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<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

1<br />

VOLUME 27, NUMBER 3 | Serving Southwest Riverside County Since 1989 | <strong>March</strong> <strong>2016</strong><br />

Murrieta Named 2nd<br />

Safest City in America<br />

HR<br />

in this<br />

ISSUE<br />

COMMUNITY<br />

page<br />

4<br />

Doug McAllister New<br />

Executive Director<br />

OF EDC<br />

COMMUNITY<br />

Is Your Business a<br />

Fixer Upper?<br />

by Ted Saul, Sr. Staff Writer<br />

A popular HGTV television program is called “Fixer Upper”<br />

where a talented couple, Chip and Joanna Gaines, find an old<br />

house for their clients and turn it into a masterpiece.<br />

It is fascinating to watch the process of gutting and rebuilding the structure.<br />

But even more interesting is the ability of the hosts to see a worn out piece of<br />

property and envision one far more valuable.<br />

continued on page 26<br />

TECH<br />

by Sergeant Jay Froboese<br />

Congratulations Murrieta!<br />

Through excellent cooperation and partnership,<br />

the citizens of Murrieta, and the officers of<br />

the Murrieta Police Department have obtained<br />

the status of the 2nd safest city in all of America<br />

with populations of at least 100,000 residents.<br />

An article and video was recently published<br />

in the Wall Street Journal discussing violent crime<br />

and naming the five safest cities in America. The<br />

article and video can be viewed at this link:<br />

http://247wallst.com/special-report/2015/12/09/<br />

the-safest-cities-in-america-2/<br />

The article stated Murrieta and its residents<br />

tended to be economically prosperous with a<br />

median income that exceeded the national average<br />

of $53,657. Other common attributes of<br />

the safest cities was a high percentage of high<br />

school and college graduates in the cities. Safe<br />

continued on page 24<br />

Community<br />

page 11<br />

PreparING your<br />

Property for Water<br />

Damage<br />

HEALTH<br />

page 16<br />

The Best Exercise is<br />

Also the Simplest<br />

What’s Your Next Step with Email?<br />

by Stefani Laszko<br />

Are you outgrowing your free email account or is it time to stop pouring<br />

money into an old Exchange server?<br />

As I’m sure you will guess, yes we recommend that you choose to use a<br />

hosted Exchange provider but there’s a lot more to discuss once that decision<br />

is made. You first need to figure out what your needs are and then you’ll need<br />

to research which company is right for you.<br />

Before making any decisions consider the following topics:<br />

Business model – How large of a role does email play in your business?<br />

What will it financially cost you each day that you do not<br />

have access to your email? How many of your employees<br />

use email on mobile devices?<br />

Uptime – No service provider can tell you<br />

that they are up 100% of the time but how many<br />

outages have they had in the last year? How long<br />

do the outages last on average? Be careful of<br />

over-inflated promises.<br />

SLA (Service Level Agreement) – What does<br />

their SLA promise? Be sure the response time guaranteed<br />

and the resolution path is acceptable to you.<br />

Afterhours support – Are you like most businesses<br />

that work nights and weekends?<br />

continued on page 23<br />

Got Economic Development?<br />

by Keith Larson<br />

I’ve been looking at what<br />

government and “NGO” services<br />

are available to help the<br />

local entrepreneur turn her<br />

basket weaving business into a<br />

regional powerhouse.<br />

Is Your Desk Job/Commute<br />

Killing You?<br />

by Dr. Derek Albrecht<br />

Did you know that you can<br />

increase your risk of dying by<br />

40%, double your cardiovascular<br />

disease, decrease your pancreatic<br />

function, ramp up your colon<br />

cancer by 35%, increase the risk<br />

And...<br />

continued on page 26<br />

continued on page 18<br />

Technology Money/ Marketing Real Estate Healthy Living Entertainment Community<br />

thevalleybusinessjournal<br />

www.thevalleybusinessjournal.com • (951) 461-0400 • Facebook: thevalleybusinessjournal


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

2 <strong>March</strong> <strong>2016</strong>


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

3<br />

Southwest Healthcare System Awarded ‘2015 Platinum Large Business of the Year’ by the TVCC<br />

Community<br />

Southwest Healthcare System was awarded the ‘2015 Platinum<br />

Large Business of the Year’ during the 50th Annual Temecula<br />

Valley Chamber of Commerce Awards Gala held at the<br />

Pechanga Ballroom on Saturday evening, February 20th. This<br />

award recognizes the hospital system for its outstanding commitment<br />

to business, economic viability, strong ethics, legislative<br />

and civic duties, community volunteerism and contribution to<br />

the area’s quality of life. Southwest Healthcare System operates<br />

both Inland Valley Medical Center in Wildomar and Rancho<br />

Springs Medical Center in Murrieta.<br />

Accepting the award on behalf of the hospitals was CEO,<br />

Brad Neet, “This award is a reflection of the hard work and<br />

dedication of more than 1,500 men and women at Southwest<br />

Healthcare. It is an honor and a privilege to provide quality<br />

healthcare and to give back to our communities in a meaningful<br />

way. We make it a commitment every day to live out our vision<br />

of building relationships that touch the heart.”<br />

Inland Valley Medical Center features the areas only hospital<br />

designated a Level II Trauma Center by the county’s Emergency<br />

Services Agency, an all-new total joint center, Advanced Primary<br />

Stroke Center, and the region’s Bariatric Weight-loss Surgery<br />

Center of Excellence.<br />

Rancho Springs Medical Center features the region’s largest<br />

birthing center and the only NICU and OB Hospitalists program<br />

in the area, Advanced Primary Stroke Center and the first emergency<br />

department in SW Riverside County to offer pediatric<br />

emergency care with board certified Rady Children Physicians<br />

for children 14 and younger.<br />

Southwest Leadership Team (Left to right): Wes Taylor, Jon Zilkow, Della Stange,<br />

Tracy Younger, Anthony Rodebush, Brad Neet, Jared Giles, Kristen Johnson,<br />

Heather Adams, and Pam Divan.


