Brand—Space
The impact of branding on physical space and the importance of creating an experience. Branded space, in the form of shops, museums, cafés and restaurants have an effect on us everyday. This study will look at the impact of physical space – how it can influence us and how it shapes our perceptions of brands and places. Including case studies from around the world and interviews with industry professionals.
The impact of branding on physical space and the importance of creating an experience. Branded space, in the form of shops, museums, cafés and restaurants have an effect on us everyday. This study will look at the impact of physical space – how it can influence us and how it shapes our perceptions of brands and places. Including case studies from around the world and interviews with industry professionals.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
39<br />
A big part of this project, and any branding<br />
project, is wayfinding. This is why they go on site<br />
visits, ‘see it from the visitor’s shoe, find out how<br />
to get from A-B’ explains John. The materials, the<br />
fixtures, the materials of the signs, all providing<br />
subtle suggestions that need to ‘feel right’;<br />
they can’t jar with the brand or the space they,<br />
‘want it to compliment the environment.’ But it<br />
also ‘needs to be practical as well’ states Chris.<br />
Signage shouldn’t be an afterthought.<br />
Fig. 5.24<br />
The MAC Gallery Space<br />
With all this is mind; we can see how<br />
important and successful these spaces are –<br />
through collaboration between all creative teams<br />
and the client. Treating an architect like a client<br />
to get a well-branded space, Chris believes, ‘that’s<br />
when you get a good result.’ 37
Change language