The Agency Marketer's Guide To Career Development

You’ve built up a great range of marketing skills, so where best to use them when
you’re trying to land your dream job than on yourself?
You need to deliver a seamless experience to potential employers who want to get to
know more about you, just as you would for your client or business product/service.
This spans from your first point of contact – the cover email – right through to the
finer details about yourself – your portfolio and LinkedIn presence.
Here are four steps to increase your chances of making it into the shortlist of your
dream role.
your cv
It’s easy to simply update your CV with your latest role and leave it at that, but it’s a
good idea to go back and review your CV every once in a while to make sure it’s still at
it’s best. A few tips include:
LENGTH - no more than two pages. Specific qualifications, experience and accolades
should be summarised but the finer details left for further discussion in the
interview... give the recruiter a reason to want to meet you to find out more! They
see lots of CVs every week, so think about how you can get their attention and make
yours stand out.
your profile - start your CV with a short summary (elevator pitch) about yourself.
Keep this to one paragraph and it should cover your skills (be sure to highlight your
technical skills as well), your character, and what you’re looking for in your next role.
Recruiters will initially scan a CV, looking for relevant brands that you have worked
on, sector specific experience as well as technical skills. They will also be looking for
candidates who have shown a good length of service at a company. Employers are
nervous of people who regularly move role, as they will be investing a large amount of
time and money in training and molding you into the right employee for them.
More information – include links to your online portfolio, relevant social media handles
and LinkedIn page if you have them, so recruiters can find out more about you
organically.
VISIT OUR INVOKE B2B MARKETING BLOG
The Agency Marketer’s Guide to Career Development
18