HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess
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How a Translation Management Software can increase your global marketing success<br />
Involve Local Teams Efficiently<br />
Global marketing means working with a mixed team of specialists that includes local creatives,<br />
marketers and SEO/ ASO experts. You can’t do marketing localization using translated<br />
keywords from English. So, you should integrate local marketing research into your strategy.<br />
It sounds obvious, but the truth is, it’s not always easy for local teams to stay in line with your<br />
global policy. They need access to your company’s resources and guidelines through a<br />
centralized tool, where they can discuss changes with all team members.<br />
Added to that, the best marketing ideas don’t always come from your headquarters. So, by<br />
allowing your local teams to be part of the global project, you’ll have access to a wide range of<br />
new and creative ideas. Make use of them to tailor your message to your local markets.<br />
Coca Cola’s Share a Coke campaign, for example, didn’t actually start in the US, but in<br />
Australia. This hasn’t made it any less successful, though. It began five years ago, and people<br />
are still talking about it. You may not be Coca Cola, so you probably won’t need such a large<br />
team of experts. But, you still have costs to keep under control. By giving easy access to your<br />
local teams through your translation management software, you can get better results from<br />
marketing localization without overspending.<br />
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