THE VALLEY BUSINESS JOURNAL<br />

4 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

Community<br />

EDC Announces Doug McAllister as New Executive Director<br />

The Economic Development Corporation<br />

is pleased to introduce you to<br />

Douglas McAllister, the EDC’s new<br />

Executive Director. As President and<br />

CEO of the McAllister Strategic Group,<br />

Inc., a consulting firm focusing on the<br />

business and government relations<br />

dynamic in the context of strategic planning,<br />

Doug brings a successful skill set<br />

to the EDC that is uniquely designed to<br />

help this important organization provide<br />

a robust array of quantifiably valuable<br />

services to its members.<br />

No stranger to leadership in our<br />

region, Doug’s years of public service<br />

as an elected official focused on regional<br />

cooperation will serve the EDC well as<br />

it seeks to serve as a coalescing agent for<br />

our region, moving us forward together<br />

to our best days yet.<br />

Transparency Certificate of Excellence Awarded to EVMW D<br />

Elsinore Valley Municipal Water<br />

District (EVMWD) received the District<br />

Transparency Certificate of Excellence<br />

from the Special District Leadership<br />

Foundation (SDLF) in recognition of its<br />

outstanding efforts to promote transparency<br />

and good governance for the second<br />

time. EVMWD earned the biannual honor<br />

for 2014-15 and has been recognized<br />

again for <strong>2016</strong>-2017.<br />

“This award shows our continued<br />

commitment to open and fair business<br />

practices,” said Phil Williams, president<br />

of the EVMWD Board of Directors.<br />

“EVMWD strives to keep our customers<br />

informed and takes great pride in being<br />

open and accessible.”<br />

In order to receive the award, a<br />

special district must demonstrate the<br />

completion of eight essential governance<br />

transparency requirements, including<br />

conducting ethics training for all board<br />

members, properly conducting open<br />

and public meetings, and filing financial<br />

transactions and compensation reports to<br />

the State Controller in a timely manner.<br />

The Elsinore Valley Municipal Water<br />

District also fulfilled fifteen website requirements,<br />

including providing readily<br />

available information to the public, such<br />

as board agendas, past minutes, current<br />

district budget, salaries, benefits, and the<br />

most recent financial audit.<br />

Additionally, the district must<br />

demonstrated outreach to its constituents<br />

that engage the public in its<br />

governance, through regular district<br />

newsletters, the “Splash Into Spring”<br />

community open house event and an<br />

annual informational public budget<br />

hearing.<br />

SDLF is an independent, non-profit<br />

organization formed to promote<br />

good governance and best practices<br />

among California’s special districts<br />

through certification, accreditation,<br />

and other recognition programs.<br />

EVMWD provides service to<br />

more than 133,000 water, wastewater<br />

and agricultural customers in a<br />

96-square mile service area in Western<br />

Riverside County. The District is a<br />

sub-agency of the Western Municipal<br />

Water District and a member agency<br />

of the Metropolitan Water District of<br />

Southern California. Visit the EVM-<br />

WD website at www.evmwd.com for<br />

additional information.<br />

connect: www.evmwd.com


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

5<br />

In this issue<br />

<strong>March</strong> ‘16<br />

Is Your Business a Fixer Upper? 1<br />

Murrieta Named 2nd Safest City 1<br />

What’s Your Next Step with Email? 1<br />

Got Economic Development? 1<br />

Is Your Desk Job/Commute Killing You? 1<br />

Community 3-9<br />

Temecula Valley Entrepreneurs Exchange <strong>March</strong> Events 10<br />

Murrieta School of Business 10<br />

Why is it Important to Prepare your Property for Water Damage 11<br />

Michelle’s Place Announces Two New Executive Board Member 13<br />

EXECUTIVE PROFILE | Dr. Derek Albrecht 13<br />

Endless Opportunities 14<br />

APU Murrieta Campus Expands Degree Offerings: Criminal Justice 15<br />

‘Teachers are Heroes’ Award 15<br />

The Best Exercise is Also the Simplest 16<br />

Rancho Springs Medical Center Introduces OB Hospitalist Program 17<br />

Did you know that Medicare Helps Pay for Prescription Medications? 19<br />

Mortgage Foreclosure Defense! 21<br />

Don’t Let Spring Weather Melt Away Your Safe Driving Habit 22<br />

What is Print ready Art? 23<br />

Book Review: “How to Make Your Money Last:<br />

The Indispensable retirement Guide” 21<br />

5 Smart Tips for Parents of Teen Drivers 25<br />

The Look of Success! 27<br />

Arts, Dining & Entertainment 28-31


THE VALLEY BUSINESS JOURNAL<br />

6 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

Community<br />

Nancy Hughes Group Honored at Rancon Real Estate Awards<br />

The Nancy Hughes Group was<br />

delighted to accept awards on February<br />

18th at the Rancon Real Estate 2015<br />

Awards Banquet - and were recognized<br />

as members of the Platinum Club - the<br />

top two agents out of the amazing Rancon<br />

team of over 130 agents - as well<br />

as the President’s Club - the top 12!<br />

“We greatly value the business and<br />

personal relationships we have made<br />

over the years. It has been our sincere<br />

pleasure serving you and want to<br />

thank you all, our great friends and<br />

clients for your confidence in us, and<br />

for all of the referrals that made it<br />

happen,” said Nancy Hughes.<br />

Dan Stephenson, founder and Chairman of the Board of Rancon Real<br />

Estate Group with Nancy Hughes<br />

The Importance of a Great Auctioneer for Charity Fundraisers<br />

Benefit or Charity auctions is one<br />

of today’s most popular fundraising<br />

methods for school, non-profit and<br />

501c3 organizations. But planning<br />

and presenting an auction that is both<br />

profitable and memorable doesn’t<br />

happen by accident. Just ask anyone<br />

who’s done it. It takes hard work,<br />

great timing, cooperation, extensive<br />

planning, organizational excellence<br />

and a little luck.<br />

Strategic Fundraising Solutions<br />

Benefit Auction Specialist Darren<br />

Diess has spent years honing this specialty<br />

market segment to help guide<br />

your committee through the gauntlet<br />

of auction planning to help ensure a<br />

successful fundraiser. Darren brings<br />

his passion for fresh and creative approaches<br />

to revenue enhancement and<br />

has built a reputation for exceptional<br />

results year after year.<br />

Specializing in 501c# organizations,<br />

Darren has obtained his<br />

designation as Benefit Auction Specialist<br />

from the National Auctioneers<br />

Association, a designation achieved<br />

by just 3% of auctioneers nationwide.<br />

By offering a variety of proven fundraising<br />

strategies, SFS will not only<br />

maximizes your fundraising efforts,<br />

but also helps build upon prior success<br />

for years to come. Our hands-on<br />

approach and experience in business,<br />

entertainment, training and education<br />

has shaped the way we partner with<br />

our clients, inspire audiences, and<br />

achieve record-breaking results.<br />

Don’t let the size of your event<br />

discourage you from contacting Darren.<br />

While some clients have auction<br />

goals in excess of $1,000,000, many<br />

have goals of less than $150,000.<br />

Darren works with organizations<br />

from nearly every non-profit sector<br />

with cutting-edge consulting, tools to<br />

empower people to raise more money<br />

and the skills to generate generosity<br />

and excitement among supporters.<br />

You’ve seen Darren at work<br />

on behalf of local charities as well,<br />

including the Temecula Valley Boys<br />

and Girls Club and others. If your<br />

organization is considering an auction<br />

as part of your fundraising<br />

strategy, contact Darren Diess at<br />

http://temeculavalleyauctioneer.com/.<br />

connect: temeculavalleyauctioneer.com/


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

7<br />

www.TheValleyBusinessJournal.com<br />

www.facebook/<br />

thevalleybusinessjournal<br />

For questions, comments, or story ideas, please<br />

e-mail publishertvbj@verizon.net or<br />

call (951) 461-0400.<br />

EDITOR/PUBLISHER/CEO<br />

Linda Wunderlich<br />

Email: publishertvbj@verizon.net<br />

ADVERTISING SALES INFORMATION<br />

(951) 461-0400<br />

Fax (951) 461-0073<br />

CREATIVE DIRECTOR<br />

Helen M. Ryan<br />

www.HelenMRyan.com<br />

VP OF DISTRIBUTION<br />

Dane Wunderlich<br />

STAFF WRITERS/<br />

CONTRIBUTING WRITERS<br />

Gene Wunderlich<br />

Arthur A. Visintin<br />

Ted Saul<br />

Helen M. Ryan<br />

Stefani Laszko<br />

Michael Walther<br />

Nicole Albrecht<br />

David Sayen<br />

Julie Ngo<br />

Tracey Papke<br />

Barbara Rubin<br />

Craig Davis<br />

Vickie Becker<br />

Tom Plant<br />

Esther Phahla<br />

Dr. Dennis Petersen<br />

Steve Amante<br />

CONTRIBUTING PHOTOGRAPHERS<br />

Cy Rathbun<br />

Todd Montgomery<br />

Kip A. Cothran<br />

Andy Abeles<br />

Criteria for Submitting Articles:<br />

1. Since the publication of articles is an<br />

added public relations feature for our<br />

advertisers, their articles will be given first<br />

priority. Other articles will be published<br />

on a space available basis.<br />

2. Articles should be submitted as a Word<br />

document file.<br />

3. Articles must be business-oriented and<br />

pertain to the author’s area of expertise.<br />

A photo of the writer is appropriate.<br />

4. All submissions are subject to editing by<br />

the publisher.<br />

5. Send completed articles by e-mail to:<br />

publishertvbj@verizon.net<br />

6. Article and advertising deadlines are the<br />

15th of each month for the next issue.<br />

The Valley Business Journal is a California<br />

Corporation. All rights reserved. Reproduction in<br />

any form, in whole or in part, without the written<br />

permission of the Publisher is prohibited. The<br />

publication is published monthly. The opinions and<br />

views expressed in these pages are those of the<br />

writer or person interviewed and not necessarily<br />

those of The Valley Business Journal. The Valley<br />

Business Journal hereby expressly limits its liability<br />

resulting from any and all misprints, errors and/or<br />

inaccuracies any advertisement or editorial may<br />

contain, to the credit of the specific advertising<br />

payment and/or the running of a corrected<br />

advertisement or editorial correction notice.<br />

Murrieta Chamber of<br />

Commerce Announces<br />

‘40 Under Forty’ Winners<br />

And the winners are:<br />

Adam Ruiz, Alexandra Garrison,<br />

Anthony Rodebush, Bonnie Woodrome,<br />

Brittany-Rose Tribulski, Candice Reel,<br />

Daniel Estrada, David Mendenhall,<br />

Dr. Katie Dugan, Emily Pulido, Greg<br />

Ashcraft, Heather Penko, Jennifer<br />

D. Sinclair, Jennifer Rasmussen,<br />

Jennifer Sevilla, Jeremy Goldman,<br />

Jesse Green, Julie Atallah, Justin<br />

Lawler, Kasey Rawitzer, Laura Van Dam,<br />

Lauren Ritchie, Lisa Wayman, Luke<br />

Pytlik, Marcel Atallah, Marcella Torres,<br />

Mario Herrera, Melissa Houtz, Michael<br />

Klein, Nicole Albrecht, Nicole Dailey,<br />

Nicole Farnum, Oscar Babb, Rachel<br />

McGuire, Raj Narayanan, Rebaux Steyn,<br />

Ryan Clauson, Samantha Brodine, Tara<br />

Wunderlich and Tracy Bouvet.<br />

2015 EDC Annual Signature Awards Presentation (ASAP)<br />

The Economic Development<br />

Corporation of Southwest California<br />

is hosting its Fourth Annual Signature<br />

Awards Presentation (ASAP), as a<br />

tribute to outstanding companies in<br />

our region. The event will be held at<br />

Temecula Creek Inn of Temecula, CA<br />

on <strong>March</strong> 9th starting at 7:00 AM.<br />

This event comes just in time for<br />

the announcement of the organization’s<br />

new Executive Director, Doug<br />

McAllister.<br />

The ASAP Awards event is one of<br />

the Valley’s prestigious event sponsored<br />

by Abbott Vascular, California<br />

State University San Marcos, EDA<br />

County of Riverside, and Pechanga<br />

Resort & Casino.<br />

Over 40 local companies have<br />

been nominated by their peers, and will<br />

be competing for six award categories.<br />

These categories include: Signature<br />

Business, Emerging Business, Economic<br />

Partner, Most Notable Investment<br />

& Development, Outstanding<br />

Business, and Innovative Business of<br />

Southwest California.<br />

The event will showcase Southwest<br />

California’s very own Wes<br />

Schaeffer as a guest speaker. Mr.<br />

Schaeffer is a business sales consultant,<br />

and founder of The Sales Whisperer®,<br />

an inbound marketing, sales<br />

training and consulting firm.<br />

ASAP Award Tickets can be purchased<br />

online at www.edcswca.com .<br />

Tickets include breakfast, and the opportunity<br />

to support your local favorites.<br />

For additional information: Call Brenda<br />

Rubio - Executive Assistant for the EDC<br />

of Southwest, CA. at brubio@edcswca.<br />

com or 951-694-9800<br />

ABOUT THE EDC: The EDC is an<br />

umbrella organization that pulls together<br />

and coordinates the region’s many and<br />

diverse interests, organizations, and<br />

constituents to ensure integral participation<br />

of the private sector in economic<br />

development.<br />

Founded in 1991, the EDC is a private/public<br />

partnership that promotes<br />

Southwest California regional economic<br />

development through business retention<br />

and development, job opportunities, and<br />

related economic growth. The EDC is<br />

dedicated to expanding the competitive<br />

position of the regional businesses in a<br />

global economy.<br />

2015 EDC ASAP AWARD NOMINEES<br />

Emerging Business - Backyard<br />

Bottleshop & Taproom, Carter Estates,<br />

Continental East Development, E.A.T<br />

Marketplace & Eatery, King Law Firm,<br />

My Choice In Home Care, Newman Tax<br />

Resolution, Inc., Paradise Buick GMC,<br />

Santa Rosa Academy, Walz Group, West<br />

Coast Wine Compliance, BBQ Grill<br />

Outlet<br />

Innovative Business – Free Flow Engine,<br />

Hawk Analytics, King Law Firm,<br />

New Life Culinary, Temecula Valley<br />

Hospital, TORQ F1T, RTN Development<br />

Notable Investment & Development-<br />

HelioPower, Inc., Rancon Real<br />

Estate Corporation, Rich Development<br />

Co., RTN Development, Sunpro Solar,<br />

Paradise Buick GMC, The Truax<br />

Group<br />

Outstanding Business - Small Category:<br />

Law Office of Robin Johnson,<br />

NZN Lab, RTN Development, TORQ<br />

F1T<br />

Outstanding Business - Medium<br />

Category: ADTI Media, Alliance<br />

Outdoor Lighting, Inc., American<br />

Medical Response (AMR), King Law<br />

Firm, Lake Elsinore Outlets, Rightway<br />

Portable Toilets, Sunpro Solar, The<br />

Jet Center, West Coast Chauffeur &<br />

Transport<br />

Outstanding Business - Large<br />

Category: Infineon, Paradise Chevrolet<br />

Cadillac, Pechanga Resort &<br />

Casino<br />

Economic Partner - JDS Video &<br />

Media Productions, Inc., Temecula<br />

Valley Chamber of Commerce, The<br />

Branding Hive, The Valley Business<br />

Journal<br />

Signature Business - Abbott Vascular,<br />

HelioPower, Inc., King Law Firm, Millipore<br />

Sigma, Paradise Chevrolet Cadillac,<br />

Residence Inn By Marriott Temecula<br />

Murrieta, Temecula Valley Hospital


THE VALLEY BUSINESS JOURNAL<br />

8 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

Invest an Hour of Your Life to Save the Rest<br />

American Heart Association urges<br />

women to schedule a Well-Woman Visit.<br />

The American Heart Association is<br />

calling on all women to invest an hour of<br />

their life to save the rest by scheduling a<br />

Well-Woman Visit with their health care<br />

provider.<br />

A Well-Woman Visit is a prevention<br />

check-up to review a woman’s overall<br />

health so her doctor can measure blood<br />

pressure, check cholesterol and look for<br />

signs of heart disease, stroke and other<br />

illnesses. It can be scheduled with a primary<br />

care physician, nurse-practitioner or<br />

an Obstetrician Gynecologist (OB-GYN).<br />

A Well-Woman Visit requires no<br />

additional cost for most women because<br />

of the Affordable Care Act. Check your<br />

insurance plan for preventive services coverage<br />

before scheduling a visit. “Getting<br />

to heart disease before it gets to you is one<br />

of the best weapons to fight the nation’s<br />

leading health threats,” said Nicole Or,<br />

executive director of the American Heart<br />

Association in the Inland Empire. “An<br />

annual preventive checkup is a must for<br />

all women. It helps catch health problems<br />

early and minimize damage to the body.”<br />

Cardiovascular disease is America’s<br />

leading killer, but it poses an even greater<br />

threat to women, killing more women than<br />

men every year. Heart disease, stroke and<br />

other cardiovascular diseases cause 1 in 3<br />

deaths among women each year – more<br />

than all cancers combined.<br />

An estimated 44 million women in the<br />

U.S. are affected by cardiovascular diseases.<br />

Ninety percent of women have one or<br />

more risk factors for heart disease or stroke.<br />

The good news is 80 percent of cardiac<br />

events may be prevented with education<br />

and lifestyle changes. In addition to<br />

scheduling a Well-Woman Visit, the AHA<br />

also recommends Life’s Simple 7 as an<br />

approach to improving one’s heart and<br />

brain health.<br />

1. Get active: Aim for at least 30 minutes<br />

of moderate physical activity each day,<br />

five times a week.<br />

2. Eat better: A heart-healthy diet is low<br />

in saturated and trans fat, cholesterol,<br />

sodium and added sugars, and high in<br />

whole grain fiber, lean protein and a<br />

variety fruits and vegetables.<br />

3. Maintain a healthy weight: Bringing<br />

your body mass index (BMI) below 25<br />

benefits your heart.<br />

4. Stop smoking: Breaking the nicotine<br />

addiction is very important if you want<br />

to live a long and healthy life.<br />

5. Manage blood pressure: Keep blood<br />

pressure levels to less than 120/80. Uncontrolled<br />

high blood pressure can hurt<br />

or kill you.<br />

6. Control cholesterol: A cholesterol reading<br />

of 200 mg/dL or higher requires action.<br />

High cholesterol can cause blocked<br />

arteries, which may lead to a heart attack.<br />

7. Reduce blood sugar: Blood sugar levels<br />

above 100 indicate that you may have<br />

diabetes or pre-diabetes, which increases<br />

heart attack risk.<br />

It is equally important to learn the<br />

warning signs of a heart attack. Chest pain<br />

and radiating discomfort in the left arm are<br />

common symptoms for both men and women.<br />

Women, however, may experience other<br />

warning signs, including shortness of breath,<br />

back or jaw pain and nausea. Call 9-1-1<br />

immediately at the first sign of symptoms.<br />

Learn more at www.goredforwomen.<br />

org. To get involved locally, visit www.<br />

iegoredluncheon.org.<br />

Looking Up, or Look Out??<br />

Linguistic master Yogi Berra once<br />

opined, “It’s hard to make predictions,<br />

especially about the future.” That’s<br />

proving to be especially true these<br />

days. In my last newsletter, the Fed<br />

had just raised their interest rate for the<br />

first time in seven years in what was<br />

widely expected to be the first of many<br />

such increases because ‘things were<br />

looking up.’<br />

A scant 30 days later smart money<br />

says the Fed is done for awhile, maybe<br />

quite awhile, as current headlines<br />

trumpet “Big Firms Hit Brake as Profit<br />

Slumps,” “China Bleeds More Cash,”<br />

and “How to Survive the New Economic<br />

Normal.”<br />

The stock market responded handing<br />

the DOW its worst 10 day start to<br />

a year since 1897 in what one senior<br />

trader called “gut wrenching drama.”<br />

Citing fears of further collapse in oil<br />

prices and ongoing weakness in the<br />

Chinese economy, some analysts are<br />

warning of the ‘biggest stock market<br />

crash in a generation.’ Look out!<br />

But before the Bears run amok – the<br />

January unemployment rate dropped<br />

under 5% for the first time in years and<br />

forecaster expect that to drop to the<br />

4.7% rate by year-end. That’s good.<br />

Last year’s forecasters of GDP reaching<br />

