english edge - California Apparel News
english edge - California Apparel News
english edge - California Apparel News
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4 CALIFORNIA APPAREL NEWS JANUARY 29–FEBRUARY 4, 2010<br />
Nicole Castrogiovanni, vice president of<br />
sales at Costa Mesa, Calif.–based Modern<br />
Amusement, confirmed reports that the<br />
contemporary sportswear label has ceased<br />
operations, effective immediately. Modern<br />
Amusement, which was founded by designer<br />
Jeff Yokoyama and later acquired<br />
by Mossimo Giannulli, made preppy West<br />
Coast–tinged styles for men and women.<br />
Castrogiovanni did not offer a reason for the<br />
brand’s closing.<br />
Published reports indicate Modern<br />
Amusement fell on hard times under Michael<br />
Boyes, the company’s chief executive<br />
officer, who in 2008 created Blk Brd<br />
LLC, a company founded to act as Modern<br />
Amusement’s master licensee. At the time<br />
Jan. 30<br />
Kao Pao Shu cocktail party with<br />
Naida Begeta<br />
7227 Beverly Blvd.<br />
Los Angeles<br />
STYLEMAX<br />
The Merchandise Mart<br />
Chicago<br />
Through Feb. 2<br />
Jan. 31<br />
Westcoast Trend Show<br />
Embassy Suites Hotel<br />
Los Angeles<br />
Through Feb. 1<br />
Feb. 1<br />
Compass<br />
The Puck Building<br />
New York<br />
Through Feb. 2<br />
CALA<br />
Westin St. Francis Hotel<br />
San Francisco<br />
Through Feb. 2<br />
NEWS<br />
Workroom Set to Launch in Las Vegas<br />
Another show will join the Las Vegas<br />
trade show lineup in February when Workroom<br />
bows Feb. 16–18 at the Mandalay<br />
Bay Convention Center in Las Vegas.<br />
Organized by Andre Warren, Stephanie<br />
Seeley and Sharifa Cudjoe, Workroom is<br />
being billed as a new and independent trade<br />
show. (Warren is chief merchandising officer<br />
of Advanstar Communications’ fashion<br />
group, Stephanie Seeley is Pooltradeshow’s<br />
show director and Sharifa Cudjoe is<br />
director of the Project Global Trade Show.<br />
Project and Pool are divisions of Advanstar<br />
and run concurrently with another Advanstar<br />
property, the MAGIC Marketplace.)<br />
“It’s a completely separate, individual,<br />
independent show,” Warren said. “The three<br />
of us banded together within the company<br />
and are putting on this independent show.<br />
We created the kind of show that we, as<br />
buyers, would like to see.”<br />
Calendar<br />
Feb. 2<br />
Materials at WSA<br />
The Collections at WSA<br />
WSA Show<br />
Mandalay Bay Convention Center<br />
and Sands Expo and Convention<br />
Center<br />
Las Vegas<br />
Through Feb. 4<br />
Feb. 3<br />
ASR Access<br />
Class @ ASR<br />
San Diego Convention Center<br />
San Diego<br />
Through Feb. 4<br />
Feb. 6<br />
The Men’s Show—Dallas<br />
Collective<br />
Dallas Market Center<br />
Dallas<br />
Through Feb. 8<br />
Feb. 8<br />
Texworld<br />
Parc des Expositions<br />
Paris<br />
Through Feb. 11<br />
Prior to joining Advanstar, Warren was the<br />
menswear buyer for Fred Segal Fun in Santa<br />
Monica, Calif. Seeley has a background as a<br />
buyer as well, most recently holding the post<br />
of buyer for American Rag in Los Angeles.<br />
Slated to be held alongside and concurrent<br />
with Project, Workroom will be miniscule in<br />
comparison with the biggies that Advanstar<br />
produces. Its roster of 20 to 25 brands will<br />
include Surface to Air, Erik Hart, Kova &<br />
T and Deus Ex Machina. “We’re trying to<br />
keep it small and create a unique experience.<br />
The vibe is like nothing under the Advanstar<br />
landscape. ‘Lo-fi’ is a catch phrase we’re<br />
using to describe it,” Warren said. An openfloor<br />
plan, nontraditional booth systems and<br />
communal areas will help differentiate Workroom<br />
from Advanstar’s other shows.<br />
For more information, visit www.workroomshow.com<br />
or call (323) 666-2691.<br />
—Erin Barajas<br />
Modern Amusement Ceases Operations<br />
Blk Brd was created Giannulli said he hoped<br />
the five-year license would help the brand<br />
grow significantly.<br />
The brand will not make its Spring deliveries,<br />
leaving retailers such as Saks Fifth<br />
Avenue, Nordstrom, American Rag, Neiman<br />
Marcus and The Closet looking for<br />
replacements.<br />
A lawsuit filed in <strong>California</strong>’s Orange<br />
County Superior Court late last year gives<br />
some insight into the turmoil at the company.<br />
Blk Brd and Giannulli have filed complaints<br />
and cross complaints against each other regarding<br />
the management of the brand.<br />
Boyes, who also manages Toolshed Sports,<br />
a performance-underwear company, could not<br />
be reached for comment.—E.B.<br />
Feb. 9<br />
Kingpins<br />
Smog Shoppe<br />
Los Angeles<br />
Through Feb. 10<br />
Premiere Vision<br />
Parc d’Expositions de Paris-Nord<br />
Villepinte<br />
Paris<br />
Through Feb. 12<br />
“2010 Industry Predictions for<br />
Retailing,” presented by the<br />
<strong>California</strong> Fashion Association<br />
and moderated by Ilse Metchek<br />
<strong>California</strong> Market Center, lobby<br />
annex<br />
Los Angeles<br />
There’s more<br />
on <strong>Apparel</strong><strong>News</strong>.net.<br />
For calendar details and contact<br />
information, visit <strong>Apparel</strong><strong>News</strong>.<br />
net/calendar.<br />
Submissions to the calendar should be faxed to the Calendar Editor at (213) 623-5707. Please include the event’s name, date, time,<br />
location, admission price and contact information. The deadline for calendar submissions is the Tuesday prior to Friday publication.<br />
Inclusion in the calendar is subject to available space and the judgment of the editorial staff.<br />
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