HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess

More documents

Recommendations

Info

How a Translation Management Software can increase your global marketing success Keep A Balance Between Global And Local Strategy Communicating ideas and implementing strategies is easier when you have an interactive tool that tracks all modifications right away. Using a translation management software, your team can come up with creative solutions faster. Localization requires a large number of team members with greatly different skillsets. The best way to manage such a diverse team is by using a centralized tool that connects all members. You’ll be working with people from different cultures and time zones. In-house experts, freelancers, marketers, local SEO specialists, A/B testing teams, programmers and translators. They all need to be updated about the team’s progress in real time when adapting a product for a local market. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
How a Translation Management Software can increase your global marketing success Localization is not just about content translation. It includes a wide range of activities and strategies to make a product suitable for different markets, while maintaining a unique global brand image. Evernote, for example, managed to localize for various markets, maintaining global consistency, and still considering local preferences. From Brazil, to Italy and China, this handy app has managed to register more than 100 million users — by being global and local at the same time. Now, more than 75% of Evernote users come from outside the US. What’s more, the company attracts about 100,000 new customers every day. Evernote has the same logo (the elephant) and colors (white, grey and green) all over the world. However, they mixed up their strategy to enter the Chinese market. They crafted a new brand image, by translating their name into Yinxiang Biji ( 印象笔记 ), which means Memory Note (or Impression Notes). They also had to integrate with local social networks, like Weibo and WeChat, and provide real-time customer support. Going through such a high volume of work manually would add up to thousands of hours, hundreds of emails and a lot of money spent inefficiently. Using spreadsheets and organizing conference calls at impossible hours, as well. Whether you have a large or small company, you need all the help you can get when it comes to localization. Otherwise, you’ll skip important details, miss deadlines and end up with crucial errors that can transform your localization project into failure. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
Page 1 and 2: How A Translation Management Softwa
Page 3 and 4: How a Translation Management Sof
Page 7: How a Translation Management Sof
Page 17: How a Translation Management Sof

HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?