Brand—Space

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44 4. And what are your thoughts on the discovery element of physical space, building a journey for customers to tell them a story. Interaction and experience is key to the success of any product or physical space. Building a journey and a story to follow helps with the understanding and experience of the product or space – the customer feels part of the story and inclusion within the design offering – this leads to a successful space that the customer then feels comfortable within. Discovery is part of life – everyone loves it – it comes from childhood when everything was a discovery. Visual, sensory Smells and Tactiles are great!! 5. How influential do you see the prototype store, the pop-up and guerrilla stores? Is it important to constantly experiment? In such a rapidly changing industry, what temporary architectural structures can help transform space? As answered in 1 and 2. Above – yes always experiment as technology and surrounds are rapidly changing about us. Push the boundaries – customers love this! It is the discovery element again! There are so many materials available to designers now that almost any temporary structure can be achieved if you can imagine it. I believe the next generation will be 3D-Printed Space and Structures! Currently this year it is proposed in the Netherlands to 3D Print a bridge in-situ using a series of 3D printing robots moving along the bridge structure as they print the bridge span structure!
45 6. Have you worked with design/brand studios previously to bring a brand to life in the real world? What are the benefits of having a positive relationship between a designer and an architect in making a creative vision reality? No I haven’t worked with a brand studio before but I believe it to be crucial to involve and Architect to help bring ideas on branding to life in the real world. An Architect can assist the process of actual rollouts that will be more efficient and streamlined. Key learnings encountered during the prototype’s production itself will be useful in reducing cost, or waste. Meanwhile, clearer estimates can be made on the time needed to implement the full and final roll out. It may take you one, two or three prototype stores to get it right, but this could add up to extensive cost savings, with significantly improved return on investment. An Architect with Design experience and use of materials, lighting, energy, space is crucial in my opinion to give assured guidance.
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Brand I Space
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I
Page 5 and 6: III Brand—Space The impact of bra
Page 7 and 8: V Abstract Branded space, in the fo
Page 9 and 10: VII Contents 00— 01— 02— List
Page 11 and 12: IX Figure Page 6.3 6.4 6.5 6.6 6.7
Page 13 and 14: 01— 1 Introductio n
Page 15 and 16: Humans are social beings, and so by
Page 17 and 18: 5 SECTION TWO Branding What is bran
Page 19 and 20: 7 Brands Lovemarks Love Axis Fig. 2
Page 21 and 22: Fig. 2.3 Mathematical Theory of Com
Page 23 and 24: 11 SECTION THREE Perceptions of Pla
Page 25 and 26: 13 Fig. 3.1 Whitworth Gallery Outsi
Page 27 and 28: 15 SECTION FOUR Branded Place Brand
Page 29 and 30: 17 Fig. 4.2 Dyson Store London ‘
Page 31 and 32: 19 SECTION FIVE Experience of Place
Page 33 and 34: Starbucks unveils new interiors as
Page 35 and 36: 23 SECTION SIX Case Studies Example
Page 37 and 38: 25 Fig. 6.1 Levi's London Flagship
Page 39 and 40: 27 Fig. 6.6 Hunter Regent Street, L
Page 41 and 42: Fig. 6.10 Gran Turismo Driving Pod
Page 43 and 44: Fig. 6.11 Systembolaget Store 31
Page 45 and 46: ‘ It should be easy to search and
Page 47 and 48: 35 Fig. 5.17 Kasthall Store Fig. 5.
Page 49 and 50: 37 Fig. 5.21 The MAC Interior Fig.
Page 51 and 52: 39 A big part of this project, and
Page 53 and 54: 41 SECTION SEVEN Conclusion Brands,
Page 55: 43 APPENDIX Interviews Gerry Hamill
Page 59 and 60: 47 6. How important is physical, an
Page 61 and 62: 49 Bibliography Books Anon. (2013)
Page 63 and 64: 51 McLaughlin, A. (2016) ‘Ikea op
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Brand—Space

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