english edge - California Apparel News
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Trade Show Report<br />
panies ranged from dye houses, manufacturers of blank apparel, makers of<br />
screen-printing and embroidery machines, makers of specialty inks, suppliers<br />
of embroidery thread, makers of athletic team apparel, heat-transfer appliqué<br />
makers, digital ink jet and sublimation printers, and more.<br />
The two lone dye houses on the show floor, American<br />
Dye House of Gardena, Calif., and Los Angeles Dye &<br />
Wash Co. of City of Commerce, Calif., both made their<br />
ISS debuts this season.<br />
Tom Stanton of the Los Angeles Dye & Wash Co.<br />
partnered with New York–based S&S Fashions, a maker<br />
of PFD T-shirts and fleece thermals, to be able to offer<br />
a one-two punch of blanks and wash treatments to potential<br />
customers. The partnership, Stanton said, could<br />
create a variety of new opportunities for both companies.<br />
“Together we can offer better pricing than if we were<br />
working independently. We can work with mass marketers<br />
who need 800,000 pieces or we can work with smaller,<br />
independent printers who only need 800 pieces,” he<br />
said.<br />
Joe Ryan, American Dye House’s vice president of<br />
business development, said brands are looking for ways<br />
to differentiate themselves and washes are a good way<br />
to do that. The company—which specializes in novelty<br />
washes for denim and counts Joe’s Jeans, Fidelity and<br />
Dylan George among its clients—added PDF washes<br />
to its list of services one year ago. Since then, garment<br />
dyeing has become a significant part of American Dye<br />
House’s business. At ISS American Dye House showed a<br />
handful of its latest treatments, including a mix wash that<br />
results in a double-sided crinkle look, a velvet wash that results in a subtle<br />
tie-dye effect and a half-and-half wash that creates an ombré effect. On average,<br />
each treatment costs $3 per garment, Ryan said.<br />
Blank-apparel manufacturers took the opportunity to debut their latest<br />
wares.<br />
American <strong>Apparel</strong> brought new “50/50” unisex sweat pants made of<br />
polyester/cotton, fine jersey hoodies and a tri-blend leisure shirt to the show.<br />
10 CALIFORNIA APPAREL NEWS JANUARY 29–FEBRUARY 4, 2010<br />
NEWS<br />
Attendance Up at Texworld USA<br />
Texworld USA, the New York–based textile<br />
trade show run by Messe Frankfurt USA, saw attendance<br />
surge over last year at its Jan. 19–21 show<br />
at the Jacob K. Javits Convention Center.<br />
Organizers said the recent show saw 20 percent<br />
more attendees than the February 2009 edition and 5<br />
percent over the January 2008 show. (Texworld USA’s<br />
February 2009 show drew 2,031 attendees from 25<br />
countries.)<br />
“The record attendance we<br />
achieved at last week’s edition of<br />
Texworld USA confirms that the<br />
market in the U.S.A. is coming<br />
back,” said David Audrain, president<br />
of Atlanta-based Messe Frankfurt<br />
USA, a division of Germany-based<br />
Messe Frankfurt Group, which<br />
produces more than 90 trade events<br />
annually.<br />
At the January show, Austrian<br />
fiber maker Lenzing, makers of<br />
Tencel and Modal, again partnered<br />
with Texworld by hosting its Lenzing<br />
Innovation pavilion to highlight<br />
the company’s latest offerings. The<br />
fiber maker also hosted a slate of<br />
seminars covering everything from<br />
sourcing, sustainability and trends<br />
to business strategies and innova-<br />
tions in knitwear.<br />
Texworld’s lineup highlights fabric<br />
and trim resources from around<br />
the world. At the January show,<br />
Lenzing put the spotlight on domestic resources.<br />
Eight North American companies—Buhler Quality<br />
Yarns, Design Knit Inc., Fessler USA, Manoir<br />
Inc., Laguna Fabrics/Enviro Fabrics, Mansfield<br />
Textile Inc., Pacific Coast Knitting Inc. and Tuscarora<br />
Yarns—participated in the Lenzing Innovation<br />
pavilion.<br />
Show organizers have plans to expand the offerings<br />
for Texworld USA’s next show July 13–15 in<br />
New York. Messe Frankfurt USA will launch two<br />
new concurrent shows targeting sourcing executives<br />
and the home textiles market.<br />
“With the launch of our new International Ap-<br />
ISS Continued from page 1<br />
parel Sourcing Show and Home Textiles Fabric<br />
Sourcing Expo to run alongside the July 2010 Texworld<br />
USA, we expect to bring even more qualified<br />
buyers than ever before to New York this July,” Audrain<br />
said.<br />
International <strong>Apparel</strong> Sourcing Show will be a<br />
sourcing marketplace for American manufacturers,<br />
trading companies, wholesalers, retailers, agents,<br />
designers and buying offices looking for apparel<br />
DOMESTIC SPOTLIGHT: Design Knit Inc. was one of several domestic<br />
resources featured in the Lenzing Innovation pavilion at Texworld USA.<br />
manufacturers to source finished goods or contract<br />
manufacturing. The Home Textiles Fabric Sourcing<br />
