Open Air Business March 2017
The UK's outdoor hospitality business magazine for function venues, glamping businesses and outdoor event organisers
The UK's outdoor hospitality business magazine for function venues, glamping businesses and outdoor event organisers
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teas, welcome dinners the night<br />
before the wedding, hearty<br />
breakfasts and the entire wedding<br />
feast and evening munchies.<br />
Our two bars are stocked with<br />
local draft ales, ciders and lagers,<br />
all chilled by newly installed cellar<br />
systems. Our cocktail list focuses<br />
on Cornish spirits.<br />
All couples receive a fully<br />
inclusive service from event<br />
planning through to delivering<br />
the event from our chefs, bar and<br />
hosting teams. Our food festivals<br />
are popular with couples when<br />
creating their unique wedding<br />
feast menu. Our team members<br />
rise to around 30.<br />
Describe how you researched<br />
and sourced your marquee<br />
We have invested in most of<br />
our own equipment, as in the<br />
long run it is easier than dealing<br />
with multiple external suppliers<br />
and relying on their time scales<br />
for deliveries etc. It’s a huge<br />
investment, but cuts down on<br />
communication/waiting around,<br />
and allows us to operate smoothly.<br />
When buying our own marquee,<br />
we went to the manufacturer<br />
of the marquees which we had<br />
previously hired. We have been<br />
very impressed with the quality.<br />
Inside the marquee, we offer a<br />
choice of round or trestle tables,<br />
also rustic trestle tables that do<br />
not require cloths, and a choice of<br />
chairs.<br />
How do you work with your<br />
customers to make their event<br />
unique?<br />
Our full-time events team is<br />
committed to hospitality. They<br />
listen, gather information<br />
and design an event around<br />
a couple’s requirements. Our<br />
“WE AIM FOR<br />
ALL OUR<br />
GUESTS TO<br />
HAVE A GREAT<br />
TIME BY<br />
DELIVERING<br />
A ONE OFF<br />
EXPERIENCE IN<br />
A BEAUTIFUL<br />
LOCATION”<br />
team understands how the site<br />
operates, so is able to manage<br />
different requests and ideas from<br />
our couples, and importantly pull<br />
it all off.<br />
How do you publicise yourself?<br />
We use a spread of marketing<br />
channels, the best being word<br />
of mouth from our married<br />
couples and their guests. It’s a<br />
constant project of updating<br />
our website with new images,<br />
blogging about trends and ideas,<br />
posting news on Instagram and<br />
Facebook, contributing to wedding<br />
magazines and listings on online<br />
directory websites.<br />
How would you describe your<br />
‘style’ or unique selling point?<br />
All our events are unique and<br />
brought about by a commitment<br />
to customer service. We aim for all<br />
our guests to have a great time by<br />
delivering a one off experience in a<br />
beautiful location.<br />
What challenges have you faced?<br />
The business was built from<br />
scratch. The location demanded<br />
a significant capital investment,<br />
taking it from a farm yard into a<br />
wedding village. Recruiting staff<br />
of the right calibre is a constant<br />
focus.
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