the 3% milestone were disappointed<br />

when it averaged just 2.1% and have<br />

tempered their <strong>2016</strong> forecast to 2.5%.<br />

Not great, but better. Housing prices are<br />

expected to rise 4.5% - 5.5% in <strong>2016</strong>,<br />

slightly slower than 2015’s pace, while<br />

new home construction is expected to<br />

reach 1.27 million, its highest rate since<br />

the 2007 route. Things are looking up!<br />

And Alt-A loans, euphemistically<br />

referred to as ‘liar loans’ a decade ago,<br />

are staging a comeback.<br />

That means anxious buyers are out<br />

there but just not that many (yet).<br />

Things are looking up - maybe.<br />

These mortgages, typically extended<br />

to people that can’t fully document<br />

their income, can be a real boon to many<br />

otherwise well-qualified but self-employed<br />

buyers. However, together with<br />

sub-prime loans, they helped fuel the<br />

avalanche of defaults leading up to<br />

the economic crash and thus fell out<br />

of favor. Investors looking for higher<br />

rates of return than current interest rates<br />

are lobbying for these new low-doc<br />

mortgages promising to do a better job<br />

qualifying and policing than before.<br />

Look out - maybe.<br />

January was one heckuva month.<br />

I, for one, was right on the money<br />

when I forecast that January housing<br />

numbers would suck. They did. I’d like<br />

to claim that I’m just that prescient but<br />

you all now that’s not true. It was a pretty<br />

safe call because every January for<br />

the last 5 years has sucked, often being<br />

the lowest sales month of the year.<br />

With December pending sales way<br />

down, it was a sure bet that January<br />

closings would follow suit. That’s too<br />

bad because January’s pending sales<br />

aren’t all that hot either, up only 5%<br />

from December, so February numbers<br />

won’t be anything to brag about even<br />

with an extra day in the calendar. We’ll<br />

have to bide our time until <strong>March</strong> to see<br />

how demand is going to trend this year.<br />

Both sales and median prices were<br />

down in January – sales off 25% from<br />

December and prices down 1%. Even<br />

with that drop, they were good enough<br />

to keep us ahead of 2015, with sales up<br />

10% from last January and prices holding<br />

a 7% edge. Analysts believe prices<br />

will continue to increase this year but at<br />

a slower pace than last year which we’re<br />

seeing borne out in our local market,<br />

With sales down and people starting<br />

to list their homes after the holidays,<br />

inventory ticked up 6%, but still 17%<br />

below where we were last January.<br />

Inventory is holding in that 3 month<br />

range for most cities – new normal. On<br />

average, cities managed to absorb nearly<br />

85% of new listings to the market in<br />

January and homes sold a little faster<br />

bringing days-on-market back down to<br />

an average of 55 days.<br />

That means anxious buyers are<br />

out there but just not that many (yet).<br />

Things are looking up - maybe.<br />

Gene Wunderlich is Vice-President<br />

of Government Affairs for the Southwest<br />

Riverside County Association of<br />

Realtors and Legislative Director for<br />

The Southwest California Legislative<br />

Council. A local advocate on housing<br />

and business issues, you can contact<br />

Gene at GAD@srcar.org or follow him<br />

on Twitter @SWCalAdvocacy.<br />

connect: GAD@srcar.org


<strong>March</strong> <strong>2016</strong><br />

WPC Welcomes Dr. Mary O’Dwyer as <strong>March</strong>’s Speaker<br />

Women’s Peer Connection is excited<br />

to welcome Dr. Mary O’Dwyer, Ph.<br />

D. as our featured speaker on Thursday,<br />

<strong>March</strong> 10th. Dr. Mary O’Dwyer<br />

is a certified fitness and health coach<br />

in Temecula as well as a Certified<br />

Transformational Breath® facilitator .<br />

She founded Dr. Mary O’s Health and<br />

Fitness in 2012.<br />

It is her mission to guide you in<br />

attaining optimal health for your body,<br />

mind, heart and soul. She lives in Murrieta,<br />

Ca with her husband, 2 sons and<br />

assorted livestock.<br />

Dr. Mary O will speak about reducing<br />

stress in your body, environment<br />

and lifestyle. She will cover some simple<br />

everyday tips and share common<br />

pitfalls to avoid.<br />

<strong>March</strong>’s meeting will take place on<br />

Thursday, <strong>March</strong> 10th at Claim Jumper<br />

Restaurant on the corner of Rancho<br />

California and Ynez. Registration<br />

begins at 11:15am. Members are $20,<br />

guests are $25.<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

City of Temecula Reports Strong Local Job Growth<br />

With 50,493 jobs and a growing<br />

diverse economic base, Temecula’s job<br />

numbers are creating a positive impact<br />

for Southwest Riverside County. State<br />

of California’s Employment Development<br />

Department has released the first<br />

quarter job numbers for 2015, their<br />

most current data. The City of Temecula<br />

is pleased to announce strong local job<br />

growth with additional 1,618 new jobs<br />

added from first quarter 2014.<br />

Temecula’s current job number<br />

of 50,493 is almost back at its highest<br />

peak ever in the City’s history. In the<br />

first quarter of 2006, Temecula peaked<br />

at 50,864 jobs- just 371 jobs over their<br />

current status. With strong job growth<br />

trends, Temecula is confident that they<br />

will surpass 2006’s record.<br />

Mayor Mike Naggar is excited for<br />

the future, “We are proud of the growth<br />

we have experienced in the job market<br />

and we will continue to work towards<br />

creating more opportunities. We are<br />

9<br />

focused on retaining, attracting and<br />

creating jobs here in Temecula” he said.<br />

We are proud of our businesses<br />

that make the decision to grow in Temecula<br />

and ultimately create jobs in<br />

our community. Millipore Sigma, a life<br />

science company, recently acquired an<br />

additional 38,000 square feet of building<br />

space, totaling 150,000 square feet<br />

dedicated to the development, manufacturing<br />

and distribution of biologics.<br />

Bomatic Inc., a custom injection molding<br />

plastic manufacturer, expanded<br />

and relocated to Temecula utilizing<br />

a 175,000 square foot building. U.S.<br />

Milk Nutrition Inc., a formula and nutritional<br />

drink manufacturer, recently<br />

closed escrow on a 108,927 square foot<br />

building and is expecting to expand<br />

here in Temecula. Glasswerks LA, Inc,<br />

an architectural glass fabrication company<br />

recently expanded to Temecula<br />

and purchased a 262,435 square foot<br />

building within city limits.<br />

We are proud of our businesses that make the decision to grow<br />

in Temecula and ultimately create jobs in our community.<br />

SRPNEF Announces Scholarship Program for<br />

Graduating Seniors<br />

PWR Presents: How to Win at Business without<br />

Losing your Mind<br />

Mary Cravets is a highly sought after<br />

presenter who makes everyone feel like<br />

she is speaking directly to them with<br />

her engaging, down-to-earth style. She<br />

delivers practical topics that provide participants<br />

with simple, actionable ideas,<br />

plus the clarity and motivation to put<br />

them into action right away.<br />

Mary is a Productivity Expert, Business<br />

Strategist and Speaker who works<br />

with ambitious entrepreneurs who are<br />

too busy to grow, and help them double<br />

their incomes and get their lives back.<br />

Her entrepreneurial journey includes<br />

successful careers in Real Estate, Direct<br />

Sales, Business to Business Networking<br />

Events and now Business Coaching.<br />

Recently a health crisis forced Mary<br />

to completely start over and revamp her<br />

business, and from the systems she created<br />

to weather the storm, she tripled her<br />

income while cutting her work hours in<br />

half. She teaches audiences and clients<br />

the same systems she credits for her<br />

current success.<br />

This meeting will be held on Thursday,<br />

<strong>March</strong> 3rd from 11:15 a.m. – 1:00 p.m.<br />

RSVP is a must. The cost to attend<br />

the luncheon meeting is $20.00 for members<br />

and $25.00 for guests.<br />

Registration begins at 11:15 a.m. at<br />

The Grill Room, 41687 Temeku Drive in<br />

Temecula (located at the Temeku Hills<br />

Golf Club). For more information visit<br />

our website www.pwronline.org. Or,<br />

for more information, please contact:<br />

Annette LaRocque at 951-300-6676.<br />

We are excited to announce the<br />

establishment of an environmental<br />

sciences scholarship program for<br />

graduating seniors. Founded in 2003,<br />

the Foundation has grown from funding<br />

a program for 3rd graders to our<br />

current nature education programs for<br />

elementary, middle and high school<br />

students. The scholarship program is<br />

a logical extension of our programs<br />

and the objective to inspire environmental<br />

stewardship in our young<br />

citizens.<br />

Funded by private donations,<br />

this inaugural program will offer at<br />

least three $1,000 scholarships to<br />

graduating seniors in Murrieta. The<br />

only criteria is that the student plans<br />

to pursue a field of study and career<br />

in the environmental sciences. While<br />

not a requirement, preference will be<br />

given to a student who has participated<br />

in one of the Foundation’s Habitat<br />

Studies and Restoration Programs at<br />

Vista Murrieta, Murrieta Mesa and<br />

Murrieta Valley High schools.<br />

Scholarships will be awarded at<br />

a public presentation on April 25th<br />

and administered by Murrieta Dollars<br />

for Scholars, a chapter of Scholarship<br />

America, and a nationally recognized<br />

non-profit dedicated to mobilizing<br />

support for students getting into and<br />

graduating from college.


THE VALLEY BUSINESS JOURNAL<br />

10 www.TheValleyBusinessJournal.com<br />

Learn • Grow<br />

<strong>March</strong> <strong>2016</strong><br />

Temecula Valley Entrepreneurs Exchange<br />

Events – <strong>March</strong><br />

The City of Temecula’s Temecula Valley Entrepreneurs Exchange<br />

(TVE2) is pleased to announce the following events<br />

scheduled for <strong>March</strong>. Additional event information and<br />

registration details can be found at the TVE2 website events<br />

calendar - http://tve2.org/news-and-events/calendar/.<br />

<strong>March</strong> 9th: TVE2 Pitch Practice. 11:30a.m.-1:00p.m. Calling all entrepreneurs.<br />

Come and practice your pitch in a fun and friendly environment.<br />

Entrepreneurs that pitch will receive feedback from a panel of experts. If<br />

you would like to pitch please email Cheryl Kitzerow at cheryl.kitzerow@<br />

tve2.org to sign up and receive more info. No cost to attend. Register online<br />

at http://tve2pitchmarch9.eventbrite.com<br />

<strong>March</strong> 10th: TVE2 CEO Storytelling. 5:30p.m.-7:00p.m. Join us as Chris<br />

shares her story of becoming a coach, CEO, speaker, traveler, and author…<br />

not to mention running a young family! Chris is an instigator. Yes, this is<br />

a good thing….especially for those who are choosing to transform their<br />

lives or businesses and want to learn from someone who has done just that.<br />

Register at http://ceoatley.eventbrite.com<br />

<strong>March</strong> 17th: IE SBDC Workshop – QuickBooks for Beginners. 9:00am-<br />

12:00p.m. Learn how to be more efficient and simplify your bookkeeping<br />

using QuickBooks Accounting Software. The QuickBooks for Beginners<br />

seminar will demonstrate functions useful for daily operations in your small<br />

business. Additional topics to be covered include Setting up Your System,<br />

Navigating QuickBooks Software, Organizing the Chart of Accounts, Computerized<br />

Balance & Income Sheets, Accounts Payable/Receivable and Daily<br />

Operations including Payment of Invoices & Creation of Customer Invoices.<br />

Register at http://www.iesmallbusiness.com/about/get-started/<br />

<strong>March</strong> 18th: IESBDC Workshop – Independent Contractor vs. Employee.<br />

9:00am-12:30pm. As an employer you are faced with many challenges<br />

and responsibilities. It is to your advantage to know your obligations and<br />

understand the State payroll reporting requirements. Complying with the<br />

employment tax laws will help you avoid payroll tax problems. Join the CA<br />

State Employment Development Department for an informative seminar<br />

on California employment tax law and learn the factors that make a worker<br />

an employee; the basics of statutory employment; and the unique reporting<br />

requirements for independent contractors. Register at http://www.iesmallbusiness.com/about/get-started/<br />

Murrieta School of Business –<br />

<strong>March</strong> Classes<br />

January 5th: Topic: Photoshop<br />

Presented by: Bryan Caron, Phoenix Moirai<br />

This class will teach the basics of Photoshop, including how and when to use<br />

Photoshop. If you have ever wanted a better understanding of the program,<br />

or are looking to get started but don’t know where to start, this is for you.<br />

Topics include:<br />

• Difference between pixel-based and vector-based design<br />

• Difference between RGB and CMYK (and other color modes)<br />

• Basic knowledge of the interface and where to find things<br />

• How to make selections and the different tools that can be utilized<br />

• How to use masks and the difference between masks and channels<br />

• Layers, including adjustment layers<br />

• Blending modes<br />

January 12th: VOIP VoiceOver Internet Protocol<br />

Presented by: Shane Lesovsky, Temecula Valley Communications<br />

January 19th: Time Management<br />

Presented by: Nicole Albrecht, Financial Accounting Solutions<br />

• 4 attention zones and ways to improve in each zone<br />

• The Truth about Multitasking<br />

• 10 effective practices to help your Corporate ADD<br />

February 2nd: Illustrator<br />

Presented by: Bryan Caron, Phoenix Moirai<br />

This class will teach the basics of Illustrator, including how and when to use<br />

Illustrator. If you have ever wanted a better understanding of the program,<br />

or are looking to get started but don’t know where to start, this is for you.<br />

Topics include:<br />

• Difference between pixel-based and vector-based design<br />

• Difference between RGB and CMYK (and other color modes)<br />

• Basic knowledge of the interface and where to find things<br />

• How to use the pen tool and Bezier curves<br />

• How to make patterns and brushes<br />

• Layers<br />

• Additional items, including the mesh tool, perspective grid tool,<br />

artboard tool and shapebuilder tool, depending on time<br />

All Classes Are from 9:00am-10:30am, FREE for Murrieta Chamber<br />

Members/ $25 non-members. For further information, call (951) 677-<br />

7916.


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Why is it Important to Prepare your Property<br />

for Water Damage?<br />

11<br />

Knowing a quality, certified<br />

restoration company is one of the<br />

most important ways to prepare<br />

your property for water, mold, or<br />

fire damage- Emergency property<br />

damage is not a matter of ‘if’ but a<br />

matter of ‘when’. When someone<br />

experiences water damage in their<br />

home or business, they are in a vulnerable<br />

situation as they are trying<br />

to find the right solution to clean up<br />

the mess and pay for the damage. At<br />

this point, it is often too late to do<br />

your research and, unfortunately,<br />

when people are in this vulnerable<br />

position, there are scam artists who<br />

step in to take advantage of the<br />

situation.<br />

Checking the Contractor Credentials<br />

- Hiring a contractor to<br />

clean up after a flood or fire emergency<br />

can be a confusing activity<br />

for many and people assume that<br />

the best course of action is to choose<br />

the cheapest contractor, so they go<br />

with a company that is lacking in<br />

the specialty training that is needed.<br />

When someone experiences water<br />

damage in their home or business,<br />

they are in a vulnerable situation<br />

as they are trying to find the right<br />

solution to clean up the mess and<br />

pay for the damage.<br />

Don’t make your decision based<br />

on price alone. Instead, it is better to<br />

talk with the company to learn about<br />

their certifications and specialty<br />

training, and hire the company that<br />

is best qualified for the cleanup job.<br />

You will be happier with the results,<br />

and it will be easier to avoid longterm<br />

damage to your property.<br />

If you are hiring a contractor<br />

for water damage cleanup in your<br />

home or office, it is best to visit<br />

cslb.ca.gov for information about<br />

the contractor’s license. This website<br />

will give you information about<br />

their state licensing, so that you can<br />

verify the company before you hire<br />

them to help.<br />

It is also a good idea to check<br />

to see if they are an IICRC Certified<br />

Firm through the official website:<br />

iicrc.org. Ensuring their industry-based<br />

certifications will give you<br />

the peace of mind to know that you<br />

are working with a contractor who<br />

is legit and verified<br />

Check to see if their employees<br />

are background checked. This is to<br />

ensure the safety of your property,<br />

your possessions and most importantly,<br />

your loved ones. There are a<br />

few different websites contractors<br />

can use for background checks,<br />

however all should have a solidified<br />

way to verify employee background<br />

checks to the property owner.<br />

Overall, it is important to work<br />

with a restoration company that<br />

has your best interest in mind-not<br />

their own.<br />

Pulido Cleaning and Restoration is a<br />

licensed contractor, and we specialize<br />

in water, fire, and mold damage<br />

restoration. You deserve to work<br />

with a restoration company that you<br />

can trust, and you will see that we<br />

have developed a strong reputation<br />

for the services that are available:<br />

951-296-9090<br />

by<br />

by<br />

Emily Pulido<br />

Steve Fillingim


THE VALLEY BUSINESS JOURNAL<br />

12 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

Tax Advantages to Owning a Business<br />

You’re invited to our meeting on tax advantages for business owners<br />

Speaker: Nicole Albrecht, EA<br />

Topics of Discussion - Business Tax Strategies<br />

• How to Track All Deductions<br />

• Benefits of Incorporating<br />

Date: <strong>March</strong> 18, <strong>2016</strong><br />

Time: 8:00 am - 9:00 am<br />

Location: 41769 Enterprise Circle North, Suite 209 in Temecula<br />

To reserve your seat, there is a $10 charge prior to the meeting.<br />

For more information, please contact our office at (951) 719-1515 or email<br />

Samantha at samantha@taxmanfred.com<br />

Temecula Sunrise Rotary Sponsor Annual<br />

10K Run<br />

Tim Freese, Special Assets Manager<br />

at Alta Pacific Bank, and Temecula<br />

Sunrise Rotarian, presents a donation of<br />

$500 to Frank Appice, Race Chairman<br />

for the 29th annual Run through the<br />

Vineyard.<br />

This race, begun in 1987, was the<br />

first ever run at any Temecula vineyard.<br />

It features a 2K/5K/10K race and will<br />

be held on April 23rd at the Maurice<br />

Car’rie Winery and Vineyard, which<br />

also is a sponsor, as well as Pechanga<br />

Resort and Casino.<br />

The race is a major fundraiser for<br />

the Temecula Sunrise Rotary Club, and<br />

proceeds benefit all the youth and community<br />

projects the club undertakes each<br />

year, including literacy programs at Vail<br />

and Temecula elementary schools, the<br />

Chaparral Interact service club, Temecula<br />

Teacher and Student of the Month<br />

recognitions and much more.<br />

For donation information or to reserve<br />

a booth at the race, please contact<br />

Frank at frankappice@earthlink.net or<br />

(949) 632-5667.<br />

Charity for Charity Announces ‘Stars of the Valley’ Winners<br />

“Got Your Back” award sponsored by Temecula Valley Neurosurgery –<br />

Jennifer Sevilla<br />

“Invest in Others” award sponsored by La Pointe Wealth Management –<br />

Marcella Torres<br />

“Magnetic” award sponsored by Anser Manufacturing –<br />

Tate Donner<br />

“Temecula Has Heart...Because Nice Matters” award sponsored by City of Temecula<br />

