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CARTOONS BY CHRIS BRITT

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– CREDIT UNIONS –<br />

While banks may be difficult to work with, credit unions can be much more amenable<br />

to working with small businesses. Credit unions are not-for-profit; their profits are<br />

invested back into the institution or paid out to shareholders/members in the form of a<br />

dividend. Since they don’t pay<br />

state or federal taxes, they may<br />

charge lower interest rates and<br />

have more favorable terms than<br />

larger banks.<br />

Because you are a member<br />

and shareholder, not just a<br />

customer, your credit union may<br />

be more interested in investing<br />

in your enterprise. Credit unions<br />

are based around a singular<br />

I have a game plan. I just don’t have a game.<br />

customer base with a shared<br />

interest – such as working for<br />

the same company, being in the same community or serving in the armed forces. Nearly<br />

90 million Americans are members of a credit union and credit unions hold more than<br />

$615 billion in savings. Worldwide, there are more than 46,000 credit unions with about<br />

172 million members.<br />

HOW DOES IT WORK?<br />

Credit union loans are among the most competitive loans available. They tend to<br />

keep their rates and fees lower than average market rates and their qualification terms<br />

are usually more flexible. What’s more, they take a less standard approach to qualifying<br />

potential borrowers. Instead of an automatic “yes” or “no”, they may take a more<br />

personal approach when making a decision on your loan, especially if they know you as<br />

a customer.<br />

9

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