Lifestyle for pets - Retail brochure (EN)

you stay on the ball, remain open to initiatives
and make the right decisions. Today’s stores
can be either online only, or online and offline.
Offering a physical store helps increase the bond
with the customer. The power remains mainly
at the physical point of sale, but this combined
with other channels makes for a really strong
combination.
passionate about sharing this knowledge with our
customers. Our founder, Mr. Verkade, announced
35 years ago, by way of a telephone conference
and a series of lectures given throughout the
Netherlands, that he wanted to help animal lovers
understand more about the health and welfare of
their pet dogs and cats. From there the CareTeam
was established, which is still in daily use
answering professionals and consumers queries
about nutrition, health and behaviour.
Introduction
Innovation: new needs
and new consumers
New consumers are born every day. Babies used
to receive a teddy bear and a teething ring at
birth, but now the new generation is born with a
digital identity, and grows up with a smartphone,
a laptop and their own Instagram account.
The new consumer is different; thinks differently,
learns differently, and has other needs. We live in
the information age where technology plays an
important role, one that is increasingly embraced
by today’s consumers. Providing relevant
information through various channels is more
important than ever when offering a complete
customer experience. It’s not only the product,
but the story behind it that determines whether
your brand is chosen to be purchased.
Changing consumer patterns mean that
retailers and wholesalers face new challenges.
Challenges that equal opportunities as long as
“One of our
key values is
the sharing of
knowledge:
that’s part of our
DNA. ”
Innovation and
reinvention are a must.
Doing nothing is not an
option!
One of our key values is the sharing of
knowledge: that’s part of our DNA. We provide
customers with many years of experience where
our primary focus has been the well-being of
their pet. And we have always been genuinely
Setting up a unique omnichannel experience
where we can share our knowledge about the
welfare and needs of customers and their pets,
is a logical next step for Prins Petfoods. Together
with our other manufacturers across the industry,
we aim to inform the consumer using various
channels. By doing so we will inspire them, and
enable them to strive for the optimal well-being of
their pet when purchasing through you either onor
offline.
You can also play a role. We invite you to read
the enclosed brochure. Have we piqued your
interest? Then contact your Prins Petfoods
relationship manager for a personal discussion
about how you can be involved.
On behalf of the Prins Petfoods family,
Yours sincerely,
Iris Diepeveen
Brand manager
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