ACCOMMODATION CampManager 02081 331 005 www.campmanager.com What advice could you offer a glampsite owner on promotion and managing bookings? Something every glampsite should do to promote itself is provide customers with the ability to take bookings directly from their own website. In fact, it is vital. Statistics show that that in the last year over 32 per cent of bookings were made in the evening, at times when most receptions are closed. Glampsites who do not offer online booking are seriously missing out. Especially as the Millennial generation is much more likely to book directly online within minutes than send emails back and forth, or wait for the reception to open. If a customer can’t book online, they will simply find a similar or nearby site where they can. As with any business in a growing industry, promotion is key. There are many third-party websites offering to promote and sell nights at your glampsite, for a cut of the takings of course. And while handing over commission may be a difficult pill to swallow, it can work. However, you need to be smart and manage your allocation wisely. If you are accepting bookings from more than one source, you will need to be careful that you don’t become overbooked. You should also choose carefully when you need to allocate availability, and not allocate all year. There will be quieter weeks in the year when you should supply allocation, but there will also be busier times such as bank holidays, Easter and school holidays when you can fill bookings yourself, and paying commission would be senseless. CampManager can prevent these problems by linking in directly with many third-party websites such as Booking.com, <strong>Air</strong>Bnb, CampStead.com, Pitchup, etc. This means that your allocation is automatically synchronised between all these third parties, so if you receive a booking through one it will instantly update the others and prevent overbooking. You can also manage your allocation within CampManager, which will help cut down the amount of commission you are handing out for stays at times you know you can fill yourself. How can your product/service benefit glampsite owners? CampManager is a web-based management and booking system that operates off one platform, allowing you to check availability in real time and take bookings and card payments from many locations without worry of overbooking or duplications. The system integrates seamlessly into a website and online booking pages can be designed in the same style www.CampStead.com is an online marketplace and comparison website allowing holiday makers to find their perfect glamping escape. The website is essentially the Booking.com for camping and glamping. CampStead.com acts as an additional shop window, helping you get more bookings, increase your exposure and maximise potential booking opportunities. CampStead.com linked with CampManager provides the complete end-to-end solution, both helping to promote your business and manage your bookings and allocations efficiently. What is the USP of your product? What sets us apart is our unique ability to personalise each CampManager system to work for your business, as we understand that no campsite or glampsite is the same. We take the time to design your online booking pages in the same style as your existing website as it’s vital that visitors feel comfortable and secure when making a booking online. What options do you offer for small, medium and large budgets? CampManager is priced depending on the number of units you have as well as the features required, making us very competitively priced regardless of the size of business. Each system is tailored to suit your requirements, so you’re not paying for parts of the system that you don’t use. CampStead.com works on a commission basis, so you only pay a percentage fee when you get a booking. Tell us about a glampsite that has used your product The Hideaway @ Baxby Manor is a small owner-operated camping and glamping site. Since the introduction of CampManager in 2012, the system has proved vital in cutting down the workload as many processes are now automated, providing the owners more time to focus on other aspects of the business, such as customer satisfaction and marketing. Since using CampManager, the number of online bookings has vastly increased as it integrates seamlessly into the website. The system helps plan ahead, identify and quickly respond to quiet periods by creating special offers to increase occupancy. 42 WWW.OPENAIRBUSINESS.COM
Everything you need to run your Glamping business online — from just £10 a month. Take bookings online, collect payments, run your website and communicate with guests; all quickly and easily. BETHAN AT CWTCHCAMPING.CO.UK Your 14-day free trial is waiting for you at www.innstyle.co.uk/glamping or call us on 0800 133 7500 WWW.OPENAIRBUSINESS.COM 43
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