, CA<br />
for fundraising parties to offer Press<br />
coverage, to mingle with the public,<br />
compete in the race game and the Reality<br />
Rally festival which will include<br />
a Celebrity Chef’s Showcase.<br />
Summarized schedule:<br />
• The event kicks off with the Red<br />
Carpet Celebrity Parade of Stars and<br />
Feeling Lucky Casino Fundraiser at<br />
5 p.m. Friday night at Wilson Creek<br />
Winery where Press and ticket holders<br />
can mingle with the celebrities, enjoy<br />
Hors d’oeuvres and participate in the<br />
casino night fun.<br />
• The entire Saturday event is Live<br />
Streamed for the world to watch their<br />
favorite Reality TV Stars raise funds<br />
for charity.<br />
• At 9:30 a.m. Saturday morning, teams<br />
comprising of three members of the<br />
public and one reality star will converge<br />
on the steps of Temecula City<br />
Hall and subsequently flood onto the<br />
streets in a race to complete a series<br />
of challenges at checkpoints. The<br />
public is invited to follow along with<br />
the game.<br />
• From 4 to 9 p.m. Saturday, Temecula<br />
City Hall Square will be filled up for<br />
the Reality Rally Festival.<br />
• The reality stars will be available for<br />
autographs at the meet and greet from<br />
4 to 6 p.m. and autograph books are<br />
for purchase.<br />
• Also starting at 4 p.m. is the Kidz<br />
Challenge Checkpoint Games Zone<br />
where children will have the opportunity<br />
to play a mini ‘Amazing Race’<br />
game of their own. There will be festival<br />
fun and games, photo stations,<br />
birds and animals on display, live<br />
stream interviews..<br />
• Starting at 7 p.m., celebrity chefs<br />
(‘Hell’s Kitchen,’ ‘Chopped,’ ‘Cutthroat<br />
Kitchen,’ ‘MasterChef’) will<br />
compete in the third annual Celebrity<br />
Chefs Showcase. Three chefs will pair<br />
up randomly to compete against the<br />
other teams of chefs until a winner is<br />
crowned.<br />
Reality Rally is most certainly an<br />
opportunity for Press and fans of reality<br />
television shows to get up-close and<br />
personal with their favorite personalities,<br />
but it is also an opportunity to support<br />
those who are fighting for their lives<br />
against breast cancer. For more information<br />
on Michelle’s Place, a non-profit<br />
organization whose mission is to provide<br />
emotional and educational support to<br />
those touched by breast cancer and to<br />
facilitate breast health care services, visit<br />
Michelle’s Place website.<br />
For more information, event flyers<br />
and highlight video on Reality Rally,<br />
please visit www.RealityRally.com.
THE VALLEY BUSINESS JOURNAL<br />
30 www.TheValleyBusinessJournal.com<br />
<strong>March</strong> <strong>2016</strong><br />
“Books are the training weights of the mind.”<br />
-Epictetu<br />
“My best friend is a person who will give me<br />
a book I have not read.”<br />
~Abraham Lincoln<br />
sA book is a device to ignite the imagination.”<br />
~Alan Bennett<br />
Book Review<br />
“How to Think Like Einstein”<br />
by Scott Thorpe<br />
Right in front of your<br />
nose.<br />
That’s where you usually<br />
find the solution to sticky<br />
problems: always right there,<br />
where you weren’t necessarily looking.<br />
This time, though, there’s no<br />
easy answer, no matter how much<br />
you ponder and pick but if you read<br />
the new book “How to Think Like<br />
Einstein” by Scott Thorpe, you<br />
could become a genius at things<br />
like this.<br />
Ever since revealing his Theory<br />
of Relativity in 1905, Albert<br />
Einstein’s held a special place in<br />
science, history, and culture. E =<br />
mc2 and Einstein = genius.<br />
That was true in the early<br />
years of Einstein’s career: fresh<br />
out of university, he was alight<br />
with “truly revolutionary thinking”<br />
but, alas, the fire waned<br />
as he got older. “He was still<br />
brilliant,” says Thorpe, but Einstein<br />
didn’t do the kind of work he did<br />
when he was a lad. Thorpe blames<br />
Einstein’s growing knowledge and<br />
his decreasing willingness to “break<br />
the rules.”<br />
And that, Thorpe says, is what<br />
made Einstein so darn smart: he<br />
was happy to ignore conventional<br />
wisdom and get out of “rule ruts.”<br />
Though we are trained to heed rules<br />
in life and in work, breaking them, he<br />
claims, is the “universal principle”<br />
for thinking like a genius.<br />
Wrestling with the unsolvable<br />
starts with writing the problem as a<br />
statement that “focuses your mind.”<br />
Identify why you want the problem<br />
solved and what you’ve already tried<br />
