HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess

​How a Translation Management Software can increase your global marketing success
A translation management software allows you to ​go through this process a lot faster​, as you
can use all previous work as a base to make your task easier. Already separated and translated
strings, both in original and target languages, your terminology glossary, solutions for various
problems — everything is saved and ready to be reused to reduce working hours and help your
specialists out.
Updates are just routine procedure, once your team has clear tasks and milestones to respect.
And you can control the entire process effortlessly by following the information directly from
your computer, in real time.
The Detail That Influences Your Entire Global
Marketing Strategy
Your ​translation management software​ is one of the most effective ways of reducing
localization costs. Every smart manager wants to lower expenses while improving quality. And
the influence of this tool can be easily seen throughout every part of the process.
It allows for better translation (which also happens to be cheaper). You’ll have less errors to
correct after proofreading, and you’ll eventually generate fewer additional costs from testing
and modification. When you can keep costs under control, you can engage in larger localization
projects for multiple languages at the same time. So, you’ll achieve faster ROI and even better
results!
Then there’s time management. Automatic processes during localization allow you to reduce
working hours, which not only means lower costs, but also motivates your team. ​Happy people
work better​ and are more creative, which will add value to your campaigns and increase
productivity and efficiency.
Most important of all, you have everything ready to start localizing for a new country, or new
version of your product at any given time. All repetitive work has already been done. You can
focus on the details and start building a local marketing strategy using the resources you’ve
already paid for.
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