HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess

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How a Translation Management Software can increase your global marketing success the project. You can plan all movements and manage to keep your team up-to-date with your plans with just a few clicks. This will save important time that you can invest in managing your company — and looking for new countries to localize for. Increase Efficiency With The Right Translation Management Software You can’t go global unless you have sufficient financial resources to make it through the entire localization process. In fact, the success of such a project depends on how much you’re willing to spend to deliver a good product. Software, web or app localization costs add up. So, getting an efficient tool is the best investment you can make to reduce expenses. And save resources for unpredictable situations. For many localization managers, working with a translation management software is essential. Here are a few reasons why: ● It increases productivity. A good TMS provides you with an interactive platform where your team can receive tasks and resolve them on the spot. All modifications are done right where you need them – directly on your site or app. This software allows you to create a version of your product where your team can perform modifications in real time. No downloads, no uploads, no Excel sheets. Programmers, translators, linguists, marketers and SEO specialists can all work together using a unique centralized platform. They can leave comments, or ask and give suggestions in real time. ● It reduces translation costs. Inside the translation management software, you have a built-in translation memory, which allows you to store all translated content. This way, your translators have access to a large database containing useful information. This could be a glossary of specific terminology, previously translated strings and texts, or uncommon words that have already been discussed and explained. This makes life a lot easier for translators, allowing them to work faster and with less effort. The less time they spend going through the possible meanings of a word, the more text they can translate! All translated strings can be reused later in the project, as needed. This means you’ll reduce costs, by cutting out the possibility of translating the same text several times. ● It provides context. Translators need to know what they’re writing about, and the easiest way to have the right context is by being permanently in touch with your experts. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
How a Translation Management Software can increase your global marketing success When you have a tool that permits collaboration between all specialists, your programmers can leave notes, upload screenshots and provide context. This will cut out extra working hours and help you maintain a constant workflow. ● It allows more flexibility during localization. When operating in such a dynamic market, offering the best product and the latest features is essential. So, even if you’ve done your best to have your product ready before starting localization, modifications and updates are common when dealing with apps and software. Having a platform where your team can see all changes as soon as they occur is helpful if you want to work more efficiently. This way, you can keep track of modifications and quickly ask for updates for all other components. Get High Quality With Lower Costs With manual tasks almost eliminated from the localization process, a translation management software can reduce localization costs by between 30% and 50%. How can you achieve such goals? According to Business Insider, the right technology cuts translation costs by 90%, as well as reducing translation cycles. More expense cuts come from reducing human errors and time delays caused by reading and answering emails. Searching for solutions in archived documents, uploading content and looking for lost data will all increase the number of working hours to pay for. This so-called virtual organization is the key towards keeping costs down and profits up. You can be more successful in your global marketing, as you will have the time and budget to invest in localizing these materials as well. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
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HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess

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