WEALTH
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FOCUS<br />
PATIENTS<br />
WITHOUT<br />
BORDERS<br />
Medical tourism offers tremendous savings<br />
to insurers and patients, but the business is<br />
falling well short of great expectations<br />
New nose? Heart bypass?<br />
Relax by the pool?<br />
Medical tourism is on<br />
the rise in Asia<br />
The Australian woman in the lobby bar of Bangkok’s<br />
five-star Hotel Muse is upfront about her reasons<br />
for visiting. “We’re here for the shopping,” she<br />
says, over her second happy hour cocktail. “For shopping<br />
and dental work.”<br />
Her 28-year-old daughter has a condition that is turning<br />
her teeth translucent and brittle. Corrective work in<br />
Brisbane would cost AUD10,000 ($7,200). That amount, she<br />
figured, could be better spent on two business class tickets<br />
to Bangkok and five days’ accommodation, plus dental<br />
treatment in a nearby clinic that is on a par with any back<br />
home. “We’ll still have change left over,” she says with a<br />
laugh, “and that may include the shopping.”<br />
This is international medical tourism in a snapshot.<br />
The business is driven by a combination of rising healthcare<br />
costs in developed countries, cheap flights and crossborder<br />
medical training. Over the past two decades,<br />
Thailand has become a thriving destination for procedures<br />
ranging from tummy tucks to heart bypasses and gender<br />
reassignments, with foreign visitors attracted by the high<br />
standard of the private healthcare industry, easy visa entry<br />
and affordable prices.<br />
Curtis Schroeder, former CEO of Bumrungrad<br />
International, the largest private hospital in Southeast<br />
Asia, believes the industry is entering a new phase. “The<br />
market has matured, the carnival barkers are gone and the<br />
business has entered round two,” he says in the office<br />
Allianz • 23