HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess

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How a Translation Management Software can increase your global marketing success Update Without Stress Website or app localization is ongoing work. If you want to keep hold of your position in the market, you can’t allow your product to get behind the times. So, every time you introduce a new feature or update, you must perform changes in every version of your website or app. It’s hard work when you have to do it for one language only. So, just think about the amount of work involved when implementing changes in dozens of markets! It’s not just a small modification during your initial localization process, but a complex change in the system. Sometimes these changes will vary from one country to another, depending on local laws and regulations. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
How a Translation Management Software can increase your global marketing success A translation management software allows you to go through this process a lot faster, as you can use all previous work as a base to make your task easier. Already separated and translated strings, both in original and target languages, your terminology glossary, solutions for various problems — everything is saved and ready to be reused to reduce working hours and help your specialists out. Updates are just routine procedure, once your team has clear tasks and milestones to respect. And you can control the entire process effortlessly by following the information directly from your computer, in real time. The Detail That Influences Your Entire Global Marketing Strategy Your translation management software is one of the most effective ways of reducing localization costs. Every smart manager wants to lower expenses while improving quality. And the influence of this tool can be easily seen throughout every part of the process. It allows for better translation (which also happens to be cheaper). You’ll have less errors to correct after proofreading, and you’ll eventually generate fewer additional costs from testing and modification. When you can keep costs under control, you can engage in larger localization projects for multiple languages at the same time. So, you’ll achieve faster ROI and even better results! Then there’s time management. Automatic processes during localization allow you to reduce working hours, which not only means lower costs, but also motivates your team. Happy people work better and are more creative, which will add value to your campaigns and increase productivity and efficiency. Most important of all, you have everything ready to start localizing for a new country, or new version of your product at any given time. All repetitive work has already been done. You can focus on the details and start building a local marketing strategy using the resources you’ve already paid for. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess

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