The Agency Marketer's Guide To Career Development

Whether you’re new to agency life, or have worked in agencies for years, you may
well have moments where you wonder if you’re in the best role for you.
Perhaps life as a planner seems more up your street, or you’re secretly jealous of the
web developers. Maybe you’re a copywriter who would be much better suited to
project planning and account management. You can never be sure until you’ve walked
in the shoes of someone in that role.
So, here we’ve done the next best thing and pulled together the typical tasks required
in the most common marketing roles, and the skills that are vital to succeeding in
each one
ACCOUNT MANAGEMENT
This role involves a lot of plate spinning,
so you must be organised, detail-oriented,
cope well under pressure and work well
in a team. You’re the bridge between your
creative team and the client, so must be able
to clearly translate what the client wants.
You’re also responsible for bringing projects
in on time, on budget and to a high quality.
Bravery is required! You must be able to tell
people who aren’t performing and be honest
with clients when things aren’t going well.
And you must be prepared to work late and
motivate the team during tough projects.
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The Agency Marketer’s Guide to Career Development
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