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FOCUS<br />

PATIENTS<br />

WITHOUT<br />

BORDERS<br />

Medical tourism offers tremendous savings<br />

to insurers and patients, but the business is<br />

falling well short of great expectations<br />

New nose? Heart bypass?<br />

Relax by the pool?<br />

Medical tourism is on<br />

the rise in Asia<br />

The Australian woman in the lobby bar of Bangkok’s<br />

five-star Hotel Muse is upfront about her reasons<br />

for visiting. “We’re here for the shopping,” she<br />

says, over her second happy hour cocktail. “For shopping<br />

and dental work.”<br />

Her 28-year-old daughter has a condition that is turning<br />

her teeth translucent and brittle. Corrective work in<br />

Brisbane would cost AUD10,000 ($7,200). That amount, she<br />

figured, could be better spent on two business class tickets<br />

to Bangkok and five days’ accommodation, plus dental<br />

treatment in a nearby clinic that is on a par with any back<br />

home. “We’ll still have change left over,” she says with a<br />

laugh, “and that may include the shopping.”<br />

This is international medical tourism in a snapshot.<br />

The business is driven by a combination of rising healthcare<br />

costs in developed countries, cheap flights and crossborder<br />

medical training. Over the past two decades,<br />

Thailand has become a thriving destination for procedures<br />

ranging from tummy tucks to heart bypasses and gender<br />

reassignments, with foreign visitors attracted by the high<br />

standard of the private healthcare industry, easy visa entry<br />

and affordable prices.<br />

Curtis Schroeder, former CEO of Bumrungrad<br />

International, the largest private hospital in Southeast<br />

Asia, believes the industry is entering a new phase. “The<br />

market has matured, the carnival barkers are gone and the<br />

business has entered round two,” he says in the office<br />

Allianz • 23

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