HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess

More documents

Recommendations

Info

How a Translation Management Software can increase your global marketing success Previous translations carried out in your software are accurate and help new translators maintain consistency during further localization projects. You can grow your business and gain new clients more efficiently, by delivering a clear message to more local markets at the same time. Using a centralized platform, you can even manage multiple localization projects at once, with little or no additional effort. A good translation management software keeps you permanently updated about the progress of each individual project. Meaning you can keep control of your investment. And, by coordinating multiple teams for different countries and languages, you’ll obtain faster ROI. You’ll probably pay a monthly fee for your software, so launching your product in various market at once will reduce your costs. Concentrate On Communication With Customers Communicating effectively with customers isn’t an easy thing to do. Especially when you enter a new market, where language and cultural barriers can cause problems for your message. So why complicate things even more by leaving room for poor communication and errors? As previously mentioned, one of the greatest advantages of using a translation management software is ensuring the quality of your translations. If you’ve carried out website or app localization before, you’ll know that this is the top challenge when dealing with such a project. By simplifying translation procedures, you’ll help your translators work better and faster. This will result in a better user experience, which will generate more positive reviews, a higher number of downloads and, eventually, higher revenues. Most customers don’t like products or messages that look translated. So, if you want to sell, you must deliver a localized website that actually speaks the local language, respecting norms and traditions. English content tends to keep a friendlier or even colloquial tone. But some other languages are less permissive when it comes to writing style. The Chinese, for example, are more likely to respond well to complex phrases, written in a more formal tone. It’s easier to manage all these differences when your team of translators collaborates with the marketing specialists, and they all respect a style guide right from the start. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
How a Translation Management Software can increase your global marketing success Deliver Great Content All Over The World One maxim holds true in every market you enter: content is king. How can you deliver fresh and valuable content constantly, in line with your global strategy, but still local enough to keep clients engaged? By permitting continuous communication between your teams. A translation management software makes things easier. Whether you choose to create content in English and translate it for various markets, or to come up with local content, especially created for a specific country. Most brands use a mix of these two strategies, to make sure they keep the balance between global and local. When content creators and translators work together, the result is usually better content that maintains brand consistency and unity, while respecting the locals. All content is stored in a unique source, from where it can be easily translated using the translation memory feature and the pre-existing information. Then your marketers can edit texts on the spot, optimizing them for SEO/ ASO purposes. All further proofreading and testing modifications can be performed without downloading or uploading documents, directly on the platform. Efficient work at its best. phraseapp.com | sales@phraseapp.com | +49-40-357-187-76 | twitter.com/phraseapp | facebook.com/phraseapp | linkedin.com/company/phraseapp
Page 1 and 2: How A Translation Management Softwa
Page 3 and 4: How a Translation Management Sof
Page 11: How a Translation Management Sof
Page 17: How a Translation Management Sof

HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?