Expo will offer fabric and material sourcing for<br />
home products, such as linens, towels, pillows, window<br />
coverings and furniture.<br />
The two new shows are to be launched in partnership<br />
with the Sub-Council of Textile Industry,<br />
China Council for the Promotion of International<br />
Trade. CCPIT TEX, an exhibition organizer for the<br />
textile and apparel industry in China, will help bring<br />
a group of textile manufacturers from China. Messe<br />
Frankfurt will recruit companies from other textile<br />
manufacturing centers.—Alison A. Nieder<br />
Buyers at the booth focused on American <strong>Apparel</strong>’s classics, said Mark Smalley,<br />
and seemed to be upbeat. “It’s been a great show for us,” he added.<br />
Delta <strong>Apparel</strong> brought a new men’s T-shirt made in part of recycled plastic<br />
bottles and a T-shirt that features an easy fit made of 6 percent organic<br />
cotton. “People are concerned with the environment,<br />
but most aren’t willing to pay extra for eco-friendly<br />
products—especially not right now. These two options<br />
are price-efficient and provide some level of<br />
eco-friendliness,” said Gina Pepe, a sales rep with<br />
Delta <strong>Apparel</strong>. The company also added 21 new colors<br />
to its promotional price-point collection. “Before,<br />
the promotional price-point T-shirts were offered in a<br />
limited range of basic colors,” Pepe said, adding that<br />
more premium offerings had a wider range of color<br />
options. In recent seasons buyers have been opting<br />
for the lower-priced T-shirts, prompting the company<br />
to expand its color options to better serve its priceconscious<br />
customers.<br />
Pepe said the show had been busy, with plenty of<br />
walk-in traffic. “Business is picking up—especially<br />
among mass retailers and men’s [brands],” she said.<br />
The Bella booth was busy with returning clients,<br />
said Erin Talbot, a national account executive with<br />
the company. Unisex styles are a major push for the<br />
Los Angeles–based blank-apparel manufacturer in<br />
2010. In Canvas, Bella’s men’s line, new styles include<br />
a long-sleeve T-shirt, hoodies and a new deep-<br />
V-neck T-shirt. The women’s line has a new “Yoga<br />
T-shirt” with a sportier cut, a deep-V-neck tank top<br />
with a racer back, slouchy “boyfriend” fit T-shirts with deep V-necks and<br />
added tissue-weight jersey offerings.<br />
Commerce, Calif.–based Kavio brought colorful new burnout T-shirts<br />
with sublimation prints to ISS. Dean Vuong, Kavio’s vice president, said the<br />
T-shirts—available in V-neck, crew-neck and hoodie styles—are a good option<br />
for independent stores looking for unique shirts to print on. “Everyone is<br />
looking for something unique to help set them apart,” Vuong said. ●<br />
ADDED VALUE: Exhibitors focused on<br />
giving clients added value and additional<br />
options at the Imprinted Sportswear Show<br />
in Long Beach, Calif.<br />
Trade Show Report<br />
Majors Turnout<br />
For Kingpins NY<br />
Buyers at the Kingpins denim sourcing<br />
show in New York Jan. 19–20 shopped for<br />
Spring 2010 fabrics, looking for a mix of reliable<br />
staples and inspired new fabrics.<br />
Produced by New York–based fabric<br />
agent Olah Inc., Kingpins hosts biannual<br />
shows on the East and West coasts.<br />
Kingpins generally draws a large contingent<br />
of premium-denim brands to its West<br />
Coast editions. At the Jan. 19–20 run in New<br />
York, Kingpins’ attendees included major<br />
New York retailers and wholesalers. Representatives<br />
from Banana Republic, The Gap,<br />
Madewell, J. Crew, Club Monaco, Edun,<br />
Anthropologie, Free People, Marc by Marc<br />
Jacobs, Ann Taylor and American Eagle<br />
Outfitters shopped the show’s 27 vendors.<br />
“It was a great show, our biggest ever, in<br />
fact,” said Paul Cavazos, Olah’s director of<br />
marketing, sales, research and development.<br />
Exhibitors included Japanese trading company<br />
Amhot, Vietnamese piece-dye producer<br />
Burlington, Chinese piece-dye producer<br />
Zhonge, Japanese and Chinese corduroy<br />
maker Rainbow, Guatemalan jean maker<br />
Denimatrix, and the Cone Denim, Denim<br />
North America, Kurabo, Orta and Tavex<br />
denim mills. Attendees of the show were also<br />
treated to the debut screening of a short informational<br />
film about certified FiberMax<br />
cotton and cotton farming in Texas, which<br />
was produced by Olah.<br />
Cavazos said buyers’ must-have lists included<br />
perennial favorites such as chambray<br />
and new cotton-blend fabrics. “Interesting<br />
combinations of cotton were very desirable.<br />
Cotton/Tencel mixes, cotton/viscose mixes—<br />
anything that is drapey or more technical or<br />
refined than traditional casual cotton—were<br />
of high interest,” he said.<br />
Kingpins is an invitation-only show and<br />
will land in Los Angeles Feb. 9–10 at the<br />
Smog Shoppe in Culver City, Calif.<br />
—Erin Barajas<br />
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