–Gillian Larson<br />

“Honorary Service” award sponsored by Refuge Brewery –<br />

Joe Fuori<br />

“Charity Award” sponsored by Charity for Charity –<br />

Rancho Damacitas<br />

“Brightest Star of the Valley” award sponsored by La Masters of Fine Jewelry<br />

– Becky Young<br />

The Jerry D’elisle “Heart of our Mission” award presented to Pat and Frank<br />

Garza<br />

“Glass Half Full” award sponsored by Poggio Leano Wine & Olive Oil Club –<br />

Shelly Moore


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

13<br />

Michelle’s Place Announces Two New Executive Board Members<br />

Michelle’s Place Breast Cancer<br />

Resource Center announces the appointment<br />

of two new members of its<br />

Executive Board: Leslie Doherty and<br />

Brenda Ruocco.<br />

“Our newest Board members embody<br />

the spirit of community and bring<br />

talent, expertise and energy to the Board<br />

at Michelle’s Place. We are very fortunate<br />

to have them by our side as we continue<br />

our mission to empower individuals and<br />

families impacted by breast cancer,” said<br />

Kim Goodnough, Executive Director.<br />

Leslie Doherty is Owner/President of<br />

Leslie A. Doherty & Company, Certified<br />

Public Accountant, located in Murrieta.<br />

Doherty has over a dozen years of experience<br />

volunteering on committees<br />

and as a board member for several local<br />

non-profit organizations, including Susan<br />

G. Komen for the Cure, Dorland Mountain<br />

Arts Colony, All From the Heart,<br />

Temecula Valley Chamber of Commerce,<br />

and is a founding board member of The<br />

Seth Foundation.<br />

“The impact Michelle’s Place has<br />

been able to make directly with those<br />

that they serve impresses me. My goal<br />

when joining a board of directors is to<br />

serve…I am eager to do what I can to<br />

assist,” said Doherty.<br />

Brenda Ruocco is the Director of<br />

Wholesale for South Coast Winery in<br />

Temecula. Prior to South Coast Winery,<br />

she worked for several investment<br />

banks including, Sallie Mae, American<br />

Security Bank, and Met Life. She holds<br />

a Bachelor’s of Science Degree in Business<br />

Administration from the College<br />

of Charleston, South Carolina, and has<br />

several years of experience in marketing,<br />

sales and event planning.<br />

“Having been a recipient of Michelle’s<br />

Place’s embrace, education,<br />

encouragement and emotional support, I<br />

am honored to serve on the board to help<br />

build brand awareness and fundraise to<br />

ensure that the mission to help support<br />

those living with breast cancer thrive<br />

for many years to come,” said Ruocco.<br />

Brenda is a breast cancer survivor<br />

who has been a valuable resource for<br />

Michelle’s Place building awareness<br />

through community partnerships with<br />

Stater Brothers Charities, Erik Turner, as<br />

well as all South Coast Winery customers<br />

who purchase Rock the Pink wines<br />

and beyond.<br />

Michelle’s Place is a 501c3 non-profit<br />

organization providing services and<br />

resources to individuals and families<br />

impacted by breast cancer. To learn more<br />

about Michelle’s Place visit www.michellesplace.org<br />

or call (951) 699-5455.<br />

Brenda Ruocco<br />

Leslie Doherty<br />

Business Education and<br />

Training Opportunities<br />

Murrieta ‘School of<br />

Business’<br />

www.murrietachamber.<br />

org/<br />

Murrieta Innovation<br />

Center<br />

www.innovatemurrieta.<br />

org/<br />

Temecula Valley Entrepreneurs<br />

Exchange<br />

http://tve2.org/newsand-events/calendar/<br />

EXECUTIVE PROFILE | Dr. Derek Albrecht<br />

Dr. Albrecht has lived and practiced in the<br />

Valley for 24 years, serving the community<br />

with chiropractic care, and most recently<br />

adding as co-owner and regional developer<br />

for OsteoStrong. He lives with his wife<br />

Rachael, nurse manager for Redlands Community<br />

Hospital, and three children; two in<br />

high school and one serving our country in<br />

the US Navy.<br />

Affiliations:<br />

I have been affiliated with numerous networking<br />

groups, the California Chiropractic Association and<br />

American Chiropractic Association. Since opening<br />

OsteoStrong Murrieta, I am active as a regional developer<br />

with OsteoStrong Corporate and a Certified<br />

Peer Educator for American Bone Health.<br />

Business Philosophy:<br />

My business philosophy has always been “people<br />

first.” My priority is maintaining my skills and education<br />

at the highest level in order to offer the care<br />

and compassion our patients have relied on for more<br />

than two decades. We have implemented state of the<br />

art procedures and equipment in order to offer the<br />

highest quality of care. I figure that when someone<br />

feels they are “good enough, they most likely aren’t,”<br />

so my goal is to never stop learning.<br />

Sports:<br />

I have taken an interest in many sports; both seasonal<br />

and year round. As of this year I have been golfing<br />

connect: ghassler@atwork.com<br />

for 40 years, and hope I can and will enjoy it for the<br />

rest of my life. Other sports include surfing, mountain<br />

biking, moto cross, snowboarding and weight<br />

lifting. A recent passion, and one which I plan on<br />

participating in for some time, is Brazilian Jui Jitsu.<br />

Goals:<br />

As co-owner and regional developer for OsteoStrong,<br />

one of my primary goals is to bring the benefits of<br />

OsteoStrong to the masses, locally and internationally.<br />

Nothing is more satisfying helping someone<br />

truly change their life for the better.<br />

Mentors:<br />

While there are many individuals whom I respect and<br />

admire, my father and grandfather are truly the ones<br />

I admire most—their honesty, integrity and work<br />

ethic were greater than anyone else I have come in<br />

contact with.<br />

Favorite Reading:<br />

I actually enjoy reading articles pertaining to my<br />

field; research related as well as health and fitness.<br />

When I am not reading items related to work, I will<br />

read from the only book that gives me strength and<br />

perseverance, the Bible.<br />

Resume:<br />

I completed a bachelor’s degree in Human Biology<br />

followed by my Doctor of Chiropractic degree from<br />

the Los Angeles College of Chiropractic in 1992. After<br />

three years of providing care in Temecula, I moved to<br />

Murrieta, where I have continued to practice. I have<br />

Dr. Derek Albrecht<br />

always had a love for helping those in pain and with<br />

functional and postural issues. For that reason,<br />

I dedicated many extra years learning advanced<br />

treatment protocols and techniques necessary to<br />

correct these issues. Recently I was awarded the<br />

Institute of American Bone Health Peer Educator<br />

Certificate, enabling me to teach trainers, therapists<br />

and the public proper methods for dealing with<br />

osteoporosis in their daily lives.<br />

Birthplace:<br />

Long Beach, CA


THE VALLEY BUSINESS JOURNAL<br />

14 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

Endless Opportunities<br />

EDUCATION<br />

by<br />

by<br />

Suzanne Lingold,<br />

Steve Fillingim<br />

M.Ed.<br />

As of this article, we are well into our<br />

spring term at California State University<br />

San Marcos at Temecula. We are also<br />

entering our seventh year in Temecula<br />

offering degree completion and professional<br />

certificate programs.<br />

We’ve come a long way since<br />

opening in January 2009. While 54 prospective<br />

nursing students awaited, we<br />

celebrated our grand opening at the Paul<br />

Goldring Garrett Institute for Higher<br />

Learning in downtown Temecula. In September<br />

2010 we relocated to the former<br />

Joan Sparkman Elementary School on<br />

Margarita Road and in September 2014<br />

we opened a second facility in Temecula<br />

in partnership with Mt. San Jacinto<br />

College (MSJC) on the 2nd floor of the<br />

former Temecula City Hall building.<br />

Now, 332 graduates later, we are<br />

contemplating where the next seven years<br />

will take us. We continue to see growth<br />

for CSUSM at Temecula, MSJC and<br />

the entire Southwest Riverside County<br />

region. The population projections in the<br />

area over the next several years are explosive<br />

and we see endless possibilities<br />

and opportunities for both students and<br />

educational institutions.<br />

I recently found myself in conversation<br />

with Brenda Anguiano, one of our<br />

soon-to-be graduates in the Bachelor of<br />

Science in Business Administration program.<br />

Brenda is the owner of Charley’s<br />

Grilled Sub at the Temecula Promenade<br />

mall. Her story made an impression.<br />

A first generation immigrant from<br />

Guatemala, Brenda came to California<br />

several years ago because she realized<br />

she would have opportunities here that<br />

she could never have at home. But, she<br />

could not have imagined in her wildest<br />

dreams that she would soon finish a<br />

Bachelor’s degree, or own and operate<br />

a successful business.<br />

Brenda is the first in her family to<br />

attend and graduate from college. So in<br />

May her family will come to the U.S. to<br />

watch with pride as she takes her place<br />

on stage to receive the Bachelor’s degree<br />

from President Karen Haynes.<br />

Emotions ran high as she shared this<br />

story with me. As a single mom who<br />

lives and works in Temecula, CSUSM<br />

at Temecula gave her the opportunity<br />

to earn a degree while running both a<br />

business and a family. It’s a lesson that<br />

is resonating through the generations of<br />

her family as her own children, nieces<br />

and nephews look on.<br />

An interested and committed CSUSM<br />

professor of Brenda’s has inspired her to<br />

consider applying to a PhD program in<br />

strategic management and to open another<br />

franchise…..endless opportunities<br />

and possibilities continue emerging from<br />

CSUSM at Temecula.<br />

Suzanne Lingold, M.Ed. is the Associate<br />

Dean for Extended Learning at<br />

Cal State San Marcos at Temecula. She<br />

may be reached at (951) 676-9254 or<br />

Temecula@csusm.edu.<br />

connect: Temecula@csusm.edu<br />

Brenda Anguiano is completing her Degree in Business Administration at California<br />

State University San Marcos and has been an entrepreneur since childhood. She<br />

currently owns a local restaurant franchise. The knowledge gained at CSUSM at<br />

Temecula as well as her years’ of experience in management have enabled her to<br />

achieve her business goals. She plans to pursuit a Ph.D. in Strategic Management<br />

and become a University Professor and Business Consultant.


