The Agency Marketer's Guide To Career Development

WEB DEVELOPMENT
Are you interested in what it takes to build websites,
microsites, and even mobile apps? Then this might
be a route for you. But it goes beyond the ability
to code. You need to have a good grasp of user
journeys and what makes a good online or mobile
app experience. You need to understand mobile
optimisation, cross-platform functionality and how
to make a website or app responsive. It’s no walk
in the park, but once you have built up the skills,
you have a world of opportunity at your feet. You’ll
need a lot of patience and the ability to work to
tight deadlines – but it’s worth it.
VIDEO + ANIMATION
The rise in digital and content
marketing is seeing a huge
increase in video. A range of
skills are needed here, from
camera operating, to postproduction
and animation or
computer graphics.
It’s a time-intensive role – be
ready for early starts, lots of
traveling to on-location shoots
and working late to render
footage. But it’s a creative and
rewarding role, and with a
wealth of opportunity unlikely
to run dry.
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The Agency Marketer’s Guide to Career Development
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