Lifestyle for pets - Retail brochure (EN)

The target audience
The platform Lifestyle for pets aims to inform and inspire consumers to
trigger purchases creating an increase in sales. The target audience is
the pet lover, which can be divided into professionals and pet owners.
The pet lover makes conscious choices when it
comes to the well-being of their pet. They can
be advised and inspired at any time through
various channels. The pet lover uses many
current techniques to inform themselves. From
a smartphone in the store, to a tablet on the
couch, today’s consumer is almost always online,
continually seeking information and rewards.
For personal advice, they’ll visit the vet, or
approach a specialist online with their questions
via live chat or email. The pet lover wants his
customer journey to be at the centre and expects
a seamless experience across all channels.
He likes transparency, easily shares personal
business and happily gives his opinion.
All the content on our online platform and all the
in-store material has been developed with the
profile of our target audience in mind. Lifestyle
for pets is in line with the thinking of today’s
consumer and those of the future. We focus on
the individual: we listen to customers and take on
board their needs; we offer specialist, innovative
products and services; and we talk directly with
our target audience.
Lifestyle for pets offers a platform where pet
lovers can turn for advice, specialist knowledge,
inspiration, and entertainment. We work
alongside various brands, veterinarians, pet
stores and non-profit organisations to provide as
broad a platform as possible, always keeping our
target audience and their pets ‘top of mind’.
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