HowATranslationManagementSoftwareCanIncreaseYourGlobalMarketingSuccess

​How a Translation Management Software can increase your global marketing success
the project. You can plan all movements and manage to keep your team up-to-date with your
plans with just a few clicks. This will save important time that you can invest in managing your
company — and looking for new countries to localize for.
Increase Efficiency With The Right Translation
Management Software
You can’t go global unless you have sufficient financial resources to make it through the entire
localization process. In fact, the success of such a project depends on how much you’re willing
to spend to deliver a good product. Software, web or app localization costs add up. So, getting
an efficient tool is the best investment you can make to reduce expenses. And save resources
for unpredictable situations. For many localization managers, working with a translation
management software is essential. Here are a few reasons why:
● It increases productivity.​ A good TMS provides you with an interactive platform where
your team can receive tasks and resolve them on the spot. All modifications are done
right where you need them – directly on your site or app. This software allows you to
create a version of your product where your team can perform modifications in real time.
No downloads, no uploads, no Excel sheets. Programmers, translators, linguists,
marketers and SEO specialists can all work together using a unique centralized platform.
They can leave comments, or ask and give suggestions in real time.
● It reduces translation costs.​ Inside the translation management software, you have a
built-in translation memory, which allows you to store all translated content. This way,
your translators have access to a large database containing useful information. This
could be a glossary of specific terminology, previously translated strings and texts, or
uncommon words that have already been discussed and explained. This makes life a lot
easier for translators, allowing them to work faster and with less effort. The less time they
spend going through the possible meanings of a word, the more text they can translate!
All translated strings can be reused later in the project, as needed. This means you’ll
reduce costs, by cutting out the possibility of translating the same text several times.
● It provides context. ​Translators need to know what they’re writing about, and the
easiest way to have the right context is by being permanently in touch with your experts.
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