Truckload Authority - Winter 2014/15

TALK
A QUICK LOOK AT IMPORTANT TCA NEWS
Winter Edition | TCA 2014-15
Talking TCA
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TALK
Brad Bentley Named President
A QUICK LOOK AT
IMPORTANT TCA NEWS
Trucking industry veteran Brad Bentley
is the new president of the Truckload
Carriers Association.
He was named to the position in
September following an exhaustive search
by a special TCA task force — led by
current TCA Chairman Shepard Dunn
— consisting of six TCA officers, two past
chairmen and one member truckload carrier.
“Brad has been around trucking
most of his professional career and
has relationships with industry folks all
over the country,” Dunn said. “His vast
knowledge of the issues that we face
as an industry will come in handy as he
learns to manage a membership-driven
association. His desire to provide value
to all relationships is why he gets up in
the morning before everyone else does.
Brad is very focused on what his goals
are both personally and professionally
and those goals aligned very well with
TCA and its membership.”
A University of Alabama graduate with
a degree in broadcast journalism, Bentley
has worked in the trucking industry
since 1988. He spent six years in driver
recruitment advertising sales, followed by
15 years as a trucking publisher, before
becoming the editorial director for Randall-
Reilly recruiting in 2008.
“Despite the number of people in our
industry, I’ve always viewed trucking
as a close-knit community. I’ve found
the other trucking associations in the
Washington area to be very welcoming,
and I am beginning to form alliances
and partnerships,” Bentley said. “I plan
to focus on creating more value for our
members and establishing a culture to
attract more people to TCA. After working
for 25 years in our industry, I am excited
to be in a position where I can make a big
impact, and I am ready to move forward.”
Bentley has been active in TCA, most
recently serving as co-chair of the Image
and Communication Policy Committee. He
is also a member of the Board of Directors
as well as the Recruitment & Retention
Human Resources Committee. He has
played a role in the behind-the-scenes
development of several of TCA’s signature
activities, including helping to formalize
TCA’s partnership with Wreaths Across
America, introducing TCA to organizers of
the U.S. Capitol Christmas Tree project,
and promoting the Highway Angel program
on a regular basis throughout the years.
Bentley is also active on the
Commercial Vehicle Training Association’s
Marketing Committee and the American
Trucking Associations’ Communications
and Image Policy Committee. While at
Randall-Reilly, he developed the Mike
O’Connell Memorial Trucking’s Top
Rookie Program.
TCA Supports Image Campaign
The Truckload Carriers Association
will be supporting the Trucking Moves
America Forward (TMAF) image campaign
with a $25,000 cash donation each year
for the next five years.
In addition, the commitment includes an
in-kind TCA co-branding effort in its work
with Wreaths Across America and the U.S.
Capitol Christmas Tree.
TCA and TMAF logos appeared on
boxes of wreaths that were laid on
the graves at participating veterans’
40 Truckload Authority | www.Truckload.org TCA 2014-15