Brand—Space

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SECTION SIX
Case Studies
Examples of branded space by some of the best brand examples,
their success, influence on the ‘space’ and interviews.
Using what we’ve looked at in previous sections
of this study we will explore how all aspects of
branding and space planning work together in
creating better places for people, whether it be in
a commercial setting or a social one. Looking at
the relationship between architecture, graphic,
interior and product design – how they engage
with an audience and promote the brand.
All with the aim of creating better more holistic
branded space.
We begin by taking a look at Checkland
Kindleysides (CK), a design agency with a global
reach. Based in England and formed in 1979 by
David Checkland and Jeff Kindleysides, their
ethos and vision was a belief that it is important
to make ideas a reality quickly. And today this is
still the case, not only do they have two design
studios, one in Leicester and the other in London
but they also have a workshop studio. Allowing
them to experiment, invent and innovate.
They believe in brand storytelling. With a focus
on collaboration to build robust relationships
with clients, which would be why their work is
so highly valued – setting ‘new global benchmarks’
through the creation of innovative concepts. 28
CK have been partnering with Levi’s for over
25 years, building a worldwide strategy for how
they act in retail. They’ve worked on reshaping
and reimagining what a flagship store is in 1994,
developing the first ‘unbranded’ store in 1999
and experimenting with technology in store.
‘Setting “new global
benchmarks” through
the creation of
innovative concepts’
Case studies begin overleaf i
28
http://
checklandkindleysides.
com/