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108<br />

Financial information produced to support a new venture usually relies on a combination of<br />

sources:<br />

Accurate data<br />

Assumptions<br />

Your own estimation<br />

A good underst<strong>and</strong>ing of financial statements <strong>and</strong> financial data is crucial at all stages of an<br />

enterprise, including start-up, <strong>and</strong> is the part of the business plan that investors <strong>and</strong> banks will<br />

scrutinise most closely.<br />

The importance of business accounting<br />

In order to assemble financial statements <strong>and</strong> to be able to analyse your financial data it is<br />

important that you adopt good accounting practices. These are also important in order to<br />

calculate tax due to Revenue <strong>and</strong> it is a legal requirement to keep accurate accounting records<br />

for up to 5 years. It is possible to run a simple business using the following three ledgers:<br />

1. Sales ledger,<br />

2. Purchase ledger,<br />

3. General ledger (containing summary information about sales, purchases, assets <strong>and</strong><br />

liabilities).<br />

Many businesses will make use of business accounting software. Popular accounting software<br />

packages for SMEs (or ‘small <strong>and</strong> medium-sized enterprises’) are produced by IT companies<br />

such as Sage, Intuit <strong>and</strong> Pegasus.<br />

Financial statements<br />

Financial statements are general purpose, external financial statements prepared according to<br />

generally accepted accounting principles.<br />

Profit <strong>and</strong> Loss statement<br />

Also referred to as the ‘P&L’, the Profit <strong>and</strong> Loss statement is one of the major financial<br />

statements used by business owners along with the Balance Sheet <strong>and</strong> the Cash Flow Statement.<br />

The P&L lists the company’s total income <strong>and</strong> total costs. It then subtracts these costs from<br />

income to calculate net profit, the actual amount of money the company has made for the period<br />

covered. This figure is commonly referred to as the ‘bottom line’ <strong>and</strong> is a good indicator of how<br />

well the business is performing.<br />

Profit <strong>and</strong> Loss statements are generally prepared at regular intervals, e.g. monthly, quarterly<br />

<strong>and</strong> annually. They show what profit or loss was made during the period covered. When looking<br />

at P&Ls over several periods, management gets a good picture of the financial health of the<br />

business <strong>and</strong> can use this information to make future assumptions <strong>and</strong> projections.

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