Brand—Space

Recommendations

Info

4 randing 02
5 SECTION TWO Branding What is branding, brands and brand identities. A brief history and overview of the subject, looking at brand value, perceptions and communication methods. Branding as a tool has evolved massively since the industrial revolution. Originally it was used to brand (literally, to burn) cattle with a hot iron, as a means of identification, from one farmer to the next. It was the first use of marking goods as defined by The Oxford American Dictionary in 1980: ‘a trade mark, goods of a particular make’. The book Brands and Branding by the Economist (2009) explores the question ‘What is a brand?’ In Chapter 1 (pp.13-25), comparing two definitions, one being the above from Oxford American and the other from half a decade earlier in 1934 from The Pocket Oxford Dictionary of Current English which defines a brand as: ‘burning or smouldering wood, torch, sword’, ‘Stamp… impress indelibly’ and the author Tom Blackett notes how these definitions demonstrate how over 50 years the main use for the word brand now has a ‘commercial application’. 3 All definitions still refer to branding as a method of impression, but today meaning an impression in our minds – how brands shape our perception of them. Usually over a period of time, the most well known brands today have been icons of popular culture and society for decades and haven’t just appeared over night, for example Bass pale ale with it’s instantly recognisable red triangle. It’s been around for over a century and is truly iconic, as it was the first ever-registered trademark in the UK back in 1876. 4 3 Clifton, R. and Ahmad, S. (2009) Brands and branding. 2nd ed.]. ed. London: Profile. 4 Bass pale ale trademark https://www.ipo.gov.uk/ tmcase/Results/1/ Fig. 2.1 Bass Logo
Page 1 and 2: Brand I Space
Page 3 and 4: I
Page 5 and 6: III Brand—Space The impact of bra
Page 7 and 8: V Abstract Branded space, in the fo
Page 9 and 10: VII Contents 00— 01— 02— List
Page 11 and 12: IX Figure Page 6.3 6.4 6.5 6.6 6.7
Page 13 and 14: 01— 1 Introductio n
Page 15: Humans are social beings, and so by
Page 19 and 20: 7 Brands Lovemarks Love Axis Fig. 2
Page 21 and 22: Fig. 2.3 Mathematical Theory of Com
Page 23 and 24: 11 SECTION THREE Perceptions of Pla
Page 25 and 26: 13 Fig. 3.1 Whitworth Gallery Outsi
Page 27 and 28: 15 SECTION FOUR Branded Place Brand
Page 29 and 30: 17 Fig. 4.2 Dyson Store London ‘
Page 31 and 32: 19 SECTION FIVE Experience of Place
Page 33 and 34: Starbucks unveils new interiors as
Page 35 and 36: 23 SECTION SIX Case Studies Example
Page 37 and 38: 25 Fig. 6.1 Levi's London Flagship
Page 39 and 40: 27 Fig. 6.6 Hunter Regent Street, L
Page 41 and 42: Fig. 6.10 Gran Turismo Driving Pod
Page 43 and 44: Fig. 6.11 Systembolaget Store 31
Page 45 and 46: ‘ It should be easy to search and
Page 47 and 48: 35 Fig. 5.17 Kasthall Store Fig. 5.
Page 49 and 50: 37 Fig. 5.21 The MAC Interior Fig.
Page 51 and 52: 39 A big part of this project, and
Page 53 and 54: 41 SECTION SEVEN Conclusion Brands,
Page 55 and 56: 43 APPENDIX Interviews Gerry Hamill
Page 57 and 58: 45 6. Have you worked with design/b
Page 59 and 60: 47 6. How important is physical, an
Page 61 and 62: 49 Bibliography Books Anon. (2013)
Page 63 and 64: 51 McLaughlin, A. (2016) ‘Ikea op
Page 65 and 66: 53
Page 67 and 68:
55
show all

Brand—Space

Create successful ePaper yourself

Delete template?

Save as template?