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“respond<br />
to the needs<br />
of today’s<br />
consumer”<br />
The Future<br />
Powered by Prins<br />
Since the beginning of 2016, the team from<br />
<strong>Lifestyle</strong> <strong>for</strong> <strong>pets</strong> can be found in their new<br />
home, in the third building of Prins Petfoods,<br />
located at Accustraat 1, in Veenendaal. In<br />
this new office there is space <strong>for</strong> much more,<br />
even including a recording studio.<br />
Here at these premises, Prins will also be<br />
offering an experience centre which will be<br />
open to the public. This will include an animal<br />
café and a museum. A place that offers<br />
an enriching experience that stimulates<br />
the senses of both people and <strong>pets</strong>. Prins<br />
will also be developing various concepts,<br />
such as an animal hotel and an indoor dog<br />
centre, where we can respond to the needs<br />
of today’s consumer who is seeking solutions<br />
that fit his lifestyle.<br />
<strong>Lifestyle</strong> <strong>for</strong> <strong>pets</strong> is an initiative of Prins<br />
Petfoods.<br />
Prins has been operating as a family company <strong>for</strong><br />
more than 50 years. This Dutch company has a<br />
sound reputation <strong>for</strong> providing superior products<br />
<strong>for</strong> cats and dogs that are made from quality raw<br />
materials, free of animal products and additives.<br />
In addition to tasty and healthy eating, Prins<br />
represents a complete lifestyle. Their attention<br />
to animals of all ages is second to none, as is<br />
their ability to continually come up with new and<br />
interesting ideas. There is a high priority placed<br />
on knowledge and advice. The Prins CareTeam<br />
consists of a team of experts who provide tailored<br />
advice to anyone who has questions about nutrition,<br />
care, health, and the behaviour of their cat or dog.<br />
Prins, with its introduction of an omnichannel<br />
concept, is a pioneer in this field of communication<br />
and is utilising this technology to its fullest. This<br />
makes it possible to interact in a unique and<br />
creative with customers.<br />
<strong>Lifestyle</strong> <strong>for</strong> <strong>pets</strong> is an independent operation. The<br />
role of Prins Petfoods is, and will remain, impartial.<br />
Together with our partners, we will continue to<br />
develop <strong>Lifestyle</strong> <strong>for</strong> <strong>pets</strong>. And we’d like to offer<br />
everyone the chance to be part of this exciting<br />
plat<strong>for</strong>m. Will you join us?<br />
We’d love to welcome you to our world!<br />
Meer dan voeding.<br />
30<br />
31
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