The Agency Marketer's Guide To Career Development

Whether you’ve just been promoted or have moved to a new agency, you’ll want to
get off to a good start and set the tone for this new stage in your career.
Here’s what we recommend:
Meet all of your client contacts face to face within six weeks
Your role is all about relationships, so meeting clients as soon as possible should
be non-negotiable. Not only will this help you to understand them and ask them
important questions, but it will help alleviate any fears they might have over someone
new taking on their account.
Know your client’s proposition inside-out
This should go without saying, but in reality it’s easy to get swept away in endless
meetings and to-dos and miss the big picture. But without it how can you steer your
team and guide the client in the right direction? Find out who your key contacts
are, what their priorities are and how you can help them deliver what they need to.
Check them out on social media and take the time to ask team member about their
experiences with each contact – all of this will add context to your conversations and
help you understand what makes them tick.
Find out what a win looks like
Spend time with your line manager to find out what success looks like to them and
the agency in general. For example, there might be a particular company that CEO
wants to have on their books, is there anything you can do to help?
Get up to speed on previous agency projects
What are the most common projects the agency works on? Which ones were
particularly successful and unsuccessful? What are the agency’s aspirations with your
new client?
Find out what your client’s aspirations are
What project have they always dreamed of running but never been able to get off the
ground. What awards would they want to win…how can you help them to achieve
their professional aspirations?
Be willing to adapt your style
Rather than taking the reins and expecting the team to change the way they work
in order to suit your style, a good leader is confident enough to allow the team to
work the way they work best, and to adapt to that style themselves when required.
Getting your team (including creative, data and sales as well as client services) to
trust and want to work with you is critical if you want to avoid dramatic scenes and
misunderstandings. Your attitude will determine how well you can do this. Are you
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The Agency Marketer’s Guide to Career Development
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