The Agency Marketer's Guide To Career Development
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Table of Content<br />
1<br />
AGENCY<br />
VS. in-house (p.1)<br />
<strong>The</strong> in-house marketer<br />
<strong>The</strong> agency-side marketer<br />
2<br />
A few different things<br />
Should you make a move?<br />
4<br />
Being a marketing generalist<br />
Being a marketing specialist<br />
6<br />
HOW<br />
8<br />
Interview<br />
B2b or b2c marketing? (p.4)<br />
Which is better, business marketing<br />
or consumer marketing?<br />
A lot in common<br />
Are you a marketing<br />
generalisT or specialist? (p.12)<br />
It’s time to<br />
market yourself (p.17)<br />
How to make an introduction<br />
re:charge (p.24)<br />
Seven surefire steps to take to<br />
ensure you’re as best prepared as<br />
can be for that big moment…<br />
9<br />
Advice<br />
for settling into your<br />
new agency marketing role (p.27)<br />
3<br />
which agency role<br />
suits you best? (p.7)<br />
Account management<br />
Art direction and design<br />
Planning and content<br />
Web development<br />
Video and animation<br />
Business development<br />
5 Should you stay at your current<br />
agency for the long haul?<br />
7<br />
to work with<br />
your recruitment<br />
consultant (p.21)<br />
A guide to building the<br />
two-way relationship<br />
- Grow your network in an instant<br />
- Invest your time – it’ll be worth it<br />
- Valuable advice<br />
- Keep front of mind<br />
SHOULD I STAY OR<br />
SHOULD I LEAVE? (p.14)<br />
Should you move to upskill?
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