to do. What are the “rules” that might<br />
govern this issue?<br />
Once you’ve identified the problem,<br />
“create a better one” by “resizing”<br />
the conundrum, making it<br />
simpler, and changing your attitude<br />
towards it. Try to look at it differently,<br />
then write it down again.<br />
Journal your ideas, and remember<br />
that there are no “bad ideas”<br />
when problem-solving. Learn methods<br />
to escape those irksome rule ruts.<br />
Know how to bust rules and “ignore<br />
inconvenient facts.” And finally,<br />
keep in mind that “Mistakes are<br />
essential to growing ideas.” Don’t<br />
make them on purpose but don’t<br />
discount them, either.<br />
Sometimes, it’s too easy to get<br />
too close to a problem, which makes<br />
it impossible to get past the issue. “How<br />
to Think Like Einstein” might help. And<br />
then again, it might not.<br />
I thought it odd that author Scott<br />
Thorpe puts the gist of his entire book<br />
on the bottom of the very first page:<br />
“…you’ve got to break the rules.” You<br />
know everything you need to know right<br />
there; what follows is just enhancement<br />
for those six words. It also struck me<br />
that problem-solving often doesn’t have<br />
the luxury of time, of which Thorpe’s<br />
process demands a fair amount.<br />
Readers do receive a nicely-varied,<br />
well-researched wealth of interesting<br />
illustrative anecdotes, but they were<br />
more entertaining than helpful in the<br />
immediate raison d’être of this book.<br />
I think there’s goodness here – in<br />
particular, an entire chapter of group<br />
exercises for breaking out of the “rule<br />
ruts” - but past that, help is going to take<br />
some serious digging.<br />
Indeed, the solutions you’ll find in<br />
“How to Think Like Einstein” are not as<br />
plain as the nose on your face.<br />
Though we are trained to<br />
heed rules in life and in work,<br />
breaking them, he claims, is the<br />
“universal principle” for thinking<br />
like a genius<br />
©2015, Sourcebooks $16.99 / $22.99 Canada 272 pages
<strong>March</strong> <strong>2016</strong><br />
THE VALLEY BUSINESS JOURNAL<br />
www.TheValleyBusinessJournal.com<br />
31<br />
TVCC Announces 50th Annual Awards Gala Winners<br />
In partnership with Abbott Vascular and Pechanga Resort & Casino, the<br />
Temecula Valley Chamber of Commerce hosted their 50th Annual Awards Gala<br />
on February 20th, <strong>2016</strong>. Each year the Temecula Valley Chamber of Commerce<br />
honors exceptional businesses, service/charitable organizations, and individuals<br />
with the title of Business Service/Charitable, Valley Young Professional, and<br />
Citizen of the Year, during the annual Awards Gala. Temecula Valley Chamber<br />
of Commerce members nominated businesses, and individuals they felt to be<br />
outstanding in their service to the community, business values, and leadership.<br />
Winners of the 50th Annual Awards Gala are as follows:<br />
2015 Bronze Business of the Year: Exit Alliance Realty<br />
2015 Sterling Business of the Year:<br />
Southwest Riverside County Association of Realtors<br />
2015 Gold Business of the Year: John Hine Temecula Mazda Subaru<br />
2015 Platinum Business of the Year: Southwest Healthcare System<br />
2015 Ruby Service Charitable Organization of the Year:<br />
Rancho Damacitas Children & Family Services<br />
2015 Emerald Service Charitable Organization of the Year:<br />
Jacobs House<br />
2015 Valley Young Professional of the Year:<br />
Emily Falappino, Grapeline Wine Tours<br />
2015 Citizen of the Year:<br />
Julie Ngo, Julie Ngo Agency State Farm Insurance<br />
2015 Chairmans Choice:<br />
Brian Connors, Southwest Healthcare System<br />
2015 Ambassador of the Year:<br />
Liza Vega Tallman, Novell & Novell Counseling Services<br />
Lifetime Achievement Award:<br />
Stan Harter<br />
2015 Welty Tourism Award:<br />
Gillian Larson, Reality Rally<br />
Thank you to our Sponsors:<br />
Title Sponsor – Abbott Vascular<br />
Premier Sponsor - Pechanga Resort & Casino<br />
Program Sponsor - Securitas Security Services USA, Inc.<br />
Photography Sponsor- Southwest Healthcare System<br />
Affiliate Sponsors- Gosch Ford and Temecula Valley Hospital<br />
Community Sponsors -<br />
Corner Bakery Café and Mercedes Benz of Temecula<br />
Audio Visual Sponsor – Star Way Productions<br />
For more information about the event contact Director of Special Events,<br />
Jennifer Cloud at jennifer@temecula.org, Director of Public Relations,<br />
Anneke Peckham at anneke@temecula.org or call 951-676-5090.
www.TheValleyBusinessJournal.com<br />
THE VALLEY BUSINESS JOURNAL<br />
32 <strong>March</strong> <strong>2016</strong>