The Agency Marketer's Guide To Career Development

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the agency-side marketer The marketing agency is often seen as the fresh, creative, fast-paced alternative for people who are passionate about pure marketing. You can learn a lot quickly, meet lots of people and win awards. To be effective, you need to function as an outsourced marketing team for your client. You need to understand their proposition just as well, if not better, than they do. Sticking to tight budgets and getting the rest of the team to deliver high-quality work to a tight deadline is what agency work is all about. And when it goes wrong (which it will every now and then), it’s your job to explain overruns and missed deadlines to the client – which makes relationship-building key. You need to be able to have honest conversations with your clients around budgets, timeframes and what’s doable and what’s not. And if you think everyone works in harmony within an agency, think again! Things can get sticky very quickly when managing copywriters, designers, web developers and junior account managers, especially when they disagree with each other or the client. Getting the client to create a clear, well-thought-out brief for these teams to work to is vital if you want to avoid pain further down the line. It’s also worth remembering that agencies charge by the hour, so if a particular job has five hours allocated to it, you need to get it done in five hours. This can be a challenge if you consider yourself a perfectionist or if you prefer to work slowly or discuss things in great detail before starting the work. You need to be able to make decisions quickly, using the information you have, and then execute flawlessly. Agency-side marketers are measured on client satisfaction scores, campaign quality, team leadership ability and campaign success. It’s a tricky role that requires a strong backbone and good plate-juggling skills. Are you a curious multitasker with a knack for teamwork and tight deadlines? VISIT OUR INVOKE B2B MARKETING BLOG The Agency Marketer’s Guide to Career Development 3
Chapter 2 B2B or B2C Marketing? 4
Page 1 and 2: The Agency Marketer’s - Guide to
Page 3 and 4: Table of Content 1 AGENCY VS. in-ho
Page 5: Whether you’re part of an in-hous
Page 9 and 10: should you make a move? If you’re
Page 11 and 12: Whether you’re new to agency life
Page 13 and 14: WEB DEVELOPMENT Are you interested
Page 15 and 16: Chapter 4 Are you a marketing gener
Page 17 and 18: Chapter 5 should you stay or should
Page 19 and 20: Or should you stay? It isn’t alwa
Page 21 and 22: You’ve built up a great range of
Page 23 and 24: cover letter email No one writes a
Page 25 and 26: a guide to buiding the two-way rela
Page 27 and 28: Chapter 8 interview re:charge 24
Page 29 and 30: 4. Body language 101 You may know a
Page 31 and 32: Whether you’ve just been promoted

The Agency Marketer's Guide To Career Development

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