Brand—Space
The impact of branding on physical space and the importance of creating an experience. Branded space, in the form of shops, museums, cafés and restaurants have an effect on us everyday. This study will look at the impact of physical space – how it can influence us and how it shapes our perceptions of brands and places. Including case studies from around the world and interviews with industry professionals.
The impact of branding on physical space and the importance of creating an experience. Branded space, in the form of shops, museums, cafés and restaurants have an effect on us everyday. This study will look at the impact of physical space – how it can influence us and how it shapes our perceptions of brands and places. Including case studies from around the world and interviews with industry professionals.
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Fig. 2.3 Mathematical<br />
Theory of Communication<br />
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