���� �� ���������� �������� ������ ���� ����� ���� � ���������� ������� ���� � ��� ����� ��������� ����� � �������� ���� ���������� �������� ��� ��� ���� ������ ������ ��������� ������ � �������� ������������� ��� ���������� �� ������� �������� ����������� � �������� ���� ����� ����� ����� �� ��� �������� ������� ������ ��� �������� ����������� ������� ��� ������ ������������� �� �������� ����� � ���� �������� ��� �� �������������������� �� ���� ��� ������ �� ������������ 4 CALIFORNIA APPAREL NEWS JANUARY 29–FEBRUARY 4, 2010 Nicole Castrogiovanni, vice president of sales at Costa Mesa, Calif.–based Modern Amusement, confirmed reports that the contemporary sportswear label has ceased operations, effective immediately. Modern Amusement, which was founded by designer Jeff Yokoyama and later acquired by Mossimo Giannulli, made preppy West Coast–tinged styles for men and women. Castrogiovanni did not offer a reason for the brand’s closing. Published reports indicate Modern Amusement fell on hard times under Michael Boyes, the company’s chief executive officer, who in 2008 created Blk Brd LLC, a company founded to act as Modern Amusement’s master licensee. At the time Jan. 30 Kao Pao Shu cocktail party with Naida Begeta 7227 Beverly Blvd. Los Angeles STYLEMAX The Merchandise Mart Chicago Through Feb. 2 Jan. 31 Westcoast Trend Show Embassy Suites Hotel Los Angeles Through Feb. 1 Feb. 1 Compass The Puck Building New York Through Feb. 2 CALA Westin St. Francis Hotel San Francisco Through Feb. 2 NEWS Workroom Set to Launch in Las Vegas Another show will join the Las Vegas trade show lineup in February when Workroom bows Feb. 16–18 at the Mandalay Bay Convention Center in Las Vegas. Organized by Andre Warren, Stephanie Seeley and Sharifa Cudjoe, Workroom is being billed as a new and independent trade show. (Warren is chief merchandising officer of Advanstar Communications’ fashion group, Stephanie Seeley is Pooltradeshow’s show director and Sharifa Cudjoe is director of the Project Global Trade Show. Project and Pool are divisions of Advanstar and run concurrently with another Advanstar property, the MAGIC Marketplace.) “It’s a completely separate, individual, independent show,” Warren said. “The three of us banded together within the company and are putting on this independent show. We created the kind of show that we, as buyers, would like to see.” Calendar Feb. 2 Materials at WSA The Collections at WSA WSA Show Mandalay Bay Convention Center and Sands Expo and Convention Center Las Vegas Through Feb. 4 Feb. 3 ASR Access Class @ ASR San Diego Convention Center San Diego Through Feb. 4 Feb. 6 The Men’s Show—Dallas Collective Dallas Market Center Dallas Through Feb. 8 Feb. 8 Texworld Parc des Expositions Paris Through Feb. 11 Prior to joining Advanstar, Warren was the menswear buyer for Fred Segal Fun in Santa Monica, Calif. Seeley has a background as a buyer as well, most recently holding the post of buyer for American Rag in Los Angeles. Slated to be held alongside and concurrent with Project, Workroom will be miniscule in comparison with the biggies that Advanstar produces. Its roster of 20 to 25 brands will include Surface to Air, Erik Hart, Kova & T and Deus Ex Machina. “We’re trying to keep it small and create a unique experience. The vibe is like nothing under the Advanstar landscape. ‘Lo-fi’ is a catch phrase we’re using to describe it,” Warren said. An openfloor plan, nontraditional booth systems and communal areas will help differentiate Workroom from Advanstar’s other shows. For more information, visit www.workroomshow.com or call (323) 666-2691. —Erin Barajas Modern Amusement Ceases Operations Blk Brd was created Giannulli said he hoped the five-year license would help the brand grow significantly. The brand will not make its Spring deliveries, leaving retailers such as Saks Fifth Avenue, Nordstrom, American Rag, Neiman Marcus and The Closet looking for replacements. A lawsuit filed in <strong>California</strong>’s Orange County Superior Court late last year gives some insight into the turmoil at the company. Blk Brd and Giannulli have filed complaints and cross complaints against each other regarding the management of the brand. Boyes, who also manages Toolshed Sports, a performance-underwear company, could not be reached for comment.—E.B. Feb. 9 Kingpins Smog Shoppe Los Angeles Through Feb. 10 Premiere Vision Parc d’Expositions de Paris-Nord Villepinte Paris Through Feb. 12 “2010 Industry Predictions for Retailing,” presented by the <strong>California</strong> Fashion Association and moderated by Ilse Metchek <strong>California</strong> Market Center, lobby annex Los Angeles There’s more on <strong>Apparel</strong><strong>News</strong>.net. For calendar details and contact information, visit <strong>Apparel</strong><strong>News</strong>. net/calendar. Submissions to the calendar should be faxed to the Calendar Editor at (213) 623-5707. Please include the event’s name, date, time, location, admission price and contact information. The deadline for calendar submissions is the Tuesday prior to Friday publication. Inclusion in the calendar is subject to available space and the judgment of the editorial staff. 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