HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess

​How a Translation Management Software can increase your global marketing success
A successful localization project involves many stakeholders, the most important of which is a
translation management software. Read on to find out how it can help increase your global
marketing success.
Going global is the main strategy most CEOs have been working on over the last few years. But,
any business that wants to build a universal brand knows that strong local presence is the only
way to achieve success. The old adage “think global, act local,” stands true today and is more
applicable than ever. You may have heard that there’s rising demand in developing countries
for your products or services. But that doesn’t mean that you can blunder into an unknown
market ill-prepared.
There may be rising interest and purchasing power in Asia, Latin America and Eastern Europe.
But, if you aren’t speaking your customers’ language, you may as well go home. Why? Because
the sweeping majority of consumers (75 percent, according to the ​Common Sense Advisory​)
don’t buy products from websites that aren’t in their native tongue.
If you don’t already know about the importance of ​localization​ for your website, software or
app, you soon will. Because if you want to launch your brand in any of these emerging markets,
you’ll need to do it right. And to get localization right, you’ll need a robust ​Translation
Management Software​ (TMS) that’s flexible to your needs. Why? Because using a translation
management software will keep your localization project on the rails. It will increase your
global marketing success, as well.
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