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

15<br />

APU Murrieta Campus Expands Degree<br />

Offerings: Criminal Justice<br />

EDUCATION<br />

by<br />

by<br />

Vickie Becker<br />

Steve Fillingim<br />

More college degree expansion<br />

is taking place at the Azusa Pacific<br />

University Murrieta Campus. Students<br />

will have the opportunity to earn the<br />

Bachelor of Science degree in Criminal<br />

Justice starting in fall of this year,<br />

<strong>2016</strong>!<br />

The APU Criminal Justice degree<br />

program equips students to analyze<br />

methods of reducing crime; advance<br />

police practices; improve prison, jail,<br />

and parole policies; and make society<br />

safer. This degree is an especially good<br />

fit for people who want to help protect<br />

the rights of individuals, aid at-risk<br />

youth, plus make a difference creating<br />

and implementing laws.<br />

Students who successfully earn<br />

the APU BS in Criminal Justice will<br />

be able to utilize the knowledge and<br />

skills they obtain about traditional and<br />

contemporary criminal justice theories,<br />

and ethical and moral reasoning to<br />

participate in police, courts and corrections<br />

places of employment. Various<br />

methods of social science research will<br />

be learned and practiced as students<br />

experience survey research, field<br />

research, experimental research, and<br />

evaluation research. Ultimately, they<br />

will be able to demonstrate awareness<br />

of the linkage between theory and<br />

research. Additionally, students will<br />

learn effective communication skills,<br />

oral and written, plus basic knowledge<br />

of information technology to enhance<br />

effective criminal justice practice.<br />

The Bureau of Labor Statistics<br />

(BLS) projects job growth from now<br />

until 2022 in several occupations<br />

related to criminal justice, such as information<br />

security analysts, paralegals<br />

and legal assistants, private detectives<br />

and investigators, security guards<br />

and gaming surveillance officers, and<br />

criminal justice and law enforcement<br />

teachers. The BLS also projects several<br />

replacement positions available in<br />

law enforcement. This, coupled with<br />

the societal outcry for a fresh look<br />

at all aspects of the criminal justice<br />

system, makes this an exciting time to<br />

study criminal justice, and leaders are<br />

needed in all areas of this vital field.<br />

Please contact me if you are interested<br />

in learning more about the APU<br />

Criminal Justice degree at Murrieta@<br />

apu.edu.<br />

Vickie Becker, EdD, is the Director for<br />

the Azusa Pacific University Murrieta<br />

Regional Campus. For more information<br />

visit us at www.apu.edu/murrieta/<br />

This, coupled with the societal<br />

outcry for a fresh look at all aspects<br />

of the criminal justice system,<br />

makes this an exciting time to<br />

study criminal justice<br />

connect: www.apu.edu/murrieta/murrieta<br />

“I am not a teacher,<br />

but an awakener.”<br />

~Robert Frost<br />

Temecula Teacher Jesus Guzman Surprised With ‘Teachers are Heroes’ Award<br />

Jesus Guzman, 7th grade science teacher at Erle Stanley<br />

Gardner Middle School in Temecula, received a nice surprise<br />

when he was named the December/January Teachers are Heroes<br />

recipient on Tuesday, January 26th.<br />

Azusa Pacific University and KATY 101.3, The Mix, made<br />

a special visit to Gardner Middle School and presented Guzman<br />

with the ‘Teacher Are Heroes’ award as well as prizes from<br />

KATY’s The Mix Prize Closet. The Gardner Middle School<br />

Principal, Kristin Larson, and Guzman’s students were part of<br />

the celebration. The awards presentation concluded with a pizza<br />

party that was provided by The Temecula Pizza Factory.<br />

Mr. Guzman was nominated by Rachel Ganino, a parent of<br />

one of Guzman’s students. Ms. Ganino said about him, “Mr.<br />

Guzman has written songs to help students memorize facts as<br />

well as making fun games to help students prepare for tests. He<br />

also sends parents emails acknowledging their child’s success.”<br />

The Teachers are Heroes program will run through April<br />

<strong>2016</strong>. Teachers may be nominated by students, parents, and<br />

even other school administrators. All selected teachers and their<br />

classes will attend a private celebration at the end of the year at<br />

the Lake Elsinore Storm Stadium.<br />

For more information go to www.1013themix.com, keyword:<br />

Teachers or go to http://www.apu.edu/murrieta/teachers/


THE VALLEY BUSINESS JOURNAL<br />

16 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

The Best Exercise is Also the Simplest!<br />

Healthy<br />

Living<br />

by presented by<br />

Tina Steve M. Amante Gottlieb, D.C.<br />

Many people struggle to find a form<br />

of exercise that they enjoy, that isn’t too<br />

difficult, or that they can fit into their<br />

schedule. But the best exercise is also<br />

something incredibly simple, and you’re<br />

already doing it every day! All you need<br />

is a decent pair of shoes, and you can start<br />

walking your way to improved health<br />

and fitness.<br />

Why is walking so great? Check on<br />

these facts.<br />

It’s easy. You learned to walk when<br />

you were about one year old, and you<br />

don’t need to do anything differently in<br />

order to reap the health benefits of walking.<br />

If you want, you can carry light hand<br />

weights, strap weights to your legs, push<br />

a stroller, or incorporate hills into your<br />

route. But none of these are necessary to<br />

get a good workout from walking.<br />

It’s low impact. How many people<br />

are injured by walking? Almost none,<br />

unless you count slipping and falling on<br />

ice. Walking doesn’t stress your joints the<br />

way higher-impact exercises can. The last<br />

thing you want is to injure yourself and be<br />

forced to rest for weeks or months while<br />

you recuperate. If you choose walking<br />

as your primary exercise, you probably<br />

won’t ever have to interrupt your routine<br />

due to injuries.<br />

It burns calories. The average person<br />

burns around 100 calories per mile<br />

walked, and most of us can walk several<br />

miles per hour. Combined with a healthy,<br />

low-calorie diet, a daily walk can help<br />

you lose weight.<br />

It’s linked to various health benefits.<br />

According to the Stroke Association,<br />

a brisk 30-minute walk every day<br />

can reduce risk of stroke by 27 percent.<br />

Regular walking also reduces the risk of<br />

type 2 diabetes by 60 percent, and lowers<br />

your risk of colon or breast cancer by<br />

20 percent. Walking can even prevent<br />

brain shrinkage and prevent dementia<br />

as you age.<br />

You can do it anywhere. You don’t<br />

need a special gym membership to go for<br />

a walk. You can walk in your neighborhood,<br />

on the streets around your office<br />

building, on the beach, in the park, or<br />

even in a shopping mall.<br />

If you walk outdoors, you will get<br />

your vitamin D. Often we focus on<br />

gym-related exercises, forgetting that we<br />

also need to spend some time outdoors.<br />

Exposure to the sun boosts vitamin D<br />

levels, which are important for immune<br />

function and bone health.<br />

Walking boosts your mood. If you<br />

suffer from mild or moderate depression,<br />

a brisk walk can serve as a quick fix to<br />

boost your mood. The activity releases<br />

endorphins that help to relieve stress and<br />

reduce anxiety. If you’re going through a<br />

rough time in life, or just generally suffer<br />

from low mood on a regular basis, daily<br />

walks should be a part of your feel-good<br />

repertoire.<br />

Steve Amante is the owner of Amante &<br />

Associates Insurance Solutions, Inc. He<br />

can be reached at 951-676-8800 - www.<br />

amanteandassociates.com<br />

The average person burns around 100 calories<br />

per mile walked<br />

Send us your business news<br />

via our Facebook page<br />

facebook/thevalleybusinessjournal


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

17<br />

Women’s Birthing Center Team Celebrates new service to the community!<br />

Rancho Springs Medical Center Introduces OB<br />

Hospitalist Program<br />

Hospital Serves Expectant Mothers with 24/7 Care by OB/GYN<br />

Specialists in New Emergency Program<br />

Rancho Springs Medical Center<br />

in Murrieta has added a layer of safety<br />

for new moms who deliver at the<br />

hospital. To support this initiative,<br />

Rancho Springs has partnered with<br />

Ob Hospitalist Group (OBHG), the<br />

largest dedicated OB/GYN hospitalist<br />

provider in the country. This new<br />

service enhances patient safety and<br />

care by ensuring that a board certified<br />

physician specializing in obstetrics<br />

and gynecology is in the hospital and<br />

immediately available at all times, 24<br />

hours a day, seven days of the week,<br />

and every day of the year.<br />

“These highly experienced obstetricians<br />

provide care for patients<br />

who come in through our emergency<br />

department (ED) with an obstetric<br />

emergency and for those who have no<br />

physician. They also provide backup<br />

support for on-staff Rancho Springs<br />

Medical Center’s OB/GYNs, should<br />

the need arise,” said Brad Neet, CEO<br />

of Southwest Healthcare System<br />

which operates Rancho Springs Medical<br />

Center.<br />

These dedicated OB/GYN physicians<br />

provide a number of services,<br />

including:<br />

• Providing care in times of emergency<br />

prior to the arrival of a patient’s<br />

own physician<br />

• Supporting the care of high-risk<br />

pregnancy patients<br />

• Delivering babies for patients who<br />

don’t have an obstetrician<br />

Sometimes an obstetrician is already<br />

delivering another baby at the<br />

hospital, or perhaps just tied up in<br />

traffic. Having an OB/GYN hospitalist<br />

program at Rancho Springs means<br />

pregnant women can be confident<br />

an experienced obstetrician will be<br />

delivering her baby, even if her own<br />

physician can’t be present.<br />

In addition to board certification,<br />

our OBHG team members have received<br />

special training in advanced<br />

fetal monitoring, risk management,<br />

operative delivery, coding and compliance<br />

and advanced cardiac life<br />

support.<br />

Through the OB hospitalist program,<br />

additional safety mechanisms<br />

include 24/7 on-site OB/GYN physician<br />

coverage; high quality care<br />

for unassigned or uninsured patients,<br />

rapid response for emergency care and<br />

quicker consults for gynecological<br />

emergencies in the ED or surgery.<br />

About Rancho Springs Medical Center:<br />

The hospital features the region’s<br />

largest birthing center and the only<br />

NICU and OB Hospitalists program in<br />

the area along with the first emergency<br />

department in SW Riverside County to<br />

offer pediatric emergency care with<br />

board certified Rady Children Physicians<br />

for children 14 and younger.


THE VALLEY BUSINESS JOURNAL<br />

18 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

Is Your Desk Job/Commute Killing You?<br />

Continued from page 1<br />

of IBS and Celiac disease, as well as wreck<br />

your spine and bones all with one simple<br />

task? Who thought you could accomplish<br />

so much by doing so little? All you have<br />

to do is sit more than 6 hours a day. Seriously<br />

though, it’s true, and the fact that<br />

Americans sit an average of 9.3 hours per<br />

day explains why, with all the advances<br />

in diagnosis and treatment protocols, we<br />

as a nation continue to suffer from many<br />

preventable conditions. It is stated that<br />

for every two hours sitting, the risk of cardiovascular<br />

disease increases by 15-20%.<br />

Whenever we sit, a message is sent<br />

which tells the body to slow the production<br />

of the fat dissolving hormones by almost<br />

90%. So we have no calorie burn plus no<br />

fat breakdown; that is a true double whammy!<br />

And from a functional standpoint,<br />

20-30 seconds<br />

every half hour will work<br />

wonders in the long term<br />

prolonged sitting is absolutely horrible for<br />

your spine and musculoskeletal system.<br />

Even sitting properly increases pressure<br />

on the spine by over 40%. Sitting with a<br />

slouched posture more than doubles that<br />

pressure, and let’s be honest, most of us<br />

slouch a little. Sitting by nature shortens<br />

specific muscles which aid in pelvic stabilization.<br />

These include, but are not limited<br />

to, the hamstrings, hip flexor muscles, iliotibial<br />

band (a band of fibrous tissue running<br />

down the outside of the thigh, providing<br />

stability to the knee and hip) as well as the<br />

piriformis (muscle extending from pelvis<br />

into gluteal region). The shortening of<br />

these muscle complexes leads to a limitation<br />

in pelvic mobility.<br />

So, that’s the answer to this seemingly<br />

inevitable problem? Quit our desk jobs?<br />

Quit commuting and ride our bikes to<br />

work? Stand all day long? None of these<br />

are very realistic options, but the solution<br />

does not have to be that complicated. The<br />

first and most obvious line of defense<br />

against sitting too long it to not sit too long.<br />

Sorry, I had to. What I mean is, every 30<br />

minutes you are sitting I want you to stand<br />

up, bend side to side 3-4 times then bend<br />

backwards for a count of ten. That simple<br />

20-30 seconds every half hour will work<br />

wonders in the long term. Many employers<br />

are now utilizing “standing desks” to<br />

potentially solve the issue.<br />

The problem with this is that prolonged<br />

stationary standing is not much<br />

better for you in the long run. The truth is,<br />

rotating between sitting and standing every<br />

30-45 minutes is by far the most effective,<br />

and many of the newer standing desks<br />

have the ability to lower themselves into<br />

a seated position. Another highly effective<br />

means of counteracting the negative<br />

effects of prolonged sitting is to participate<br />

in a resistance training program. Aerobic<br />

training alone has no benefit when the<br />

goal is to increase pelvic or spinal stabilization.<br />

So find a training facility or gym<br />

which understands your specific needs<br />

and goals. I generally try not to endorse<br />

a person, product or place, but under the<br />

circumstances if feel compelled.<br />

Remember, your health is your choice;<br />

so don’t just “sit on it”.<br />

Note: OsteoStrong Murrieta is pleased<br />

to announce another new partner in Murrieta.<br />

OptimalBody Personal Fitness is<br />

slated to open this April. They provide<br />

specific equipment and training knowledge<br />

directed at helping those with severe<br />

physical and functional disabilities all the<br />

way to the elite athlete looking to better<br />

their game.<br />

For information about this partner<br />

and others please visit our office and learn<br />

how health and wellness specialists are<br />

working together to provide you with the<br />

best health support.<br />

Healthy<br />

Living<br />

by<br />

by<br />

Dr. Derek Albrecht,<br />

Tina<br />

B.S.,<br />

M.<br />

D.C.<br />

Gottlieb, D.C.<br />

Remember, your health is your choice; so don’t just “sit on it”


<strong>March</strong> <strong>2016</strong><br />

Did you know...<br />

that Medicare Helps Pay for<br />

Prescription Medications?<br />

Healthy<br />

Living<br />

by by<br />

David Steve Sayen Fillingim<br />

Even if you don’t take many prescriptions<br />

now, you should consider<br />

joining a Medicare drug plan. There<br />

are two ways to get Medicare prescription<br />

drug coverage:<br />

1. Medicare standalone drug plans,<br />

also known as Part D plans, add<br />

drug coverage to Original Medicare,<br />

as well as to some Medicare<br />

Cost Plans and Medicare Private<br />

Fee-for-Service plans. You must<br />

have Medicare Part A or Part B to<br />

join a standalone Part D plan.<br />

2. Medicare Advantage plans and<br />

other Medicare health plans often<br />

include prescription drugs. Medicare<br />

Advantage plans are managed<br />

care plans, similar to HMOs or<br />

PPOs. Many, but not all, Medicare<br />

Advantage plans offer prescription<br />

coverage. To join such a plan, you<br />

must have Medicare Part A and<br />

Part B.<br />

You can sign up for either type<br />

of drug plan when you first become<br />

eligible for Medicare or during Medicare’s<br />

open enrollment season, which<br />

runs from Oct. 15 to Dec. 7 each year.<br />

Beware: If your Medicare Advantage<br />

plan includes prescription benefits<br />

and you join a Part D plan, you’ll<br />

be dis-enrolled from your Medicare<br />

Advantage plan and returned to Original<br />

Medicare.<br />

How much does a Medicare drug<br />

plan cost? It varies, depending on<br />

what plan you choose, which drugs it<br />

covers, which pharmacy you use, and<br />

whether you’re eligible for the Extra<br />

Help program (more on that later).<br />

Most standalone, or Part D, plans<br />

charge a monthly premium, which<br />

you must pay in addition to your Part<br />

B premium. If you’re in a Medicare<br />

Advantage plan, the monthly premium<br />

for that plan may include an amount<br />

for drug coverage. Most Medicare<br />

drug plans also have a yearly deductible,<br />

an amount you must pay before<br />

the plan begins paying for its share<br />

of your drugs. Once the deductible is<br />

met, you’ll also pay a co-payment or<br />

co-insurance amount at the pharmacy<br />

counter.<br />

In addition, most Medicare drug<br />

plans have a coverage gap, also known<br />

as the “donut hole.” The gap begins<br />

after you and your drug plan together<br />

have spent a certain amount for your<br />

drugs. For more details on the gap,<br />

see the “Medicare & You” handbook,<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

