Lifestyle for pets - Retail brochure (EN)

Our promise
Pets play an increasingly central and active role in family life. Consumers
are, therefore, constantly on the lookout for products and services that suit
their specific needs. Very often the consumer isn’t aware of exactly what
he is seeking until you show it to him. This is where we come in with a
platform that inspires and surprises.
Be it anything from products for home, garden,
balcony or playing sport with your dog, to extra
care for senior pets and practical tips for daily
life: every pet lover can find the right products,
services and advice by Lifestyle for pets.
The platform focuses on dogs, cats, horses,
rodents, fish, reptiles and birds. The well-being
of the pet is always first and foremost. An
important part of the platform is the prevention
and care needed to keep pets fit and healthy.
Lifestyle for pets owes its power and substance
to the platform’s partners with their many
years of experience and knowledge. Via
this platform, the consumer can at any time,
and at any stage of their pet’s life, gain access
to good advice, tips and suitable products.
Consequently, Lifestyle for pets forms a part of
daily life, making it a lifestyle.
The platform focuses on the individual; it takes
into account the target audience and its needs:
• Information and knowledge
• Advice
• Social contact
• Fun
• Inspiration
• Profiling
• Innovation
By offering specialist advice, Lifestyle for pets
encourages customer loyalty and commitment.
By implementing a loyalty and customer data
system, we can engage the customer by
offering rewards and support to inspire and
inform.
Lifestyle for pets will be known as the platform
for knowledge and inspiration for all pet lovers
in the Netherlands and beyond: the place to find
everything for the pet lover and their pet.
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