CARTOONS BY CHRIS BRITT

Startup Wisdom Reviews . . .
If you’re a business person — or thinking of
becoming a business person — StartUp Wisdom
is an indispensable guide to the most important
potential sources for the capital you will need. In
concise, fun-to-read prose, with clever illustrations,
Forman and Tampien will quickly bring you up to
speed on the best 27 capital-raising tools out there.
Two hours of reading will probably get you two
years of funding.
Michael H. Shuman
Author of The Local Economy Solution
and Local Dollars, Local Sense
Forman and Tampien have the experience of being
entrepreneurs and advocates of entrepreneurship
for more than a half a century. Yet their
strategies are fresh and creative for modern day
entrepreneurs. Startup Wisdom offers invaluable
options to entrepreneurs everywhere. With small
business activity increasing, their advice is spot on.
Anyone involved with entrepreneurs or looking to
start a new business should read this informative
and entertaining welcome addition to the startup
literature.
Jack Schultz
Author, BoomTown USA: 7 ½ Keys to
Big Success in Small Towns
and Founder and CEO of Agracel, Inc.
This is a must-have book for students who aspire
to be entrepreneurs! I often find that students don’t
pursue their business ideas because they can’t
see past the traditional models of funding that so
often preclude them. This timely book is filled with
examples of creative solutions that will get them
leaping over the financial hurdles.
Anne Nelson
Business and Entrepreneurism Instructor
at Walla Walla Community College
owner of Drawn2Solutions and
Infinite Creativity Consultants
Small businesses have a challenging job getting
their business up and running, even before
thinking about financing. In Startup Wisdom,
Forman and Tampien decipher the baloney and the
acronyms and give entrepreneurs — and would-be
entrepreneurs — what they have needed most:
Direct, practical and honest advice on where to find
money.
Mark Barbash
Strategic Advisor Council of
Development Finance Agencies
Forman and Tampien provide practical advice on
the most common question I get when I mentor
entrepreneurs — financing the venture. They cover
just about every method that’s practical, along with
helpful advice on the tradeoffs and how to proceed.
It’s destined to be a “read this” book for aspiring
entrepreneurs.
David Giuliani
US Small Business Person of the Year
National Entrepreneur of the Year for
Manufacturing
The need for more small businesses in our society
is great; the propensity of our civilization to fund
them is shrinking. Startup Wisdom covers 27 nontraditional
ways ordinary citizens can raise
the money to start a business. Who knew there
were 27 possibilities? Forman and Tampien have
provided information that fills a critical need
and have done it succinctly and cleverly. While
most books on raising money are tuned to high
tech start-ups and their rarified funders, Startup
Wisdom gives you a down to earth analysis of all
the ways to get funding, including some I had
never considered.
Gifford Pinchot
Author of Intrapreneuring and
co-founder of the first school to offer an
MBA in Sustainable Business
Identifying trustworthy capital for startups has
long been an art, not a science. Serendipity and
ideal connections were frequently required.
Forman and Tampien are revealing the proven
tools that now can help people navigate the
financial opportunities and sinkholes of funding
a business. You will find hard earned counsel,
gained from veterans in the marketplace, from this
timely book.
Marc Nager
Startup Weekend Co-Founder
Former CEO UP Global
Entrepreneur in Residence, Techstars