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The Agency Marketer's Guide To Career Development

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cover letter email<br />

No one writes a cover letter anymore – this has evolved to be a short summary email<br />

to which you attach your CV. As with everything above, keep it short and concise.<br />

People are busy, and online and social media means we are used to consuming bitesized<br />

pieces of information. So write a to-the-point paragraph detailing why you are<br />

applying for the role, why you think you are the right person and the skills you could<br />

bring to the post. Remember, they can find out more in your CV and on your LinkedIn<br />

profile and / or portfolio, so don’t feel you have to write everything here.<br />

Above all else, make sure each of these areas is consistent and ties together. If you’re<br />

looking to move into a more digital-focused role, for example, make sure your CV,<br />

portfolio, LinkedIn profile and the posts you make online are angled toward the<br />

digital arena.<br />

By painting a consistent, relevant and up-to-date picture of yourself you give potential<br />

recruiters the confidence that you are worth investing their time in. Once you secure<br />

that all-important interview it’s down to you and you alone to win them over... don’t<br />

let these crucial steps before that point let you down.<br />

VISIT OUR INVOKE B2B MARKETING BLOG<br />

<strong>The</strong> <strong>Agency</strong> Marketer’s <strong>Guide</strong> to <strong>Career</strong> <strong>Development</strong><br />

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