Brand—Space

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VI Acknowledgements This has been a project spanning over four months, I’d like to thank my tutors Jill Spratt and Ruth Brolly for their teaching, support, and advice on writing and designing this dissertation. Many thanks to my interviewees, Architect, Gerry Hamill for all his advice and input. Chris Killeen and John McDermott for their branding and design input and for their inspiration before this project even started. Thanks to Lauren at Checkland Kindleysides for kindly providing the images used to show their projects. Final thanks to the owners of other photography that have granted permission to use their images.
VII Contents 00— 01— 02— List of Illustrations VIII-X SECTION THREE Perceptions of Place 10-13 SECTION SIX Case Studies 22-39 SECTION ONE Introduction 1-3 03— 04— 05— SECTION FOUR Branded Place 14-17 06— 07— 08— SECTION SEVEN Conclusion 40-41 SECTION TWO Branding 4-9 SECTION FIVE Experience of Place 18-21 Appendix & Bibliography 42-52
Page 1 and 2: Brand I Space
Page 3 and 4: I
Page 5 and 6: III Brand—Space The impact of bra
Page 7: V Abstract Branded space, in the fo
Page 11 and 12: IX Figure Page 6.3 6.4 6.5 6.6 6.7
Page 13 and 14: 01— 1 Introductio n
Page 15 and 16: Humans are social beings, and so by
Page 17 and 18: 5 SECTION TWO Branding What is bran
Page 19 and 20: 7 Brands Lovemarks Love Axis Fig. 2
Page 21 and 22: Fig. 2.3 Mathematical Theory of Com
Page 23 and 24: 11 SECTION THREE Perceptions of Pla
Page 25 and 26: 13 Fig. 3.1 Whitworth Gallery Outsi
Page 27 and 28: 15 SECTION FOUR Branded Place Brand
Page 29 and 30: 17 Fig. 4.2 Dyson Store London ‘
Page 31 and 32: 19 SECTION FIVE Experience of Place
Page 33 and 34: Starbucks unveils new interiors as
Page 35 and 36: 23 SECTION SIX Case Studies Example
Page 37 and 38: 25 Fig. 6.1 Levi's London Flagship
Page 39 and 40: 27 Fig. 6.6 Hunter Regent Street, L
Page 41 and 42: Fig. 6.10 Gran Turismo Driving Pod
Page 43 and 44: Fig. 6.11 Systembolaget Store 31
Page 45 and 46: ‘ It should be easy to search and
Page 47 and 48: 35 Fig. 5.17 Kasthall Store Fig. 5.
Page 49 and 50: 37 Fig. 5.21 The MAC Interior Fig.
Page 51 and 52: 39 A big part of this project, and
Page 53 and 54: 41 SECTION SEVEN Conclusion Brands,
Page 55 and 56: 43 APPENDIX Interviews Gerry Hamill
Page 57 and 58: 45 6. Have you worked with design/b
Page 59 and 60:
47 6. How important is physical, an
Page 61 and 62:
49 Bibliography Books Anon. (2013)
Page 63 and 64:
51 McLaughlin, A. (2016) ‘Ikea op
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53
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Brand—Space

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