and Music

101
differentiate our content, services and consumer products, we seek to develop the most creative,
innovative and profitable entertainment experiences and related products in the world.
Microsoft: At Microsoft, we work to help people and businesses throughout the world realize
their full potential. This is our mission. Everything we do reflects this mission and the values
that make it possible
TED: Spreading Ideas.
Make-A-Wish: We grant the wishes of children with life-threatening medical conditions to
enrich the human experience with hope, strength and joy.
Doctors without Borders (Médecins Sans Frontières) works in nearly 70 countries providing
medical aid to those most in need regardless of their race, religion, or political affiliation.
NPR (National Public Radio): To work in partnership with member stations to create a more
informed public – one challenged and invigorated by a deeper understanding and appreciation
of events, ideas and cultures.
Business Environment
This section takes an in-depth look at the market or who the customer is and what the
competition is like. As it sets the stage for the potential success of the business it is arguably
the core of the business plan. Importantly, it gives you an opportunity to develop your
knowledge of the market you intend to serve. It also provides investors and other stakeholders
with confidence that you understand your market and demonstrates that the market is large
enough and has sufficient potential to justify investing in the business.
A good market analysis will cover areas such as the size of the market (both in terms of volume
and value), trends guiding the evolution of the market, the various different market segments,
the customer and the competition.
Market size
Assessing the size of the market can be a difficult task but it is usually possible to figure out a
ball-park figure. There may be sources such as newspapers and industry-specific publications
available that may help you gauge the market size. You may also be able to rely on your own
observations if you have in-depth and personal knowledge and experience as well as on the
knowledge of other people involved in the market.
Market trends
Although it is impossible to accurately predict the future, certain trends can indicate the
direction that the industry is taking and what sort of challenge and opportunities the business is
likely to encounter in the future. Technology, the regulatory environment, demographics are all
examples of dynamic influences that are constantly changing and that heavily influence the