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Call center<br />
Call center<br />
Winkelvloer<br />
Shop floor<br />
Omnichannel<br />
The customer comes first!<br />
Experience center<br />
Website<br />
<strong>Lifestyle</strong> <strong>for</strong> <strong>pets</strong> follows an omnichannel strategy: continuity of<br />
experience is integral and the customer always comes first.<br />
The omnichannel approach ensures that, regardless of the<br />
channel, customers enjoy the finest experience. This means<br />
that appearance, content and perception are optimised across<br />
devices.<br />
Social media<br />
Webshop<br />
An omnichannel is much more than either a physical store or<br />
online shop. It’s about offering the customer what he needs<br />
when he needs it, with maximum convenience and service.<br />
One day the customer prefers shopping online, because at<br />
that moment it’s the faster and more efficient way to shop.<br />
But the next day the customer’s journey might start with<br />
seeking in<strong>for</strong>mation online be<strong>for</strong>e resulting in a visit to the store<br />
because he wants personal advice about this purchase.<br />
Events<br />
Smartphone<br />
10<br />
11
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