Smart Industry 1/2017

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Micron’s
brand
Industrial Quotient
The New IQ for Success in the
Industrial Internet of Things
Industrial Quotient (IQ) is all about making intelligent choices for
your industrial product design. Choices that not only help you meet functional
product requirements, but also ensure long-term reliability and quality—across
a wide range of rugged/industrial use cases—while keeping product life cycle
management simple. For every dollar spent on an industrial device, Micron
estimates that over $10 will be spent on developing software and business
services around it. It becomes even more critical to make the right design
choices upfront, and not let hardware, field or lifecycle issues get in the way of
business performance.
IQ is Much More Than IT
Often, the industry thinks an Industrial Temperature (IT, -40° to 85°C) component
is all that is needed for industrial product designs. However, that’s rarely
the case, as temperature is one of the many considerations for industrial
designs. An IT marking on a vendor’s portfolio is not indicative of the true
industrial-grade quality, reliability, ruggedness or longevity that’s truly necessary
in these applications. In fact, there are many industrial applications like
medical devices or in-flight infotainment systems that may not even need an
industrial temperature rating because of their controlled environments, but
they still require a very high level of reliability/endurance and ruggedization.
Application
Expertise
IQ = Lower TCO in IIoT
Ruggedized
Products
High-Reliability
Products
Extensive
Quality Testing
25+ years of embedded market leadership and mindset
Roadmap
Stability
Our 25+ years of collaborating with
industrial customers brings to market
a mindset and portfolio that delivers
sustainable value:
Application Expertise
Regional experts with in-depth understanding
of embedded system requirements.
Ruggedized Products
Product enhancements including extended
temperature, thermal cycling, shock and
humidity.
High Reliability Products
Reliability for rugged, extreme-temperature
and mission-critical environments.
Extensive Quality Testing
Rigorous testing for consistent performance
across products and processes.
Roadmap Stability
Formal Product Longevity Program (PLP) on
select DRAM, NAND and NOR products.
Memory and Storage Solutions
Memory and storage solutions play a critical
role in bill of material for these devices,
and intelligent component and vendor
choice upfront is essential to limiting potential
business disruption due to hardware
field or lifecycle issues. Designers should
stop thinking “IT”, and instead start thinking
“IQ” to be successful.
by Amit Gattani
Senior Director of
Segment Marketing
at Micron Technology
micron.com/embedded
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