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Online<br />
webshop and apps; all optimised <strong>for</strong> mobile<br />
devices such as smartphones and tablets. To<br />
offer your customers (as well as yourself and<br />
your employees) the ideal experience, <strong>Lifestyle</strong><br />
<strong>for</strong> <strong>pets</strong> ensures that your customers come<br />
into contact with your products and services<br />
through the most used channels.<br />
blogs, an e-learning section and the webshop.<br />
The videos on the TV channel are interactive:<br />
with the purchase button, we offer the customer<br />
the opportunity to directly purchase the products<br />
they see in the videos. All these components<br />
connect seamlessly to offer consumers a complete<br />
experience.<br />
The <strong>Lifestyle</strong> <strong>for</strong> <strong>pets</strong>’ app<br />
<strong>Lifestyle</strong> <strong>for</strong> <strong>pets</strong> also has its own app available <strong>for</strong><br />
smartphones, tablets, desktops, and smart TVs.<br />
The free app can be downloaded from the App<br />
Store or Google Play Store. .<br />
Consumers constantly seek in<strong>for</strong>mation online<br />
and, in more than half the cases, they do this<br />
using tablets and smartphones. The <strong>Lifestyle</strong> <strong>for</strong><br />
<strong>pets</strong>’ plat<strong>for</strong>m offers you and your customers<br />
a variety of online options in the areas of<br />
education, interaction, entertainment and, of<br />
course, shopping: a website; online TV channel;<br />
Website<br />
Through the dynamic homepage of <strong>Lifestyle</strong> <strong>for</strong><br />
<strong>pets</strong>, the consumer has access to all the online<br />
functionality of the plat<strong>for</strong>m. Every day we post<br />
interesting new items in the <strong>for</strong>m of blogs,<br />
product reviews, background articles, and other<br />
news. This is done through word, but mostly<br />
image and video.<br />
This page can be linked to the interactive TV<br />
channel with inspirational videos, in<strong>for</strong>mative<br />
Webshop<br />
The premise of the plat<strong>for</strong>m is about giving good<br />
advice, providing inspiration and linking this advice<br />
and inspiration to tangible products, which are <strong>for</strong><br />
sale in the webshop. This webshop has a theme<br />
each month, which is the same as the theme on<br />
the website. On the special theme pages, you<br />
will find products fitting this theme, supported by<br />
interesting blogs and videos. Through blogs and<br />
videos the theme and product pages are again<br />
linked to the website and interactive TV channels.<br />
After installing the app, the user has the option to<br />
register <strong>for</strong> an even more personal experience:<br />
the user receives push notifications of new<br />
content that matches their specified interests and<br />
notification preferences. The app also allows users<br />
to watch videos on demand and send in their own<br />
videos.<br />
The <strong>Lifestyle</strong> <strong>for</strong> <strong>pets</strong>’<br />
website and webshop<br />
are responsive across all<br />
mobile devices.<br />
18<br />
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