mailed to every Medicare beneficiary<br />

annually and also available online,<br />

at https://www.medicare.gov/Pubs/<br />

pdf/10050.pdf.<br />

Once you’re out of the gap, you<br />

get “catastrophic coverage,” which<br />

means you only have to pay a co-payment<br />

or co-insurance amount for your<br />

drugs for the rest of that calendar year.<br />

However, not everyone will enter the<br />

coverage gap because their drug costs<br />

won’t be high enough. The gap is<br />

scheduled to be eliminated by 2020.<br />

Keep in mind that not every<br />

Medicare drug plan covers every<br />

drug. You’ll need to check with the<br />

plan to make sure that the drugs you<br />

need are covered. Also, plans may<br />

have restrictions such as prior authorization,<br />

quantity limits, and step<br />

therapy, which requires that you try a<br />

lower-cost drug before the plan will<br />

cover a high-priced medication.<br />

You or your prescriber has the<br />

right to appeal if you believe that such<br />

a rule should be waived.<br />

I also want to mention the Extra<br />

Help program, which assists low-income<br />

folks in paying for their prescriptions.<br />

If you qualify, Extra Help<br />

can save you thousands of dollars<br />

annually on your drugs.<br />

For more details, see the “Medicare<br />

& You” handbook.<br />

David Sayen is Medicare’s regional<br />

administrator for Arizona, California,<br />

Hawaii, Nevada, and the Pacific<br />

Territories. You can always get answers<br />

to your Medicare questions by<br />

calling 1-800-MEDICARE (1-800-<br />

633-4227).<br />

I also want to mention the Extra<br />

Help program, which assists<br />

low-income folks in paying for<br />

their prescriptions. If you qualify,<br />

Extra Help can save you thousands<br />

of dollars annually on your<br />

drugs.<br />

19


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

20 <strong>March</strong> <strong>2016</strong>


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

21<br />

Mortgage Foreclosure Defense!<br />

An abbreviated primer by Attorney Morton J. Grabel<br />

QUESTION: WHAT IS IT?<br />

QUESTION: CAN IT HELP ME IF<br />

I AM LOSING MY HOME?<br />

“.........THERE ARE MORE SOLU-<br />

TIONS FOR HOMEOWNERS TO-<br />

DAY THAN THERE HAVE EVER<br />

BEEN........”<br />

If you or someone you know is<br />

a home-owner, are behind on mortgage<br />

payments and are on the verge<br />

of foreclosure, there may be options<br />

in defending against a foreclosure by<br />

using the very same law, lenders use,<br />

but to the homeowner’s advantage<br />

including:<br />

• Federal Laws that protect the<br />

homeowner including HAMP,<br />

HARP and HARDIST HIT<br />

FUND<br />

• State Laws including the California<br />

Homeowner Bill of Rights<br />

(“HOBR”) that helps protect<br />

homeowners from foreclosure<br />

and lender abuses.<br />

• *Criteria for (HOBR) : a. owner-occupied<br />

b. residential c. no<br />

more than four units<br />

LEARN LAWFUL OPTIONS<br />

INCLUDING:<br />

• Litigation: including injunctive<br />

relief (to halt the foreclosure), and<br />

(actual economic damages) if the<br />

foreclosure has already occurred<br />

and if there are lender violations<br />

such as breach of contract, fraud,<br />

negligence,* dual tracking [*while<br />

the loan modification is being<br />

considered a non-judicial foreclosure<br />

cannot occur] and statutory<br />

violations<br />

• Litigation: may encourage a loan<br />

modification with a lower interest<br />

rate and/or principal reduction and/<br />

or extend the length of the term of<br />

the loan<br />

• Bankruptcy: may be the right<br />

option [ Chapter 7 or Chapter 13]<br />

if it is needed to eliminate or reorganize<br />

debt<br />

• A refinance: if the mortgage is not<br />

underwater, if one spouse or both<br />

have sufficient credit and income<br />

to qualify for a refinance if there<br />

is equity in the property<br />

• A short sale: may be the right<br />

solution if there is not equity<br />

• A forbearance plan: an agreement<br />

between the lender and the borrower<br />

wherein a certain portion<br />

of the mortgage is deferred for a<br />

period of time<br />

• An exchange: of a deed in lieu of<br />

foreclosure<br />

Please note the information identified<br />

above-and herein does not create<br />

an attorney-client relationship. Moreover,<br />

the information provided above<br />

and herein is general information and<br />

not legal advice nor shall it be relied<br />

upon as a particular answer to your<br />

particular legal needs.<br />

*Disclosure* this office does not<br />

offer a loan modification service; although<br />

a loan modification may result<br />

from litigation.<br />

For more information, call the Law<br />

Offices of Morton J. Grabel, here in<br />

Temecula at (951) 695-7700.<br />

Litigation: may encourage a loan modification with a<br />

lower interest rate and/or principal reduction and/or<br />

extend the length of the term of the loan


THE VALLEY BUSINESS JOURNAL<br />

22 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

Don’t Let Spring Weather Melt Away Your<br />

Safe Driving Habits<br />

MONEY<br />

by by<br />

Julie Steve Ngo Fillingim<br />

The snow and ice may be gone for<br />

much of the country, but it’s important<br />

for drivers to stay “street smart” this<br />

spring. Spring showers may bring dangerous<br />

driving conditions along with<br />

the flowers. In fact, wet roads can be<br />

just as slippery as ice-covered roads.<br />

Compounding matters, rainy<br />

weather can also affect driver visibility.<br />

As drivers hit the road this spring,<br />

here are a few tips to help ensure a safe<br />

journey to your destination: Do not use<br />

cruise control during heavy rains or<br />

hail. Cruise control during low traction<br />

wet conditions could lead to hydroplaning<br />

or loss of vehicle control. Using the<br />

cruise feature also allows you to move<br />

your feet away from the pedals, and<br />

disengaging the cruise control may take<br />

crucial seconds during an emergency<br />

situation.<br />

Replace worn tires. Your tires are<br />

what keep your car on the road. Worn<br />

out treads provide less traction. Also,<br />

make sure tires are inflated properly<br />

according to your vehicle owner’s<br />

manual. Replace worn wiper blades.<br />

Poorly maintained windshield wipers<br />

can hamper visibility in poor weather.<br />

Clean windows.<br />

After a long winter salt and other<br />

road residue can build up on your<br />

windows. Wiper effectiveness and<br />

visibility can be greatly enhanced by<br />

just cleaning the glass and removing<br />

the residue. Cleaning the inside of the<br />

glass can also increase visibility and<br />

help the defroster clear you windows<br />

faster by reducing moisture buildup.<br />

Check all lighting.<br />

Rain itself can also impact visibility<br />

so check all vehicle lighting including<br />

headlights, taillights, back-up<br />

lights, turn signals, parking lights and<br />

brake lights. These lights are important<br />

because they help you and other<br />

motorists to see each other in times of<br />

limited visibility.<br />

Julie Ngo is a State Farm Insurance<br />

Agent located at 28410 Old Town Front<br />

Street in Temecula. She can be reached<br />

at (951) 695-2625.


