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Animal event<br />
Events<br />
Events are an ideal way to provide the targeted<br />
audience with a focused and unique experience. An<br />
event provides the opportunity to interact live with<br />
the customer and offers significant value in terms of<br />
personal attention to build customer loyalty to<br />
the <strong>Lifestyle</strong> <strong>for</strong> <strong>pets</strong>’ plat<strong>for</strong>m. Throughout the year<br />
we will be present at relevant events. In addition,<br />
we are developing <strong>Lifestyle</strong> events <strong>for</strong> <strong>pets</strong> where<br />
consumers can meet us and turn to us <strong>for</strong> inspiration,<br />
entertainment, experience, and specialised<br />
knowledge about <strong>pets</strong>.<br />
Magazines<br />
Print magazines still provide an experience that<br />
cannot be easily replaced. The relaxation while<br />
reading a magazine is much greater than when<br />
using a digital media reader. With an eReader it is<br />
easy to be distracted by email, app messages, and<br />
the tendency to click away. With our omnichannel<br />
approach, there is place <strong>for</strong> a <strong>Lifestyle</strong> <strong>for</strong> <strong>pets</strong>’<br />
printed magazine, which will be published twice<br />
a year. In this magazine, we will bring together<br />
background articles, comprehensive product<br />
reviews, interviews and reader stories. A special<br />
bonus <strong>for</strong> your in-store customers.<br />
Flyers<br />
As well as a beautiful magazine, there will also be<br />
flyers developed with the latest news, tips, products<br />
and activities around the themes. These can be<br />
displayed in-store on the specially provided racks.<br />
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