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The Agency Marketer's Guide To Career Development

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4. Body language 101<br />

You may know a lot of this but we’re creatures of habit so<br />

reminders always help. That first impression – it’s true that<br />

you form an opinion about someone in the first couple of<br />

seconds of meeting them! So a warm smile, eye contact and<br />

a firm handshake are vital. When they ask you how your<br />

journey or morning went, ask them a question back. It’s a<br />

good ice breaker and will help ease your nerves to get them<br />

talking about themselves. Once you’re in the interview room,<br />

remember to sit up straight and keep good eye contact. Try not<br />

to fidget or play with your hair, necklace, tie etc. And maintain<br />

a relaxed, open posture, so avoid crossing your arms and legs;<br />

keep your hands on the table or have a notebook out and a pen<br />

in hand if it helps you to relax.<br />

5. Don’t over talk!<br />

Just answer the question and then stop for the interviewer to<br />

respond. It’s too easy to chatter away to fill any awkward void,<br />

but you risk ruining a good answer or repeating yourself, which<br />

can make the interviewer feel you lack confidence.<br />

6. Make sure you can back up any big claims you make<br />

If you’re worried about your mind going blank during the<br />

interview then make a list of your best achievements in the<br />

back of your notebook so you can refer to then if you need to.<br />

7. “Do you have any questions…?”<br />

<strong>The</strong> signal that the interview is coming to an end, and where<br />

we all naturally breathe a sigh of relief… but this is in fact one<br />

of the most crucial parts of the interview! Don’t make the<br />

mistake of asking about the holiday package, pension scheme<br />

or the salary. Ask intelligent questions, like how the company is<br />

approaching certain changes in the market / industry, or how<br />

they think your skillset could help add value to the company.<br />

Make sure you prepare some questions before you go into the<br />

interview.<br />

With this preparation, all you can do now is be yourself. Be honest, don’t be afraid to<br />

let a little nervousness show through, and don’t try and be someone you’re not. You’ll<br />

be working with these people every day should you be successful, so they need to<br />

know the real you from the start.<br />

Good luck!<br />

VISIT OUR INVOKE B2B MARKETING BLOG<br />

<strong>The</strong> <strong>Agency</strong> Marketer’s <strong>Guide</strong> to <strong>Career</strong> <strong>Development</strong><br />

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