Brand—Space

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22 Case tudies 06
23 SECTION SIX Case Studies Examples of branded space by some of the best brand examples, their success, influence on the ‘space’ and interviews. Using what we’ve looked at in previous sections of this study we will explore how all aspects of branding and space planning work together in creating better places for people, whether it be in a commercial setting or a social one. Looking at the relationship between architecture, graphic, interior and product design – how they engage with an audience and promote the brand. All with the aim of creating better more holistic branded space. We begin by taking a look at Checkland Kindleysides (CK), a design agency with a global reach. Based in England and formed in 1979 by David Checkland and Jeff Kindleysides, their ethos and vision was a belief that it is important to make ideas a reality quickly. And today this is still the case, not only do they have two design studios, one in Leicester and the other in London but they also have a workshop studio. Allowing them to experiment, invent and innovate. They believe in brand storytelling. With a focus on collaboration to build robust relationships with clients, which would be why their work is so highly valued – setting ‘new global benchmarks’ through the creation of innovative concepts. 28 CK have been partnering with Levi’s for over 25 years, building a worldwide strategy for how they act in retail. They’ve worked on reshaping and reimagining what a flagship store is in 1994, developing the first ‘unbranded’ store in 1999 and experimenting with technology in store. ‘Setting “new global benchmarks” through the creation of innovative concepts’ Case studies begin overleaf i 28 http:// checklandkindleysides. com/
Page 1 and 2: Brand I Space
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Page 5 and 6: III Brand—Space The impact of bra
Page 7 and 8: V Abstract Branded space, in the fo
Page 9 and 10: VII Contents 00— 01— 02— List
Page 11 and 12: IX Figure Page 6.3 6.4 6.5 6.6 6.7
Page 13 and 14: 01— 1 Introductio n
Page 15 and 16: Humans are social beings, and so by
Page 17 and 18: 5 SECTION TWO Branding What is bran
Page 19 and 20: 7 Brands Lovemarks Love Axis Fig. 2
Page 21 and 22: Fig. 2.3 Mathematical Theory of Com
Page 23 and 24: 11 SECTION THREE Perceptions of Pla
Page 25 and 26: 13 Fig. 3.1 Whitworth Gallery Outsi
Page 27 and 28: 15 SECTION FOUR Branded Place Brand
Page 29 and 30: 17 Fig. 4.2 Dyson Store London ‘
Page 31 and 32: 19 SECTION FIVE Experience of Place
Page 33: Starbucks unveils new interiors as
Page 37 and 38: 25 Fig. 6.1 Levi's London Flagship
Page 39 and 40: 27 Fig. 6.6 Hunter Regent Street, L
Page 41 and 42: Fig. 6.10 Gran Turismo Driving Pod
Page 43 and 44: Fig. 6.11 Systembolaget Store 31
Page 45 and 46: ‘ It should be easy to search and
Page 47 and 48: 35 Fig. 5.17 Kasthall Store Fig. 5.
Page 49 and 50: 37 Fig. 5.21 The MAC Interior Fig.
Page 51 and 52: 39 A big part of this project, and
Page 53 and 54: 41 SECTION SEVEN Conclusion Brands,
Page 55 and 56: 43 APPENDIX Interviews Gerry Hamill
Page 57 and 58: 45 6. Have you worked with design/b
Page 59 and 60: 47 6. How important is physical, an
Page 61 and 62: 49 Bibliography Books Anon. (2013)
Page 63 and 64: 51 McLaughlin, A. (2016) ‘Ikea op
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Brand—Space

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