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

23<br />

What’s Your Next Step with Email?<br />

Continued from page 1<br />

Do you have employees in different<br />

time zones? Will the provider have representatives<br />

available to help if you’re<br />

having issues? Will it cost you more?<br />

“<br />

Will the provider have<br />

representatives available to<br />

help if you’re having issues?<br />

Customer service – What do current<br />

customers have to say? If you’re<br />

able to speak to a current client ask<br />

how issues in the past have been resolved.<br />

Was it in an appropriate time<br />

frame? How responsive is the customer<br />

service?<br />

Pricing – How much will it cost to<br />

migrate over from your current solution?<br />

What will the pricing structure<br />

look like as you grow?<br />

Bottom line is many companies can<br />

provide you the same email functionality<br />

but some come with more added<br />

value including: migration assistance,<br />

support, reliability, data privacy and<br />

plan flexibility. You can easily guess<br />

the top email providers without me<br />

naming names and let’s just say you get<br />

what you pay for. Frankly sometimes<br />

that is ok but, if you’d like personalized<br />

support from a company that understands<br />

your business you will have to<br />

look for a higher level of service from<br />

a company that will take the time to get<br />

to know you and your business.<br />

Mythos Technology is an IT consulting<br />

and management firm that provides<br />

Managed IT Services including Hosted<br />

Exchange. For more information,<br />

please visit www.mythostech.com or<br />

call (951) 813-2672.<br />

TECHNOLOGY<br />

by<br />

by<br />

Stefani<br />

Steve Fillingim<br />

Laszko<br />

connect: www.mythostech.com<br />

American Cancer Society Relay for Life<br />

The American Cancer Society<br />

announces its <strong>2016</strong> Temecula event<br />

which will be held on May 21st and<br />

22nd at 2:00 p.m. (Saturday) - 8:00 a.m.<br />

(Sunday) at Great Oak High School in<br />

Temecula.<br />

“This is our community’s opportunity<br />

to help save lives from cancer by<br />

taking our message to more people and<br />

raising more dollars to fund the fight,”<br />

said Joanne Pann-Kydd, community<br />

manager. “Together, our efforts can<br />

make a big difference.”<br />

The Relay for Life movement<br />

unites communities across the globe<br />

to celebrate people who have battled<br />

cancer, remember loved ones lost, and<br />

take action to finish the fight once and<br />

for all. Relay for Life events are community<br />

gatherings where teams and<br />

individuals camp out at a school, park,<br />

or fairground and take turns walking or<br />

running around a track or path. Teams<br />

participate in fundraising in the months<br />

leading up to the event.<br />

The Relay for Life movement is<br />

the world’s largest fundraising event to<br />

fight every cancer in every community,<br />

with four million participants in 6,000<br />

events worldwide in 2015.<br />

Visit www.relayforlife.org/<br />

temeculaca to learn more about the<br />

event, or contact Janine Klaisle, event<br />

chair, at 760-333-5133.<br />

About the American Cancer Society<br />

- The American Cancer Society is<br />

a global grassroots force of 2.5 million<br />

volunteers saving lives and fighting<br />

for every birthday threatened by every<br />

cancer in every community. As the<br />

largest voluntary health organization,<br />

the Society’s efforts have contributed<br />

to a 22 percent decline in cancer death<br />

rates in the U.S. since 1991, and a 50<br />

percent drop in smoking rates. Thanks<br />

in part to our progress; 14.5 million<br />

Americans who have had cancer and<br />

countless more who have avoided it<br />

will celebrate more birthdays this year.<br />

We’re determined to finish the fight<br />

against cancer. We’re finding cures<br />

as the nation’s largest private, notfor-profit<br />

investor in cancer research,<br />

ensuring people facing cancer have the<br />

help they need and continuing the fight<br />

for access to quality health care, lifesaving<br />

screenings, clean air, and more.<br />

For more information, to get help, or to<br />

join the fight, call us anytime, day or night,<br />

at 1-800-227-2345 or visit cancer.org.<br />

What is Print Ready Art?<br />

MARKETING<br />

by Tracey Papke<br />

Print ready art. We’ve all heard the<br />

term, but what does that actually mean?<br />

In the printing world, electronic files<br />

(yes, even PDF) are not created equal.<br />

There are certain criteria that the files<br />

must meet in order to print properly.<br />

Proper file submission will not only<br />

produce a quality project, but it will<br />

also save you time and money.<br />

The goal is to “click” and print,<br />

so here are a few tips to help insure<br />

success:<br />

1. Make sure to convert all RGB files<br />

to CMYK. RGB stands for red,<br />

green, blue, and it is the standard<br />

in website design and animation,<br />

however, printers work in 4-color<br />

process or CMYK (cyan, magenta,<br />

yellow and black).<br />

2. Find out what type of files your<br />

printer will accept (for example:<br />

PDF, EPS, PSD, High resolution<br />

JPG, etc.). Be sure to embed the<br />

fonts and links to graphics and<br />

images.<br />

3. Check the resolution of the final<br />

piece. It should be a minimum of<br />

300 dpi. It is best not to pull images<br />

off of a website, because these<br />

images are usually only 72 dpi, and<br />

tend to print poorly.<br />

4. Pull the bleeds (1/8”) and place<br />

crop marks. A bleed is the term that<br />

refers to printing that goes beyond<br />

the edge of the sheet after trimming,<br />

and crop marks are the vertical and<br />

horizontal lines that indicate where<br />

the piece should be trimmed.<br />

Lastly, don’t panic, you don’t have<br />

to have a degree in Graphic Design in<br />

order to submit a file for print. The best<br />

tip for success is to find a reliable local<br />

printer that you can trust, and partner<br />

with them. A professional printer will<br />

do their best to make you look great!<br />

Tracey Papke is the owner of Potamus<br />

Press, a commercial print shop that<br />

specializes in offset and digital printing.<br />

For more information please visit www.<br />

potamuspress.com or call (951)693-<br />

2136


THE VALLEY BUSINESS JOURNAL<br />

24 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

Book Review<br />

“How to Make Your Money Last:<br />

The Indispensable Retirement Guide”<br />

by Jane Bryant Quinn<br />

Your No-Plan plan<br />

stretches for miles.<br />

You’ve no plans for alarm<br />

clocks, suit-and-tie combos, rushhour<br />

commutes, cubicles, or boring<br />

meetings. You’re ready to retire and<br />

leave them all behind – but can you<br />

afford to avoid those things forever?<br />

With “How to Make Your Money<br />

Last” by Jane Bryant Quinn, you’ve<br />

got a working chance of it.<br />

What will you do when you can<br />

finally do what you want?<br />

You’ll particularly want to know<br />

how to “prudently parcel your<br />

money out” so you don’t take too<br />

much or too little of the funds<br />

available to you for the duration<br />

That’s an important question,<br />

says Quinn. The routine you followed<br />

for 20, 30, even 40 years probably<br />

won’t be the same after retirement,<br />

and you may need some direction.<br />

You might be happy about not looking<br />

at a calendar all the time, but you<br />

won’t “want to look at a… calendar<br />

that’s blank.”<br />

The key to making the most of<br />

your retirement is to make the most of<br />

your money. You’ll particularly want<br />

to know how to “prudently parcel<br />

your money out” so you don’t take<br />

too much or too little of the funds<br />

available to you for the duration.<br />

There are also things to consider:<br />

tax issues, investment tools, tricks<br />

for bringing more to your bank<br />

account, and ways to protect your<br />

spouse.<br />

On that latter point, says<br />

Quinn, “talk, talk, talk.” Before<br />

you retire, discuss expectations<br />

and concerns with your spouse,<br />

and bring all money matters to the<br />

table. It’s not easy, she admits, but<br />

it is necessary.<br />

“It’s time for a financial<br />

scan” next, she says. Know how<br />

to “rightsize,” consider housing<br />

needs, look at savings, and figure<br />

out how you’ll budget to trim expenses<br />

and still enjoy retirement.<br />

Know “Seven Special Situations”<br />

that “can’t be shoehorned<br />

neatly into the… process” and<br />

learn when it’s perfectly acceptable to<br />

tell your children “no.”<br />

Educate yourself on the ins and outs<br />

of Social Security, and how waiting to file<br />

may make a huge difference, long-term.<br />

See why Quinn says Social Security<br />

won’t “go bankrupt.” Learn to choose<br />

the best pension benefits and why buying<br />

a pension may be advantageous. Know<br />

how to get the right health insurance<br />

coverage. Learn about home equity loans<br />

and how to leverage your home’s value.<br />

And remember: “There’s no clean way<br />

of knowing whom to trust.”<br />

Oh, so much to remember! So much<br />

to learn, too, but author Jane Bryant<br />

Quinn makes it easier in “How to Make<br />

Your Money Last.”<br />

From the first pages filled with ideas<br />

for filling your time, to the choosing<br />

of a Power of Attorney, Quinn covers<br />

almost every kind of money matter a<br />

retiring Boomer might need to know –<br />

all presented with terms and formulas<br />

that are simplified, even for the most<br />

mathematically-challenged. I appreciated<br />

that Quinn starts most points with needto-know<br />

information, offers other places<br />

to turn for help, and includes things of<br />

which readers should beware.<br />

All that, and an informal tone make<br />

this book a pleasant, helpful read for<br />

current retirees, those about to retire, and<br />

younger readers who may want to retire<br />

someday. And since that’s you, no doubt,<br />

“How to Make Your Money Last” is a<br />

book you should plan to read.<br />

©<strong>2016</strong>, Simon & Schuster $28.00 / $37.00 Canada 366 pages<br />

Murrieta 2nd Safest City<br />

Continued from page 1<br />

cities like Murrieta were noted as highly<br />

desirable places to live because of their<br />

close proximity to urban centers with<br />

their cultural and economic benefits as<br />

well as high paying jobs.<br />

Having lived here in Murrieta for<br />

over 25 years, and working for the PD<br />

for almost 20 of those years, I have some<br />

pretty strong ideas of why we consistently<br />

place so high in the safest city ranking.<br />

The overriding factor in my opinion<br />

is the true partnership the police department<br />

has with our community. Murrieta<br />

citizens are very cognizant of how nice<br />

and safe our city is to live in. As our<br />

partners, they get involved when they<br />

see possible crime or suspicious activity.<br />

Fulfilling our role as partners, our<br />

officers take all their call seriously and<br />

conduct thorough investigations.<br />

Another big factor is many of your<br />

Murrieta officers live right here in the<br />

city limits. Their spouses work here<br />

and children go to school here. We<br />

have a personal stake in keeping crime<br />

low and aggressively look for crime<br />

and suspicious activity and addressing<br />

it whether on or off duty. Many times<br />

our dispatch center phones light up with<br />

one of our off duty officers calling in<br />

on their personal phone as they are observing<br />

a crime occurring or some type<br />

of suspicious activity. Officers are able<br />

to get first hand information from a law<br />

enforcement officer and handle the issue<br />

immediately.<br />

Lastly, since day one our police department<br />

has had the full backing of our<br />

elected officials in the city. Every council<br />

that has been elected fully supports<br />

public safety. They show that support in<br />

many ways including funding the needs<br />

of a local police and fire department.<br />

So Murrieta, enjoy your ranking as<br />

the second safest city in America and<br />

keep those calls coming in as our partners<br />

fighting crime. Just like it says on<br />

the door of every one of our police cars,<br />

we are in “PARTNERS WITH OUR<br />

COMMUNITY.”<br />

The Murrieta Police appreciates<br />

all the support our community gives us<br />

throughout the year. This is an awesome<br />

community. We enjoy living here and<br />

consider it an honor to serve the citizens<br />

of Murrieta in our chosen profession<br />

of Law Enforcement. I welcome your<br />

questions and suggestions for future<br />

articles and can be contacted directly at<br />

the Murrieta Police Department at 951-<br />

461-6302 or jfroboese@murrieta.org.<br />

Temecula Valley Fair Now Accepting<br />

Applications<br />

Temecula Valley Fair is now accepting<br />

volunteer and sponsorship applications.<br />

The Fair will take place <strong>March</strong><br />

18-21 at Galway Downs, 38801 Los<br />

Corralitos Road in Temecula.<br />

More help is needed as the event is<br />

expected to be even bigger than last year.<br />

Over 15,000 fair goers attended the first<br />

annual Temecula Valley Fair in 2015.<br />

The Fair received 74,913 website visits<br />

during the month of the fair, and over<br />

50,000 organic social media impressions.<br />

“We are excited about the popularity<br />

of our event and we want it to continue to<br />

grow, however we can’t do it without the<br />

help of the community,” states Shannon<br />

Karrigan, Temecula Valley Fair CEO.<br />

Temecula Valley Fair invites the<br />

citizens and local organizations to join<br />

the fun. Volunteers are eligible to receive<br />

benefits including shirts, meal/drink<br />

tickets, fair tickets, as well as several<br />

other fun perks! Volunteers are needed<br />

for various positions pre, during and<br />

post the Fair, such as parking, security,<br />

admissions, set up, clean up, and many<br />

more positions. To volunteer, fill out the<br />

form at http://www.temeculavalleyfair.<br />

com/volunteers.html.<br />

Temecula Valley Fair thanks Temecula<br />

Valley Toyota for their presenting<br />

partnership sponsorship and invites other<br />

businesses to participate. Sponsorship<br />

opportunities are available for local<br />

businesses starting at $500. Benefits<br />

include category exclusivity, on-site<br />

signage, four days of targeted sampling<br />

and display, website exposure, social<br />

media blast, Fair Guide ad space, and<br />

press release inclusion. Each sponsorship<br />

package is customized to meet the<br />

businesses specific needs. For more<br />

information, please visit http://www.<br />

temeculavalleyfair.com/sponsors.html.


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

5 Smart Tips for Parents of Teen Drivers<br />

25<br />

You knew this day would come,<br />

but who knew it’d be so soon!? Wasn’t<br />

it yesterday you were putting them in<br />

their car seat, pushing them in a stroller,<br />

and teaching them to ride a bike? Now<br />

they’re ready to drive! When the heck<br />

did that happen!?<br />

Let’s be honest…parenting a teenager<br />

these days is serious business, (what<br />

with the Internet, social media, smart<br />

phones, texting, and all that loud music!)<br />

and getting them ready for the road can<br />

be terrifying. So to help make your teen<br />

smarter behind the wheel plus help stop<br />

your hand from shaking as you hand over<br />

the keys, here are 5 tips for dealing with<br />

a new teen driver:<br />

1. Demonstrate good driving behavior<br />

early - They started copying you when<br />

they were babies (remember when<br />

they repeated that one word you wish<br />

they hadn’t?) so it’s no surprise that<br />

kids mimic your behavior behind the<br />

wheel, too! If you want your new<br />

driver to keep off the phone, stay calm,<br />

and focus on the road, remember to<br />

do that kind of stuff yourself. Think<br />

of yourself as a road role model, and<br />

drive that way.<br />

2. It’s OK to let a Pro teach them -<br />

You’ve been teaching them stuff<br />

their whole lives (how to walk, tie<br />

their shoes, throw a baseball, talk to<br />

girls) so it makes sense that you’d<br />

want to teach them to drive too. But<br />

the reality is this is a tough time in<br />

both your lives. You want them to be<br />

the safest drivers on the planet…and<br />

they just want to grow up and drive<br />

away. That’s why hiring a professional<br />

driving instructor or signing them<br />

up for Driver’s Ed is a good idea. It<br />

may be unnerving, but they’ll get the<br />

right info and training. And this way,<br />

it won’t affect your relationship, or<br />

their maturity. It may even earn them<br />

an Auto insurance discount!<br />

3. Set realistic boundaries - It may not<br />

feel like it sometimes, but kids crave<br />

rules and boundaries (even if they<br />

break them once in a blue moon). So<br />

talk to your kids early on and discuss<br />

their boundaries as new drivers. Maybe<br />

you don’t want them going more<br />

than 20 miles from home, driving with<br />

a bunch of friends in the car, or riding<br />

around after dark…at least for the first<br />

few months. Whatever guidelines you<br />

think are best, lay them down well<br />

in advance and you’ll avoid those<br />

big arguments when your teen starts<br />

driving. It may even help to write up<br />

a contract with them to sign, or give<br />

them rewards or more responsibilities<br />

as they gain experience.<br />

4. Talk to them about the risks of driving…not<br />

just drinking and driving<br />

- You’ve probably been talking to<br />

your kids about drinking and driving<br />

for a while now, because since<br />

forever, that’s been parents’ biggest<br />

concern. But now we’re in a world of<br />

Smartphones, tablets, Smartwatches,<br />

satellite radio, and who knows what<br />

else technology is on the horizon!<br />

That means countless new distractions<br />

for drivers, young and old. So spell<br />

them out for your teen, and help them<br />

understand the dangers of distracted<br />

driving just as much as the dangers<br />

of drinking and driving.<br />

5. Share driving responsibilities - As new<br />

drivers, it’s a good idea to give your<br />

teen excuses to practice their skills.<br />

Send them out to the grocery store,<br />

have them pick up their little brother<br />

from soccer practice, or ask them to<br />

drive Dad to the airport. It may take<br />

a little getting used to for you, but<br />

sharing the household driving responsibilities<br />

takes some of them off your<br />

plate. It’ll also expand their skills and<br />

get them ready for the boring realities<br />

of driving in the real world.<br />

Craig Davis is an agent for Farmers<br />

Insurance and the owner of Craig Davis<br />

Family Insurance located at 27645 Jefferson,<br />

Suite 113, in Temecula. He may<br />

be reached at (951) 699-1776. cdavis@<br />

farmersagent.com


THE VALLEY BUSINESS JOURNAL<br />

26 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

Is Your Business a Fixer Upper?<br />

Continued from page 1<br />

Perhaps your business is in need<br />

of some fixing up to bring out its potential<br />

value. Changes may be required<br />

to a building, a website, the processes<br />

that drive business, or even a product<br />

set. But before starting the demolition<br />

phase, it is necessary evaluate and develop<br />

a plan.<br />

Begin with:<br />

• What do you want the business to<br />

look like? For example, if you are<br />

a computer service, what are your<br />

specialties and why will you be<br />

different from your competition?<br />

How do you want to take advantage<br />

of your strengths?<br />

• What will it take to make the business<br />

look like your vision? In a<br />

house, walls are removed, floors<br />

refurbished and windows replaced.<br />

What will need to be eliminated or<br />

changed in the company?<br />

Step With back these periodically answers, budget and look accordingly.<br />

at progress<br />

Ensure<br />

towards<br />

you have<br />

the<br />

the<br />

goals.<br />

capital to<br />

cover all expenses including lost revenue<br />

in case a complete shutdown is<br />

required. Fund raising is less stressful<br />

before improvements begin and can<br />

prevent stalled projects.<br />

As you begin to implement your<br />

fixer upper plan, carry out tasks in an<br />

organized manner. Keep the project<br />

plan handy and follow it. If changes<br />

to the plan are required, go through a<br />

process to evaluate how the change will<br />

affect budget and planned milestones.<br />

Watching a home being refurbished<br />

may at times look out of control, but<br />

you can bet that there is someone<br />

closely monitoring each sub-project.<br />

Step back periodically and look at<br />

progress towards the goals.<br />

Perhaps a more profitable product<br />

set is desired. So, are production<br />

costs being reduced or more value<br />

added allowing a higher price for the<br />

end product? If a process overhaul<br />

is taking place, will it be easier to do<br />

business with the company?<br />

Finally, enjoy the change. The<br />

show’s final scene is the home owner<br />

reflecting on what they like best about<br />

their fixer upper. Do the same and<br />

include employees celebrating your<br />

new and improved business.<br />

Ted Saul is a Business Analyst that<br />

assists with Business Plans and Project<br />

Management. He holds a master certificate<br />

in project management and has<br />

earned his MBA from Regis University.<br />

Ted can be reached on LinkedIn,<br />

TedS787 on Twitter or emailing Ted@<br />

tsaul.com.<br />

by<br />

by<br />

Ted Saul,<br />

Steve Fillingim<br />

Sr. Staff Writer<br />

connect: Ted@tsaul.com<br />

The most dangerous<br />

poison is the feeling of<br />

achievement. The antidote<br />

is to every evening think<br />

what can be done better<br />

tomorrow.”<br />

Got Economic Development?<br />

Continued from page 1<br />

Here is what I’ve found:<br />

U.S. Economic Development<br />

Administration (EDA) fosters regional<br />

economic development efforts<br />

in communities across the nation.<br />

Through strategic investments that<br />

foster job creation and attract private<br />

investment, EDA supports development<br />

in economically distressed areas<br />

of the United States. They are hosting<br />

a National Conference on April 7-8,<br />

<strong>2016</strong> in Washington, D.C. https://www.<br />

eda.gov/<br />

California Association for Local<br />

Economic Development (CALED) is<br />

California’s premier economic development<br />

association. With more than 800<br />

members, it is one of the largest EDAs<br />

in the country. It teaches economic<br />

developers, local elected officials, and<br />

state representatives the value of economic<br />

development and how it is used<br />

to grow businesses, generate revenue<br />

to support community development<br />

programs, and retain and create quality<br />

jobs. CALED is hosting its 36th Annual<br />

Conference in South San Francisco<br />

April 26-28. http://www.caled.org/<br />

Governor’s Office of Business<br />

and Economic Development (GO-<br />

Biz) is a one-stop shop for the state’s<br />

job creation efforts. It is the lead agency<br />

for developing economic strategy and<br />

marketing of California’s businesses..<br />

The office focuses on attraction,<br />

retention and expansion of business<br />

services by helping with site selection,<br />

permit streamlining, regulatory hurdles,<br />

small-business assistance, international<br />

trade development and assistance with<br />

state governments. https://business.<br />

ca.gov/Programs.aspx<br />

California Community EDA<br />

(CCEDA) serves as a clearinghouse for<br />

information and action that advances the<br />

field of community economic development<br />

through training and continuing education,<br />

technical assistance, and advocacy<br />

on public policy. http://cceda.com/<br />

Riverside County EDA started in 1989<br />

with 20 employees and has grown to<br />

830, with an annual budget of $496<br />

million. EDA strives to create communities<br />

that are attractive, functional<br />

and safe; support a broad spectrum of<br />

business growth with access to a quality<br />

workforce; and provide residents with<br />

recreational and cultural activities.<br />

http://www.rivcoeda.org/<br />

Murrieta Innovation Center<br />

(MIC) supports new and innovative<br />

companies that are focused on Healthcare<br />

Technologies and Medical Devices.<br />

MIC hosts start-up and growing<br />

companies, provides resources through<br />

mentors and partners, and offers the<br />

support all young businesses need to<br />

grow. https://www.innovatemurrieta.<br />

org/<br />

Inland Empire Women’s Business<br />

Center (IEWBC) was formed<br />

to meet the unique needs of women<br />

business owners in the Inland Empire<br />

region. The IEWBC assists existing<br />

and aspiring women business owners<br />

to start and grow successful businesses.<br />

The program also provides targeted<br />

services to Latina business owners<br />

by providing services in English and<br />

Spanish. http://www.iewbc.org/<br />

Temecula Valley Entrepreneur’s<br />

Exchange (TVE2) is a business incubator<br />

and regional resource center that<br />

fosters business growth and economic<br />

vitality for entrepreneurs. TVE²’s<br />

objective is to assist and serve as a<br />

regional hub for technology start-up<br />

companies in Southwest Riverside<br />

County, connecting people and ideas<br />

with knowledge and resources. http://<br />

tve2.org/<br />

Economic Development Corporation<br />

SW California is a private/public<br />

partnership that promotes Southwest<br />

California regional economic development<br />

through business retention and<br />

development, job opportunities, and<br />

related economic growth. The EDC is<br />

dedicated to expanding the competitive<br />

position of the regional businesses in a<br />

global economy. http://edcswca.com/<br />

InSoCal CONNECT acts as a<br />

catalyst linking startups and technology<br />

companies with local government, universities,<br />

professional service providers<br />

and investors.. http://insocalconnect.<br />

greenrope.com/<br />

SCORE offers the nation’s largest<br />

network of free, expert business mentors.<br />

SCORE also conducts workshops<br />

throughout Riverside County and<br />

speakers for business events. https://<br />

inlandempire.score.org/<br />

~Ingvar Kamprad,<br />

IKEA founder


<strong>March</strong> <strong>2016</strong><br />

The Look of Success!<br />

Healthy<br />

Living<br />

by<br />

Tina Monique M. Gottlieb, deGroot D.C.<br />

Isn’t it true that we are sometimes the<br />

last to discover how we really appear?<br />

Now some may think that talking about<br />

dressing well and looking groomed is<br />

superficial, but I would beg to differ.<br />

Regardless of your features, weight, or<br />

stature you can always dress for success.<br />

Your goal is not to impress others<br />

but to affect you. Few people change<br />

their appearance without enhancing<br />

their self-esteem or setting new goals<br />

for themselves. When you take a few<br />

extra moments to get ready and put<br />

some effort into the clothing selection<br />

and hair preparation it automatically<br />

raises your self-esteem. You walk with<br />

more authority and confidence when you<br />

know you look good and it translates into<br />

positive action in every situation you<br />

come across.<br />

Most people simply dress the way<br />

they do out of habit and never think to<br />

make a subtle change in their appearance.<br />

I believe you certainly need to be your<br />

own person, but every now and then grab<br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

