March 2017

March 2017
Print Delivers Your Message
MARKETING
by Tracey Papke
In today’s world of digital marketing,
print advertising is a tangible way to get
your message through. Print advertising
is effective, provides a high return on
your investment and is the method that
consumers actually prefer.
Printing is highly effective in getting
your message through. In the digital
world, emails can be blocked by spam
filters or simply deleted without ever
even being read. According to the USPS
Household Diary Study of 2009, 79% of
households read or scan the mail they
receive. Printing literally puts your message
right at their fingertips!
Print advertising provides a high return
on your investment (ROI). A Direct
Marketing Association study showed that
direct mail advertising gives businesses
an average of 13 to 1 on their investment.
That’s huge! Print advertising drives
THE VALLEY BUSINESS JOURNAL
www.TheValleyBusinessJournal.com
both new and repeat business. Studies
from the DMA/Pitney Bowes Direct
Mail Survey in 2008 showed that 39%
of customers tried a business for the first
time, and 70% of customer renewed their
relationship, because of a direct mail
promotion.
Printing is the preferred method for
guiding consumers with their shopping
decisions. A whopping 69% of shoppers
rely on weekly newspapers and 67% on
direct mail for sales and product information.
Surprisingly, these numbers are
even higher among the younger, more
digitally savvy, shoppers, according to
Neilsen’s “The Evolution of Circulars:
From Print to Digital,” Q4, 2011.
At the end of the day, digital marketing
and social media works best when
the message gets through to the intended
market. Printing is a proven way to
insure that this happens. Partner with
a professional printer to develop a plan
that supports your digital efforts today!
Tracey Papke is the owner of Potamus
Press, a commercial print shop that
specializes in offset and digital printing.
For more information please visit www.
potamuspress.com or call (951)693-2136
connect: www.potamuspress.com
11
Spring Cleaning…..
It’s Not Fun, But it Has to Be Done!
INSURANCE
by
Craig Davis
I wrote an article for The Valley
Business Journal a year ago this month
titled ‘The Importance of Reviewing
Your Insurance’ and it basically stated the
obvious, as your life changes, so should
your policies. A change in marital status,
birth of a child, new job or the purchase
of a home are just a few examples of life
events that may create overlaps or gaps
in your coverage. You’re likely preparing
to do a little Spring Cleaning around
your home, let’s not forget to review your
policies and Protect your Assets!
Let me tell a quick story. My agency
offers FFR’s (Farmers Friendly Reviews)
each year, and obviously there are customers
that choose not take advantage
of that service. I had one particular family
that has been my customer for over
ten years and have their Home & Auto
Insurance with me. They have a young
family and my staff had brought up Life
Insurance with them on a few occasions
over the years. I received a phone call
from Mrs. Customer this past September
and she wanted to get a life policy on her
and her husband. Evidently she had a
major heart attack a few months earlier
and was now ready for that policy. This
couple is very active and in extremely
good shape. We did write a policy on
her husband, but she’ll now have to wait
a couple years before she’s eligible for a
policy and will likely have to deal with
a surcharge at that time.
For the most part, insurance is not a
tangible product and quite frankly can be
boring. In most cases you need to experience
a loss in order to fully appreciate the
company you’re with and the coverage
that your advisor recommended for you.
Of course, that assumes that you took
the time to sit down with your agent/
broker and you were advised correctly.
I understand the lack of excitement, as
I’ve been in the insurance industry for
twenty-nine years.
With that said, the lack of excitement
does not lesson the importance of having
proper coverage and doing your due
diligence to make sure that your family
and/or business is protected properly.
Honestly, once you’re involved in a major
claim, you’ll be happy that you took
the time to sit down and review your
policies. Consider it your Insurance
Spring Cleaning…..It’s not Fun, but it
has to be done!
Craig Davis is an agent for Farmers
Insurance and the owner of Craig Davis
Family Insurance located at 27645 Jefferson,
Suite 113, in Temecula. He may
be reached at (951) 699-1776. cdavis@
farmersagent.com
connect: cdavis@farmersagent.com