a fashion magazine at the grocery store<br />

or even an issue of Time or People.<br />

Look at what people are wearing and<br />

how hairstyles have changed. Even if<br />

you don’t copy looks straight out of a<br />

magazine just having an awareness of<br />

current trends gives you an awareness<br />

of what looks sharp and attractive.<br />

Many people say that they can’t<br />

afford to have nice clothing items or<br />

purchase new ones. However, in many<br />

cases someone with a small clothing<br />

budget can buy a simple and inexpensive<br />

wardrobe that can pass for pure<br />

sophistication. It’s a matter of making<br />

thoughtful selections. Doing some<br />

research with magazines and fashion<br />

blogs can help show you how to pick a<br />

winning wardrobe.<br />

Remember, trying to impress people<br />

will be a waste of time and energy<br />

unless you have first valued yourself.<br />

Make it a daily habit to evaluate what<br />

you look like and ask yourself “Am I<br />

dressed as the person I want to be?”<br />

Also, do something each week to improve<br />

your appearance and you will<br />

build confidence in who you are and<br />

what you reflect.<br />

Monique deGroot is the owner of<br />

Murrieta Day Spa which is located at<br />

41885 Ivy St in Murrieta. For more<br />

information on the holiday packages,<br />

call (951) 677-8111.<br />

27


THE VALLEY BUSINESS JOURNAL<br />

28 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

Restaurant Guide<br />

$195 per month (with 6 month commitment) •$175 per month (with 12 months commitment)<br />

Don’t miss this opportunity. Call (951) 461-0400 to reserve your spot today! Space is limited.<br />

Local Talent Performances<br />

Kenny Rice<br />

See dates & live performances at<br />

www.kenricemusic.com<br />

available for private parties<br />

Every Monday Vail Ranch Steak House 5-9 pm<br />

Every Wednesday Texas Lil’s 7 pm<br />

Friday, <strong>March</strong> 4 Canyon Lake Country Club 7 pm<br />

Friday, <strong>March</strong> 11, 18, 25 Vail Ranch Steak House 5 pm<br />

Saturday, <strong>March</strong> 5 D’Canters 7 pm<br />

Sunday, <strong>March</strong> 13, 20, 27 Ponderosa Steak House 4 pm<br />

Thursday, <strong>March</strong> 17 Menifee Lakes Country Club 5-9 pm<br />

Adler, Blackburn<br />

& Quint<br />

Saturday <strong>March</strong> 5 Leonesse Winery 5:30-8:30<br />

Sunday, <strong>March</strong> 6 Renzoni Winery 1-4 pm<br />

Sunday, <strong>March</strong> 13 Callaway Winery 6-8 pm<br />

Tuesday <strong>March</strong> 15 Nonno’s in Murrieta 6:30– 9:30 pm<br />

(with Tim Moyer)<br />

Sunday, <strong>March</strong> 27 Callaway Winery 6-8 pm<br />

Paula Arlich<br />

Saturday, <strong>March</strong> 19 Anthony’s 6-8:30 pm<br />

Sunday, <strong>March</strong> 20 Vail Ranch Steakhouse 5-9 pm<br />

Tuesday, <strong>March</strong> 22 Anthony’s (duo with Kristina) 6-9 pm<br />

Thursday, <strong>March</strong> 24 Vail Ranch Steakhouse 5-9 pm<br />

Friday, <strong>March</strong> 25 Vail Ranch Steakhouse 5-9 pm<br />

Sunday <strong>March</strong> 27 Vail Ranch Steakhouse 5-9 pm<br />

Thursday, <strong>March</strong> 31 Vail Ranch Steakhouse 5-9 pm


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

Restaurant Guide<br />

29<br />

Reality Rally Returns 6th Annual Reality Rally – April 7-9<br />

More than 100 reality TV stars from<br />

over 50 television programs headed to<br />

Temecula<br />

Led by reality television show<br />

personality Gillian Larson (“Survivor:<br />

Gabon”), throngs of volunteers are<br />

plotting the sixth edition of Reality<br />

Rally, set for April 7-9 which is part<br />

“Amazing Race” style game, part fun<br />

and conducted completely to benefit<br />

Michelle’s Place, Breast Cancer Resource<br />

Center.<br />

More than 110 reality television<br />

stars from more than 50 television<br />

shows will converge on Temecula, CA<br />

for fundraising parties to offer Press<br />

coverage, to mingle with the public,<br />

compete in the race game and the Reality<br />

Rally festival which will include<br />

a Celebrity Chef’s Showcase.<br />

Summarized schedule:<br />

• The event kicks off with the Red<br />

Carpet Celebrity Parade of Stars and<br />

Feeling Lucky Casino Fundraiser at<br />

5 p.m. Friday night at Wilson Creek<br />

Winery where Press and ticket holders<br />

can mingle with the celebrities, enjoy<br />

Hors d’oeuvres and participate in the<br />

casino night fun.<br />

• The entire Saturday event is Live<br />

Streamed for the world to watch their<br />

favorite Reality TV Stars raise funds<br />

for charity.<br />

• At 9:30 a.m. Saturday morning, teams<br />

comprising of three members of the<br />

public and one reality star will converge<br />

on the steps of Temecula City<br />

Hall and subsequently flood onto the<br />

streets in a race to complete a series<br />

of challenges at checkpoints. The<br />

public is invited to follow along with<br />

the game.<br />

• From 4 to 9 p.m. Saturday, Temecula<br />

City Hall Square will be filled up for<br />

the Reality Rally Festival.<br />

• The reality stars will be available for<br />

autographs at the meet and greet from<br />

4 to 6 p.m. and autograph books are<br />

for purchase.<br />

• Also starting at 4 p.m. is the Kidz<br />

Challenge Checkpoint Games Zone<br />

where children will have the opportunity<br />

to play a mini ‘Amazing Race’<br />

game of their own. There will be festival<br />

fun and games, photo stations,<br />

birds and animals on display, live<br />

stream interviews..<br />

• Starting at 7 p.m., celebrity chefs<br />

(‘Hell’s Kitchen,’ ‘Chopped,’ ‘Cutthroat<br />

Kitchen,’ ‘MasterChef’) will<br />

compete in the third annual Celebrity<br />

Chefs Showcase. Three chefs will pair<br />

up randomly to compete against the<br />

other teams of chefs until a winner is<br />

crowned.<br />

Reality Rally is most certainly an<br />

opportunity for Press and fans of reality<br />

television shows to get up-close and<br />

personal with their favorite personalities,<br />

but it is also an opportunity to support<br />

those who are fighting for their lives<br />

against breast cancer. For more information<br />

on Michelle’s Place, a non-profit<br />

organization whose mission is to provide<br />

emotional and educational support to<br />

those touched by breast cancer and to<br />

facilitate breast health care services, visit<br />

Michelle’s Place website.<br />

For more information, event flyers<br />

and highlight video on Reality Rally,<br />

please visit www.RealityRally.com.


THE VALLEY BUSINESS JOURNAL<br />

30 www.TheValleyBusinessJournal.com<br />

<strong>March</strong> <strong>2016</strong><br />

“Books are the training weights of the mind.”<br />

-Epictetu<br />

“My best friend is a person who will give me<br />

a book I have not read.”<br />

~Abraham Lincoln<br />

sA book is a device to ignite the imagination.”<br />

~Alan Bennett<br />

Book Review<br />

“How to Think Like Einstein”<br />

by Scott Thorpe<br />

Right in front of your<br />

nose.<br />

That’s where you usually<br />

find the solution to sticky<br />

problems: always right there,<br />

where you weren’t necessarily looking.<br />

This time, though, there’s no<br />

easy answer, no matter how much<br />

you ponder and pick but if you read<br />

the new book “How to Think Like<br />

Einstein” by Scott Thorpe, you<br />

could become a genius at things<br />

like this.<br />

Ever since revealing his Theory<br />

of Relativity in 1905, Albert<br />

Einstein’s held a special place in<br />

science, history, and culture. E =<br />

mc2 and Einstein = genius.<br />

That was true in the early<br />

years of Einstein’s career: fresh<br />

out of university, he was alight<br />

with “truly revolutionary thinking”<br />

but, alas, the fire waned<br />

as he got older. “He was still<br />

brilliant,” says Thorpe, but Einstein<br />

didn’t do the kind of work he did<br />

when he was a lad. Thorpe blames<br />

Einstein’s growing knowledge and<br />

his decreasing willingness to “break<br />

the rules.”<br />

And that, Thorpe says, is what<br />

made Einstein so darn smart: he<br />

was happy to ignore conventional<br />

wisdom and get out of “rule ruts.”<br />

Though we are trained to heed rules<br />

in life and in work, breaking them, he<br />

claims, is the “universal principle”<br />

for thinking like a genius.<br />

Wrestling with the unsolvable<br />

starts with writing the problem as a<br />

statement that “focuses your mind.”<br />

Identify why you want the problem<br />

solved and what you’ve already tried<br />

to do. What are the “rules” that might<br />

govern this issue?<br />

Once you’ve identified the problem,<br />

“create a better one” by “resizing”<br />

the conundrum, making it<br />

simpler, and changing your attitude<br />

towards it. Try to look at it differently,<br />

then write it down again.<br />

Journal your ideas, and remember<br />

that there are no “bad ideas”<br />

when problem-solving. Learn methods<br />

to escape those irksome rule ruts.<br />

Know how to bust rules and “ignore<br />

inconvenient facts.” And finally,<br />

keep in mind that “Mistakes are<br />

essential to growing ideas.” Don’t<br />

make them on purpose but don’t<br />

discount them, either.<br />

Sometimes, it’s too easy to get<br />

too close to a problem, which makes<br />

it impossible to get past the issue. “How<br />

to Think Like Einstein” might help. And<br />

then again, it might not.<br />

I thought it odd that author Scott<br />

Thorpe puts the gist of his entire book<br />

on the bottom of the very first page:<br />

“…you’ve got to break the rules.” You<br />

know everything you need to know right<br />

there; what follows is just enhancement<br />

for those six words. It also struck me<br />

that problem-solving often doesn’t have<br />

the luxury of time, of which Thorpe’s<br />

process demands a fair amount.<br />

Readers do receive a nicely-varied,<br />

well-researched wealth of interesting<br />

illustrative anecdotes, but they were<br />

more entertaining than helpful in the<br />

immediate raison d’être of this book.<br />

I think there’s goodness here – in<br />

particular, an entire chapter of group<br />

exercises for breaking out of the “rule<br />

ruts” - but past that, help is going to take<br />

some serious digging.<br />

Indeed, the solutions you’ll find in<br />

“How to Think Like Einstein” are not as<br />

plain as the nose on your face.<br />

Though we are trained to<br />

heed rules in life and in work,<br />

breaking them, he claims, is the<br />

“universal principle” for thinking<br />

like a genius<br />

©2015, Sourcebooks $16.99 / $22.99 Canada 272 pages


<strong>March</strong> <strong>2016</strong><br />

THE VALLEY BUSINESS JOURNAL<br />

www.TheValleyBusinessJournal.com<br />

31<br />

TVCC Announces 50th Annual Awards Gala Winners<br />

In partnership with Abbott Vascular and Pechanga Resort & Casino, the<br />

Temecula Valley Chamber of Commerce hosted their 50th Annual Awards Gala<br />

on February 20th, <strong>2016</strong>. Each year the Temecula Valley Chamber of Commerce<br />

honors exceptional businesses, service/charitable organizations, and individuals<br />

with the title of Business Service/Charitable, Valley Young Professional, and<br />

Citizen of the Year, during the annual Awards Gala. Temecula Valley Chamber<br />

of Commerce members nominated businesses, and individuals they felt to be<br />

outstanding in their service to the community, business values, and leadership.<br />

Winners of the 50th Annual Awards Gala are as follows:<br />

2015 Bronze Business of the Year: Exit Alliance Realty<br />

2015 Sterling Business of the Year:<br />

Southwest Riverside County Association of Realtors<br />

2015 Gold Business of the Year: John Hine Temecula Mazda Subaru<br />

2015 Platinum Business of the Year: Southwest Healthcare System<br />

2015 Ruby Service Charitable Organization of the Year:<br />

Rancho Damacitas Children & Family Services<br />

2015 Emerald Service Charitable Organization of the Year:<br />

Jacobs House<br />

2015 Valley Young Professional of the Year:<br />

Emily Falappino, Grapeline Wine Tours<br />

2015 Citizen of the Year:<br />

Julie Ngo, Julie Ngo Agency State Farm Insurance<br />

2015 Chairmans Choice:<br />

Brian Connors, Southwest Healthcare System<br />

2015 Ambassador of the Year:<br />

Liza Vega Tallman, Novell & Novell Counseling Services<br />

Lifetime Achievement Award:<br />

Stan Harter<br />

2015 Welty Tourism Award:<br />

Gillian Larson, Reality Rally<br />

Thank you to our Sponsors:<br />

Title Sponsor – Abbott Vascular<br />

Premier Sponsor - Pechanga Resort & Casino<br />

Program Sponsor - Securitas Security Services USA, Inc.<br />

Photography Sponsor- Southwest Healthcare System<br />

Affiliate Sponsors- Gosch Ford and Temecula Valley Hospital<br />

Community Sponsors -<br />

Corner Bakery Café and Mercedes Benz of Temecula<br />

Audio Visual Sponsor – Star Way Productions<br />

For more information about the event contact Director of Special Events,<br />

Jennifer Cloud at jennifer@temecula.org, Director of Public Relations,<br />

Anneke Peckham at anneke@temecula.org or call 951-676-5090.


www.TheValleyBusinessJournal.com<br />

THE VALLEY BUSINESS JOURNAL<br />

32 <strong>March</strong> <strong>2016</strong>

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